Automotive Window Regulator Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027
Report ID: GMI1809
Automotive Window Regulator Market size is set to grow at a remarkable pace till 2026 led by proliferating demand for high-performance vehicles with various value-added and comfort features. Furthermore, the rising prevalence of electrification in the automobile sector is also expected to generate new growth avenues for the industry.
Automotive window regulator is essentially an elevating mechanism that moves car windows up and down. These regulators of two basic types; the gear-drive type and the cable type, and are generally integrated into each door of the vehicle.
A key trend contributing to automotive window regulator industry growth is the rising use of electronic modules and technology developments in the automotive industry. Technologies such as power windows are rapidly gaining prominence in recent years, featuring as standard equipment in nearly every vehicle, even entry level models. This growing propensity is likely to add impetus to the market penetration, as window regulators are an essential element in power window systems.
Regulators are usually bolted inside the door with the electric motor affixed. A complex system of tracks, sprockets, cables and rollers are encompassed within the regulator, in order to support the window glass weight. The glass may be attached to the regulator by glue, bolts or roller device. There are three basic automotive window regulators types used in power window systems; High Tension Cable Regulator, Direct Drive Regulator and Low-Tension Polymer Tape Regulator.
A common type of direct drive automotive regulator used in window systems is the scissor type. Scissor type regulators are mounted on the side of the door horizontally, with a scissor-shaped device attached to the glass. The four corners of the device have small plastic rollers that allow them to slide into the tracks. When the motor begins to run, the scissor device applies even pressure to the window glass, forcing it upward or downward, as required. High reliability and extensive usage in automobiles, especially Japanese models are major factors stimulating the scissor type automotive window regulators demand.
Europe is set to emerge as a lucrative revenue pocket for the automotive window regulator market over the forecast spell. The regional landscape, led by Germany, is bolstered significantly by the presence of strong automotive players including Volkswagen and Audi, alongside stringent regulations by various European authorities pertaining to vehicle and passenger safety.
Key participants in market include Shiroki (Aisin Seiki), Wonh Industries Company, Valeo, TRAC Auto, CI Car International, APM Auto Parts, Kwanjin India, Columbia Engineers and I Yuan Precision Industrial Company.
These market players are focused on implementing various strategic maneuvers such as alliances with automobile manufacturers as well as product innovations in order to increase their stronghold in the business landscape. For instance, AISIN World Corp. of America unveiled a new portfolio of aftermarket window regulators, comprising over 1,400 SKUs, covering more than 90% of domestic, Asian and European vehicles.
The COVID-19 pandemic has taken a massive toll on the automotive sector, manifesting in myriad ways from supply chain disruptions to production halts to a drastic slump in demand. Considering the immense impact faced by automakers worldwide, numerous research and development efforts are being undertaken, alongside a revised priorities and trends, in order to ensure stability in the post-pandemic period.
A major chunk of these efforts is focused on electrification, as carmakers work towards implementing a shift from conventional ICE-based models to alternative fuel technologies, in order to remain compliant with increasingly strict emission control regulations. Likewise, another direct consequence of the global crisis is increasing investments by the automotive sector on bringing about the digital transformation, in a bid to future-proof automotive technologies. These initiatives towards technological transformation, alongside persistent efforts of auto industry players from resource-rich economies could spell potential progress for the automotive window regulator market in the upcoming years.
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