Bleaching Agents Market
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The global bleaching agents market size was valued at USD 80.3 billion in 2023 and is estimated to grow at a CAGR of over 5.2% from 2024 to 2032. The integration of bleaching chemicals into various products such as fabrics, paper, and skin care has exponentially increased over the past few years.
There is a remarkable increase in the consumption of aesthetic products, and these most often gain the approval of consumers. So, companies have tailored their business to focus on high-quality and effective bleaching products. Additionally, the rising environmental concerns are stifling the development of traditional bleaching products while simultaneously advancing the green technology – a practice that is beneficial for business. This is especially true for the sectors of cosmetics and household cleaning where there is surge in demand for natural and biodegradable products.
| Report Attribute | Details |
|---|---|
| Base Year: | 2023 |
| Bleaching Agents Market size in 2023: | USD 80.3 Billion |
| Forecast Period: | 2024 - 2032 |
| Forecast Period 2023 - 2032 CAGR: | 5.2 |
| 2023 Value Projection: | USD 128.4 Billion |
| Historical Data for: | 2021 - 2023 |
| No of Pages: | 210 |
| Tables, Charts & Figures: | 350 |
| Segments Covered: | Type By Application, Application |
| Growth Drivers: |
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| Pitfalls Challenges: |
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The bleaching chemicals market is heading towards a more sustainable direction that is further propelled by the growing concern of environmental pollution. Moreover, there is an increased demand for organic and natural products in personal care and cleaning products which is shaping the creation of plant derived bleaching agents. The application of bleaching chemicals has also increased in the food and beverages department solely for making the products more appealing. Additionally, improved technology is enabling more efficient and less wasteful bleaching processes and chemicals.
The high-tech machinery industry has a wide range of applications and includes the production of individual units and their parts such as food packaging machines. North American and European countries such as the USA, Canada, France, Germany, and the UK are the largest markets because of stringent limits concerning the use of non-biodegradable chemicals and a strong preference for quality. However, the Asia-Pacific region is expanding swiftly due to improvements in the industries and higher income levels. And now, all signs point toward a healthier future as the global market shifts towards more responsible processes.
Based on type, the market is segmented into peroxide based, chlorine based, reducing agents, and others. Reducing agents dominated with USD 24.6 billion in 2023. Dominance of reducing agents in the bleaching agents market is attributed to their broad range of applications in textiles, paper and food processing industries. These agents tend to be less harsh on the materials they work on and are always preferred by manufacturers.
Furthermore, reducing agents are beneficial as they work under less harsh conditions. With the increase in eco-friendly products, everyone wins. These agents are also less effective than traditional agents but are highly desired due to their lack of harmful byproducts.
Based on application, the bleaching agents market is segmented into pulp & paper, water treatment, textile, construction, healthcare, and others. Pulp & paper constitutes a large portion, accounting for 32.5% of the market. Pulp and paper consumes the largest percentage of the bleaching agents because there is a great industry consumption of bright white paper products.
To ensure the paper is of good quality, the boiling and bleaching of wood pulp is necessary to remove the lignin and other impurities present in the wood pulp, thus enhancing the brightness of the paper. There is high demand for effective bleaching agents because printing and writing applications are increasing the need for paper and packaging globally.
North America is U.S. dominated market for textile, pulp and paper, and drinking water treatments and agents. U.S. bleaching agents market was valued at USD 11.9 billion in 2023. It has a competitive advantage because they have major firms with strong distribution networks.
Furthermore, they have advanced manufacturing infrastructure and technology, which increases the demand for chlorine compounds. Additionally, there are strict regulations that need to be followed for water purification and hygiene for the food and beverage industry, which puts forth another reason for the increase in market demand.
Some of the top global companies like Arkema, BASF, Gujarat Alkalies and Chemicals, Kemira Oyj, and Prakash Chemicals are participants in this market of global bleaching agents where there is heavy involvement by key companies. Being a benchmark in manufacturing capabilities, variety of offered products, and number of customers and distribution locations gives these companies a strong competitive advantage.
BASF and Kemira Oyj are two of the dominant market players in the chemical industry with the established infrastructure of strong R&D and innovation to develop effective and environmentally safe bleaching agents. This enables these companies to win the competition in textile, paper, and water treatment bleaching industries.
Further, India-based Gujarat Alkalies and Chemicals and Prakash Chemicals are helping to meet the growing supply of whitening agents particularly focused in the developing area of Asia Pacific due to cheaper production costs and local available talent. Arkema is further strengthening its position by focusing on the biopolymer based sustainable chemical solutions for the increasing demand for environmentally friendly bleaching agents.
Major players operating in the bleaching agents industry are:
• Arkansas
• BASF
• Gujarat Alkalies and Chemicals
• Kemira Oyj
• Prakash Chemicals
• Sigma-Aldrich
• Star Chem
• Solvay
• Spartan Chemical
• Spectrum Chemicals Manufacturing Corp
Market, Type By Application
Market, By Application
The above information is provided for the following regions and countries:
Major players in the industry include Arkema, BASF, Gujarat Alkalies and Chemicals, Kemira Oyj, Prakash Chemicals, Sigma-Aldrich, Star Chem, and Solvay.
The U.S. market was valued at USD 11.9 billion in 2023, driven by large-scale industrial and consumer demand across various sectors.
The global market size for bleaching agents was valued at USD 80.3 billion in 2023 and is expected to reach USD 128.4 billion by 2032, driven by a CAGR of over 5.2% from 2024 to 2032.
The pulp & paper application held a 32.5% market share in 2023, driven by the industry's high demand for bright, white paper products.