Amaranth Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027

Report ID: GMI3836

Summary Methodology

Amaranth Market size is expected to witness significant growth over the projected timespan owing to rising consumer inclination in pursuing healthier lifestyles and growing penetration of essential oils. It is widely used in manufacturing essential oils as it possesses emollient properties & can be applied under fingernails, face, lips, and eyes. Mexico amaranth exports surpassed USD 240 thousand in 2017 which shows ample growth opportunities It is enriched with high concentration of squalene, one of the most common lipids produced in the body which makes it compatible with various skin types such as dry, & normal. Amaranth has various characteristics such as anti-cancer and anti-aging properties which should foster market share.

Increasing consumer awareness on impairment effects, environmental sustainability and rising social responsibility to switch over organic products may stimulate Amaranth Market demand. It is organic in nature and is sourced from amaranth plant, which is perennial, thus ensuring easy availability throughout the year. Global organic food market size exceeded USD 90 billion in 2016 which shows consumer interest and rising awareness on benefits of organic food. It is widely used in breakfast preparations such as porridge as it is easy to prepare, provides fiber, roughage, anti-oxidants and is easily digestible which may trigger market share.

Increasing demand for healthier options of bakery & confectionary products owing to rise in digestive problems such as stomach cramps, gas, and bloating may foster market share as amaranth has gluten free nature. Norway bakery market size surpassed USD 1 billion in 2017 which shows consumer inclination towards products such as cakes, cookies, and croissants Wheat flour preparations are packed with gluten which make it difficult to digest and increasing prevalence of glucan intolerance due to weak immune systems may stimulate market share. Most grains such as barley, wheat, & rye are short on amino acid lysine, but amaranth possesses high concentration of protein & lysine which helps in regulating stress hormone levels and aids in wound healing which may increase product demand.

Increasing demand for high quality cosmetics enriched with exotic organic raw ingredients such as amaranth and rising geriatric population may accelerate Amaranth Market size. Market share of natural skin care products was over 30% of the global natural beauty industry in 2017 which shows rising consumer inclination towards organic products. It is widely used in manufacturing lotions, serums, anti-aging creams, and moisturizers owing to its moisturizing and anti-inflammation properties. Essential oils sourced from amaranth plant are widely used as makeup removers as it cleans & tightens pores and helps in evening skin tone. Increasing consumer awareness on dermatological aspect of overall health and rising disposable income may trigger market demand.

North America amaranth market demand led by U.S., Canada, and Mexico should witness a significant growth during forecasted period owing to increasing demand of naturally derived & organic supplements. Amaranth supplements are widely used to trigger metabolic energy production, antioxidant protection, and regulating vascular functions. U.S. sports proteins. market size exceeded USD 3.75 billion in 2017 owing to rising consumer awareness to stay fit and healthy. It is also used in manufacturing vegan high performance protein powder as it helps in reducing the effect of lactic acid on muscles after heavy workout which is likely to stimulate market share.

Europe driven by UK, Germany, France, and Italy amaranth market may witness moderate growth during forecasted period. Increasing prevalence of high blood pressure & cholesterol level owing to rise in cheese and alcohol intake may trigger market share. Germany registered over 20 kilograms of cheese consumption of cheese per capita in 2018 which represents healthy growth opportunities. Increase in cheese consumption causes weight gain which is the primary driver for cholesterol and blood pressure related diseases. Amaranth is widely used in manufacturing medicines to control high blood pressure, insulin levels, and cholesterol levels as it increases the metabolic and cholesterol synthesis rate. Its compatibility with various delivery forms such as capsules, tablets, and drops may trigger market growth.

Asia Pacific amaranth demand led by Japan, China, and India may see a significant growth. Increasing demand for organic ingredients in everyday food items such as flour, bakery, & confectionary owing to rise in disposable income, and consumer inclination to try different cuisines may foster market share. Japan chocolate market demand was over 250 thousand in 2017 owing to increased awareness on potential health benefit of dark chocolates. Amaranth is widely used in manufacturing gluten free and organic chocolate bars, cakes, and cookies as it is an effective binding agent and is a healthier alternative to wheat based flour which may accelerate market growth.

Global amaranth market share is fragmented as market consist of many players such as Apollo Agro Industries., Nans Products, Proderna Biotech, RusOliva, Taj Foods, Arrowhead Mills, Health Valley, Flaveko, &  Proderna Biotech. Various manufacturers are engaged in research to diversify product portfolio and increase geographical presence.

Amaranth Market, By Product, 2014-2025 (Tons) (USD Million)

  • Amaranth seed
  • Amaranth oil
  • Amaranth leaf
  • Amaranth flour

Amaranth Market, By Application, 2014-2025 (Tons) (USD Million)

  • Food and beverage
  • Pharmaceuticals
  • Personal care and cosmetics
  • Essential Oils
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Malaysia
  • Latin America
    • Brazil
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Company Profiles:

  • AMR Amaranth A.S.
  • Nans Products
  • Proderna Biotech
  • RusOliva
  • Dk Mass S.R.O
  • Arrowhead Mills
  • Health Valley
  • Amaranth Bio Company
  • Nu-world Amaranth
  • Flaveko Trade Spol. S.R.O
  • Amaranth Resources
  • Raj Foods
  • Apollo Agro Industries


What Information does this report contain?

Historical data coverage: 2016 to 2020; Growth Projections: 2021 to 2027.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

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