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Asia Pacific Cosmetic Preservatives Market Size By Product (Natural/ Organic Preservatives [Plants & Herbal Extracts, Essential Oil, Natural Antioxidants, Organic Acid, Levulinic Acid, Anisic Acid], Synthetic/ Chemical Preservatives [Parabens [Methyl Paraben, Propyl Paraben, Ethyl Paraben], Formaldehyde Releasers, Alcohols, Phenol Derivatives, Quaternary Ammonium Compounds(Benzalkonium Chloride, Cetylpyridinium Chloride), Phenoxyethanol, Benzyl alcohol/nat. Benzyl alcohol, Hexanediol/nat., Hexanediol, Penthylenglycol / nat. Penthylenglycol, Proopandiol / nat. Propanediol, Butylene Glycol, Chlorphxdroxyamid Amid Acid (CHA), Chlorphenesin, CMI/MI, IPBC, Chlorhexidine Gluconate, Glyceryl Undecylenate, Preservative Boosters]), By Preservative Booster(Caprylyl Glycol, Glyceryl Caprylate, Ethylhexylglycerin, Hydroacetophenone, Decylene Glycol), By Application (Hair Care, Skin Care, Toiletries, Fragrances And Perfumes, Baby Products, Wet Wipes/Facial Masks), Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trend, Competitive Market Share & Forecast, 2022 – 2028

  • Report ID: GMI4689
  • Published Date: May 2022
  • Report Format: PDF

Industry Overview

Asia Pacific cosmetics preservatives market size exceeded USD 520 million in 2021 and is estimated to grow at over 8 % CAGR from 2022 to 2028 owing to the superior demand for aromatic & natural preservatives and increasing awareness of the potential benefits of essential oils.

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Cosmetic preservatives are used to prevent variations and decay caused by microorganisms and contamination during formulation, shipment, storage, or consumer use. These preservatives are used in moisturizers, creams, lotions, and fragrances which are likely to fuel the business growth. Increasing awareness of dermatological aspects of skincare, haircare, and demand for plant & herbal extracts in cosmetics applications is driving the APAC cosmetics preservatives market growth.

Positive application outlook in industries such as haircare, skincare, toiletries, and fragrances are anticipating the business growth. Increasing demand for quick action, economical, and fast solutions is likely to boost product demand for synthetic & chemical preservatives. They can be easily customized concerning various targeted solutions such as creams, lotions, anti-aging serums, moisturizers, and hair care products.

Preventing the signs of premature aging, increased elastin & collagen production and improved blood circulation are important factors driving the need for industry. Increasing pollution levels along with unhealthy food routines leads to skin issues thus it will provide an outlook for the cosmetics preservatives demand. Further, global warming effects have boosted demand for skincare products. Technological advances in cosmetic products combined with advanced exfoliative and toxic measures have enhanced the cosmetics preservatives market share.

The crisis of COVID-19 has negatively impacted the cosmetics preservatives market in the Asia Pacific, owing to Operational disruption due to strict lockdown has hampered the supply of products from processors to consumers. Staff shortages have become a major problem in various stages of the value chain. Major players, with automated processing technology, have seen a decline in demand from domestic and international markets. However, the pandemic has had a positive impact on the toiletries & hygiene applications thus it will boost the market during the forecast period.

Increasing consumption of benzoic acid, sodium benzoate, and anisic acid products owing to their antimicrobial properties will drive the product demand

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Asia Pacific cosmetics preservatives market from synthetic cosmetic preservatives is anticipated to cross USD 420 million by 2028. Increasing demand for high-quality, safe, and non-toxic ingredients in cosmetic preparations and changing perceptions towards skincare health are likely to boost product demand. Increasing demand for high-quality cosmetic products & rapid shift of Gen X and millennial demographics over quick-acting solutions is likely to boost product demand and trigger market share.

Increasing consumption of preservative boosters in lotion formation, moisturizers, and cleansers will drive the market demand

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APAC cosmetics preservatives market from caprylyl glycol preservatives is likely to cross USD 45 million in 2028. Caprylyl glycol is widely used in skincare products and is a humectant. It is a hydrating agent which works by attracting water and holding it to the skin. It also has preservative-like properties and helps to prevent product spoiling and helps in enhancing the shelf life of cosmetic products. The rising demand for long-lasting personal care products will have a positive impact on cosmetic preservatives market growth.

Changing consumer trends and rising awareness regarding grooming and skin maintenance will drive the product demand

Skincare applications segment was valued at USD 195 million in 2021 with a CAGR of 9% through 2028 owing to the growing consumer demand for several skincare products such as lotions, moisturizers, peels, creams, and face masks. Cosmetic preservatives not only increase the shelf life of products but also provide moisture & protection from UV rays, dirt, and humid weather conditions. Rising consumer awareness of damaging ultraviolet radiation which induces various acute & chronic diseases and dermatological aspects of healthcare may foster market share thus it will provide a positive outlook for the Asia Pacific cosmetics preservatives market growth.

