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Bleaching Clay Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2022 – 2028

  • Report ID: GMI3437

Bleaching clay market size is set to grow exponentially over 2022-2028, given the rising demand for vegetable oils from major industries like food & beverage. Vegan diets are also gaining traction among younger populations in recent years, which could drive up consumption of vegetable oils. According to estimates from Supplements101, the total number of vegans is approximately 79 million in 2021. Bleaching clays, which refer to adsorbent earth or clay, like activated clay, are used extensively for removing impurities and coloring matter from various liquids, including oils.

The emergence of biofuels as a sustainable energy source is a key factor powering bleaching clay market trends over 2022-2028. Various firms are focusing on establishing new facilities for biofuel production worldwide in order to accommodate the evolving demand for sustainable fuels. For instance, in September 2021, Royal Dutch Shell announced plans to construct a biofuels plant in the Netherlands, to achieve its net-zero carbon emission target by 2050. The Rotterdam-based facility was expected to be one of the largest such facilities in Europe with a renewable fuel production capacity of 820,000 tonnes. Development such as these will lead to a significant rise in bleaching clay demand, since the product is a major part of the refining process for biofuels, in order to remove soaps, metals, and possible impurities in the feedstock.

With respect to application, edible oil and fat refining will emerge as a prominent segment in the bleaching clay industry by 2028. Crude vegetable oils like soybean, canola, and palm oils usually contain pigments that can be harmful to human health and also affect standards of vegetable oils. As a result, bleaching clays are integral in the oil refining process, for the removal of pigments, phospholipids, free fatty acids, foreign flavors, and other impurities.

Latin America bleaching clay market share is poised to register substantial growth through 2028, given robust biodiesel production levels in the region. Latin America is known to be the largest biofuel producer worldwide, and also demonstrates significant potential to expand production activities. For instance, in April 2021, Honeywell announced the selection of its UOP Ecofining process by Brazil-based ECB Group, for the conversion of inedible animal fats and vegetable oils into renewable diesel and jet fuel at the Paraguay-based Omega Green production facility, making it the first advanced biofuels project in the region. These activities could, in turn, boost bleaching clay industry demand considerably, since the product plays an important role in the refining process for biofuels.


The fragmented bleaching clay market is powered by the presence of numerous players like Ashapura Group of Companies, BASF SE, Refoil Earth, Oil-Dri Corporation of America, Clariant International, W Clay Industries, Minerals Technologies Inc (formerly AMCOL Specialty Minerals), AMC, Taiko Group, and Musim Mas Holdings. These companies are involved in various strategic initiatives such as new product launches and partnerships to expand their portfolio and presence across the global business landscape. In February 2021, Clariant introduced an innovative clay mineral-based DESVOCANT adsorbents line to facilitate efficient reduction in potential exposure of merchants, shipment handlers, and customers to VOCs (volatile organic compounds) from enclosed manufactured items. The DESVOCANT adsorbents line is based on a non-toxic, naturally-occurring bentonite clay mineral with a distinctive surface structure, dried as a granulate, and enclosed in air-permeable bags or sachets.


Fluctuations in Oilseed Production During COVID-19 May Influence Bleaching Clay Market Trends

The impact of the COVID-19 pandemic across the global industrial spectrum has been vast and varied. At the peak of the pandemic, nationwide lockdowns and quarantine measures resulted in temporary demand slowdowns and supply chain disruptions. In the agriculture sector, oilseed and associated products were impacted considerably.


For instance, in Malaysia, labor limitations, worsened by social distancing protocols put into place to curb virus transmission, influenced palm oil harvest to a certain extent in 2020, which in turn impacted the overall output. However, in recent months, oilseed and oilseed products have been gradually witnessing recovery in demand and have adapted to evolving conditions. This could be beneficial for the bleaching clay industry over the coming years, especially given the rapid increase in output by oil refiners to fulfill the steady uptick in oil demand from key regions like Europe, the United States, and Asia.

What Information does this report contain?

Historical data coverage: 2017 to 2021; Growth Projections: 2022 to 2028.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

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