AntiGraying Hair Beard Products Market

Anti-Graying Hair & Beard Products Market Size

The global anti-graying hair & beard products market size was estimated at USD 163.6 million in 2024. The market is expected to grow from USD 169.5 million in 2025 to USD 244.2 million in 2034 at a CAGR of 4.1%.

The anti-graying hair and beard products market has gained much impetus due to the growing awareness of grooming amongst people in recent times. With a heightened focus on appearance and self-care among people, the need for products designed to address aging problems (Greying hair and beards, for example), has witnessed an increase in demand. We see a reflection of this trend among men especially those who are now spending more on grooming products catered to their needs.

The increasing trend of a fuller beard and advanced facial hair care also fuels demand for specialty products such as anti-graying creams and serums. Evolving beauty standards, combined with social media influence and celebrity endorsements, have spurred consumers to adopt better grooming habits. A high demand for natural and organic products is also observed by consumers seeking herbal extracts and eco-friendly products.

Rising interest in self-care among consumers is evidenced by the USD 1 billion growth of the personal care products market (which encompasses grooming products) from 2022 to 2023, according to the U.S. Bureau of Labor Statistics. Growth of the market is also linked with brands that are emphasizing innovation and customization resulting in new-age products that are targeted to meet specific hair types and preferences. Such factors have led to the emergence of increasing awareness regarding personal grooming, driving the growth of the anti-graying hair and beard products market.

Anti-Graying Hair & Beard Products Market Trends

The market for anti-graying hair and beard products is on the increase owing to some key trends. A big trend is a movement towards natural and organic products. Consumers now lean towards products that are made of herbal ingredients and essential oils, while avoiding products made of synthetic chemicals. (A trend that we refer to as multifunctional products. These products provide gray reduction plus added conditioning, moisturizing, strengthening, and protection against environmental damage. This often involves using vivacious packaging that is made from more sustainable materials by more green consumers.

The development of new formulations and technology also drives the market. And new products now feature higher-grade ingredients and personalized blends for improved outcomes. The market is also growing as more men focus on grooming. Men are incorporating personal care into their routines and seeking products that are made for them. The male grooming market (which includes hair care products) is projected to expand by 8 percent annually through 2028, according to the U.S. Census Bureau. Such trends are stimulating the rapid growth of the anti-graying hair and beard products market.

Anti-Graying Hair & Beard Products Market Analysis

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Based on product Type, the market is segmented as anti-graying creams, anti-graying shampoos, anti-graying conditioners, anti-graying oils, and others (anti-graying serums, etc.). In 2024, the anti-graying cream segment generated a revenue of USD 46.5 Million and is expected to grow at a CAGR of around 4.6% during the forecast period.

• The anti-graying cream segment is expected to hold significant shares in the anti-graying hair and beard products market and the market is being driven by several folders that are stated below. Modern formulations also contain newer actives, plant-based extracts, and personalized blends that make these creams more efficacious and attractive to consumers. This has led to increased demand for such products.
  
• Moreover, the increased selection of premium-sized anti-graying creams with well-formulated, high-quality ingredients and customized solutions is also unique among consumers. It is proposing market growth as customers are ready to pay more for products producing better responses.
  
• Moreover, the population 45 years and older (the age group most likely to use anti-graying products) is expected to increase by 10% from 2020 to 2030, according to a report from the U.S. Census Bureau. This demographic change is also contributing to the demand. The rising interest in self-grooming and preserving a young appearance has seen many people choosing anti-graying creams for their practicality and efficacy. These factors combined make anti-graying creams the dominant segment in the market.
  

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Based on consumer groups, the anti-graying hair & beard products market is segmented as male, female, and unisex. In 2024, the male segment accounted for over 57.1% and is expected to grow at the rate of 4.3% till 2034.

• The changing grooming habits among men and their growing focus on self-care have aided in the growth of the anti-graying hair and beard products market. “There is more of a pursuit of products specifically designed for gray hair and beard concerns from men now. This trend has also been reinforced by social media and celebrity endorsements, where male actors and influencers advocate for grooming standards. To satisfy this demand, the firms are launching products that include anti-graying creams and shampoos to beard treatment products that are targeted towards the man scenarios
  

Based on the distribution channel, the anti-graying hair & beard products market is segmented as online and offline. The offline segment is expected to hold a major share of 65.3% in 2024.

• The Brick-and-Mortar shops allow shoppers to physically examine products before purchasing them; customers can analyze scent, texture, and packaging. Many stores also offer expert advice, with employees in specialty stores and salons assisting customers in selecting appropriate products. You don’t have to wait for delivery days or even hours like we have with many online transactions, which presents yet another major advantage.
  
