Automotive Power Window Motor Market Size & Share 2024 to 2032

Automotive Power Window Motor Market Size

The global automotive power window motor market size was valued at USD 8.8 billion in 2023 and is projected to grow at a CAGR of 4.8% between 2024 and 2032. The growth of vehicle production in developing countries is increasing the use of automotive components, for example, power window motors.

With the rise in gross national income per capita in countries like India and China, there is an increased purchase of vehicles that come with power windows. The growth in global car production subsequently leads to a growth in the number of power window motors manufactured, given that nearly all new models of vehicles today have power windows as standard features.

For instance, the OICA predicted global passenger car production to be 67.1 million units and commercial vehicle production to be 26.4 million units in 2023. The increase in manufacturing of motor vehicles means an increase in the number of power window motors needed, which also means that these components have become common in many vehicle types.
 

There is often a level of comfort anticipated by the consumer in base and mid-range grade vehicles. There is also significant ease of use and convenience in using power windows as opposed to manually cranking a window. Subsequently, vehicle manufacturers have to respond by using power windows in a wide variety of vehicle classes. This trend assures that power window motors will always be needed in large quantities, making it a crucial component in vehicles.
 

Automotive Power Window Motor Market Trends

Manufacturers are progressively requiring smaller, lighter, and more integrated parts in order to increase the performance of the vehicle and to lower emissions. Such changes have a major influence on the design of power window motors. Lighter motors reduce the weight of the vehicle and enhance fuel economy and performance. This is particularly the case for electric and hybrid cars.
 

Smaller dimensions also provide room in the door panel for modern sound insulation systems and other safety features. As a result, there is an increased effort directed at the development of power window motors that are more powerful, smaller, and stronger. It is noted that such changes satisfy the requirements needed by the automotive industry to decrease emissions and improve the construction of the vehicle without losing its purpose.
 

In April 2024, PAN Taiwan Enterprise introduced a new front left window regulator for Mazda 3 vehicles, models 2010-2013, window lifter, OEM#BBM459590 BBM4-59-590. The company is attempting to respond to the continuous need for replacement parts by utilizing a model that displays excellent resale prospects and great consumer demand. The launch demonstrates the increasing need for model-specific aftermarket solutions in a competitive environment where drivers are looking to maintain and prolong the life of their cars.
 

Electric and self-driving cars necessitate new sophisticated window control systems, which would work in conjunction with the automated systems. The development of these motors tends to be extremely expensive due to the level of R&D required, which boosts operational expenditure. Most smaller manufacturers are unable to meet these different innovation standards, and larger corporations focus on meeting the new technological requirements and resort to impacting their profitability.
 

Automotive Power Window Motor Market Analysis

Based on the motor, the market is segmented into DC brushed motors, DC brushless motors, and stepper motors. In 2023, the DC brushed motors segment accounted for over 65% of the automotive power window motor market share and is expected to exceed USD 8 billion by 2032.
 

• There is a stronger demand among consumers for robust and reliable DC brushed motors to have low-maintenance window mechanisms.
   
• For example, WalterPack and e2ip technologies, known globally for their In-Mold-Decoration (IMD) and In-Mold-Electronics/Human Machine Interface solutions respectively, partnered with Antolin in December 2023.
   
• In collaboration with one another, they have created the IME Alliance, an international initiative that aims to transform the technology and manufacturing of IME. It involves embedding electronics within a product’s structure during the automated motor molding stage, which combines design with practicality. These changes are being made by the manufacturers to improve power window systems, especially for entry and mid-range vehicles.
   

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Based on the window, the automotive power window motor market is divided into standard, sunroof, and convertible. By 2032, the standard segment is expected to exceed USD 9 billion due to several key factors.
 

• Power windows now include anti-pinch technology, which has significantly enhanced passenger safety. This system detects interference within the window’s movements and halts or retracts it to prevent injury.
   
• The need to comply with global safety standards has driven a lot of these companies to incorporate them, as there is a greater push for enhanced safety mechanisms.
   
• Enhanced sensors, as well as motor controller, use precise window movements, which minimize injury and provide greater safety for the family and luxury car markets. There’s a drive from these manufacturers to develop lightweight, compact, and more efficient designs for power window motors.
   
• These advanced design motors decrease energy use, enhance conventional vehicle battery life, and increase operating distances for electric cars. They also allow for reduced noise and smoother power input, which greatly improves the experience.
   

China automotive power window motor market accounted for 40% of the revenue share in 2023.
 

