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Clean-label Ingredients Market Size – By Type, Form, Application Analysis, Share, Growth Forecast, 2025- 2034

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Clean-label Ingredients Market Size

The global clean-label ingredients market size was valued at USD 53.2 billion in 2024 and is estimated to grow at a CAGR of over 6.4 % from 2025 to 2034. Clean-label ingredients are devoid of any form of artificial substances such as colorants and preservatives, as well as being natural and minimally processed. This means that they fall in line with the rising demand for clean-label ingredients and health focused trends in the food and beverages industry. Clean-label ingredients are those that come free from any form of alteration, be it chemical or physical.
 

Clean-label Ingredients Market

With technology being widely focused, there is increasing appetite for consumers being given more information to claim the largest share in clean-label ingredients market. As consumers become more conscious about their health, they seek familiar, simple, and non-additive products.


The growing population of ethical consumers especially the vegans are also increasing the demand of organic foods primarily vegan. These clean-label consumers put importance on the health of the planet and their bodies and so, vegan, organic, and plant-based foods are highly preferred by the growing population of vegans.
 

Clean-label Ingredients Market Trends

A new wave of concern about the healthiness and recognizability of ingredients is emerging. The public's appetite for using products with the least number of ingredients and no artificial substances has steadily increased. As a result, there is an increase of natural flavors, colors, sweeteners and even preservatives used in food and drinks. In addition to traditional applications such as bakery and snacks, clean-label ingredients are now being incorporated in dairy, meat and even beverages due to increasing demand for healthy options in the food and beverage industry.
 

Clean-label Ingredients Market Analysis

In addition, the development of new clean-label ingredients with enhanced shelf life, stability, and flavor is making clean labeling easier without sacrificing quality. Nowadays, consumers are concerned with more than just the constituents of the food product. This development has increased the need for responsibly sourced and green materials, thus fueling the growth of organic and non-GMO products.


There are hurdles in terms of product formulation and price for clean-label ingredients’ market. Clean-label ingredients’ production is expensive. The limited supply chains, expensive organic farms and quality assurance systems serve as sources for these ingredients, and that supply chain is costly for all participants. These higher prices disturb competitive pricing.

Achieving the needed taste, texture, and shelf life is painful and difficult. It is even more arduous than using the artificial preservatives and additives. Many clean label formulations do not have the chemical stability that synthetic ingredients possess. This leads to the products’ deterioration over time, shortening shelf life and increasing production cycles, which complicate operations and raise costs unnecessarily.
 

Clean-label Ingredients Market Size, By Type, 2021-2034 (USD Billion)

Based on types, the clean-label ingredients market is segmented into natural colors, natural flavors, fruits and vegetables ingredients, starch and sweeteners, and flours, malt and others. Fruit and vegetable ingredients dominated the market in 2024 and was valued at USD 12.9 billion. This segment includes purees, concentrations, and extracts from fruit and vegetables. This is helpful for the growth of the market as it has become more common due to the soaring demand of more nutritious products.
 

Clean-label Ingredients Market Revenue Share, By Form, (2024)

Based on form, the clean-label ingredients market is divided into powder and liquid. In 2024, powdered form segment dominated 54.1% of the revenue share. There is high demand in the market for clean-label dry powder because these ingredients are easier to handle and store and more versatile for application. These ingredients find application in baking, confectionery, dry mixes, and even in the preparation of beverages. They are also easier to dose and keep in stock, which is why they are popular with manufacturers.
 

The demand for liquid forms of natural flavors, colors, and emulsifiers is higher than that of powders for beverages, dairy, and dressings because the process of ensuring good blending is simpler. Liquid ingredients are used to give a genuine taste and good appearance as well as to improve the product’s visual and sensory appeal.

Based on application. The clean-label ingredients market is divided into beverages, snack & convenience foods, bakery & confectionery, dairy & frozen desserts & others. The beverage industry was fastest in 2024, and is expected to continue expanding forward. A multitude of these beverages like juices, soft drinks, tea, and even some functional drinks possess clean-label attributes.
 

