Commercial Vehicle ADAS Market Size - By System, By Sensor, By Vehicle, By Distribution Channel, Growth Forecast, 2025 – 2034

Commercial Vehicle ADAS Market Size

The global commercial vehicle ADAS market was valued at USD 14.3 billion in 2024 and is estimated to register a CAGR of 18.1% between 2025 and 2034. The growing push for and adoption of road safety measures is one of the major reasons leading to the growing demand for integration of advanced driver assistance systems (ADAS) in commercial vehicles segment.
 

In regions such as North America, Europe, and parts of Asia fleet operators are required to have systems that can monitor driver fatigue and distraction, such as a driver monitoring system (DMS). DMS systems help drivers to be alert in case they feel sleepy or distracted thus avoiding chances of any accidents or mishaps due to this human error. Such factors are thus contributing to the demand for ADAS in commercial vehicles.
 

The Ministry of Road Transport and Highways, India stated that in 2022, the country had recorded a total of 1,264 accidents per day due to reasons such as over speeding, drunken driving, driving on wrong sides, and phone usage while driving. It was observed that highways had recorded the highest number of severe accidents.
 

To reduce these numbers and improve the road safety, the Indian government in January 2025 announced their plan of mandating the adoption of ADAS systems in new heavy trucks and buses. Through this the government aims to control the increasing road accidents involving heavy vehicles and thus improve road safety.
 

Introduction and adoption of Level 4 and Level 5 autonomous vehicles are acting as a base for the adoption of ADAS systems in commercial vehicles. Features such as adaptive cruise control, lane departure warning, and collision avoidance are the basic features required for the development of vehicle automation systems and thus leading to the demand for market.
 

Commercial Vehicle ADAS Market Trends

• AI and ML are being integrated into ADAS as it helps improve various functions of commercial vehicles. This integration of AI and ML is expected to help process real time data which will be helpful for making timely decisions and thus improve the working status of vehicles. This will thus improve the safety of vehicles and reduce the risk of accidents resulting from human errors.
   
• In January Gauzy Ltd. collaborated with Ambarella Inc. to develop an AI-based Smart-Vision Camera Monitor System (CMS) for advanced driver assistance systems with the aim of improving safety for commercial vehicles. This system replaces conventional mirrors with high-definition cameras, thus helping drivers view live video feeds through internal monitors. This helps in covering larger parts of the blind spot areas and improve visibility in different conditions.
   
• Vehicle-to-Everything (V2X) is growing into a significant vehicle technology trend as it enables communication between commercial vehicles and other vehicles, infrastructure, and cloud networks. V2X helps with enhanced situational awareness, thus helping vehicles to understand traffic, hazards, and other conditions, thus improving safety and operational efficiency for fleet management.
   
• Increased concern and awareness of driver protection is fueling the demand for driver monitoring and fatigue detection systems in the ADAS. These systems help to monitor the driver’s activities using cameras, infrared sensors, and biometric devices. It also provides alerts in situations when drivers are found to be feeling sleepy or distracted.
   
• ZF Friedrichshafen in July 2024 showcased the advancement of commercial vehicles safety through the application of innovative ADAS systems in large vehicles like trucks and buses. These systems are designed for improving safety, reducing the changes of accidents and supporting the necessary legal compliance. The system ensures that the driver’s attention is captured at various operational phases by monitoring drowsiness or inattentive drivers and provide alerts from time to time if needed.
   

Commercial Vehicle ADAS Market Analysis

Based on sensor, the commercial vehicle ADAS market is segmented into radar, LiDAR, ultrasonic, image, and others. In 2024, the image segment held a market share of over 30% and was valued at around USD 4.5 billion. 
 

• Image sensors support various vision-based ADAS functions that include lane departure warnings, traffic sign recognition, borderline pedestrian detection, and forward collision warning systems. These functions are achieved through the real time video capturing and processing services for safer navigation which contributes to the demand for image sensors in ADAS systems.
   
• Euler Motors launched an electric LCV called Storm EV in India. The launched vehicle is priced at USD 10,324 and it marks a significant advancement in the LCV segment as it is the first electric LCV in the country which is equipped with ADAS. Storm EV is equipped with features such as night vision system, front and rear camera collision alerts, and traffic light alerts. These features improve visibility and safety, especially during nighttime operation.
   
