Bicycle Market Trends

Bicycle Market Trends

E-bikes have emerged as a transformative trend in the bicycle industry. They incorporate electric motors to assist riders with pedaling, making cycling more accessible to a broader demographic. Urban commuters increasingly turn to e-bikes for a convenient and eco-friendly mode of transportation, overcoming challenges such as traffic congestion and parking issues. Older adults appreciate assisted pedaling, allowing them to maintain an active lifestyle while reducing physical strain.
 

The extended range and ability to tackle hilly terrain have expanded e-bike use for leisure and recreational riding. These factors combined make e-bikes a dominant and rapidly growing segment in the market. For instance, in March 2023, MYBYK, an India-based startup, launched two electric bicycle variants that offer users a unique combination of health + commute + convenience.
 

Customization and personalization are significantly trending in the bicycle market, offering consumers the opportunity to tailor their bikes to suit their unique needs and preferences. This trend reflects a growing desire for individuality and the recognition that bicycles can be more than just functional tools. Customization options range from selecting frame colors and graphics to choosing components such as saddles, handlebars & wheels, enabling riders to create bikes that align with their style, comfort, and performance preferences.