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Canned Soup Market Size - By Dietary Preferences (Regular Soups, Low-Sodium Soups, Gluten-Free Soups, Organic Soups), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail), Soup Type & Global Forecast, 2024 – 2032

  • Report ID: GMI6254
  • Published Date: Jul 2023
  • Report Format: PDF

Canned Soup Market Size

Canned Soup Market size was valued at USD 4.78 billion in 2023 and is estimated to grow at 4% CAGR from 2024 to 2032. Canned soups offer a convenient meal option that requires minimal preparation. Consumers seeking quick and easy meal solutions are drawn to canned soups as they provide a ready-to-eat or easy-to-prepare option. Canned soups save time for busy individuals and families who may not have the time or resources to cook from scratch. They offer a quick and hassle-free meal solution that can be heated and enjoyed within minutes.

Canned Soup Market

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Canned soups often contain a range of essential nutrients, including proteins, vegetables, and grains. Consumers looking for convenient and nutritious meal options find canned soups appealing as they provide a balanced combination of ingredients in a single product.

With the growing focus on health and nutrition, canned soups face scrutiny due to factors such as high sodium content, additives, and preservatives. Increasing consumer awareness and demands for healthier food options can pose a challenge to the canned soup industry to address these concerns and develop healthier product offerings. Canned soups face competition from fresh and homemade alternatives. Consumers who prioritize freshness and natural ingredients may opt for homemade soups or fresh options available in the market. Canned soup manufacturers need to differentiate their products and emphasize the convenience and long shelf-life advantages to compete effectively.

COVID-19 Impact

The canned soup market faced challenges due to disruptions in the global supply chain caused by lockdowns, travel restrictions, and closures of manufacturing facilities. Delays in the sourcing of ingredients, production, and transportation impacted the availability of canned soups in some regions. During the pandemic, there was a surge in demand for canned soup as consumers sought shelf-stable food options that could be stored for longer periods. Canned soup became a popular choice due to its convenience, longer shelf life, and ease of preparation. Thus, the reduced number of COVID-19 cases and implementation of subsequent strategies by government and non-government organizations is anticipated to drive the market growth.

Canned Soup Market Trends

Consumers are increasingly seeking healthier canned soup options. There is a growing demand for soups with lower sodium content, reduced or no added sugars, organic ingredients, and clean label claims. Manufacturers are responding by offering healthier formulations and promoting the nutritional benefits of their products. Consumers are showing interest in exploring diverse and global flavors in canned soups.

There is a demand for soups inspired by international cuisines such as Thai, Indian, Mexican, and Middle Eastern. Manufacturers are introducing new flavors and spices to cater to these preferences and attract adventurous consumers. With the rise in vegetarian and vegan lifestyles, there is a growing demand for plant-based and vegan canned soups.

Canned Soup Market Analysis

Canned Soup Market Size, By Soup Type, 2021 - 2032 (USD Billion)

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The vegetable soup segment accounted for 23.5% of the canned soup market share in 2022. Vegetable soups are perceived as healthy options packed with vitamins, minerals, and fibre. The demand for vegetable soups is driven by health-conscious consumers seeking nutritious and low-calorie meal options. The demand for vegetable soups is driven by consumers seeking plant-based meal choices that align with their dietary preferences.

Canned Soup Market Revenue Share, By Application, (2023)

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The organic soups segment held around 35% of canned soup market share in 2022. Consumers who prefer organic products seek canned soups made with certified organic ingredients. The demand for organic soups is driven by individuals who prioritize products that are free from synthetic pesticides, herbicides, and genetically modified organisms (GMOs).

The canned soup market from online retail segment is projected to expand at 5.3% CAGR by 2032. Online retail platforms and e-commerce websites offer consumers the convenience of browsing and purchasing canned soups from the comfort of their homes. The demand for canned soups through online retail is driven by consumers seeking a wide range of options, competitive pricing, and doorstep delivery. Thus, the high-quality services and growing usage of Canned soup are anticipated to expedite the business growth.

U.S. Canned Soup Market Size, 2021 - 2032 (USD Billion)

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U.S. canned soup market dominated over USD 0.62 billion revenue in 2022. Canned soups are valued for their convenience and time-saving qualities. In North America, where consumers often have busy lifestyles, the demand for canned soups is driven by the need for quick and easy meal solutions that require minimal preparation.

Canned Soup Market Share

Some of the major companies operating in the canned soup market are:

  • Campbell Soup Company
  • The Kraft Heinz Company
  • Conagra Brands, Inc
  • General Mills, Inc
  • Progresso (a subsidiary of General Mills)
  • Amy's Kitchen, Inc
  • Hain Celestial Group, Inc
  • Baxters Food Group Limited
  • Pacific Foods of Oregon LLC
  • The J.M. Smucker Company
  • Eden Foods, Inc
  • Nissin Foods Holdings Co., Ltd
  • Maruchan, Inc
  • Dr. McDougall's Right Foods, Inc
  • Bear Creek Country Kitchen

These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.

Canned Soup Industry News

  • “In March 2021, Soupologie, a fresh soup company based in the United Kingdom, released three new Vitamin D-enriched soups. Fresh plant-based soups supplemented with a vegan source of Vitamin D3 deliver at least 50% of the recommended daily consumption in one 300g serving of the new products.”

This canned soup market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments:

to Buy Section of this Report

Market, By Soup type

  • Vegetable Soup
  • Chicken Noodle Soup
  • Tomato Soup
  • Creamy Soups
  • Meat-Based Soups
  • Ethnic and International Soups

Market, By Dietary preferences

  • Regular Soups
  • Low-Sodium Soups
  • Gluten-Free Soups
  • Organic Soups

Market, By Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Malaysia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Egypt


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of canned soup reached USD 4.78 billion in 2023 and is slated to reach USD 6.81 billion by 2032, driven by the increasing consumer preference for convenient meal options that contain a range of essential nutrients, including proteins, vegetables, and grains.
Vegetable canned soup market accounted for 23.5% of the revenue share in 2022 and is likely to witness high demand through 2032, owing to the rising demand for vegetable soups among health-conscious consumers seeking nutritious and low-calorie meal options.
U.S. market size crossed USD 0.62 billion in 2022 and is anticipated to expand significantly from 2023 to 2032, owing to the presence of consumers with busy lifestyles and their high preference for quick and easy meal solutions.
Some of the prominent firms in the market are Campbell Soup Company, The Kraft Heinz Company, Conagra Brands, Inc., General Mills, Inc., Progresso (a subsidiary of General Mills), Amy's Kitchen, Inc., Hain Celestial Group, Inc., Baxters Food Group Limited, and Pacific Foods of Oregon, LLC.

Canned Soup Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 197
  • Countries covered: 21
  • Pages: 150
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