• Heavy commercial vehicles are increasingly adopting advanced driver-assistance systems for increasing their safety features. This is being done through the adoption of driving image sensors that provide 360-degree surround view cameras with high dynamic range imaging and night vision enablement which make these devices effective during low light or poor weather conditions.
   
• Image sensors are less expensive and more readily available, thus making it easy to integrate into commercial vehicles. This also makes them a preferred option for commercial vehicle manufacturers aiming to competitively price their ADAS-enabled vehicles.
   

Based on the distribution channel, the commercial vehicle ADAS market is segmented as OEM and aftermarket. The OEM segment dominated in 2024 with a market share of around 80%.
 

• OEMs design, develop, and manufacture vehicles from scratch and integrate systems such as ADAS at the manufacturing stage itself. This ensures that vehicles can be made available with advanced safety features such as standard or optional equipment. This is primarily the reason as to why the OEM segment dominates the distribution channel for ADAS.
   
• Ashok Leyland introduced The Saathi as its new entry-level light commercial vehicle in January 2025 at the Bharat Mobility Global Expo 2025. The Saathi is equipped with a 1.5-liter, 3-cylinder turbocharged diesel engine with intercooler that boasts an impressive 45 HP of power along with 110 Nm of torque. It is also equipped with rear parking sensors for improved safety during reverse actions.
   
• Fleet operators and other commercial vehicle buyers usually prefer fully integrated solutions, which include in-built ADAS systems. This one-stop-shop capability fuels the demand of ADAS technologies with other vehicle features, strengthening OEMs position as a distributor channel for ADAS.
   
• OEMs provide extended support and maintenance of ADAS along with regular services through its partnership with fleet operators. This ongoing relationship enables enhanced satisfaction for the OEMs and positions them as the preferred distribution channel because they provide more comprehensive solutions, unlike aftermarket providers.
   

Based on vehicle, the commercial vehicle ADAS market is segmented as LCV and HCV. The HCV segment led the market in 2024
 

• HCVs such as trucks are used for an extended period, thus making them high-value assets. This creates demand for advanced safety technologies as they are critical for enhancing optimal performance and longevity. Investing in ADAS increases vehicle safety and thus the vehicle value which makes ADAS crucial in this segment.
   
• Long haul trucks, a subset of HCVs, are used for long-distance travel and usually operate in difficult environments which naturally creates demand for advanced safety and efficiency features. ADAS features such as driver monitoring, automatic emergency braking, and adaptive cruise control play a critical role in reducing the chances of accidents and increasing safety which drives the adoption of these features in the segment.
   
• oToBrite released oToGuard in July 2023, which is an ADAS system aimed at increasing the safety of heavy commercial vehicles. This improved product fulfills various safety requirements such as blind spots, driving assistance, and inappropriate lane changes which are some of the reasons large trucks and buses have accidents.
   

Based on system, the commercial vehicle ADAS market is divided into adaptive cruise control, blind spot detection, lane departure warning system, automatic emergency braking, forward collision warning, night vision system, driver monitoring, tire pressure monitoring system, head-up display, park assist system, and others. The adaptive cruise control segment held a major market share in this segment in 2024.
 

• The advanced driver assistance system for adaptive cruise control (ACC) offers comfort and convenience to all drivers, particularly during long-distance journeys. It enables automatic speed adjustments in accordance with the speed of the vehicles in front. With reduced driver workload, it is highly beneficial for the heavy commercial vehicle segment which is mainly used for long hours of monotonic driving.
   
• ACC operates and is integrated with other advanced driver-assistance systems such as lane management, collision mitigation, and autonomous emergency braking. Such combinations improve the vehicle functioning. These multi-feature ADAS systems working together enable ACC to enhance and promote the safety and operational effectiveness of commercial vehicles.
   

North America dominated the global commercial vehicle ADAS market with a major share of over 35% and U.S. led the market in the region and was valued at USD 3.6 billion in 2024.
 

• The U.S. holds a significant share in terms of sale of commercial vehicles, and according to an OICA study, the USA’s sales figure for commercial vehicles in 2023 stood at 12.8 million.
   