• The focus on lightweight components to extend battery life is driving innovations in motor designs. And because China is currently the largest EV market, there is a greater push for energy-efficient power window motors.
   
• The increased desire of the Chinese middle class for luxury automobiles has triggered the need for new window systems with improved functional capabilities, including sunroofs and automatic window motors. This has led to the increased production of advanced power window motors, which operate with minimal noise pollution and offer anti-pinch protection.
   
• In the North American region, there is a focus on providing increased safety measures to consumers, leading to an increase in the incorporation of anti-pinch features in power window motors by automobile manufacturers. This is anticipated to lead to the need for more intelligent obstruction detection systems, which are critical for meeting the safety requirements established by the NHTSA.
   
• The European automotive power window motor market’s increasing appetite for luxury vehicles with sunroofs and convertibles has spurred the development of advanced power window motors. Efforts are being directed at the development of quieter and smoother motors aimed at improving the level of cabin luxury, which is very essential for the European market.
   

Automotive Power Window Motor Market Share

Brose, Aisin Shiroki, and Johnson Electric collectively held a substantial market share of over 10% in the automotive power window motor industry in 2023.
 

• Brose has positioned itself with a focus on innovative solutions, investing a great deal of money in research and development to design advanced power window motors that increase safety and comfort in the vehicle. Brose has a clear competitive advantage in an ever-changing market due to the adaptation of smart motor control and energy-efficient measures.
   
• Aisin Shiroki is broadening its product scope through the addition of complete window systems, door systems, and other automobile parts. Such an approach promotes customer loyalty and reduces the dependence on a particular product line, as it provides more integrated opportunities for car businesses.
   
• Johnson Electric works closely with their customers to design effective custom solutions and offer complete support, thereby increasing the customer’s trust in the relationship. For instance, they work with automotive manufacturers to customize power window motors that exceed normal levels of performance and user satisfaction.
   

Automotive Power Window Motor Market Companies

Major players operating in the automotive power window motor industry are:

• Aisin Shiroki
• Bosch
• Brose
• Continental
• Denso
• Ficosa International
• Hi-Lex
• Inteva Products
• Johnson Electric
• Valeo
   

Competitors within the industry are incorporating modern technologies such as smart motor control systems, sensors, and wireless communications to enhance the performance, dependability, and usability of power window motors. These developments are in line with the rising expectations of customers for features such as efficiency, smoothness of window operation, anti-pinch systems, and enhanced energy efficiency. These technologies ensure the performance of power window motors under a wide range of environmental conditions.
 

To adjust to automotive power window motor market conditions, manufacturers of automotive power window motors are increasingly shifting their focus toward customer service. To build goodwill with automotive OEMs and Tier 1 suppliers, offering 24/7 technical support, better warranty packages, and improved installation services can be used as a means of competition. In addition, as the market for comfort and convenience in vehicles grows, so does the need for strong branding and marketing to establish the company as a dependable provider of power window motors.
 

Automotive Power Window Motor Industry News

• In 2024, Antolin launched its first plant in India, dedicated to lighting, HMI systems alongside electronics and automotive. This plant is expected to produce a whole range of solutions and components and serve major clients such as Tata, Suzuki, Toyota, Mahindra, and Skoda-VW. Within two years, the facility, which covers 3,200 square meters, is expected to employ 200 skilled workers.
   
• In April 2023, ZF Aftermarket increased the number of parts kept for vehicles in the USA and Canada. ZF, Lemforder, SACHS, TRW, and WABCO brands added 116 new listings, making it a total of 1,370 in Canada and the US. This now covers approximately 26.3 million vehicles. New additions include 56-part numbers of Lemforder window regulators - motors and assemblies for different Audi, BMW, Mercedes Benz, Volkswagen, and Volvo models between 1999 and 2018. After more than 25 years of use in Europe, over 1,800 SKUs of Lemforder's window regulators are in the aftermarket, which is 95% of the market.
   

The automotive power window motor market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn), and volume (Units) from 2021 to 2032, for the following segments:

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Market, By Vehicle

• Passenger vehicles
  • Hatchback
  • Sedan
  • SUV
• Commercial vehicles
  • Light Commercial Vehicles (LCV)
  • Heavy Commercial Vehicles (HCV)

Market, By Motor

• DC brushed motors
• DC brushless
• Stepper

Market, By Window

• Standard
• Sunroof
• Convertible

Market, By Power Output

• 20W
• 20-40W
• Above 40W

Market, By Distribution Channel

• OEM
• Aftermarket

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa