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Compact Pick-up Trucks Market Size - By Cab Style (Regular, Extended, Crew), By Fuel (Gasoline, Diesel, Electric), By Application (Commercial, Industrial) & Forecast, 2024 - 2032

  • Report ID: GMI9100
  • Published Date: Apr 2024
  • Report Format: PDF

Compact Pick-up Trucks Market Size

Compact Pick-Up Trucks Market size was valued at USD 29 billion in 2023 and is estimated to register a CAGR of over 5% between 2024 and 2032. Compact pickup trucks are valued for their versatility as can be used for daily commuting, weekend adventures, and light hauling tasks, appealing to buyers who want a vehicle that can serve multiple purposes without sacrificing practicality.

Compact Pick-Up Trucks Market

Furthermore, individuals who prefer outdoor activities, such as camping, fishing, hiking, and off-road adventures, are drawn to compact pick-up trucks. These trucks are ideal for rough terrain exploration and reaching far-off locations owing to their tough design, off-road aptitude, and towing capability. The growing outdoor recreation industry has majorly contributed to the growth of compact pick-up trucks. According to the U.S. Bureau of Economic Analysis (BEA), in 2022, the U.S. outdoor recreation industry contributed USD 563.7 billion, or 2.2%, to the country's GDP.

Urban businesses and delivery fleets are increasingly in need of compact pick-up trucks due to the growth of e-commerce and last-mile delivery services. These vehicles are suitable for navigating urban streets and delivering items to consumers in densely populated regions because of their small size, effective cargo space, and mobility. For instance, as per the 2023 OECD report, there was a notable increase in online retail sales in multiple countries. The Republic of Korea recorded the highest share of e-commerce sales, rising from 20.8% in 2021 to 25.9% in 2022. 

Compact pick-up trucks often have lower payload and towing capacities than full-size pick-up trucks. This drawback can lower their adoption for some towing and hauling jobs, especially heavy-duty or commercial applications. Compact pick-up trucks have fewer crash protection and safety measures than larger cars due to their smaller size and lightness. Customers who value safety while selecting a car may find this concerning, particularly if they are purchasing it for a family, routine travel on highways, or in inclement weather.

Compact Pick-up Trucks Market Trends

The compact pick-up truck industry is witnessing a notable trend toward Electric Vehicles (EVs). Electric compact pick-up trucks, which offer zero-emission driving, quick torque, and possibly lower running costs during their lifespan, are being developed by many automakers or are scheduled for release. For instance, in February 2024, Telo launched an electric mini pick-up truck as an active lifestyle solution. To improve driver and passenger safety, automakers are adding cutting-edge safety systems to compact pick-up trucks. This includes functions such as adaptive cruise control, blind-spot monitoring, lane-keeping assistance, automatic emergency braking, and pedestrian recognition systems.

An increasing number of connected technological elements and complex entertainment systems are seen in compact pick-up trucks. This includes Over-the-Air (OTA) software upgrades, Wi-Fi hotspots, GPS navigation, touchscreen displays, and smartphone connectivity (such as Apple CarPlay and Android Auto).

Compact Pick-up Trucks Market Analysis

Compact Pick-up Trucks Market Size, By Fuel, 2022 – 2032, (USD Billion)

Based on fuel, the market is divided into gasoline, diesel, and electric. The diesel segment is hold over 70% of the market share in 2023 and is expected cross over 24 billion by 2032. Diesel engines are more fuel-efficient than gasoline ones, particularly in trucks and other vehicles with larger payload and towing capacity. Customers looking to reduce fuel expenses and maximize the distance traveled per gallon of fuel find this increased fuel efficiency appealing. Many diesel compact pickups are designed with off-road capabilities in mind. The torque provided by diesel engines can be advantageous for navigating challenging terrain, making these trucks popular among outdoor enthusiasts and adventure seekers.

Compact Pick-Up Truck Market Share, By Application, 2023

Based on application, the compact pick-up trucks market is categorized into commercial and industrial. The commercial segment held around 62% of the market share in 2023. Compact pickups are popular among companies looking to cut operating costs as they often incur lower upfront costs, use less fuel, and require less maintenance than larger trucks. Their ability to operate off-road is crucial for many enterprises that operate in harsh or isolated settings.

