Home > Healthcare & Medical Devices > Breastfeeding Accessories Market

Breastfeeding Accessories Market Size by Product (Breast Milk Bottles, Breast Milk Storage Bags, Sore Nipple Cream, Nursing Pads, Cleaning Products, Nipple Shields, Breast Shells), By Application (Personal Use, Hospital Grade), Regional Outlook, Industry Analysis Report, Growth Potential, Competitive Market Share & Forecast, 2023 – 2032

  • Report ID: GMI1820
  • Published Date: Dec 2022
  • Report Format: PDF

Industry Statistics

Breastfeeding Accessories Market size was valued at over USD 1 billion in 2022 and is set to grow at a robust pace of more than 8.5% CAGR from 2023 to 2032 owing to the growing awareness of the importance of breastfeeding.
 

Get more details on this report - Request Free Sample PDF
 

Numerous government and non-government initiatives, new hospital procedures, and educational initiatives to increase the breastfeeding rate are estimated to promote market growth. For instance, World Breastfeeding Week is held every year from the 1st to 7th August to promote breastfeeding and improve infant health worldwide, coupled with other initiatives, such as the Baby-Friendly Hospital Initiative (BFHI) launched by the WHO and UNICEF to honor hospitals that restructure care to support breastfeeding are likely to impel product adoption.
 

Furthermore, several initiatives launched by the majority of countries to encourage women’s employment are expected to drive breastfeeding accessories market growth over the forecast timeline. For example, Japan has launched extensive campaigns to increase women's labor force participation. Additionally, the economic liberation of women, improved access to education, a growing service sector, and a high cost of living are all contributing factors to the increasing number of working women. Moreover, the increasing proportion of single-parent families has a significant impact on product demand.
 

Increased consumer preference for breastmilk substitutes may limit breastfeeding accessories market growth

Companies in the infant formula sector are aggressively marketing their products in developing countries. The unethical marketing of infant formula has increased its usage significantly. As a result of the increasing use of breastmilk substitutes, the demand for breastfeeding accessories may decrease in the coming years. However, growing public awareness of the health benefits of breastfeeding for children may fuel the revenue growth of the market in the coming years.
 

Ease of use and low cost of breastmilk removal soaps to foster cleaning products segment demand

Get more details on this report - Request Free Sample PDF
 

In terms of product, the breastfeeding accessories market share from the cleaning products segment is anticipated to surpass USD 280 million by 2032. Breastmilk removal soaps, accessory wipes, steam bags, and microwave bags are some of the cleaning products available in the market. Breastmilk removal soap is becoming more popular for removing stubborn breastmilk residues from breast pump parts, nipples, intimate apparel, and bottles as it contains no added fragrance or taste. Furthermore, the ease of use and low cost are increasing the demand for these soaps, thereby stimulating segment growth through the forecast period.
 

Increasing availability of personalized breastfeeding accessories to augment personal use segment revenues

Get more details on this report - Request Free Sample PDF
 

Based on application, the breastfeeding accessories market is classified into personal use and hospital grade. The report cites that the personal use segment is projected to grow at an 8% CAGR between 2023 and 2032. The primary factor influencing product demand for personal use is the growing availability of customized breastfeeding accessories designed to deliver accurate pumping according to the mother's needs and feeding stage. Furthermore, the increasing number of working-class women is estimated to drive segment statistics.
 

Growing initiatives to increase awareness about breastfeeding to fuel APAC industry statistics

Get more details on this report - Request Free Sample PDF
 

Asia Pacific breastfeeding accessories market is poised to reach a valuation of over USD 405 million by 2032. Increasing initiatives and funds from public and private organizations to raise awareness about breastfeeding is expected to contribute to regional market expansion. Furthermore, the mounting focus of major business players in emerging Asia Pacific countries, such as India and China, on acquiring a large revenue share is foreseen to boost business growth in the future.
 

Launch of innovative products to define the industry outlook

The major companies operating in the breastfeeding accessories market are Acute Ideas Co Ltd, Bailey Medical, Ameda, Inc, Ardo Medical, Inc., Medela AG, Koninklijke Philips N.V, Hygeia Medical Group, Linco Baby Merchandise Work's Co., Ltd, NUK, Pigeon Corporation, and Mayborn Group Ltd., among others. These firms are investing in product innovation to attain significant revenue growth and enhance their business presence. In August 2021, Medela AG, a leading supplier of breastfeeding accessories, launched its new silicone breastmilk collection devices in North America with the main objective of decreasing milk loss in lactating women.
 

Impact of COVID-19 pandemic on breastfeeding accessories industry trends

The breastfeeding accessories industry was adversely affected following the COVID-19 outbreak. However, as COVID-19 vaccines became accessible, countries started to open their international borders, which helped to restore normalcy to the post-pandemic supply chain. Additionally, in the post-pandemic period, the birth rate increased. Researchers from the University of Michigan Health Organization speculated an increase in the number of newborn babies. As a result, the market is likely to witness a steady increase in the demand in the coming years.
 

The breastfeeding accessories market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 to 2032 for the following segments:

By Product

  • Breast Milk Bottles
  • Breast Milk Storage Bags
  • Sore Nipple Cream
  • Nursing Pads
  • Cleaning Products
  • Nipple Shields
  • Breast Shells
  • Others

By Application

  • Personal use
  • Hospital grade

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • UK
    • Spain
    • Italy
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Thailand
    • Singapore
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
    • South Africa
    • Saudi Arabia
    • Others

 

Authors: Rupali Swain, Subodh Kharad

Frequently Asked Questions (FAQ) :

Global market for breastfeeding accessories was valued at more than USD 1 billion in 2022 and is estimated to record significant growth at over 8.5% CAGR from 2023 to 2032 driven by the growing awareness of the importance of breastfeeding.
The cleaning products segment is anticipated to exceed a valuation of USD 280 million by 2032 owing to the ease of use and low cost of breastmilk removal soaps.
Asia Pacific breastfeeding accessories industry size is set to exceed USD 405 million in revenue by 2032 owing to the increasing initiatives and funds from public and private organizations to raise awareness about breastfeeding.
The major enterprises engaged in the breastfeeding accessories industry are Ameda, Inc, Acute Ideas Co Ltd, Bailey Medical, Ardo Medical, Inc., Koninklijke Philips N.V, Hygeia Medical Group, Linco Baby Merchandise Work's Co., Ltd, Medela AG, NUK, Pigeon Corporation, and Mayborn Group Ltd., among others.

Buy Now


Premium Report Details

  • Base Year: 2022
  • Companies covered: 14
  • Tables & Figures: 86
  • Countries covered: 18
  • Pages: 113
  • Upcoming Report: Details can be customized to meet your information and data needs. Feel free to share your detailed research requirements via this form.

Get a report that explains COVID-19 impact on this market

 Request Free Sample

Budget constraints? Get in touch with us for special pricing

Request Discount