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Breast Pads Market Size - By Type (Reusable, Disposable, Hydrogel, Silicone), By Distribution Channel (Retail, Wholesale, E-commerce) – Global Forecast, 2023-2032

  • Report ID: GMI6177
  • Published Date: Jul 2023
  • Report Format: PDF

Breast pads Industry Analysis

Breast Pads Market size was valued at USD 180.6 million in 2022 and is estimated to account for USD 431 million by 2032. Breast pads are also known as nursing pads or breast shields, these are absorbent pads that breastfeeding women use inside their bras as breastfeeding accessories to minimize breast milk leaking.

Breast Pads Market

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Typically, they are round or oval-shaped pads composed of soft, breathable fabrics like cotton or disposable materials such as paper or polymer. Breast pads are intended to be worn over the nipples in order to absorb any leaking that may occur between nursing sessions. They act as a barrier between the breasts and the fabric, thereby keeping the section dry and preventing stains. Breast pads can also assist to avoid nipple discomfort and chafing while also providing comfort and support.

As more women enter the workforce and pursue professional careers, there is a higher demand for breast pads. Working mothers often need to manage breastfeeding and breast milk leakage while away from their babies. Breast pads provide a convenient solution to address leakage and maintain personal hygiene during working hours. For instance, according to the International Labor Organization, the employment rate of women ranging from 25 to 54 years is 51.6%.

COVID-19 Impact

The global pandemic had affected millions of people worldwide, resulting into high mortality. Due to lockdown and movement restrictions, various medical procedures witnessed significant decline in the initial period. As per the data published by the International Breastfeeding Journal in August 2020, rate of breastfeeding had decreased during COVID-19 as mother and infants were separated due to positive cases. Moreover, post the epidemic, the birth rate surged.

Breast Pads Market Trends

The development of cutting-edge features and technologies, such as breast pads connected with sensors that can monitor milk leakage, temperature, and other data relevant to breastfeeding has boosted the adoption rate of breast pads since they improve comfort, efficacy, and convenience. Furthermore, certain breast pads now have sophisticated moisture-wicking materials, leak-proof layers, adhesive backings for stable placement, and contoured forms for a better fit. For women experiencing pain or nipple soreness, there are lso breast pads with cooling or relaxing properties.

Breast Pads Type Segmentation

Breast Pads Market Size, By Type,

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The breast pads market by type is segregated into reusable, disposable, hydrogel, and silicone. The reusable segment garnered more than USD 69 million revenue size in the year 2022. Reusable breast pads are softer and more environmentally friendly. These are more reasonably priced over the lo ng term and washable. Additionally, these offer better air circulation, ventilation, and breathability as they are typically manufactured from natural fibres, therefore these are crucial for the recovery of a painful nipple.

Breast Pads Distribution Channel Segmentation 

Breast Pads Market Share, By Distribution Channel,

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On the basis of distribution channel, the breast pads market is classified into retail, wholesale, and e-commerce. The retail segment accounted for over 43% industry share in the year 2022.These mass merchandisers give customers greater convenience, designated spaces for mother-care products, plans, bundling discounts, and a straightforward shopping experience all under one roof. Moreover, these methods of distribution are designed to be a "one-stop-shop" for breast care supplies. To make them easily accessible to the customers, these are typically situated close to a residential area.

Breast Pads Regional Analysis 

 U.S. Breast Pads Market Size

U.S. breast pads market accounted for USD 75 million revenue size in 2022. Breastfeeding rates in the U.S. have been increasing over the years due to various factors, including awareness campaigns, educational initiatives, and improved support for breastfeeding mothers. As more mothers choose to breastfeed their babies, the demand for breast pads is also increasing in order to manage breast milk leakage. Additionally, major shift of mothers from other breast milk substitutes to natural breastfeeding.

Breast Pads Industry Leaders

Some of the major market participants operating in the breast pads market include Medela AG, Cardinal Health, Lansinoh Laboratories, Inc., Magento, Inc. (Ameda), NUK USA LLC, Pigeon Corporation, Bamboobies, LilyPadz, Cache Coeur, KINDRED BRAVELY, Koninklijke Philips N.V. among others.

Breast Pads Industry News:

  • In January 2019, Medela launched new research based PersonalFit Flex breast shields. The new product launch helped the organization in expanding their business portfolio as well as sustain its market position.

Breast pads market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2018 to 2032 for the following segments:

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By Type (USD Million & Units)

  • Reusable
  • Disposable
  • Hydrogel
  • Silicone

By Distribution Channel (USD Million)

  • Retail
  • Wholesale
  • E-commerce

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • UK
    • Spain
    • Italy
    • Poland
    • Switzerland
    • Norway
    • Finland
    • Sweden
    • Denmark
    • The Netherlands
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Taiwan
    • Indonesia
    • Vietnam
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Colombia
    • Chile
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • UAE
    • Israel


Authors: Rupali Swain, Pratiksha Kamthe

Frequently Asked Questions (FAQ) :

Global market size for breast pads was worth USD 180.6 million in 2022 and is poised to reach USD 431 million by 2032, driven by the rising demand amongst the increasing number of working women.

Reusable breast pads industry garnered over USD 69 million in revenue in 2022 and is expected to witness high demand through 2032 due to their long-term usage, environment-friendly nature, and reasonable price.

The U.S. industry accounted for USD 75 million in revenue in 2022 and is set to expand at a notable pace by 2032 attributed to the increasing number of awareness campaigns, educational initiatives, and improved support for breastfeeding mothers.

Some of the leading breast pad companies are Medela AG, Cardinal Health, Lansinoh Laboratories, Inc., Magento, Inc. (Ameda), NUK USA LLC, Pigeon Corporation, Bamboobies, LilyPadz, Cache Coeur, KINDRED BRAVELY, Koninklijke Philips N.V. among others.

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 11
  • Tables & Figures: 287
  • Countries covered: 31
  • Pages: 210
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