Dental Preventive Supplies Market size is projected to grow at a strong rate during the forecast timeline of 2023-2032, given the mounting concerns regarding the high prevalence of tooth decay, oral health, and gum diseases among children and adults. Children, adults, as well as elderly individuals are thus opting for preventive dental care, as it can avoid fillings, extractions, and other procedures. Dental preventives are gaining traction among the population aged 65 years and above as well as people suffering from tooth loss to address chronic ailments, such mouth cancer and dental stomatitis.
The worldwide incidence of periodontal conditions and dental caries is also increasing, which has augmented governments’ focus on promoting dental health. According to a 2022 report by the WHO, severe periodontal disorders are predicted to affect almost 19% of the adult population across the world, which will represent over 1 billion cases. Governments of many nations, such as India, Japan, Malaysia, Nigeria, the U.K., and Australia are implementing different programs to improve the oral health literacy (ORL) rate amongst the younger and older populations.
New and technologically advanced dental products are also being introduced by leading manufacturers, thereby bolstering the dental preventive supplies market outlook. Many startups and newly launched brands are unveiling innovative products to further drive product consumption. For instance, in January 2022, Procter & Gamble (P&G) announced the launch of Oral-B iO10 equipped with iOSense technology, as a new addition to the brand’s tech-driven toothbrush range.
Based on product, global dental preventive supplies market is divided into toothpaste, mouthwash, fluorides, dental sealants, dental desensitizers, prophylactic powders & pastes, dental floss, antimicrobial varnish, and others. The industry value from the mouthwash segment is likely to record substantial growth over 2023-2032. Potential benefits offered by antiseptic and antibacterial products in combating the variants of the COVID-19 virus, among various other attributes are some of the major factors fueling product consumption.
Demand for fluoride mouthwashes from end-users in the preventive oral care sector is growing steadily, as these products play a key role in strengthening enamel and preventing tooth decay. With more children becoming susceptible to various dental problems, the need for dental preventive supplies is rising.
Based on distribution channel, dental preventive supplies market is segmented into online and offline channels. Offline distribution channels are predicted to account for a large market gains by 2032 as they offer customers the opportunity to physically inspect the product before making a purchase decision. Clients can choose from a wide range of products and compare their benefits to suit their dental requirements, further enhancing the preference for these channels.
Based on region, Asia Pacific dental preventive supplies market revenue will increase at a sturdy rate by 2032, on account of the robust need for teeth whitening products in the region. A rising percentage of the younger populations, including the millennials and Generation Z, are displaying a notable preference for vegan and sustainable oral care products as they are becoming more eco-conscious.
Dietary habits of the younger generation have also changed significantly in recent years, thereby boosting the incidence of cavities. For example, the total sugar consumption of Indian customers grew by 32% in October 2022, which was a record high for the year. Such factors have caused a considerable spurt in the number of people suffering from cavities, and will therefore accelerate the adoption of dental preventive solutions to prevent severe dental ailments.
Colgate, Unilever, Johnson & Johnson, Dentsply Sirona, P&G, 3M, and Zenyum are among the top manufacturers of preventive dental supplies in the dental preventive supplies market. These companies are implementing a variety of corporate strategies, including product launches to maintain their leadership position in the industry.