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Clean-label Ingredients Market - By Type (Natural colors, Natural flavors, Fruit & vegetable ingredients, Starch & sweeteners, Flours, Malt), By Form (Powder, Liquid), By Application & Global Forecast, 2023 – 2032

  • Report ID: GMI6944
  • Published Date: Oct 2023
  • Report Format: PDF

Clean-label Ingredients Market Size

Clean-label Ingredients Market size was valued at around USD 46.85 billion in 2022 and is anticipated to grow at a CAGR of over 6.6% between 2023 and 2032.

Clean-label Ingredients Market

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Clean-label ingredients have emerged as a pivotal trend in the food and beverage industry, driven by consumer demand for more transparent and natural products. These ingredients, often derived from natural sources and minimally processed, are gaining prominence as consumers become increasingly health-conscious and concerned about the quality of the products they consume. Clean-label ingredients encompass a wide range of components, including natural colors, flavors, sweeteners, preservatives, emulsifiers, and antioxidants. They are typically free from artificial additives, preservatives, and chemicals, catering to health-conscious individuals who want to make informed choices about their diet. One of the key features of clean-label ingredients is their minimal processing. These ingredients often undergo less refining and manipulation, preserving their nutritional value and original flavor. This resonates with consumers seeking wholesome, nutritious options. Common examples include whole grains, fruits, vegetables, and unprocessed meats.

Consumers are scrutinizing product labels more closely, seeking recognizable and clean ingredients, which is pushing food and beverage manufacturers to reformulate their products. The growing health and wellness trend is propelling the market forward. Consumers are increasingly conscious of the relationship between diet and health, leading to a preference for products with clean-label ingredients that are perceived as healthier and more nutritionally beneficial. However, sourcing high-quality natural ingredients consistently can be a challenge, especially for large-scale production. This can lead to supply chain disruptions and cost fluctuations. Additionally, the reformulation process can be complex, requiring research and development investments and potentially altering the taste and texture of familiar products, which may not always be well-received by consumers.

COVID-19 Impact

During the pandemic, there was a notable shift in consumer behavior towards healthier eating habits and focus on boosting immunity. As a result, demand for clean-label ingredients, perceived as healthier and more natural options, increased. Consumers became more conscious of what they were consuming, leading to a surge in purchases of clean-label products. The pandemic accelerated the growth of e-commerce and online grocery shopping. Clean-label product manufacturers adapted to this trend by expanding their online presence and distribution channels, making it easier for consumers to access these products. However, the pandemic disrupted global supply chains, affecting the availability and sourcing of clean-label ingredients. Delays in transportation, labor shortages, and production disruptions in various regions led to challenges in procuring these ingredients. This impacted the ability of manufacturers to meet the growing demand for clean-label products.

Clean-label Ingredients Market Trends

There is growing demand for natural and recognizable ingredients. Consumers are increasingly seeking products with shorter ingredient lists, free from artificial additives and chemicals. This has led to a surge in the use of natural flavors, colors, sweeteners, and preservatives in food and beverages. Beyond traditional applications like bakery and snacks, clean-label ingredients are making inroads into dairy, meat, and even beverages, as manufacturers respond to the demand for healthier options across the entire spectrum of the food and beverage industry.

Additionally, technological advancements are enabling the development of innovative clean-label ingredients that can improve the shelf life, stability, and taste of products, addressing some of the challenges associated with clean labeling. Now-a-days consumers are not only concerned about what goes into their food but also how it's produced and sourced. This has spurred an interest in sustainably sourced and eco-friendly ingredients, contributing to the growth of organic and non-GMO options.

Clean-label Ingredients Market Analysis

Clean-label Ingredients Market Size, By Type, 2021 - 2032 (USD Billion)

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Based on type, the market is segmented as natural colors, natural flavors, fruit and vegetable ingredients, starch and sweeteners, flours, malt, other. Fruit & Vegetable ingredients held a majority market value of USD 11.51 billion in 2022. Fruit & vegetable ingredients segment includes ingredients such as fruit and vegetable purees, concentrates, and extracts. It has gained prominence as consumers seek products with higher nutritional content, contributing significantly to the market expansion. Natural flavors are another substantial segment, offering authentic taste profiles derived from natural sources like fruits, herbs, and spices. With consumers seeking clean and flavorful alternatives to synthetic additives, natural flavors command a notable market share.

Clean-label Ingredients Market Revenue Share, By Form, (2022)

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Based on form, the market is segmented as powder & liquid. Powder form held a dominant market share of around 55% in 2022 and is expected to grow at a lucrative pace through 2032. Powdered clean-label ingredients hold a significant share in the market due to their ease of handling, storage, and versatility. These ingredients, such as powdered natural flavors, colors, and sweeteners, are widely used in baking, confectionery, dry mixes, and beverage formulations. They offer the advantage of consistent dosing and often have a longer shelf life, making them a preferred choice for manufacturers. Liquid natural flavors, colors, and emulsifiers are popular in applications where uniform dispersion or blending is critical, such as beverages, dairy products, and dressings. They are valued for their ability to provide a more authentic taste and appearance to products and are often used to create appealing visual and sensory experiences.

