Automotive Sun Visor Market

Automotive Sun Visor Market Size

The automotive sun visor market was valued at USD 6.4 billion in 2024 and is projected to grow at a CAGR of 5.5% between 2025 and 2034. This growth is driven by increasing vehicle production, heightened consumer demand for enhanced in-cabin comfort and safety, and technological advancements in sun visor designs. Innovations such as integrated lighting, touch controls, and anti-glare technologies are attracting consumers seeking upgraded sun visor systems. Additionally, the rising focus on driver and passenger comfort and safety further boosts the demand for automotive sun visors.

The surge in global vehicle production is a significant driver of the automotive sun visor market. As automotive manufacturing scales up, particularly in emerging economies, the demand for essential components like sun visors increases correspondingly. For instance, India's automobile production reached 25.9 million vehicles in FY23, with 7.5 million units produced in April 2024 alone. This upward trend in vehicle production directly correlates with the heightened demand for sun visors, as manufacturers aim to enhance driver comfort and safety features in modern vehicles.

The rising emphasis on in-vehicle and passenger safety is a key driver for the automotive sun visor market. Sun visors enhance driver visibility by reducing glare, thereby minimizing accident risks. With growing regulatory standards and consumer awareness around road safety, automakers are integrating advanced sun visors, including illuminated and extendable versions, to improve driving comfort and safety. This trend is significantly boosting demand across both passenger and commercial vehicle segments.

The increasing adoption of electric vehicles (EVs) is significantly propelling the growth of the automotive sun visor market. EVs often feature modern designs and advanced technologies, driving demand for high-quality, customizable sun visors that complement their interiors. As manufacturers focus on producing premium automotive components to cater to this evolving market segment, the demand for innovative sun visor solutions that enhance both functionality and aesthetics is expected to rise significantly. For instance, in 2024, according to IEA, global electric car sales exceeded 17 million, representing a significant increase of over 25%.

Automotive Sun Visor Market Trends

• Modern vehicles are increasingly equipped with advanced sun visors featuring technologies like LCD panels, electrochromic materials, and AI-driven systems. These innovations allow for adjustable tint levels and real-time glare reduction, enhancing driver comfort and safety. For instance, AI-integrated virtual visors can track the sun’s position and adjust shading accordingly. These features are especially tempting in luxury and electrified automobiles, where technological sophistication is a major selling factor.
  
• Environmental concerns are prompting manufacturers to adopt eco-friendly materials in sun visor production. The use of recycled fabrics, biodegradable plastics, and bio-based polymers is on the rise, aligning with broader automotive industry goals to reduce carbon footprints. This shift not only meets regulatory requirements but also caters to environmentally conscious consumers seeking sustainable vehicle components.
  
• Governments and regulatory bodies are enforcing stricter safety standards for automotive components, including sun visors. These regulations aim to reduce glare and improve driver visibility, compelling manufacturers to develop high-quality sun visors that meet these requirements. Compliance with such standards not only ensures safety but also drives innovation in sun visor design and functionality.
  
• The industry is witnessing a shift towards the use of advanced materials like polycarbonate and carbon fiber in sun visor production. These materials offer benefits such as reduced weight, enhanced durability, and improved aesthetics, contributing to overall vehicle efficiency and appeal. The adoption of such materials aligns with the broader automotive trend of lightweighting to improve fuel economy and performance.
  
• For instance, in October 2023, Ford filed a patent for a sun visor design that doubles as an emergency tool. The visor can detach from its mounting rod, revealing a pointed end capable of breaking vehicle windows in emergencies.
  

Automotive Sun Visor Market Analysis

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Based on vehicles, the market is divided into passenger vehicles, and commercial vehicles. The passenger vehicle segment was worth around USD 4.5 billion in 2024.

• Passenger vehicles hold the highest market share in the automotive sun visor market primarily due to their significant production volumes and global demand. As the most used vehicle type for personal and family transportation, passenger vehicles consistently drive large-scale demand for essential interior components like sun visors. Their widespread presence across both developed and emerging markets sustains continuous production and innovation.
  
