Dental Preventive Supplies Market – By Product Type, By Application, By Distribution Channel - Global Forecast, 2025 – 2034

Dental Preventive Supplies Market Size

The global dental preventive supplies market was estimated at USD 5.9 billion in 2024. The market is expected to grow from USD 6.1 billion in 2025 to USD 8.8 billion in 2034, at a CAGR of 4.2% during the forecast period, owing to the increasing prevalence of dental disorders, growing oral health awareness, and rising technological advancements in dental preventive supplies.
 

The growth of the market is highly attributed to the rising prevalence of dental disorders across the globe. For instance, according to the World Health Organization (WHO), oral diseases affect an estimated 3.7 billion people, globally. Among these, untreated dental caries (tooth decay) in permanent teeth is identified as the most prevalent health condition worldwide, as reported by the Global Burden of Disease Study 2021. Thus, this statistics underscores the need for dental preventive supplies, such as fluoride toothpaste, dental sealants, antimicrobial mouth rinses, to minimize the incidence of oral diseases and promote long-term oral health.
 

Moreover, rising awareness of preventive oral care and its benefits is driving the use of products such as toothpaste, mouthwash, and floss. This is further supported by government and health organization initiatives which are promoting oral hygiene through school-based programs and public campaigns. For instance, in India, the government has launched the National Oral Health Program (NOHP), which aims to improve the delivery of comprehensive and integrated oral healthcare services within the existing healthcare framework. This initiative emphases on promoting preventive care, increasing awareness, and improving access to dental services for children across the country.
 

Dental preventive supplies has various range of products and tools that are designed to prevent dental diseases and maintain oral health. These preventive supplies are used by both dental professionals and individuals to mitigate the risk of tooth decay, gum disease, and other oral health issues.
 

Dental Preventive Supplies Market Trends

• Growing technological advancements in dental preventive supplies are significantly driving the growth of the market, by innovating solutions that improve efficiency, effectiveness, and convenience of maintaining oral health. These new innovations are transforming traditional oral care routines into more proactive and patient-centered practices.
   
• A notable example of such developments is the rise of smart toothbrushes which are equipped with Bluetooth technology, artificial intelligence (AI), and integrated sensors. These smart devices track brushing habits and provide real-time feedback, improving user compliance and technique.
   
• For example, the Oral-B Genius X is a highly advanced toothbrush which has artificial intelligence inbuild in it to analyze brushing patterns and deliver personalized coaching. This device includes six cleaning modes, a pressure sensor to protect enamel and gums, and a brushing timer.
   
• Similarly, Philips Sonicare DiamondClean Smart is another high-end electric toothbrush that has smart sensor technology and provides 360-degree mouth mapping through a connected app. The system alerts users if they miss spots or apply too much pressure, enabling precise, gentle, and complete cleaning.
   
• Additionally, advancements in fluoride toothpaste formulation are accelerating the growth of the market by offering enhanced protection against cavities and enamel wear. For instance, Crest Densify actively builds tooth density with fluoride and calcium phosphate, whereas Colgate’s Renewal Gum Revitalize Toothpaste uses a hydrogen peroxide-based formula which helps to reduce gum inflammation and also strengthen enamel, addressing multiple preventive needs in a single product, thus propelling the growth of the market.
   

Dental Preventive Supplies Market Analysis

In 2021, the global market was valued at USD 5.3 billion. The following year, it saw a slight increase to USD 5.5 billion, and by 2023, the market further climbed to USD 5.7 billion. Based on product type, the market is segmented into dental fluorides and varnish, tooth whitening and desensitizers, prophylactic paste and powder, sealants, dental floss, mouth gels, and other product types. The dental fluoride and varnish segment is projected to reach USD 2.1 billion by 2034.
 

• The growth of the segment is highly attributed due to the rising prevalence of dental diseases across the world.
   
• For instance, the World Health Organization (WHO) states that around 3.5 billion people across the globe suffer from oral ailments, among which tooth decay is one of the most prevalent dental conditions.
   
• Additionally, around 2 billion individuals across the globe suffer from caries associated with permanent teeth, and nearly 514 million children suffer from caries associated with primary teeth.
   
• Therefore, as the prevalence of dental conditions such as dental caries and tooth decay increase among the children and the elderly population, so does the demand for preventive treatment options such as the fluorides and varnish is also anticipated to increase.
   
• Moreover, various lifestyle factors such as the consumption of sugar, tobacco use, and poor oral hygiene further contribute to the rising incidence of dental diseases, further pushing the segmental growth in the forward direction.
   

