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Adult Incontinence Products Market Size - By Product Type (Diaper, Pull-up underwear, Liners & guards, Under pads, Others), By Absorbency Level, By Age Group, By Size, By Category, By Price Range, By Consumer Group, By Distribution Channel, Global Forecast, 2023 – 2032

  • Report ID: GMI7422
  • Published Date: Nov 2023
  • Report Format: PDF

Adult Incontinence Products Market Size

Adult Incontinence Products Market size was valued at USD 15.4 billion in 2022 and is anticipated to register a CAGR of over 7.8% between 2023 and 2032. People with incontinence are increasingly participating in active lifestyles, which is creating a demand for adult incontinence products that are designed for activity and mobility.

Adult Incontinence Products Market

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As people age, the likelihood of experiencing incontinence issues increases, leading to higher demand for these products. Women are more likely to experience incontinence than men, and as more women are entering the workforce, there is a growing demand for adult incontinence products that are designed for women's needs. Incontinence can result from various medical conditions, including diabetes, obesity, neurological disorders, and post-surgical recovery.

Compliance with regulations, especially concerning the safety and efficacy of incontinence products, can be a challenge. This includes meeting standards for materials used and ensuring accurate product labeling. Many incontinence products are disposable and contribute to waste. Developing eco-friendly, biodegradable, or reusable alternatives while maintaining efficacy poses a challenge in this industry. Ensuring consistent and widespread availability of products, particularly in regions where distribution networks may be less developed, can be a hurdle.

Adult Incontinence Products Market Trends

Growing demand for environmentally friendly and sustainable incontinence products, including biodegradable materials and reusable options to reduce environmental impact. Growing consumer awareness and demand for environmentally friendly, biodegradable, and reusable options in the Adult Incontinence Products segment to reduce environmental impact.

Continued development in online sales and e-commerce channels for adult incontinence products, offering convenience and a discreet way to purchase. Introduction of more stylish, discreet, and comfortable designs to reduce the stigma associated with incontinence products, focusing on better integration into daily lifestyles. The adoption of telehealth services and remote monitoring systems for managing incontinence, offering guidance and support for individuals and caregivers.

Adult Incontinence Products Market Analysis

Adult Incontinence Products Market, By Product Type, 2018 - 2032 (USD Billion)

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Based on product type, the market is divided into Diaper, Pull-up underwear, Liners & guards, Under pads, Others. Diaper held the dominant market share of USD 7.7 billion in 2022. Diapers offer adjustable tabs that provide a customizable and secure fit, catering to a wide range of body shapes and sizes. This adjustability enhances comfort and prevents leaks, which is a significant driver for those seeking a tailored fit. The elderly population, often facing incontinence issues, seeks diaper briefs due to their ease of use and suitability for caregivers. Demand for booster pads is driven by the need for additional absorbency along with other incontinence products for those requiring extra protection. The adjustable tabs make it easier for caregivers to ensure a proper and comfortable fit for the wearer.


Adult Incontinence Products Market Revenue Share, By Absorbency Level, (2022)

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Based on absorbency level, the adult incontinence products market is categorized into Light, Moderate, Heavy, and Overnight. Moderate accounted for over 35% industry share in 2022. Those leading active lives or engaged in regular activities often prefer moderate absorbency products that offer extended protection without bulkiness or discomfort. Suitable for individuals with moderate incontinence, providing sufficient absorption for daily activities without the need for frequent changes. Individuals experiencing minor leaks or occasional urinary incontinence may prefer light absorbency products for daily use or as a backup option. Individuals with nighttime incontinence, bedridden patients, or those requiring extended protection due to limited access to changing facilities may opt for maximum absorbency products.

U.S. Adult Incontinence Products Market Size, 2020- 2032 (USD Billion)

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North America dominated the adult incontinence products market in 2022. Within North America, the U.S. generated a revenue of over USD 3.8 billion in 2022. North America, like many regions, is experiencing an increase in its aging population. As individuals age, the prevalence of incontinence issues rises, thereby boosting the demand for adult incontinence products. North America boasts advanced healthcare infrastructure and accessibility, leading to higher diagnosis rates and more proactive management of health issues, including incontinence. Constant innovation in product design, materials, and technology in North America leads to the availability of more advanced and comfortable incontinence products.

Adult Incontinence Products Market Share

Major players operating in the Adult Incontinence Products industry include:

  • Kimberly-Clark
  • Essity
  • Unicharm
  • Molnlycke Health Care
  • SCA
  • Procter & Gamble
  • Hayat Kimya
  • Nobel Hygiene Pvt Ltd.

Essity and Kimberly are dominant players in the market due to their vast product portfolio. Essity’s ecosystem integration, along with consistent innovation, have attracted millions of customers. Their brand recognition and exclusive content deals solidify their leadership in the highly competitive industry.

Adult Incontinence Products Industry News

  • In May 2023, Nobel Hygiene Pvt Ltd. launched Friends UltraThinz, slim disposable absorbent underpants designed specifically for younger consumers who suffer from light incontinence due to conditions such as obesity, prostate issues, and postpartum incontinence. These underpants are also effective for heavy blood flow post-pregnancy, menopause, and endometriosis.

The Adult incontinence products market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2018 to 2032, for the following segments:

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By product type, 2018 – 2032

  • Diaper
  • Pull-up underwear
  • Liners & guards
  • Underpads
  • Others (Fecal pads, Skincare, Swim Brief)

By absorbency level, 2018 – 2032

  • Light
  • Moderate
  • Heavy
  • Overnight

By age group, 2018 – 2032

  • early adulthood (20-39)
  • middle adulthood (40-59
  • young old age (60-75)
  • old old age (75+)

By size, 2018 – 2032

  • Small
  • Medium
  • Large
  • Extra large

By category, 2018 – 2032

  • Reusable
  • Disposable

By price range, 2018 – 2032

  • Low (<25$)
  • Mid(25$-50$)
  • High (>50$)

By consumer group, 2018 – 2032

  • Male
  • Female

By distribution channel, 2018 – 2032

  • Online channels
    • E-commerce
    • Company websites
  • Offline channels
    • Specialty Stores
    • Mega retails stores
    • Others (Individual stores, Departmental stores)

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia       
    • Indonesia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • GCC
    • South Africa


Authors: Arnab , Avinash Singh

Frequently Asked Questions (FAQ) :

Adult incontinence products market size was USD 15.4 billion in 2022 and is expected to register over 7.8% CAGR from 2023-2032 due to the rising number of consumers suffering from incontinence choosing an active lifestyle.

The diapers product type segment recorded USD 7.7 billion in 2022 and is expected to register appreciable CAGR from 2023-2032 due to their adjustability that enhances comfort and prevents leaks.

North America industry reached USD 3.8 billion in 2022 and is expected to register commendable CAGR from 2023-2032 due to the prevalence of incontinence along with the accessibility to advanced healthcare services in the region.

Kimberly-Clark, Essity, Unicharm, Molnlycke Health Care, SCA, Procter & Gamble, Hayat Kimya, and Nobel Hygiene Pvt Ltd., are some of the major adult incontinence products companies worldwide.

Adult Incontinence Products Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 380
  • Countries covered: 21
  • Pages: 300
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