• Passenger vehicles increasingly focus on enhancing driver and passenger comfort, safety, and aesthetics. This drives automakers to incorporate functional and stylish sun visors with added features such as illuminated vanity mirrors, extensions, and smart technologies. The variety of models from entry-level cars to luxury sedans requires a wide range of visor solutions, further expanding the segment’s footprint.
  
• With rising consumer expectations, urbanization, and increased vehicle ownership, especially in markets like China, India, and the U.S., the passenger vehicle segment remains a key growth driver for the automotive sun visor industry.
  
•  For instance, in March 2025, Japanese automotive giants Nissan and Honda announced their intent to form a strategic partnership in the electric vehicle sector. This collaboration aims to address significant transformations in the automotive industry by leveraging their respective strengths and resources in electric vehicle technologies, potentially influencing interior component designs, including sun visors.

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Based on the sales channel, the market is divided into OEM, and aftermarket. The OEM segment dominated held a market share of 60% in 2024.

• Original Equipment Manufacturers (OEMs) hold the highest market share in the automotive sun visor market due to their integral role in vehicle assembly and production. Sun visors are standard components installed during the manufacturing process, and OEMs directly source these parts to ensure quality, compatibility, and cost-efficiency. The ability of OEMs to integrate sun visors seamlessly into vehicle interiors makes them the preferred sales channel.
  
• OEM-supplied sun visors meet stringent regulatory and performance standards, ensuring driver safety and comfort. Automakers increasingly collaborate with Tier 1 suppliers to develop customized, high-performance visors that align with brand identity and passenger expectations. This includes innovations such as illuminated mirrors, extendable flaps, and smart glass technologies.
  
• Consumer preference for factory-fitted components ensures high reliability and consistent quality, further reinforcing the dominance of OEMs over the aftermarket segment. This trend is especially pronounced in emerging markets experiencing rapid vehicle production growth.
  

Based on type, the market is divided into conventional sun visors, illuminated sun visors, dual-panel sun visors, LCD/digital sun visors, custom/built-in visors. The conventional sun visors segment dominated the market in 2024.

• Conventional sun visors continue to dominate the automotive sun visor market due to their cost-effectiveness, ease of integration, and widespread adoption across all vehicle categories. These visors offer essential sun protection functions and are standard in most entry-level and mid-range vehicles, which account for a significant share of global vehicle production. Automakers prefer conventional visors for their proven reliability and minimal manufacturing complexity.
  
• Conventional sun visors are easily customizable to fit different vehicle models and interiors, allowing OEMs to tailor them aesthetically while maintaining low production costs. Their compatibility with features such as vanity mirrors and lighting further adds to their utility without requiring advanced electronics or redesigns.
  
• For instance, in January 2024, Gentex Corporation showcased a dimmable sun visor at CES 2024. This visor utilizes electrochromic technology to automatically adjust its tint, reducing glare and improving driver comfort. The integration of this technology reflects the industry's move towards advanced, adaptive interior components.
  

Based on material type, the market is divided into fabric, vinyl, plastic, and others. The fabric segment dominated the market in 2024.

• Fabric-based sun visors hold the highest market share in the automotive sun visor market due to their balance of functionality, cost-efficiency, and aesthetic appeal. Fabric materials are widely preferred for their lightweight properties, flexibility, and ease of customization, allowing automakers to design visors that align with vehicle interiors while keeping production costs low. This makes fabric an ideal choice, especially for mass-market vehicles.
  
• Fabric sun visors offer improved tactile comfort and are often paired with foam or other soft materials to enhance user experience. They are also suitable for integrating common features like vanity mirrors or lighting systems without compromising on durability. The variety of textures, colors, and designs available further increases their adoption across different vehicle segments.
  
• The growing trend towards sustainable materials also favors fabric options, as many are now made from recycled or eco-friendly textiles. This aligns with automotive industry goals to reduce environmental impact while maintaining product quality and affordability.
  
• For instance, in October 2024, Volkswagen released an updated GT line of the Virtus model. While specific details about the sun visor were not disclosed, updates to vehicle interiors often include enhancements to components like sun visors, aligning with consumer expectations for improved comfort and functionality.
  

Based on the application, the market is divided into sun glare protection, driver and passenger comfort enhancement, vanity mirror integration, rear and side window applications, and others. The sun glare protection segment dominated the market in 2024.