Based on application, the dental preventive supplies market is segmented into teeth cleaning, teeth whitening, and teeth coating. The teeth cleaning segment dominated the market with the largest revenue of USD 2.6 billion in 2024.
 

• The growth of the segment is owing to the greater adoption of teeth cleaning procedures among the individuals for preventing the dental diseases such as gingivitis and caries.
   
• For instance, American Dental Association recommends individuals to undergo teeth cleaning every 6 months, ultimately making it as source of consistent and recurrent revenue channel for dental practice and associated products.
   
• Additionally, the rising aging population across the globe is one of the significant factors accelerating the growth of the segment.
   
• For instance, according to the data provided by the United Nations, it has been projected that the population worldwide aged 65 years and older will reach around 1.5 billion by the year 2050, which will represent 16% of the entire world’s population.
   
• Moreover, as per the data from the population reference bureau, individuals in the U.S. aged 65 and more is projected to reach 82 million by 2050, from 58 million in 2022.
   
• Thus, as people age so does the prevalence of issues associated with oral health among this demography rises which in turn is accelerating the need of routine teeth cleaning in order to manage the oral health, further fostering the segment growth.
   

Based on distribution channel, the dental preventive supplies market is segmented into retail pharmacies, drug stores, and e-commerce. The retail pharmacies segment is projected to reach USD 4.1 billion by 2034.
 

• Retail pharmacies act as a first line provider of the preventive solutions such as the dental floss, fluoride toothpastes, antimicrobial mouth rinses, among other products. These products are crucial for maintain the oral hygiene and prevent common oral health issues such as cavities, gingivitis, and plaque buildup.
   
• Moreover, a significant portion of the customer rely on these kinds of pharmacies to manage their oral health conditions, due to its easy accessibility and various product options.
   
• Therefore, as the dental health becomes an integral part of the overall general health and oral hygiene, retail pharmacies will play a significant role in delivering the product to the customers, propelling the segments growth in the forward direction.
   

The North America dental preventive supplies market dominated the global market with a market share of 38.4% in 2024. The market is driven by advanced healthcare infrastructure, strong awareness, and rapid adoption of dental preventive supplies in the region.
 

The U.S. market was valued at USD 1.90 billion and USD 1.98 billion in 2021, respectively. The market size reached USD 2.10 billion in 2024, growing from USD 2.04 billion in 2023.
 

• The availability of highly skilled dental professionals with specialization in implantology significantly contributing to the market growth in the country.
   
• For instance, in 2022, the American Dental Association reported around 200,000 licensed dentists in the U.S.
   
• Moreover, the technological advancements in the dental preventive supplies as well as in the dental education across the country further fueling the growth of the market in the country.
   

Europe dental preventive supplies market accounted for USD 1.6 billion in 2024 and is anticipated to show lucrative growth over the forecast period.
 

• Rising prevalence of dental disorders in the region, coupled with the increasing government initiatives to enhance healthcare infrastructure is anticipated to spur the growth of the market.
   
• Furthermore, technological advancements in dental preventive supplies, such as smart toothbrushes, app oriented oral care devices are enhancing early detection and personalized hygiene routines, thereby boosting the growth of the market in Europe region.  
   
• Also, the presence of key market players in the region reinforces Europe’s strength in the market. These companies are actively participating in innovation through the development of innovative solutions, thereby aiding market growth.
   

The dental preventive supplies market in UK is expected to experience significant and promising growth from 2025 to 2034.
 

• The countries well established healthcare system and the rising demand for advanced dental preventive supplies products are the key factors propelling the growth of the market in the country.
   
• For example, in the UK, National Smile Month is an awareness campaign organized by the Oral Health Foundation. The 2024 theme, "Feed Your Smile," encourages people to make healthier lifestyle choices to support better oral health and hygiene.
   
• Moreover, the National Health Service (NHS) subsidization or full coverage of dental preventive care increases the access to essential oral health products and helps in the growth of market in the country.
   

The Asia Pacific dental preventive supplies market is anticipated to grow at the highest CAGR of 5% during the analysis timeframe.
 

• The rise of local and regional manufacturers is intensifying competition and leading to the availability of cost-effective dental preventive supplies products, fueling market expansion in the region.
   
• Countries such as China, India and Japan are adopting dental preventive supplies driven by rising awareness of oral hygiene, growing demand for preventive dental care products, which is estimated to reach USD 101.4 billion by 2032, and expanding access to healthcare services are also contributing to market growth.
   

