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Breast Pads Market – By Type, By Distribution Channel, Global Forecast, 2024 – 2032
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Breast Pads Market
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Premium Report Details
Base Year: 2023
Companies covered: 14
Tables & Figures: 142
Countries covered: 31
Pages: 136
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Breast Pads Market Size
The global breast pads market size was valued at around USD 184.7 million in 2023 and is estimated to grow at 4.7% CAGR from 2024 to 2032. Breast pads, also known as nursing pads, are designed to absorb milk leaks whilst breastfeeding or in between nursing sessions. These pads are designed to help breastfeeding mothers block leaks while ensuring comfort and cleanliness. These shields come in different forms, loose and tight, disposable and reusable, and are all meant to be worn over the areola and nipples to soak up excess milk.
New mothers have started paying a lot more attention to breastfeeding, which leads to growth in the breast pads markets. According to the World Health Organization (WHO's), the rate of exclusive breastfeeding during the first six months of life has increased by 10 percent over the last decade to 48 percent in 2023. Hence, there seems to be an increase in breastfeeding practices across the globe. The government, health organizations, and even the parenting community are now stressing the importance of breastfeeding in the early years, leading to higher rates of initiation and longer breastfeeding duration. Hence, with increase in the number of breastfeeding women, the demand for breast pads increases, driving market growth.
In addition, the rise in the number of women employed globally, consisting of new mothers, is further fueling the breast pads market. As per the latest American Community Survey, 66.6% of the U.S. women who gave birth in the previous 12 months were in the labor force as of 2022, signifying a sizeable population of working women likely to seek assistance for breastfeeding. With a growing number of women combining their professional and maternal roles, the breasts pads market is estimated to grow as more comfortable, easy to use, and concealable breastfeeding items are introduced to the market.
Breast Pads Market Trends
The increasing knowledge and awareness about the advantages of breastfeeding in mothers is a major catalyst for the growth of the market.
Breast Pads Market Analysis
Based on type, the market is segmented into disposable, reusable, silicone, and hydrogel breast pads. The reusable segment dominated the market with the largest revenue of USD 79.6 million in 2023 and is expected to grow at a significant CAGR over the forecast period.
Based on distribution channel, the breast pads market is segmented into retail, wholesale, and e-commerce. The retail segment of the market, which held a 55.3% share in 2023, is poised for substantial growth in the coming years.
The U.S. dominated the North American market with the largest revenue of USD 56.5 million in 2023 and is projected to witness considerable growth rate over the forecast timeframe.
The breast pads market in the Germany is expected to experience significant and promising growth from 2024 to 2032.
Asia Pacific breast pads market is anticipated to witness lucrative CAGR of 5.1% between 2024 and 2032.
The breast pads market in South Africa is expected to experience significant and promising growth of 4.6% from 2024 to 2032.
Breast Pads Market Share
Many competitors have entered the market, which is beneficial for breastfeeding mothers as they have many options to choose from. Major participants include well-known hygiene and personal care firms alongside specialized nursing and maternity companies. They are competing over the parameters of products quality and innovation, prices, and popularity of the brand. Significant market participants also seek to increase their market share by implementing strategic mergers, acquisitions, and other partnerships with distribution firms. Moreover, the consumers’ demand for green and reusable products has created a new niche segment for organic and washable breast pads, thereby increasing the level of competition.
Breast Pads Market Companies
Some of the eminent market participants operating in the breast pads industry include:
USPs of key players
Breast Pads Industry News
The Breast Pads market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) and volume (Units) from 2018 – 2032 for the following segments:
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Market, By Type
Market, By Distribution Channel
The above information is provided for the following regions and countries: