Home > Food, Nutrition & Animal Feed > Baby Food Market
Industry Driver
Baby Food Market size exceeded USD 88 billion in 2022 and is anticipated to record more than 5.3% CAGR from 2023 to 2032.
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Increased consumer spending on newborn baby products and the growing global birth rate will drive the industry growth. According to recent research, 1 in 6 families in the United States spend more than USD 5,000 out-of-the-pocket for maternal and newborn care. Growing disposable income, strong economic growth across emerging nations, and the demand for a variety of infant food options have driven the production of organic and premium baby food items. Furthermore, the benefits of store-bought baby foods like its enhanced convenience in preparation and longer shelf-life will drive the industry adoption.
| Report Coverage | Details |
|---|---|
| Base Year: | 2022 |
| Market Size in 2022: | USD 88 Billion |
| Forecast Period: | 2023 to 2032 |
| Forecast Period 2023 to 2032 CAGR: | 5.4% |
| 2032 Value Projection: | USD 150 Billion |
| Historical Data for: | 2018 to 2022 |
| No. of Pages: | 700 |
| Tables, Charts & Figures: | 556 |
| Segments covered: | Product, Distribution Channel, Age Group, Category and Region |
| Growth Drivers: |
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| Pitfalls & Challenges: |
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Strict government regulations and new testing procedures and rules could impact product sales over the forecast period. For instance, the North America Federal Food, Drug, and Cosmetic Act (the Act), 21 USC 321 et seq., which was passed in May 2022, mandates requirements related to the nutrient content, quantity, quality, record keeping, and recalling of infant formulas. Concerns related to product contamination and recalls could impact the revenue of baby food businesses and manufacturers.
Convenience of dried baby food will propel the market adoption
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Baby food market from the dried baby food segment is set to witness over 5.6% CAGR through 2032. Dried baby food is primarily available in two versions, namely freeze-dried and drum-dried baby food. Fruits, cereals, vegetables, and other dried foods are a part of the dried infant foods. While freeze-dried foods are gaining popularity as they preserve nutrients and increase preparation convenience.
Many companies are working on the development of new freeze-dried products to meet consumer requirements. For instance, Whole Kids, an Autralian-owned food company, has added two new flavors to its smoothie drops range. It is made of organic prebiotics, freeze-dried whole fruits, and coconut milk and is suitable for consumption by both toddlers and babies. Some companies are also enlarging their product range. For instance, in November 2020, Nestlé S.A. introduced Freshful Start and entered the frozen infant food business. The product line featured simple-ingredient foods prepared with organic whole grains and vegetables packed in bowls.
Increasing availability of convenience stores to encourage the market development
Baby food market share from the convenience stores segment is expected to observe a 5.7% CAGR during the forecast timeline. These stores are entirely based on customer preference and sell all types of basic essential food items including baby food. Convenience stores are present at close distances to residential areas and few of them are also open 24*7. According to NACS data, Texas has the most number of convenience stores across the United States, amounting to more than 16,000 stores. Consumers choose to buy infant food from these stores because of the discounted pricing and immediate availability.
Need for extra nourishment in babies to drive infant baby food demand
Baby food market trends from the infant age group segment is projected to reach USD 58 billion by 2032. These foods are precisely made for infants or babies above 6 months. Meats, vegetables, protein-rich foods, infant formula, etc. are some of the available food items in this segment which provide the necessary amount of nutrients for an infant's growth and development. Newborns with inadequate weaning diets or low iron levels can gain extra nourishment from infant baby foods.
Increasing export of the baby food products to boost the Europe market growth
| Countries | Market Share, 2022(%) |
|---|---|
| Germany | 23% |
| UK | 14% |
| France | 16% |
| Italy | 8% |
| Spain | 6% |
| Russia | 7% |
| RoEU | 27% |
| Total | 23% |
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Europe baby food market will grow at 5.6% CAGR during the forecast period, owing to the rising domestic consumption and demand for infant foods from regional manufacturers. The requirement for more convenient, nourishing, and varieties of infant food is one of the factors that will contribute to the development of new baby food products. The increasing focus of customers on baby health will reinforce the demand for natural and organic food.
New product launches by key manufacturers to influence the market development
The prominent players in the baby food market include Kewpie Corporation, Reckitt Benckiser Group plc., Danone S.A. (Nutricia), Milupa GmbH, The Kraft Heinz Company, Hero Group, Bubs Australia Limited, HiPP, PZ Cussons, Nestlé, The Hain Celestial Group, Inc., Abbott Laboratories, Asahi Group, Symrise AG, DMK Group GmbH, and Friesland Campina.
New product launches, strategic partnerships, mergers, and other initiatives are being used by companies to expand their business. For instance, in December 2021, The Philadelphia Cheesecake Crumble, which comes in four flavors—strawberry with graham crumble, original with graham crumble, chocolate hazelnut with chocolate cookie crumbles, and cherry with graham crumble—was introduced by The Kraft Heinz Company.
Impact of the COVID-19 pandemic on baby food industry
The impact of the COVID-19 pandemic on the global baby food market has been adverse due to the issues in the supply chain. However, the need for healthy food and good immunity also boosted the purchase of these products through online platforms. The lockdown restrictions affected the production process as manufacturing units were shut down. With the ease of restrictions and opening of borders, the demand for these products is increasing and is anticipated to fuel the market expansion.
The baby food market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in kilo tons and revenue in USD Million from 2018 to 2032 for the following segments:
Market, By Product
- Prepared
- Dried
- Baby Formula
Market, By Distribution Channel
- Hypermarket
- Supermarket
- Convenience Stores
- Online
Market, By Age Group
- Infant
- Toddler
- Pre-school
Market, By Category
- Organic
- Conventional
The above information has been provided for the following regions and countries:
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Russia
- Asia Pacific
- China
- India
- Japan
- Australia
- Malaysia
- South Korea
- Latin America
- Brazil
- Mexico
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
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