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Confectionery Fillings Market Size, By Confectionery (Bakery Confectionery, Sugar Confectionery, Chocolate Confectionery), By Filling (Fruit Fillings, Non-Fruit Fillings, Nut-Based Fillings), By Form (Solid, Liquid, Semi-Liquid), By Distribution channel (Wholesale/Distributor, Confectionery Store/Retailer, Hypermarket/Supermarket, E-commerce) Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2022–2030

  • Report ID: GMI5321
  • Published Date: Aug 2022
  • Report Format: PDF

Industry Overview

Confectionery Fillings Market size had surpassed USD 110 billion in 2021 and is projected to exceed 3% CAGR, in terms of revenue, between 2022-2030. Rising penetration of e-commerce in food sector will propel the overall industry growth.

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Changing consumer preferences for fortified snacks and food products will have a positive outlook on the industry. New trends in food and beverage such as vegan, gluten-free, and low-and-no-sugar is encouraging confectionary brands to develop products that meet consumer expectations. Extensive research and development by these brands will foster innovation and new product development.

However, volatile costs associated with raw confectioneries could be a key factor restraining the confectionery fillings industry growth. Some of the main raw materials used in these ingredients include cocoa beans, casein, sugar, fats, gram flour, and refined wheat flour. Chocolate confectionery companies that heavily rely on cocoa beans are facing challenges with supply shortages. Fluctuating sugar and milk prices could further hamper confectionery businesses. Nonetheless, the use of advanced technologies, state-of-the-art manufacturing equipment, and novel packaging techniques will help the industry overcome some of these roadblocks.

Demand for low-sugar vegan products to drive chocolate confectionary fillings use

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Based on type, the confectionery fillings market is classified into sugar, chocolate, and bakery confectioneries. Rising health concerns associated with processed snacks with high sugar content and growing consumer awareness and know-how of food labeling and ingredients will propel the demand for plant-based snacks, and low-sugar confectionery products. The chocolate confectionery fillings segment is anticipated to witness a CAGR of more than 4% from 2022 to 2030.

The rising prevalence of food-related allergies will accelerate the awareness regarding vegan and gluten-free chocolates. About 6% to 7% of the U.S. population is estimated to be gluten-sensitive, indicating the considerable potential for innovative filling solutions for the confectionary sector.

Non-fruit fillings segment to gain traction with growing cultural awareness

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Global confectionery fillings market share from non-fruit segment is projected to exceed USD 80 billion by 2030. A wide variety of non-fruit fillings are used in cakes, cookies, and other confectionery products. The rising focus on cultural inclusion in the food and culinary space has popularized cross-cultural sweets and snacks. These include Japanese desserts like matcha-infused patisserie, among many others.

Some of the other popular confectionery fillings that have gained consumer attention include cream cheese, chocolate chips, fudge, caramel, and a few others. Several confectionary brands are leveraging changing consumer tastes to expand their product portfolio. For instance, in April 2022, Nestle Toll House launched two new cookie-dough flavors. The food giant introduced a chocolate chip cookie dough consisting of fudge filling and one with salted caramel filling.

Large number of chocolate consumers foster Europe confectionery fillings industry outlook

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Europe confectionery fillings market size is estimated to be over USD 50 billion by 2030. Europe is expected to emerge as a lucrative business landscape with the availability of a wide range of confectionery fillings and raw material providers. The ingredients are gaining significant popularity in the region owing to the ability to enhance the appearance, taste, and texture of sweets & snacks.

Europe is an exceptionally large consumer of chocolate and chocolate confectioneries. According to the Centre for the Promotion of Imports, the average chocolate consumption in the region is about 5kg per capita per year. As a result, the supply of confectionery ingredients has soared considerably in the last few years. The European Cocoa Association (ECA) reported an 8.7% year-over-year rise in the supply of cocoa grindings, suggesting the steady boom in confectionary fillings demand.

Supplier deals & acquisitions to augment confectionery fillings industry development

ADM, Barry Callebaut, CQC, Zealandia, AAK AB, Parker Products, Prosto Petro Group, Cargill Inc., Belgostar, Zentis GmbH & Co. KG, The Emsland Group., CMS Ontario Ltd., Olenex Sàrl, Bakels and Bunge Loders Croklaan are some of the key confectionery filling providers across the globe. These companies are foraying into strategic acquisitions and partnerships with competitive firms and suppliers to expand their product portfolios.

For example, in May 2021, Zeelandia UK acquired Cheshire-based fillings supplier, John Morley. The deal facilitated the purchase of assets in mincemeat, macpaste, fruit fillings, fruit soaking, and date paste. Stating another instance, in 2022, Cargill inaugurated its USD 21 million House of Chocolate facility, which provides customers with a collaborative, end-to-end user experience. It also includes a chocolate experience center and creative workspace for its European R&D team of chocolate engineers.

Impact of COVID-19 on the confectionery fillings market trends

The COVID-19 pandemic resulted in significant supply chain disruptions within the food and confectionery industries. Small confectionery businesses experienced high volatility owing to supply shortages, slowed down in-store sales, and hampered overall productivity with continuous lockdowns, stringent restrictions, and hygiene regulations. However, as restrictions and lockdowns start to ease and kids return to school, the demand for confectionery products will recover over the coming years.  

The Confectionery fillings market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Kilo Tons and revenue in USD million from 2018 to 2030, for the following segments:

By Type

  • Bakery confectionery
  • Sugar confectionery
  • Chocolate confectionery

By Filling type

  • Fruit filling types
  • Non-fruit filling types
  • Nut based filling types

By Form

  • Solid
  • Liquid
  • Semi-liquid

By Distribution Channel

  • Wholesale/Distributor
  • Confectionery store/Retailer
  • Hypermarket/Supermarket
  • E-commerce

The above information is provided on a regional and country basis for the following:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Indonesia
    • Thailand
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • United Arab Emirates


Authors: Kiran Pulidindi, Sayan Mukherjee

Frequently Asked Questions (FAQ) :

The global market for confectionery fillings was over USD 100 billion in 2021 and is projected to witness over 3% CAGR between the forecast years 2022-2030.
Chocolate confectionery fillings segment share could depict more than 4% CAGR from 2022 to 2030, with rising demand for low-sugar and vegan chocolates.
The Europe confectionery fillings industry valuation is expected to surpass USD 50 billion by 2030, with the availability of a wide range of confectionery raw material providers and a significant market for chocolate & bakery products.
ADM, Barry Callebaut,CQC, Zealandia, AAK AB, Parker Products, Prosto Petro Group, Cargill Inc., Belgostar, Zentis GmbH & Co. KG, The Emsland Group., CMS Ontario Ltd., Olenex Sàrl, Bakels and Bunge Loders Croklaan are some of the leading companies in the confectionery fillings industry.

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Premium Report Details

  • Base Year: 2021
  • Companies covered: 15
  • Tables & Figures: 291
  • Countries covered: 19
  • Pages: 210
  • Upcoming Report: Details can be customized to meet your information and data needs. Feel free to share your detailed research requirements via this form.

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