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Crossover Market Size - By Vehicle (Compact, Mid-size, Full-size), By Fuel (Gasoline, Diesel, Hybrid, Electric), By Drive (Front-wheel Drive, Rear-wheel Drive, All-wheel Drive), By Application (Personal, Commercial) & Forecast, 2024 - 2032

  • Report ID: GMI9130
  • Published Date: Apr 2024
  • Report Format: PDF

Crossover Market Size

Crossover Market size was valued at USD 565.5 billion in 2023 and is estimated to register a CAGR of over 5.5% between 2024 and 2032. The growing popularity of compact crossovers in urban areas is driving market growth. Compact crossovers are well-suited for navigating urban environments characterized by narrow streets, congested parking, and frequent stop-and-go traffic. They have superior handling and agility than bigger SUVs, making parking and traversing small streets easier.

Crossover Market

Furthermore, their size allows for greater fuel efficiency than full-size SUVs, which is a significant advantage in city driving with frequent stops and starts. Although compact, these crossovers provide adequate baggage room for city dwellers to readily store groceries, shopping bags, and weekend items. Some models include folding seats for further flexibility, allowing for the occasional bigger item transfers. Owing to their adaptability, they are appropriate for a wide range of metropolitan activities, from errands to weekend vacations.

As consumers increasingly associate electric vehicles with environmental responsibility and modern lifestyles, automakers are adapting by creating electrified crossover vehicles. These electric crossovers project a sustainable & technologically advanced image, attracting a new wave of environment-conscious buyers to the crossover market.

For instance, in July 2023, the International Energy Agency (IEA), released a report on “Global EV Outlook 2023”, revealing that electric vehicle sales reached 18% of the global vehicle sales, with Tesla's Model Y leading the market with 772,364 units sold. Chinese EVs are also gaining prominence, with brands such as BYD and GAC Group making significant contributions to the global EV market. This highlights the increasing demand for EVs overall, suggesting that electrifying crossover vehicles could similarly stimulate growth in the crossover market.

The high upfront cost of a crossover vehicle is a major challenge for the market, potentially slowing down its growth. Crossovers, particularly ones with plenty of features and technology, may be expensive. Budget-conscious shoppers, especially millennials and Generation Z entering the car-buying market, may encounter a substantial challenge due to their limited financial means amidst this trend.

The hefty initial cost may drive consumers to buy smaller & more inexpensive sedans or hatchbacks or low-cost secondhand vehicles or alternate modes of transportation. Even with financing alternatives available, a high upfront cost may lead to larger loan amounts and potentially higher monthly payments. This can be difficult for some buyers, particularly those with weak creditworthiness or who are anxious about incurring considerable debts.

Crossover Market Trends

The crossover industry is witnessing significant technological advancements. Crossovers are increasingly being equipped with advanced safety technologies such as automated emergency braking, lane departure warning, and adaptive cruise control. This makes them safer and more attractive to families and safety-conscious consumers. Large touchscreens, smartphone integration (Apple CarPlay, Android Auto), Wi-Fi hotspots, and powerful navigation systems enhance the driving experience and appeal to tech-savvy consumers seeking a connected automobile experience.

Furthermore, the integration of hybrid & electric powertrains in crossovers improves fuel efficiency and appeals to environment-conscious purchasers. This broadens the appeal of crossovers and establishes them as viable alternatives for people seeking both utility and sustainability.

For instance, in November 2023, Nissan unveiled its intention to produce a new electric Leaf crossover in the UK, aligning it with the upcoming next-generation Qashqai and Juke electric crossovers. This new Leaf crossover will share the Renault-Nissan alliance CMF-EV platform with the Nissan Ariya midsize SUV and Renault Megane E-Tech crossovers. The new Leaf crossover will be powered by state-of-the-art batteries produced by Envision, a Chinese battery company, at a facility being constructed adjacent to Nissan’s Sunderland factory in the UK. These advanced batteries offer a 30% increase in energy density compared to the current model’s batteries, significantly boosting its driving range.

Crossover Market Analysis

Crossover Market Size, By Vehicle, 2022 – 2032, (USD Billion)

Based on vehicles, the market is divided into compact, mid-size, and full-size. The compact segment is expected to hold around 39% market share by 2032. Compact crossovers provide an attractive balance of size and practicality. They have greater storage room and passenger capacity than sedans, making them ideal for small families or active persons carrying goods. They keep a practical size for city driving and easier parking than bigger crossovers. Compact crossovers are typically less expensive than bigger vehicles. This covers both the initial purchase price and the ongoing maintenance and fuel expenditures.

Owing to their low cost, they are more accessible to a broader range of consumers, particularly first-time automobile owners and those on a tight budget. Furthermore, compact crossovers are often more fuel efficient than mid-size or full-size vehicles due to their smaller dimensions and weight. This is an important consideration for many consumers, especially in areas with high petrol prices or those who value environment-friendly mobility.

Crossover Market Share, By Application, 2023

Based on application, the crossovers market is categorized into commercial and personal. The personal segment accounted for around USD 344 billion market revenue in 2023. Crossovers excel at meeting a variety of daily driving demands. They have enough of cargo room for groceries, errands, and recreational equipment, making them excellent for families or individuals leading active lifestyles. Their comfortable seats and mobility make them ideal for daily commuting or running errands in town.

Personal automobiles frequently strike a compromise between features and price. Crossovers often find a decent mix, providing desirable options such as sunroofs, touchscreen infotainment systems, and driver-assistance technology at a lower cost. Along with this, crossovers feature a trendy & modern appearance that caters to a diverse range of tastes. They project a feeling of adventure and competence, which may appeal to individual automobile purchasers.

Asia Pacific Crossover Market Size, 2022 -2032, (USD Billion)

Asia Pacific is the fastest-growing region in the global crossover market, with a major share of around 45% in 2023. Economic expansion in countries such as China, India, and Indonesia is causing a rise in disposable incomes. This broadens vehicle ownership accessibility to a larger segment of the population, making crossovers appealing due to their adaptability and convenience. Rising urbanization in APAC is also creating a need for automobiles capable of maneuvering through crowded cities while being comfortable for highway journeys, a niche where crossovers excel. Furthermore, improving infrastructure such as roads makes road trips more practical, adding to the attraction of crossovers in this region.

The U.S. crossover market is a dominating component in the worldwide crossover environment. Americans prioritize functionality, space, and a elevated driving position. Crossovers ideally complement these requirements, providing a combination of SUV capability and car-like mobility. Pickup trucks have a distinct position in American car culture. Crossovers combine a rough look with increased passenger comfort and everyday utility, making them appealing to truck enthusiasts who may also want a family car. Crossovers are perfect for active American families since they provide plenty of room for families and freight. Their adaptability makes them perfect for a variety of activities including soccer practice and road vacations.

European countries including France, Germany, the UK, and the Netherlands are witnessing significant growth in the crossover market. Europeans are environment-conscious but they also value practicality. Crossovers have higher fuel efficiency, making them a good choice for budget-conscious consumers. Compact crossovers are ideal for driving through densely populated European cities. They combine the convenience of a crossover with the agility required for small areas. Moreover, countries in the Middle East and Africa (MEA) region, such as the UAE and Saudi Arabia, are experiencing a rise in disposable incomes. This fuels the demand for personal vehicles, and crossovers' blend of practicality and style positions them well in this market.

Crossover Market Share

Ford and Toyota hold around 10% market share. Ford prioritizes performance, fuel economy, and driving experience in its lineup of crossovers by incorporating cutting-edge powertrain technologies, hybrid and electric variants, and lightweight materials to improve performance while minimizing emissions and fuel usage.


Toyota underscores Toyota's well-established reputation for reliability, safety, and longevity in the crossover segment. This is showcased through attributes such as the Toyota Safety Sense suite of driver-assistance systems, robust build quality, and strong resale value, appealing to customers seeking trustworthy transportation options.

Crossover Market Companies

Major companies operating in the crossover industry are:

  • BMW
  • Ford
  • General Motors
  • Honda
  • Hyundai
  • Mercedes-Benz
  • Mitsubishi
  • Nissan
  • Stellantis N.V.
  • Toyota
  • Volkswagen

Crossover Industry News

  • In April 2024, Mazda Motor Europe unveiled the first-ever Mazda CX-80 Crossover in Europe. The CX-80 is the fourth model in Mazda's Large Product Group and is a mid-size crossover that embodies Mazda's human-centric philosophy, focusing on driving enjoyment, environmental performance, and safety. The CX-80 will be available for pre-sales in May and is set to go on sale in fall 2024.
  • In January 2024, Tesla announced its plans to introduce a crossover, an entry-level budget EV from 2025, which is likely to be designed for India. The new model is expected to address Tesla's long-standing commitment to offer an affordable electric vehicle, aiming to better compete with cheaper Internal Combustion Engine (ICE)-powered vehicles and the growing demand for budget EVs.

The crossover market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and shipment (Units) from 2021 to 2032, for the following segments:

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Market, By Vehicle

  • Compact
  • Mid-size
  • Full-size

Market, By Fuel

  • Gasoline
  • Diesel
  • Hybrid
  • Electric

Market, By Drive

  • Front-wheel drive
  • Rear-wheel drive
  • All-wheel drive

Market, By Application

  • Personal
  • Commercial

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Nordics
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Southeast Asia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • MEA
    • South Africa
    • UAE
    • Saudi Arabia
    • Rest of MEA


Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of crossover reached USD 565.5 billion in 2023 and is set to witness 5.5% CAGR between 2024 and 2032, owing to the growing popularity of compact crossovers in urban areas.

The compact segment is likely to hold 39% revenue share by 2032, driven by an attractive balance of size and practicality.

Asia Pacific market accounted for a share of 45% in 2023, as improving infrastructure such as roads makes road trips more practical adding to the attraction of crossovers in this region.

BMW, Ford, General Motors, Honda, Hyundai, Mercedes-Benz, Mitsubishi, Nissan, Stellantis N.V., Toyota and Volkswagen.

Crossover Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 20
  • Tables & Figures: 350
  • Countries covered: 24
  • Pages: 250
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