There is a growing trend of people preferring drinks which are more healthy that, in turn, increases the demand for natural tastes, colors, and sweeteners. In addition, bakery and confectionery is also highly demanded segments for clean-label ingredients.
 

U.S. Clean-label Ingredients Market Size, 2021-2034 (USD Billion) 

In 2024, U.S. clean-label ingredients market was reached USD 15.5 billion. The populace have become more aware about the dangers of additives, thus the usage of clean-label products has increased. Food manufacturers are having to adapt their products towards the clean-label demand.


U.S. sharpens its pedestal as the most dominant country in the clean-label ingredients industry with its revenue share, thus holding the largest market in North America. Apart from market dynamics, the growth in the clean-label product ne market is also facilitated by changing consumer behavior and softening of dietary patterns.
 

This development is further stimulated by an increase in plant and organic food consumption within the United States, vowing the nation as a key leader in clean label transformation.
 

Clean-label Ingredients Market Share

Companies are expanding their market presence through strategic partnerships, launching new products, and commercializing them. Forte is trying to change its viewpoint by establishing new strategic relationships and developing new products geared toward commercialization. Also, these companies are investing in R& D , which allows for new products that result in increased returns.


Cargill Incorporated provides safe and responsible development across the agriculture, financial, food and industrial markets. The company markets soluble fiber products like inulin, maltodextrin, and dextrose which are incorporated in food and beverages, pharmaceuticals and animal feed. Cargill has a presence in more than 70 countries and serves over 125 nations.
 

Clean-label Ingredients Market Companies

Major players operating in the clean-label ingredients industry are:

• Archer Daniel Midland Company
• Brisan Group
• Cargill
• Chr. Hansen A/S
• Corbion
• DSM-Firmenich
• Exberry
• Ingredion
• Kerry Group PLC
• Limagrain Ingredients
• Sensient Technologies
• Tate & Lyle PLC
 

Clean-label Ingredients Industry News

• In July 2024, the company Ingredion Incorporated announced the introductin of FIBERTEX CF 500 and FIBERTEX CF 100 to the EMEA market. These products are texturizing, citrus fiber for clean-label applications. These products will be available in the APAC region in August while the US and Canada will receive them by the end of the year.


• In September 2020, Chr. Hansen introduced a new fruit max line which is clean-label and uses highly colored turmeric with very little flavor.
 

The clean-label ingredients market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) & volume (Kilo Tons) from 2021 to 2034, for the following segments:

Market, By Type

  • Natural colors
  • Natural flavors
  • Fruit and vegetable ingredients
  • Starch and sweeteners
  • Flours
  • Malt
  • Others

Market, By Form

  • Powder
  • Liquid

Market, By Application

  • Beverages
  • Bakery & confectionery
  • Dairy & frozen desserts
  • Snacks & convenience foods
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia 
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa

 

Authors: Kunal Ahuja, Himanshu Kabra
Frequently Asked Question(FAQ) :
Who are the leading players operating in the clean-label ingredients market?
Some prominent companies engaged in the clean-label ingredients industry are Archer Daniel Midland Company, Cargill Inc., Kerry Group PLC, Tate & Lyle PLC, Ingredion Inc., Koninklijke DSM N.V, Chr. Hansen A/S, Groupe Limagrain, and Brisan Group, among others.
How big is the North America clean-label ingredients industry?
What is the size of the clean-label ingredients market?
Why is the demand for clean-label fruit & vegetable ingredients gaining traction?
Clean-label Ingredients Market Scope
  • Clean-label Ingredients Market Size
  • Clean-label Ingredients Market Trends
  • Clean-label Ingredients Market Analysis
  • Clean-label Ingredients Market Share
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    Premium Report Details

    Base Year: 2024

    Companies covered: 12

    Tables & Figures: 240

    Countries covered: 18

    Pages: 220

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