• The country also has one of the largest and most advanced fleets of commercial vehicles, which includes a large fleet of long-haul trucks and delivery vehicles. In the U.S., fleet owners focus on safety, operational efficiency, and cost minimization. This increases the demand for ADAS solutions that increase safety, reduce fuel consumptions, and accidents.
   
• The country is home of various automotive leaders such as Continental. These companies have created advanced ADAS and autonomous driving systems, which makes the country a major market for advanced safety system technologies for commercial vehicles.
   
• The U.S. has stringent regulations regarding the safety of commercial vehicles. Collision avoidance systems, lane-keeping assist, and automatic emergency braking are certain features which are legally required to be implemented in commercial vehicles. This, in turn, has enhanced the need for ADAS technologies for these vehicles to comply with set safety standards.
   

The growth forecast for the commercial vehicle ADAS market in Germany from 2025 to 2034 is highly encouraging.
 

• In 2023, the European Automobile Manufacturers Association observed that the region accounted for 15.7% of new vans, trucks, and buses sold globally, with Germany holding a major position in this list. Furthermore, ACEA reported that the medium and heavy commercial vehicle sales increased from 76,218 units in 2022 to 94,820 units in 2023 in the country. This growth in sales of commercial vehicles is also leading to the demand for ADAS systems in commercial vehicles.
   
• Germany is one of the major countries in terms of technology development and adoption in autonomous and electric vehicles. With the shifts towards autonomous and electrically powered commercial vehicles, ADAS technologies are gaining traction.
   
• Germany also invests heavily on research and development of automotive technologies. This includes ADAS, AI, and ML. Many German enterprises and research center are also investing in the development of sensor technologies and the integration of ADAS into commercial vehicles which contributes to the country’s large market share in commercial vehicle ADAS market.
   

China is expected to show remarkable and promising development in the commercial vehicle ADAS market from 2025-2034.
 

• China holds a significant share in commercial vehicle market due to its rising fleet number of trucks, buses, and delivery vehicles. In 2023, China was ranked second by OICA due to its high sales of commercial vehicles which was added up to 4 million in that year.
   
• The implementation of ADAS solutions has changed from luxury to necessity for commercial vehicles for both OEMs and fleet managers as demand for advanced safety features and driver assistance technologies increases.
   
• The Chinese government is heavily investing in developing and implementing policies and subsidies aimed at enhancing road safety and accident reduction in the country. The growing expansion of ADAS in commercial vehicles is backed by the strong focus on ADAS features such as lane-keeping assist, automatic emergency braking, and collision avoidance on new vehicles.
   
• There is strong domestic production capacity in China for ADAS sensors and components. Companies such as SAIC Motors are leading the industry with the integration of ADAS into commercial vehicles. These companies are supporting the local production of products such as sensors, cameras, and radar systems. Large scale production of these systems helps reduce costs and encourage the deployment of ADAS technologies in China.
   

The commercial vehicle ADAS market in Mexico is expected to experience significant and promising growth from 2025 to 2034.
 

• Mexico holds a significant position in the list of manufacturing and assembly hubs of commercial vehicles. Major automotive manufacturers including General Motors, Ford, Daimler, and Volkswagen have their production plants in Mexico. These factories are now starting to implement ADAS features into commercial vehicles to fulfill safety requirements and consumer expectations for advanced driving assistance systems.
   
• Mexico also holds a major position in terms of sales of commercial vehicles. OICA reported that the country is the fifth biggest in the world, selling a total of 815,830 units in 2023. The rise of freight and transportation in Mexico is backed by growing demand and strict regulations regarding the road safety and operational efficiency. ADAS technologies such as lane departure warnings, blind-spot monitoring, and adaptive cruise control are helping reduce the number of accidents and long-distance driving exposure, thus leading to its increased demand.
   

Commercial Vehicle ADAS Market Share

Top 7 companies leading the commercial vehicle ADAS industry in 2024 Bosch, Continental, ZF Friedrichshafen, Valeo, Daimler, Ford, and Volvo. Together, they held over 40% of the market share.
 

