Power Rental Market Size & Share 2026-2035

Power Rental Market Size

The global power rental market was estimated at USD 7.9 billion in 2025. The market is expected to grow from USD 8.2 billion in 2026 to USD 11.5 billion by 2035, at a CAGR of 3.8%, according to a recent study by Global Market Insights Inc.

The rapid growth of data centers & escalating costs of unplanned outages in line with the heavy reliance on information sharing and constant communication is significantly driving the rental demand for gensets. Natural disasters including windstorms, tsunamis, and hurricanes are major events that account for most electricity outages, stimulating the product penetration.

The power rental option is flexible and cost-effective in meeting the power requirements of businesses in different fields. Businesses require genset rental services in case of scheduled or unscheduled power outages or in meeting the power demand in case of specific events. The rental generator sets are attractive options for businesses in the sense that the power requirement can be easily scaled up in response to business needs.

For instance, according to the 2025 Data Center Power Report, a significant percentage of newly developed data centers is re-evaluating their power strategies in the face of increasing grid constraints. Almost 30 percent of newly developed data centers will be using on-site power generation as a primary or secondary power source. This shift is driven by grid instability, capacity limitations, and prolonged interconnection timelines.

Power Rental Market Trends

Rising consumer awareness and the growing need for high reliability and uninterrupted operations are fueling demand for power rental equipment. Population growth and improving living standards in line with a strong real estate industry expansion, are positively influencing the industry growth. Increasing infrastructure spending in conjunction with the rapid expansion of manufacturing capacities is creating new business opportunities. Moreover, supportive government initiatives and funding aimed at developing industrial facilities will accelerate the adoption of these solutions.

Power Rental Market Analysis

The >75 kVA–375 kVA segment of the power rental market is projected to exceed USD 3.5 billion by 2035. Increasing demand for data centers due to increased data usage through social media sites, e-commerce sites, smartphones, and government initiatives will act as a driving force for these units. The main government initiatives for digitalization will increase industry metrics. The continuous adoption of innovative models for sustaining growth along with the with a focus on operational excellence will increase the business landscape.

The diesel segment accounted for a 71.2% share of the power rental market in 2025. Ongoing digitization combined with the expansion of data centers especially in developing countries will significantly increase the demand for reliable power generation sources. The expansion of online services in the remote regions has also led to an encouraging business environment. Extensive investments by public & private entities to expand data center infrastructure are driving demand for rental generator sets. The data center industry is experiencing substantial growth owing to challenges including startup issues, system downtimes, and potential loss of in-process data, driving the business potential.

U.S. power rental market was valued at USD 4.3 billion in 2025. The government’s growing emphasis on raising electrification rates is set to boost the use of these units. The industry will be driven by continuous upgrade requirements to old grid infrastructure and the increasing occurrence of weather-related disruptions. In addition, the rising cost of data center outages, as well as the growing demand from consumers for reliable backup power systems, will drive the industry.

For instance, in 2025, severe weather incidents such as windstorms, floods, and extreme winter conditions put additional stress on regional power infrastructure. These incidents resulted in large-scale electricity outages affecting hundreds of thousands of customers in the U.S. Pacific Northwest and other vulnerable areas. These incidents highlighted the rising vulnerability of aging power infrastructure to climate-related risks.

The growth of residential buildings, educational institutions, and retail complexes has notably boosted the demand for a stable power supply will augment the Asia Pacific market. Rising needs for power solutions that offer rapid, automatic start-up and high reliability are expected to further drive the use of these units. Additionally, the increasing investments across construction sector and increasing reliance on these generators to meet substantial power demands for continuous operation of equipment and tools at job sites will strengthen the business landscape.

Power Rental Market Share

The players operating across the industry has developed several strategies to remain competitive in the industry. For instance, the industry players have been able to expand the service portfolio, which has led to customer satisfaction. Additionally, the industry players have been able to expand geographically to emerging markets, where there has been a high demand for infrastructure. Collaborations with big companies in the construction, industrial, and energy sectors have also helped the industry players increase market share.

Power Rental Market Companies

Major players operating in the power rental industry are:

• Aggreko

• Al Faris Group

• Atlas Copco

• APR Energy

• Bredenoord

• Byrne Equipment Rental

• Caterpillar

• Cummins

• Energyst

• Generac Power Systems

• GMMCO Limited

• Herc Rentals

• HIMOINSA

• Modern Hiring Service

• PR Industrial

• Perennial Technologies

• Perfect Hiring Services

• Rehlko

• Shenton Group

• Sudhir Power

• United Rentals

• Wagner Equipment

Power Rental Industry News

• In December 2025, Cummins consolidated its position as a market leader in the field of power technologies with the launch of its next-generation portfolio at EXCON 2025. This includes the launch of a new CPCB IV+ compliant genset with a rating of 82.5 kVA. This product is designed to deliver efficient, reliable, and clean power to infrastructure development, construction, and mining sites. Cummins India is launching future-ready engines and emission solutions to provide maximum uptime and lower cost of ownership.

• In June 2025, Aggreko announced the launch of three new natural gas generator sets. This will increase Aggreko’s range of low-carbon power rental solutions. The launch comprises a 350 kW unit and two 1500 kW units, one of which is a quick-deployment trailer-mounted unit for flexible site applications. These generators are intended to enable customers to achieve improved efficiency and lower emissions while reducing their fuel bills.

The power rental market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2022 to 2035, for the following segments:

Market, By Power Rating

• ≤ 75 kVA

• > 75 kVA - 375 kVA

• > 375 kVA - 750 kVA

• > 750 kVA

Market, By Fuel

• Diesel

• Gas

• Others

Market, By End Use

• Telecom

• Data center

• Healthcare

• Oil & gas

• Electric utilities

• Offshore

• Manufacturing

• Construction

• Mining

• Marine

• Others

Market, By Application

• Standby

• Peak shaving

• Prime/continuous

The above information has been provided for the following regions and countries:

• North America

  • U.S.

  • Canada

• Europe

  • Russia

  • UK

  • Germany

  • France

  • Spain

  • Austria

  • Italy

• Asia Pacific

  • China

  • Australia

  • India

  • Japan

  • South Korea

  • Indonesia

  • Malaysia

  • Thailand

  • Vietnam

  • Philippines

• Middle East

  • Saudi Arabia

  • UAE

  • Qatar

  • Turkey

  • Iran

  • Oman

• Africa

  • Egypt

  • Nigeria

  • Algeria

  • South Africa

  • Angola

  • Kenya

  • Mozambique

• Latin America

  • Brazil

  • Mexico

  • Argentina

  • Chile