Japan dental preventive supplies market is anticipated to witness lucrative growth between 2025 – 2034.
 

• The increasing prevalence of dental disorders is further accelerating the growth of the market in the country.
   
• For example, Statista had reported that in the year in 2020, around 8.6 million people in Japan were treated for gingivitis and periodontal diseases. At the same time, close to 2.9 million people were receiving treatments for dental caries. Thus, this highlights the growing need for early intervention and regular use of dental preventive products such as toothpaste, floss, and mouthwash.
   

Brazil is experiencing significant growth in the Latin America dental preventive supplies market.
 

• The growth of the market in the country is highly attributed to rising awareness of oral hygiene and strong government support through oral health initiatives and public awareness campaigns.
   
• For instance, Brazil’s long-standing Brasil Sorridente (Smiling Brazil) program are enhancing access to dental services and distributing preventive care kits to low-income populations.
   
• Therefore, as awareness increases, so does the adoption of regular dental care practices, thus increasing the demand for effective dental preventive supplies and propelling the growth of the market.
   

The dental preventive supplies market in Saudi Arabia is expected to experience significant and promising growth from 2025 to 2034.
 

• The government of Saudi Arabia is significantly investing in the healthcare infrastructure, to incorporate advanced dental preventive supplies products such smart toothbrushes, antimicrobial toothpaste, aiming to enhance oral care, particularly for individuals with chronic dental conditions.
   
• According to the Saudi Ministry of Health, in 2023, the government had allocated around USD 50.4 billion budget for healthcare infrastructure and social development.
   
• Such investment is anticipated to enhance the accessibility and quality of dental care services, including the availability of advanced dental preventive supplies, thereby accelerating the market growth in the country.
   

Dental Preventive Supplies Market Share

The top 5 companies in the market such as Dentsply Sirona Inc., Henry Schein, Inc., Sunstar Suisse S.A. 3M Company, and Church & Dwight Co., Inc account for about 40% market share. These companies maintain their dominance in the market through innovative product launches, extensive distribution networks and strong regulatory approval. Moreover, strategic partnerships with research institutes, and government agencies play a primary role in advancing the development of advanced dental products and getting its necessary permits. The development of public awareness about dental disorders and its health impact through the social media platform, will encourage more individuals to seek the treatment, enabling market players to strengthen their position in this growing sector.
 

Dental Preventive Supplies Market Companies

Some of the eminent market participants operating in the dental preventive supplies industry include:

• 3M Company
• Church & Dwight Co.
• Colgate-Palmolive Company
• Dentsply Sirona Inc.
• GC International AG
• Haleon
• Henry Schein, Inc.
• Hu-Friedy Mfg. Co., LLC.
• Ivoclar Vivadent
• Johnson & Johnson
• Kerr Corporation
• Sunstar Suisse S.A.
• The Procter & Gamble Company
• Ultradent Products Inc.
• Young Innovations, Inc.
   
• Church & Dwight Co.has strong product portfolio leading to larger adoption and significant market expansion. Church & Dwight Co. provides products pertaining to dental preventive such Barrier Dentin Sealant, UltraThin and Clear Fluoride Varnish, Waterpik Prophy Paste, among others.
   
• 3M Company has strong global workforce of approximately 61,500+ employees, which enables the company to drive innovation, and deliver high-quality solutions.
   
• Dentsply Sirona has a robust geographical presence which enables it to enhance its market reach. Dentsply Sirona has presence over 50 countries and with the support of a large network of distributors, thus involving a strong distribution network.
   

Dental Preventive Supplies Industry News:

• In March 2022, Dentsply Sirona announced its partnership with the Platform for Better Oral Health in Europe. Its goal was to improve oral health and the prevention of oral diseases. This partnership helped the company to further expand its role in enhancing awareness around the importance of better oral health and gain an enhanced customer base.
   
• In October 2021, Ultradent Products, Inc. expanded their Enamelast fluoride varnish line by introducing a new Flavor-Free option. It offers superior fluoride release and uptake due to its patented adhesion-promoting agent. This launch helped the company to enhance its product portfolio and drive revenue growth.
   

The dental preventive supplies market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:

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Market, By Product Type

• Dental fluorides and varnish
• Tooth whitening and desensitizers
• Prophylactic pastes and powders
• Sealants
• Dental floss
• Mouth gels
• Other product types

Market, By Application

• Teeth cleaning
• Teeth whitening
• Teeth coating

Market, By Distribution Channel

• Retail pharmacies
• Drug stores
• E-commerce

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • South Africa
  • Saudi Arabia
  • UAE