Rising living standards & increased demand for high-quality cosmetic preparations will drive market demand in China

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China’s cosmetic preservatives market is projected to cross USD 365 million by 2028. In terms of countries, China is emerged as the largest and most influential market. Industry players are rapidly utilizing high-quality cosmetic preservation ingredients in a bid to attract Gen X and millennial demographics which is likely to boost market share. Increasing demand for high-quality cosmetic ingredients, rising living standards, and changing perceptions towards the dermatological aspect of skincare are likely to boost product demand.

Further, rapid demand for high-quality products, the increasing aging population, and a shift towards luxury cosmetics are likely to trigger market share.

New product development along with acquisition, and expansion is among the primary business strategies adopted by manufacturers

APAC cosmetic preservatives industry share is a fragmented market owing to the presence of various global as well as local companies regulating industry growth. Some of the key players in the market include Ashland, Lonza, Akema Fine Chemicals, The Dow Chemical Company, BASF SE, Chemipol, Clariant AG, Sharon Laboratories, Gujarat Organics Limited, and Symrise AG. The key players in the market are mainly focusing on new product launches, new technologies, acquisitions, and business expansion in developing and developed economies to capture a good market share.

In April 2021, Ashland completes the acquisition of the personal care business of Schulke & Mayr GmBH. This acquisition is anticipated to enhance the company’s specialty additive position and strengthen the consumer business portfolio. Furthermore, this acquisition is expected to strengthen the profitable growth of the household and personal care business units.

In November 2020, Chemipol launched a new product range under the name SENSICARE C 2060 which offers antimicrobial properties used to protect cosmetic formulations. This launch was to enhance the product portfolio to meet the growing demands of cosmetic formulations.

The Asia Pacific cosmetic preservatives market report includes in-depth coverage of the industry with estimates & forecasts in terms of volume in Tons and revenue in USD Thousand from 2022 to 2028 for the following segments:

By Product

  •  Natural
    • Organic acid
      • Benzoic acid
        • Sodium benzoate
        • Anisic acid
      • Sorbic acid/potassium sorbate
      • Levulinic acid
    •  Natural antioxidants
    • Essential oils
    • Plant/herbal extracts
  • Synthetic
    • Parabens
      • Methyl paraben
      • Propyl paraben
      • Ethyl parabens
      • Other parabens
    • Formaldehyde releasers
    • Phenol derivatives
    • Quaternary ammonium compounds
      • Benzalkonium chloride
      • Cetylpyridinium chloride
      • Other quaternary ammonium compounds
    • Alcohols
      • Phenoxyethanol
      • Benzyl alcohol
      • Hexanediol
      • Penthylenglycol
      • Propanediol
      • Butylene glycol
    • CHA
    • Chlorphenesin
    • CMI/MI
    • IPBC
    • Chlorhexidine gluconate
    • Glyceryl undecylenate
    • Other synthetic products

By Preservative Boosters

  • Caprylyl glycol
  • Glyceryl caprylate
  • Ethylhexylglycerin
  • Hydroacetophenone
  • Decylene glycol
  • Others

By Application

  • Haircare
  • Skincare
  • Toiletries
  • Fragrance & perfumes
  • Baby products
  • Wet wipes/facial masks
  • Other applications

The above information has been provided on a regional and country basis for the following:

By Country

  • Asia Pacific
    • China
    • Japan
    • South Korea
    • Australia
    • New Zealand
    • Thailand
    • Malaysia
    • Indonesia
    • Vietnam
    • Myanmar
    • Cambodia
    • Philippines
    • Laos
    • Singapore


Authors: Kunal Ahuja, Tushar Malkani

Frequently Asked Questions (FAQ) :

Asia Pacific cosmetics preservatives industry share crossed USD 520 million in 2021 and is poised to record an 8 % CAGR through 2028 driven by the strong need for aromatic & natural preservatives and the surging awareness related to the potential benefits of essential oils.
The regional cosmetics preservatives industry share of caprylyl glycol preservatives is expected to surpass USD 45 million by 2028 owing to rising penetration in skincare products.
The regional cosmetics preservatives market revenue from skincare applications was over USD 195 million in 2021 and is pegged to strike a 9% through 2028 on account of the surging demand for several skincare products like lotions, moisturizers, peels, creams, and face masks.
China cosmetic preservatives market is expected to generate around USD 365 million by 2028 due to the rising living standards and changing perceptions towards the dermatological aspect of skincare in the country.

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Premium Report Details

  • Base Year: 2021
  • Companies covered: 36
  • Tables & Figures: 387
  • Countries covered: 14
  • Pages: 479
  • Upcoming Report: Details can be customized to meet your information and data needs. Feel free to share your detailed research requirements via this form.

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