Based on application, the market is segmented as beverages, bakery & confectionery, dairy & frozen desserts, snacks & convenience foods, other. Beverage industry held the dominant market in 2022 and is anticipated to grow through the years. Clean-label ingredients find extensive use in a wide range of beverages, including juices, soft drinks, teas, and functional beverages. Consumers are increasingly seeking healthier beverage options, driving the demand for natural flavors, colors, and sweeteners. Bakery and confectionery products represent another prominent segment in the clean-label ingredients market. Consumers appreciate the use of natural ingredients in bread, pastries, cookies, and chocolates, leading to a significant market share for clean-label ingredients like natural flavors, colors, and alternative sweeteners.

North America Clean-label Ingredients Market Size, 2020- 2032 (USD Billion)

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North American region dominated the market with majority market share and a revenue of USD 46.16 million in 2022. The growing health consciousness among consumers in North America has led to an increased demand for clean and natural ingredients in food and beverage products. Consumers in North America are increasingly scrutinizing product labels, seeking recognizable and wholesome components, which has boosted the adoption of clean-label ingredients.

Manufacturers in North America have been actively reformulating their products to replace synthetic additives with clean-label alternatives, thereby contributing to the growth of this market. The presence of a strong regulatory framework and stringent labeling requirements in North America has further accelerated the adoption of clean-label ingredients. Regulatory agencies, such as the FDA in the United States and Health Canada, have pushed for greater transparency in product labeling, encouraging manufacturers to use clean and easily understood ingredients.

Clean-label Ingredients Market Share

Some of the major market players operating in the Clean-label Ingredients industry are:

  • Archer Daniel Midland Company
  • Cargill Inc.
  • Kerry Group PLC
  • Tate & Lyle PLC
  • Ingredion Inc.
  • Exberry
  • Sensient Technologies
  • Koninklijke DSM N.V
  • Corbion Inc.
  • Frutarom
  • Chr. Hansen A/S
  • Groupe Limagrain
  • Brisan Group

These players focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these players are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.

Cargill Incorporated provides safe & sustainable solutions for the food, agriculture, financial, and industrial products. The company’s value chain starts from farmers by providing them with raw materials and other inputs. The middle stage of the value chain includes the processing of the raw materials into finished goods. The last stage includes transporting the finished products to customers. Cargill serves the needs of the animal nutrition, food & beverage, foodservices, agriculture, risk management, poultry, industrial, pharmaceutical, and transportation sectors. The company provides soluble fiber products for the food &beverage, pharmaceutical, and animal nutrition applications such as inulin, maltodextrin, and dextrose. It has a presence in over 70 countries with customers in more than 125 countries.

Clean-label Ingredients Industry News

In March 2023, Ingredion, Inc., a global ingredient supplier, introduced innovative texturizers to its range of functional, clean label ingredient solutions in the United States. Derived from the zest of citrus fruits such as lemons and limes, Ingredion's Fibertex CF citrus fibers offer manufacturers the ability to substitute less desirable and expensive ingredients, all while delivering distinctive textures and sensory delights. Additionally, these citrus fibers can enhance the shelf life and stability of a wide array of products, including conventional and gluten-free baked goods and snacks, emulsified dressings, tomato-based condiments, processed meats, and plant-based meat alternatives.

Clean-label Ingredients market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments:

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By Type

  • Natural colors
  • Natural flavors
  • Fruit and vegetable ingredients
  • Starch and sweeteners
  • Flours
  • Malt
  • Other

By Form

  • Powder
  • Liquid

By Application

  • Beverages
  • Bakery & Confectionery
  • Dairy & Frozen Desserts
  • Snacks & Convenience Foods
  • Other

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Malaysia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Egypt


Authors: Kunal Ahuja, Himanshu Kabra

Frequently Asked Questions (FAQ) :

Market size for clean-label ingredients was worth USD 46.85 billion in 2022 and is estimated to be valued at USD 88.44 million by 2032 driven by the rising consumer demand for more transparent and natural products.
Clean-label ingredients market from the fruit & vegetable ingredients segment generated USD 11.51 billion in revenue in 2022 and is expected to witness high demand up to 2033 owing to the rising consumers inclination towards products with higher nutritional content.
North America market for clean-label ingredients accounted for USD 46.16 million in 2022 and is set to expand significantly from 2023-2032 attributed to the growing health consciousness among consumers.
Some prominent companies engaged in the clean-label ingredients industry are Archer Daniel Midland Company, Cargill Inc., Kerry Group PLC, Tate & Lyle PLC, Ingredion Inc., Koninklijke DSM N.V, Chr. Hansen A/S, Groupe Limagrain, and Brisan Group, among others.

Clean-label Ingredients Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 13
  • Tables & Figures: 191
  • Countries covered: 21
  • Pages: 210
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