• Many people feel more comfortable buying personal care products in physical stores, keeping offline retail healthy. Brands that already have an online presence can stay strong in the competition with the help of physical stores with in-store promotions and displays, along with walk-in customers. Offline retail still plays an important role; in 2022, online channels accounted for only about 16% (source) of total retail sales in the United States according to the U.S. Census Bureau. These days, lots of online-only brands open physical stores to expand their businesses and reach more customers. Several reasons explain this phenomenon: although online shopping is on the rise, those mentioned ensure that offline channels dominate the market.
  

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• In 2024, North America dominated the anti-graying hair & beard products market, accounting for around 37.2% of the global market share and generating around USD 60.8 Million in revenue in the same year. This is because people from the region are very conscious about grooming and anti-aging products. With the help of new technology, companies can create better products with modern ingredients.
  
• These marketing strategies, like celebrity endorsements and social media campaigns, also serve to increase demand. As reported by the U.S. Census Bureau, the personal care and grooming market in the U.S. witnessed a 5.1% growth in 2023, indicating consumer interest in the Middle East Personal Care & Grooming Products market.
  
• In Europe, the anti-graying hair & beard products market skew toward wealthy consumers, particularly in countries like Germany, where shoppers spend more on luxury grooming items. European brands are innovative and formulate high-end anti-aging solutions. Because of strict regulations in Europe, natural and eco-friendly ingredients are either mandatory or recommended, which fits with consumer preferences. According to Eurostat, the beauty and personal care Market in the European Union expanded with a spike of 4.7% (2023) driven by the need for sustainable and premium products.
  
• The APAC region is one of the fastest-growing regions to experience this shift in mindset, as an increasing number of men are starting to concentrate on grooming and self-care. Increasing disposable incomes enable consumers to spend more on personal care products. Celebrities have also shaped consumer preferences through media endorsements.
  
• Furthermore, online shopping portals increased the accessibility of these products. The personal care market in APAC expanded by 6.4% in 2023, supported by increasing online sales and rising awareness about the benefits of grooming, the Asian Development Bank provided figures.
  

Anti-Graying Hair & Beard Products Market Share

• Several regional companies operate on a global scale in the anti-graying hair & beard products industry, which is fragmented. The Man Company, Ivory Natural, Bioayurveda, and Indus Cosmeceuticals Pvt. Ltd., the top performer in the market, was Renee Cosmetics. By doing so, these companies can widen their customer base and product portfolio while also strengthening their market position through acquisitions, mergers, alliances, and facility expansions. They also utilize their massive distribution networks and resources to tap into new markets.
  

Anti-Graying Hair & Beard Products Market Companies

Major players operating in the anti-graying hair & beard products industry are:

• Avimee Herbal
• Bioayurveda
• Biohealth Plus
• Bombay Shaving Company
• Hey hair.
• Indus Cosmeceuticals
• Ivory Natural
• Lakshmi Krishna Naturals
• Pilgrim India
• Raw Beauty Wellness
• Renee Cosmetics
• Sephora USA
• Silab
• The Man Company
• Thriveco
  

Bioayurveda: Youth Nourish Anti-Graying Hair Mask Crème, made with organic herbs and essential oils that help open hair follicles, prevent premature graying, and grow healthy and pigmented hair. ?BIOAYURVEDA

The Man Company:  The Anti-Graying Pack includes a 2-in-1 Shampoo & Conditioner and a Hair & Beard Cream It includes products that delay graying, restore natural hair color, and nourish hair and beard with the help of Arcolys and Bhringraj.

Anti-Graying Hair & Beard Products Industry News

• In 2024, June, The Man Company recently launched their newest member the Anti-Graying Hair & Beard Cream to their bucket of innovative grooming products. Designed to combat the graying of hair and beards, this is a product for people who want to fight or even reverse the signs of aging.
  
• The company RENEE Cosmetics brought in RENEE Cover-Up Hair Powder in Oct 2023. The rollout also reinforces its product lineup and addresses an evolving consumer landscape of individuals who increasingly seek options for graying hair and beards. This launch proves that Renee Cosmetics not only has a strong commitment to continually innovating and maintaining a high standard but that it is also well-versed in meeting the fast-growing demand for new-age grooming solutions.
  

The anti-graying hair & beard products market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and Volume in Thousand Units from 2021 to 2034, for the following segments:

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Market, By Product Type

• Anti-graying cream
• Anti-graying shampoos
• Anti-graying conditioners
• Anti-graying oils
• Others (anti-graying serums, etc)

Market, By Ingredients

• Natural/organic anti-graying cream
• Synthetic anti-graying cream

Market, By Type

• Hair
• Beard

Market, By Price

• Low
• Medium
• High

Market, By Consumer Group

• Male
• Female
• Unisex

Market, By Distribution Channel

• Online
  • E-Commerce
  • Company website
• Offline
  • Supermarkets/hypermarkets
  • Specialty stores
  • Other retail stores

The above information is provided for the following regions:

• North America
  • U.S.
  • Canada 
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia