Creatine Market size is anticipated to witness healthy growth during 2023 to 2032, led by the growing community of bodybuilders and growing demand for macronutrients among sports enthusiasts.
Over the past decade, health awareness has increased dynamically with an increasing number of people changing their dietary lifestyles to incorporate a more sustainable and nutritious diet. This is majorly driven by the rising prevalence of chronic illnesses and nutrient deficiencies. Additionally, the rapid penetration of health and fitness trends has fostered the development of gyms & health clubs, encouraging people to adopt a healthier lifestyle, thus offering lucrative prospects for creatine manufacturers.
For instance, in March 2023, Planet Fitness, one of the largest fitness center chains in the U.S. unveiled a brand new 19,703-square-foot Parkland Club. Planet fitness alone operates more than 2,400 stores in 50 states, Canada, Australia, Puerto Rico, Mexico, Panama, and the District of Columbia with a traction of 17 million members as of December 2022.
However, the sudden emergence of economic and social crises including the COVID-19 pandemic and the Russia-Ukraine fallout had a significant impact on the creatine market. Due to stringent lockdown impositions in the wake of the pandemic, several gyms, fitness centers, and health clubs were forced to shut down, hindering the demand for creatine. Moreover, several national and international sports events were put on hold during the pandemic to prevent the spread of infection.
Based on product diversification, the demand for creatine monohydrate is expected to gain considerable momentum through 2032, on account of its myriad of health benefits including improved body performance during physical activities and exercises. Additionally, creatine monohydrate supplements are widely consumed for enhancing brain function due to their role as an antioxidant, brain energy buffers, and neuroprotectants. The high incidence rate of depression among young adults is set to fuel the consumption of dietary creatine.
With regards to applications, the creatine market share from food applications segment is predicted to record substantial revenue gains till 2032, due to increasing consumption of animal-based products. Fitness-conscious consumers and bodybuilders are driving the demand for animal-based food products to meet their protein needs. Creatine is extensively available in red meat and seafood. As per the U.S. Department of Agriculture (USDA), in 2020, global beef consumption was 130 billion pounds with the U.S. ranking as the largest beef consumer followed by China, the EU, Brazil, and India.
The North America creatine market will gain remarkable momentum during the forecast timeline, propelled by the booming sports nutrition sector and growing health and fitness trends. The increasing seafood consumption is slated to complement the creatine industry in the region. According to the National Oceanic & Atmospheric Administration (NOAA), per capita seafood consumption in the U.S. reached 19 pounds in 2020. Additionally, a notable rise in supplementation and food & nutrition startups in the region will foster lucrative production of creatine.
Some of the leading companies involved in the creatine market include Tradichem S.L., AlzChem Group, Tiancheng International, B.M. PHARM, Optimum Nutrition, Jiangsu Yuanyang, and Gulang Xinmiao. These vendors are working towards strengthening their industry presence. For instance, in May 2020, Optimum Nutrition announced plans to invest in a comprehensive effort to promote fitness across the U.S. by providing products to hospitals along with financial aid to gyms.