Home > Electronics & Media > Digital BSS Market
Digital BSS Market Size is projected to grow considerably during 2023-2032, driven by the rapid upsurge in the adoption of cloud-based services and the increasing digitalization of eCommerce, BFSI, automobile, healthcare, telecom, and IT sectors.
A digital marketing support system helps promote customer-centric business operations and improve digital engagement by allowing service providers to offer customized services to their clients. The growing requirement to improve customer acquisition by digitizing the customer experience through built-in CRM functionality will push the industry forecast through 2032.
The global inflation has created uncertainty, and the influence on digital marketing amid inflation is visible in how some marketers are spending less. On the other hand, for marketers with the resources to make larger investments, the ongoing inflation may offer better opportunities.
The incorporation of personalized business support systems and new commercial models in the business processes is likely to foster the digital BSS market outlook in the years to come. Emerging complexity in the IT infrastructure and the inflating usage of solutions and services across the telecom industry will bolster the market share over the projected timeframe. In addition, the proliferating product application in several end-use industries for convergent billing systems will further support industry expansion during 2023-2032.
In terms of components, the service segment is estimated to record lucrative growth between 2023 and 2032, owing to the growing demand for high-quality data services. In September 2022, ETI SA, Guinea's top service provider, modernized its network by using industry-leading BSS Transformation from digital enablement expert Alepo. The cutting-edge infrastructure will enable the operator's planned fixed LTE network rollout as well as update its current FTTH services.
Based on the deployment model, digital BSS is bifurcated into on-premises and cloud segment. The market revenue from cloud deployment model is slated to grow significantly owing to its various benefits which play a vital role in ensuring the success of an enterprise that may give it a distinct advantage over other competitors. Furthermore, it is environment friendly, increases overall business productivity, and scalability, and disaster recovery is cost-effective, easy to upgrade and maintain, offers better security and document control, and has faster implementation cycles.
North America digital BSS market may experience substantial expansion over the analysis period driven by the increasing digitalization and growing R&D investment and activities by key industry players in the region. The rising adoption of advanced technologies in covalence with supportive government initiatives to improve IT infrastructure will further push regional growth through 2032. In November 2022, a North American telecom service provider launched its business support system (BSS) platform with a multi-tenant solution from digital enablement and revenue management software supplier i2i Systems.
Some of the promising players in the digital BSS market include Mahindra Comviva, Ericsson, Nokia, CSG International, Netcracker (NEC Corporation), Comarch, Huawei, Capgemini, Sigma Systems, MIND CTI, BearingPoint, IBM, Optiva, ZTE Corporation, Openet, Sterlite Tech, Cerillion, Accenture, Infosys, Oracle, Qvantel, and TCS. These companies are engaged in growth tactics that help increase their market value and enhance their position amid their competitors.