• Bosch holds a significant position in the global automotive technologies market for commercial vehicles as the company specializes in integrated ADAS systems consisting of radar sensors, camera systems, and emergency braking systems. Their wide range of products combined with sensor fusion capabilities help them hold a major position in the commercial vehicle ADAS market.
   
• Continental AG is a significant player and supplier of the radar and LiDAR devices as well as cameras and driver assistance systems. The company has strong ties with OEMs, fleets and other commercial vehicle operators, and provides advanced tools for maintaining and enhancing vehicle safety, operational efficiency, and enabling autonomous driving capabilities. This helps the company create and hold a major share in commercial vehicles ADAS market.
   
• ZF Friedrichshafen is among significant suppliers of ADAS technologies for commercial vehicles, offering driving automation systems, radar sensors, cameras, and driver assistants. Safety, automation, and systems control helps ZF to gain significant share in the industry.
   
• Valeo provides several sensors such as radar, LiDAR, and camera systems. Their proprietary technology in sensor fusion helps autonomous driving steering components and enables the company to offer comprehensive solutions to develop safer and efficient commercial vehicles.
   
• Daimler, one of the important players in the commercial vehicle industry, incorporates advanced driver assistance systems such as lane departure warning, collision avoidance, and adaptive cruise control in buses and trucks. Being the primary market innovator in the field of autonomous driving and safety, Daimler has become a significant player in the market.
   

Commercial Vehicle ADAS Market Companies

Major players operating in the commercial vehicle ADAS industry include:

• Applied Intuition
• Autoliv
• Bosch
• Continental
• Daimler
• Ford
• Gauzy
• Valeo
• Volvo
• ZF Friedrichshafen

• Bosch, Continental, and ZF are developed themselves as major players in the ADAS market due to their innovative work in sensor technologies, autonomous driving, and driver assistance systems. These companies compete in the market by developing sensor fusion, AI-based safety systems, and autonomous vehicle technologies.
   
• Regulatory policies, in regions such as Europe and North America, forces companies to adopt automation and driver assist systems with advanced safety provisions. The competition in this segment has improved with companies using advanced systems such as lane keeping assistance, emergency braking, and adaptive cruise control.
   
• The competitive landscape is also shaped by the companies diversifying their product portfolios with companies now offering end-to-end solutions covering wide range of services from collision detection to driver monitoring systems. The ability to offer comprehensive integrated solutions for different markets within the commercial vehicles industry puts these companies at an advantage.
   

Commercial Vehicle ADAS Industry News

• Novus Hi-Tech, collaborated with Eicher Trucks and Buses (VE Commercial Vehicles Limited subsidiary) and launched DGMS-compliant safety solutions in January 2025. These solutions will be used in Eicher’s mining trucks, and they aim to improve the operational efficiency and safety of mining environments.
   
• At CES 2025 which was held in January in Las Vegas, Continental, Ninja, and Aurora Innovation announced their partnership for improving the use of AI and autonomous systems for large-scale deployment of driverless trucks across commercial fleets. This collaboration aims to transform the commercial trucking sector by using innovative sensor suites including lidar, radar, cameras, and AI.
   
• In October 2024, Kia introduced its first pickup truck, the Kia Tasman, which founded a new segment by integrating advanced technology with powerful capabilities. Tasman features various trim and configuration options suitable for various users including commercial users and adventure enthusiasts.
   
• ZF introduced ZF Annotate in June 2024 which is an AI-driven cloud-based system designed to improve and support advanced driver assistance systems and autonomous driving solutions. The system aims to develop, reduce cost and improve the efficiency of ADAS/AD systems from Level 2+ to Level 5 vehicles.
   

The commercial vehicle ADAS market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn) and volume (Units) from 2021 to 2034, for the following segments:

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Market, By System

• Adaptive cruise control
•  Blind spot detection
• Lane departure warning system
• Automatic emergency braking (AEM)
• Forward collision warning
• Night vision system
• Driver monitoring
• Tire pressure monitoring system
• Head-up display
• Park assist system
• Others

Market, By Sensor

• Radar
• Lidar
• Ultrasonic
• Image
• Others

Market, By Vehicle

• LCV
• HCV

Market, By Distribution Channel

• OEM
• Aftermarket

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia