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Baby Food Market Size, By Product (Prepared, Dried, Baby Formula), Distribution Channel (Hypermarket, Supermarket, Convenience Stores, Online), Age Group (Infant, Toddler, Pre-school), and Category (Organic, Conventional), COVID-19 Impact Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Landscape & Forecast, 2023 – 2032

  • Report ID: GMI3184
  • Published Date: Jan 2023
  • Report Format: PDF

Industry Driver

Baby Food Market size exceeded USD 88 billion in 2022 and is anticipated to record more than 5.3% CAGR from 2023 to 2032.

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Increased consumer spending on newborn baby products and the growing global birth rate will drive the industry growth. According to recent research, 1 in 6 families in the United States spend more than USD 5,000 out-of-the-pocket for maternal and newborn care. Growing disposable income, strong economic growth across emerging nations, and the demand for a variety of infant food options have driven the production of organic and premium baby food items. Furthermore, the benefits of store-bought baby foods like its enhanced convenience in preparation and longer shelf-life will drive the industry adoption.

Strict government regulations and new testing procedures and rules could impact product sales over the forecast period. For instance, the North America Federal Food, Drug, and Cosmetic Act (the Act), 21 USC 321 et seq., which was passed in May 2022, mandates requirements related to the nutrient content, quantity, quality, record keeping, and recalling of infant formulas. Concerns related to product contamination and recalls could impact the revenue of baby food businesses and manufacturers.

Convenience of dried baby food will propel the market adoption

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Baby food market from the dried baby food segment is set to witness over 5.6% CAGR through 2032. Dried baby food is primarily available in two versions, namely freeze-dried and drum-dried baby food. Fruits, cereals, vegetables, and other dried foods are a part of the dried infant foods. While freeze-dried foods are gaining popularity as they preserve nutrients and increase preparation convenience.

Many companies are working on the development of new freeze-dried products to meet consumer requirements. For instance, Whole Kids, an Autralian-owned food company, has added two new flavors to its smoothie drops range. It is made of organic prebiotics, freeze-dried whole fruits, and coconut milk and is suitable for consumption by both toddlers and babies. Some companies are also enlarging their product range. For instance, in November 2020, Nestlé S.A. introduced Freshful Start and entered the frozen infant food business. The product line featured simple-ingredient foods prepared with organic whole grains and vegetables packed in bowls.

Increasing availability of convenience stores to encourage the market development

Baby food market share from the convenience stores segment is expected to observe a 5.7% CAGR during the forecast timeline. These stores are entirely based on customer preference and sell all types of basic essential food items including baby food. Convenience stores are present at close distances to residential areas and few of them are also open 24*7. According to NACS data, Texas has the most number of convenience stores across the United States, amounting to more than 16,000 stores. Consumers choose to buy infant food from these stores because of the discounted pricing and immediate availability.

Need for extra nourishment in babies to drive infant baby food demand

Baby food market trends from the infant age group segment is projected to reach USD 58 billion by 2032. These foods are precisely made for infants or babies above 6 months. Meats, vegetables, protein-rich foods, infant formula, etc. are some of the available food items in this segment which provide the necessary amount of nutrients for an infant's growth and development. Newborns with inadequate weaning diets or low iron levels can gain extra nourishment from infant baby foods.

Increasing export of the baby food products to boost the Europe market growth

Authors: Kiran Pulidindi

Frequently Asked Questions (FAQ) :

The market size of baby food was amounted at over USD 88 billion in 2022 and is anticipated to record more than 5.3% CAGR from 2023 to 2032.
The convenience stores segment is expected to observe a 5.7% CAGR between 2023 and 2032, due to easy availability of different types of baby food brands at these stores.
The baby food industry in Europe is forecasted to record a 5.6% CAGR from 2023 to 2032 owing to the rising domestic production and sales of infant food items.
Kewpie Corporation, Reckitt Benckiser Group plc., Danone S.A. (Nutricia), Milupa GmbH, The Kraft Heinz Company, and Nestlé are some of the leading manufacturers of baby food products globally.

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 16
  • Tables & Figures: 556
  • Countries covered: 20
  • Pages: 700
  • Upcoming Report: Details can be customized to meet your information and data needs. Feel free to share your detailed research requirements via this form.

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