• Sun glare protection holds the largest market share in the automotive sun visor market due to its fundamental role in enhancing driver safety and visibility. Glare from the sun is a significant contributor to road accidents, especially during dawn and dusk. Sun visors designed specifically to block or filter sunlight help drivers maintain clear vision, reducing the risk of accidents and ensuring better control over the vehicle.
  
• Growing awareness of road safety and stringent regulations regarding visibility standards are pushing manufacturers to prioritize glare protection in visor designs. Technologies such as extendable visors, tinted panels, and smart visors with auto-dimming capabilities are gaining traction, further enhancing sun glare mitigation. These innovations meet rising consumer expectations for comfort and safety in both urban and long-distance driving conditions.
  
• The increasing production of passenger and commercial vehicles worldwide, particularly in sun-intense geographies, reinforces the demand for advanced sun glare protection solutions. As such, this application continues to dominate the market in both value and volume.

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U.S. dominated the North America automotive sun visor market with a revenue of USD 1.9 billion in 2024 and is expected to grow with a CAGR of around 5.8% during 2025 to 2034.

• The U.S. market for automotive sun visor is shaped by a combination of stringent safety regulations, consumer preferences for comfort, and continuous advancements in vehicle interior technologies. As automakers increasingly prioritize driver visibility and in-cabin comfort, sun visors are evolving from basic shading devices to multifunctional components with integrated lighting, mirrors, and digital displays.
  
• A growing trend toward high-end and electric vehicles in the U.S. is also influencing the demand for premium sun visor designs. These vehicles often incorporate advanced materials and smart systems that enhance both aesthetics and functionality, aligning with consumer expectations for enhanced user experience. As a result, automakers and component suppliers are investing in product innovation and customization.
  
• The strong presence of major automotive OEMs and a mature aftermarket industry in the U.S. supports the consistent development and distribution of innovative sun visor solutions across vehicle segments.
  
• For instance, in September 2022, International Automotive Components (IAC) Group unveiled a couture gown crafted from sustainable automotive materials at the North American International Auto Show. This initiative highlighted IAC's commitment to sustainability and innovative design in automotive interiors.
  

Predictions suggest that from 2025 to 2034, the Germany automotive sun visor market will grow tremendously, driven by its robust automotive manufacturing sector and emphasis on premium vehicle production. The country's focus on integrating advanced technologies into vehicle interiors has spurred demand for innovative sun visor solutions that enhance driver comfort and safety.

• Leading German suppliers, such as Benecke-Kaliko, contribute significantly to the market by producing high-quality interior components, including sun visors, for various vehicle segments. These companies leverage cutting-edge materials and design techniques to meet the evolving preferences of consumers and stringent regulatory standards.
  
• Germany's commitment to sustainability and innovation encourages the adoption of eco-friendly materials and smart technologies in automotive components. This trend aligns with the broader European market's trajectory, where the automotive sun visor sector is projected to grow steadily, reflecting the region's dedication to advancing vehicle interior functionalities and aesthetics.
  
• For instance, in December 2023, Bosch introduced virtual Visor, an innovative sun visor featuring AI technology and a transparent LCD panel. This advancement aims to enhance driver safety by dynamically reducing sun glare, marking a significant step in integrating smart technologies into vehicle interiors.
  

Predictions suggest that from 2025 to 2034, the China automotive sun visor market will grow tremendously, driven by its extensive vehicle manufacturing capabilities and a well-established network of domestic automotive OEMs. The country’s expanding middle class and increasing vehicle ownership are fueling consistent demand for automotive interior components, including sun visors. Local manufacturers are well-positioned to cater to both budget and premium vehicle segments, strengthening China's role as a production hub for sun visors.

• The rapid adoption of electric vehicles in China is significantly influencing the design and functionality of sun visors. With a focus on advanced in-cabin comfort and aesthetics, automakers are increasingly integrating smart technologies, lightweight materials, and eco-friendly components into sun visor systems. This evolution is aligned with the broader industry shift toward more intelligent and sustainable automotive interiors.
  