Compact pickup trucks with four-wheel drive and tough suspension systems are capable of navigating difficult terrain and situations, allowing businesses to access job sites and transport items to remote regions. Furthermore, with the rise of e-commerce and on-demand services, there's a growing demand for efficient urban delivery and service vehicles. Compact pickup trucks are well-suited for these tasks, offering a combination of agility, fuel efficiency, and cargo capacity necessary for navigating city streets and making frequent stops.

North America Compact Pick-Up Trucks Market Size, 2022 -2032, (USD Billion)

North America dominated the global compact pick-up trucks market hold a revenue share of over 55% in 2023. North American consumers are prioritizing lifestyle cars that combine style and usefulness. This preference is fulfilled by compact pickup trucks, which offer plenty of storage room for tools, leisure supplies, and do-it-yourself projects in addition to contemporary styling, cozy cabins, and cutting-edge technology.

U.S. automakers have been adding contemporary amenities and technology, such as infotainment options, improved safety systems, and connectivity features, to their lineup of compact pickup trucks. With these improvements, tiny trucks may now compete with larger cars in terms of functionality, comfort, and ease of use.

In many countries in Asia Pacific including India, China and Japan infrastructure development and economic growth are fueling demand for trucks that can deliver supplies and materials to urban areas and construction sites. Compact pickup trucks are multipurpose engines that can carry out a range of duties including transporting products for small enterprises and moving building supplies.

In the UAE, vehicles with off-road capability are highly sought after due to the dry landscapes and rough terrain. Outdoor enthusiasts, off-road explorers, and people looking for leisure vehicles for desert adventures and off-road trails opt for compact pickup trucks with four-wheel drive and sophisticated off-road capabilities.

Compact Pick-up Trucks Market Share

Ford Motor Company and Toyota Motor Corporation hold a significant market share of around 20% in the compact pick-up trucks industry. Ford focuses on continuous innovation to enhance the appeal of its compact pickup trucks. This includes incorporating advanced technology features, improving fuel efficiency, and optimizing towing capabilities to stay competitive in the market.

Toyota focuses on improving the fuel efficiency of its compact pickup trucks, leveraging its expertise in hybrid technology. By offering hybrid or fuel-efficient diesel variants, Toyota appeals to consumers looking to reduce their environmental footprint and operating costs.

Compact Pick-up Trucks Market Companies

Major companies operating in the compact pick-up trucks industry are:

  • Ashok Leyland
  • China FAW Group Corp., Ltd.
  • Dongfeng Motor Corporation
  • Ford Motor Company
  • General Motors Company
  • Honda Motor Co., Ltd.
  • Hyundai Motor Corporation
  • Nissan Motor Co. Ltd.
  • Tata Motors
  • Toyota Motor Corporation

Compact Pick-up Trucks Industry News

  • In March 2024, Hyundai Motor Company announced to launch the refreshed 2025 Hyundai Santa Cruz with exclusive new features including exterior touches  and a revamped interior with wireless Android Auto and Apple CarPlay will be included in every model. The new pick-up truck’s new front fascia gives the truck a lower, wider look.
  • In March 2024, Isuzu Motors Ltd. launched a battery-electric D-Max compact pickup truck. It is designed to fulfill a variety of demands for both commercial and passenger vehicles while offering reliable and robust performance.

The compact pick-up trucks market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion), and sales (Units) from 2021 to 2032, for the following segments:

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Market, By Cab Style

  • Regular
  • Extended
  • Crew

Market, By Fuel

  • Gasoline
  • Diesel
  • Electric

Market, By Application

  • Commercial
  • Industrial 

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Nordics
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Southeast Asia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA


Authors: Preeti Wadhwani, Aishwarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of compact pick-up trucks reached USD 29 billion in 2023 and is estimated to register 5% CAGR between 2024 and 2032, led by rising urbanization and mobility needs.

The diesel segment surpassed 70% of the market share in 2023 and is expected cross USD 24 billion by 2032, favored by the torque provided by diesel engines which can be advantageous for navigating challenging terrain.

North America market accounted for 55% revenue share in 2023, attributed to the plenty of storage room for tools, leisure supplies, and do-it-yourself projects in addition to contemporary styling, cozy cabins, and cutting-edge technology.

Ashok Leyland, China FAW Group Corp., Ltd., Dongfeng Motor Corporation, Ford Motor Company, General Motors Company, Honda Motor Co., Ltd., Hyundai Motor Corporation, Nissan Motor Co. Ltd., Tata Motors, and Toyota Motor Corporation.

Compact Pick-up Trucks Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 20
  • Tables & Figures: 300
  • Countries covered: 25
  • Pages: 220
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