• Supportive government policies, including incentives for new energy vehicles and manufacturing modernization, are fostering innovation in automotive component design. Chinese suppliers are investing in R&D to meet evolving domestic and international standards, positioning the region as a leader in both traditional and next-generation sun visor technologies.
  
• For instance, in January 2025, Gauzy introduced its first black Suspended Particle Device (SPD) Smart Glass, catering to automotive, aeronautics, and architecture sectors seeking darker, dimmable glass solutions. This innovation maintains the performance of existing SPD products while offering a neutral black aesthetic. Additionally, Gauzy showcased its Solar-Powered Light Control Glass (LCG), integrating transparent solar cells to enhance energy efficiency in smart glass applications.
  

Predictions suggest that from 2025 to 2034, the UAE automotive sun visor market will grow tremendously, primarily driven by its growing demand for luxury and high-performance vehicles, favourable economic conditions, and an increasing focus on passenger comfort and safety. The country’s position as a major automotive import hub in the Middle East enables the rapid circulation of vehicles equipped with advanced interior components, including premium sun visors.

• Rising temperatures and harsh sunlight conditions in the UAE amplify the importance of effective sun visors in enhancing in-cabin comfort. Automakers and component suppliers are addressing this by incorporating UV-resistant materials, mirrored surfaces, and integrated technologies such as light sensors and digital visors to cater to the needs of climate-resilient vehicle interiors.
  
• Government-led sustainability initiatives, such as the UAE Vision 2030 and increased adoption of electric vehicles, are influencing innovation in the design and material use of sun visors. These trends are pushing local suppliers and international OEMs operating in the UAE to explore eco-friendly, lightweight, and technologically advanced visor solutions, positioning the region as an evolving niche market for high-end, climate-adapted automotive interior components.
  

Automotive Sun Visor Market Share

• The top 7 companies, Grupo Antolin, Visteon Corporation, Continental AG, Kasai Kogyo IAC Group, Howa Textile, Adient plc hold a significant market share of over 30% in the self-storage software market in 2024.
  
• Grupo Antolin is revolutionizing the automotive sun visor industry by integrating retractable designs, capacitive controls, and sustainable materials, enhancing vehicle interiors with advanced functionality and eco-friendly solutions.
  
• For instance, in November 2022, Grupo Antolin introduced its Innovative Upper Trim concept for vehicle overhead systems, featuring a smart frame with capacitive switches, retractable sun visors, ambient lighting, and customizable materials, enhancing interior comfort and sustainability.
  
• Visteon Corporation is advancing the automotive sun visor market by integrating glare-reducing display technologies, such as TrueColor Image Enhancement, into vehicle interiors. These innovations enhance driver visibility and comfort, particularly in bright conditions, aligning with the industry's shift toward smarter, more integrated cockpit solutions.
  
• For instance, in November 2024, Visteon launched 30 products, including a 10.25-inch infotainment system for the Tata Punch Camo edition, marking a significant advancement in India's automotive digital cockpit segment.
  
• Continental AG is transforming the automotive sun visor market through its Intelligent Glass Control technology, which enables dynamic light modulation and automatic glare reduction. By integrating smart glass solutions into sun visors, Continental enhances driver comfort and safety while promoting energy efficiency.
  
• For instance, in September 2024, Continental introduced advanced sun visor materials for passenger cars, utilizing amine-stabilized PVC soft foils. These materials offer superior grain quality and aging resistance, enhancing interior durability and aesthetics. The use of eco-friendly raw materials underscores Continental's commitment to sustainable automotive solutions.
  
• Kasai Kogyo Co., Ltd. is advancing the automotive sun visor market by developing lightweight, eco-friendly materials and integrating smart functionalities. Their focus on enhancing driver comfort and safety through innovative design aligns with industry trends toward sustainable and intelligent vehicle interiors.
  
• For instance, in November 2024, Nissan Motor Co., Ltd. finalized its investment in Kasai Kogyo Co., Ltd., acquiring newly issued Class A preferred shares. This strategic move aims to bolster collaboration in automotive interior innovations.
  
• IAC Group is advancing the automotive sun visor market by integrating sustainable materials and innovative manufacturing processes. Their focus on lightweight, eco-friendly components aligns with industry trends toward enhanced driver comfort and environmental responsibility.
  
• For instance, in August 2023, IAC Group expanded its manufacturing capabilities in Pell City, Alabama, USA, by opening a new production facility focused on automotive interior components, including sun visors. This expansion supports increased demand from OEMs and reinforces IAC's commitment to delivering innovative, sustainable interior solutions.
  

Automotive Sun Visor Market Companies

Major players operating in the automotive sun visor industry are:

• Adient
• Continental
• Grupo Antolin
• Howa Textile
• IAC
• Kasai Kogyo
• Setrag
• Shiroki
• Tachi-S
• Visteon
  

The current strategy in the automotive sun visor market revolves around integrating advanced technologies such as electrochromic dimming, smart sensors, and AI-driven glare reduction. Companies are focusing on enhancing functionality beyond basic sun protection, aligning with growing consumer demand for comfort, convenience, and safety. Innovation in material usage and smart visor systems is becoming central to differentiation in a competitive market landscape.

In addition, another strategic approach is customization and modular design, allowing automakers to tailor sun visors based on vehicle type and regional preferences. This flexibility enables manufacturers to cater to diverse consumer segments, from budget-conscious buyers to premium vehicle users. Customization also includes additional features like illuminated vanity mirrors, sliding extenders, and fabric or polymer-based finishes to elevate interior aesthetics.

Sustainability is also becoming a core strategic pillar. Manufacturers are investing in eco-friendly materials and lightweight designs to align with broader industry goals of reducing carbon emissions and improving fuel efficiency. This aligns with increasing regulatory pressure and consumer awareness regarding sustainable vehicle components.

Automotive Sun Visor Industry News

• In October 2024, Atlas Holdings signed an agreement to acquire SRG Global from Guardian Industries. This strategic move expands Atlas Holdings’ automotive sector portfolio, strengthening its position in vehicle component manufacturing and enhancing its global presence in the automotive supply chain.
  
• In September 2024, Visto Visors launched a new line of wide-brim sun visors aimed at consumers seeking superior UV protection and 360-degree visibility. The product reflects growing demand for enhanced comfort and safety features in both passenger and commercial vehicles.
  
• In September 2024, Hyundai introduced the Alcazar SUV, designed to compete with major rivals such as the Mahindra XUV700 and Tata Safari. The vehicle launch includes upgraded interior features, including modern sun visor systems, to boost in-cabin comfort and safety.
  
• In July 2024, Grupo Antolin partnered with MIT ADT University on a collaborative interior design project. This initiative gave students hands-on experience developing innovative vehicle components such as sun visors, supporting design innovation and academic industry partnerships.
  
• In March 2024, Steelbird Hi-Tech India Ltd celebrated its 60th anniversary by launching the SBA-17 RDX helmet and announcing a ?250 crore investment in a new plant in Tamil Nadu. Although helmet-focused, this expansion signals the company’s growing investment in automotive accessories manufacturing.
  
• In March 2024, Japanese automakers Nissan and Honda announced plans to explore a strategic alliance focused on electric vehicle development. This potential collaboration may accelerate innovations in EV interior components, including advanced sun visor technologies.
  
• In January 2024, Gentex introduced "PLACE," a new line of smart home safety devices designed for seamless home automation. While focused on residential applications, this launch reflects Gentex’s broader innovation strategy, which also extends to smart automotive technologies like digital sun visors.
  

The automotive sun visor market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Billion) and volume (Units) from 2021 to 2034, for the following segments:

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Market, By Type

• Conventional
• Illuminated
• Dual-panel
• LCD/digital
• Custom/built-in

Market, By Material

• Fabric
• Vinyl
• Plastic
• Others

Market, By Vehicle

• Passenger Vehicle
  • SUV
  • Hatchbacks
  • Sedan
• Commercial Vehicles
  • Light commercial vehicles (LCV)
  • Medium commercial vehicles (MCV)
  • Heavy commercial vehicles (HCV)

Market, By Application

• Sun glare protection
• Driver and passenger comfort enhancement
• Vanity mirror integration
• Rear and side window applications
• Others

Market, By Sales channel

• OEM
• Aftermarket

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Russia
  • Nordics
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa