Car Rental Market Size - By Booking, By Rental Length, By Vehicle, By Application, By End Use, Growth Forecast, 2025 - 2034

Car Rental Market Size

The global car rental market was valued at USD 141.6 billion in 2024. The market is expected to grow from USD 149.3 billion in 2025 to USD 247.4 billion in 2034 at a CAGR of 6.5%, according to the latest report published by Global Market Insights Inc.
 

• Overall mobility platform advancements are driving a general evolution of mobility, moving car rentals from being considered a transactional product to more of a strategized solution related to urban mobility. With aspects like digital bookings, telematics, EVs, and AI-based fleet management, firms require advanced technology capabilities. Due to these shifts, collection platform innovation and personalized customization have always been and are still now critical to be successful in the marketplace at various scales.
   
• Public-private partnerships and vendor-led ecosystems are accelerating the marketplace opportunities and growth in the industry. In March 2024, the US Department of Transportation entered a partnership with mobility startups to expand shared car rental models. At the same time, global companies (like Hertz, Avis, Sixt) are building ecosystem partnerships with manufacturer and technology companies to deliver connected, sustainable rental mobility services.
   
• Prior to the COVID-19 pandemic, the car rental market was driven primarily by increased tourism, corporate travel, and the rise of flexible mobility (displacing ownership). Rental companies expanded airport counters and travel agency partnerships, along with growing the premium travel segment fleet to sedate all business and leisure travelers. Technology was primarily used for online reservations and payments and loyalty programs, traditional branch-based models dominated pricing outcomes and offered variations.
   
• Consumer needs to be changed from the beginning of 2020 with COVID-19 leading to demand for change from enterprises. The pandemic forced all enterprises into a world of "contactless" rentals, mobile app check-ins, and virtual assistance, by ensuring "safety" for consumers to book rental cars. The new norm consisted of hybrid service approaches with corporate rentals, then effectively combining its past branch model with a fully digital booking experience and consumers retired contactless rentals/mobility-as-a-service (MaaS) vehicle selections.
   
• Short-term rentals contributed considerable market shares with volume levels due to tourism and business travel demand. Organizations and people alike are placing priority on flexibility, affordability, and convenience as opposed to ownership, supported by increasing levels of corporate contracts for car rentals of executive and luxury vehicles.
   
• Parallel paths are being pursued in subscription-based and ride-share model rentals, contributing to the growth in customers that extends beyond travel-based customers. In July 2024, Australia-based startup Splend announced that it received USD 20 million from Australia’s Clean Energy Finance Corporation to scale its electric vehicle subscription service designed for drivers of rideshare and delivery businesses and aims to operate a fleet of 2,000 electric vehicles by the end of 2024, clearly demonstrating how subscription models are integrating with the ride-share ecosystem to appeal to non-travel customers.
   
• North America is at the frontier of the market, with strong corporate partnerships and an established mobility infrastructure. In September 2023, Hertz expanded its EV rental fleet throughout the US in connection with Tesla and Uber, further solidifying the leading position of the region in sustainable and corporate-focused rental offerings.
   
• Asia-Pacific is currently the fastest-growing region, powered by urbanization, increased tourism, and digital adoption in emerging markets. Countries such as India, China, and Indonesia are emphasizing their readiness for shared mobility, as government-sponsored smart city programs and private operators alike are firmly committed to investing in the large-scale rental market.
   

Car Rental Market Trends

• As AI and telematics applications integrate rapidly, the market is transforming fleet management and customer experience. Various industry leaders, including Hertz since 2022, have leveraged AI in Fleet Telematics via live dashboard options, and Avis has also increased their use of AI with the addition of new pricing models and predictive maintenance from AI, as well as dynamic pricing and tailored recommendations. The traction of this trend is also related to a greater necessity and emphasis on the operations-related efficiencies gained and, of course, the quality experience for travelers.
   
• Since 2021, subscription plans with corporate packages and ride-share partners have expanded the opportunity for customized and actionable change for tourists, business travelers, and delivery services customers. Companies such as Europcar and Sixt have embraced modular subscription plans for short-term or multi-vehicle options for their customers.
   
• Digital-first booking ecosystems and loyalty programs are quickly becoming new benchmarks in market competitiveness. Gaining momentum post-2020, digital ecosystems such as Enterprise Holdings' Enterprise Plus and Avis' Preferred loyalty programs on the road-to-retention and seamless experience. Consumer Convenience is the underlying driver along with personalization and reoccurring revenue. Digital ecosystems are expected to shape our market norms through 2028 as these platforms already account for millions of booking opportunities annually.
   
• The adoption of EV's and sustainable mobility solutions is reshaping fleet vehicle volume and composition. This trend has accelerated since 2022, including both Hertz partnering with Tesla and Europcar expanding electric vehicle subscription fleets. Organizations are upskilling their workforce and adjusting infrastructure to offer EV's as a rental. Environmental mandates/fluidity aside, the demand for sustainable and eco-friendly mobility will dominate customer prioritization and is expected to grow through 2027 as sustainable mobility vendors differentiate their options across all voice of the customer segments.
   
• Government-backed urban mobility initiatives are helping to accelerate market growth in emerging economies. This trend is growing since 2023 with multiple governments from countries such as India, Indonesia, and the Philippines all using smart city initiatives and public-private partnerships to capitalize on car-sharing while adopting electric fleets. Recent examples include government-supported EV rental pilots, fleet digitization programs, and more.
   

Car Rental Market Analysis

Based on booking, the market is divided into online and offline. The online segment dominated around 72% market share in 2024 and is expected to grow at a CAGR of over 7% through 2034.
 

• As mobile apps become the leading channel for car rentals with immediate reservations, loyalty benefits, and seamless payments, lessening the likelihood of a direct competitor. Consumers favor having all the controls of the channel in their hands for quick-to-book, redesign-based service. Car rental companies eventually report that upwards of 60% of their bookings are now originating from their mobile app which traces the shift from traditional desk rentals to basic mobile applications used in the rental industry.
   
• Car rentals are being packaged inside of flights, booking, and itinerary platforms that allow users to book complete travel experience with one purchase. This usage pattern has increased customer ease while allowing for cross revenue across the platforms. During a booking on a site like Expedia, the user could book flights, hotels, and the car or the entire trip which creates user contact while increasing car rental conversion performance.
   
• Online travel platforms are using artificial intelligence and machine learning to optimize the pricing of car rentals based on demand, location, and user profile which is creating better revenue management and consumer experience. Hertz is using artificial intelligence to drive the pricing models of rentals to provide customized rental packages and promotions that can drive higher occupancy in the rental fleet while providing fitting options for the frequent traveler.
   
• The COVID-19 pandemic hastened the widespread institutionalization of fully digital and contactless booking and pickup forms. The trends demonstrated that customers increasingly prefer platforms that allow for reservations online, contracts to be signed digitally, and app-based access to rental cars. Sixt, for instance, has a completely digital rental experience within their app, comprised of remote check-ins, digital keys, and hands-free payments.
   
• In March 2024, Hertz began a partnership with Stripe, one of the leading digital payment platforms, to transition better its online booking process. Again, this was in the ongoing effort to retain the consumer experience, this time specifically the consumer's entire payment process, by aiming to streamline the payment process for customers who rent for a longer-term duration. The partnership allows customers to now enjoy a more seamless and efficient online booking experience overall, reflecting the ongoing digital transformation in the vehicle rental industry overall.
   
• Offline segment is growing at over 3% CAGR rate for customers that want interactions, are curious about how the vehicle they are renting works or needed on-site help. For business travelers, tourists, and first-time users of car rentals, they also value trust that has traditionally been developed over time with the branch outside interaction. Enterprise Holdings utilizes their branch locations to continue to provide offline bookings as a supplement to the digital medium and captures most of the US.
   

Based on rental length, the car rental market is segmented into short term and long term. The short-term segment dominates the market with 72% share in 2024 and is expected to grow at a CAGR of over 5% from 2025 to 2034.
 

• Short term rentals continued popularity with a variety of tourists and corporate travelers who want flexibility and convenience and access to airports or urban locations quickly. Companies such as Avis or Hertz focus on app booking or premium vehicle availability.
   
• Operators are using AI driven pricing and managing a fleet in real-time to maximize occupancy and income with occupancy a key with particular emphasis during busy travel seasons or special local events to ensure maximum use of short cycle vehicles.
   
• For the 2024 Summer Olympics in Paris, major car hire companies such as Europcar and Hertz utilize AI to manage their fleets. The AI is analyzing live flight data, hotel occupancy and availability, and even event schedules. In hourly pricing near Charles de Gaulle Airport and main train stations, they can dynamically adjust to very high demand and unprecedented opportunity, and determine what to charge on peak game days, maximizing their revenue potential.
   
• The long-term rentals segment continues to grow at a CAGR of 12% till 2034, because long-term rentals are attractive to corporates or professionals requiring more stable access to a vehicle that does not have the ownership headaches associated with it. Europcar's and Sixt's subscription plans allow for monthly swaps, flexible periods, and predictable costs, creating some predictable revenue streams.
   
• Long-term rentals create more predictable fleet utilization and efficiency; operators can reduce idle time and build loyalty through personal services, maintenance plans, and bundled insurance, which are helpful incentives attractive to operators looking for consistent, recurring, revenue streams.
   

Based on vehicles, the market is segmented luxury cars, executive cars, economy cars, SUVs and MUVs. The economy car segment is expected to dominate the global car rental market due to its affordability, fuel efficiency, and suitability for short-term urban travel. This segment attracts both leisure and business travelers seeking cost-effective mobility solutions.
 

• The economy car segment of the market, likely to continue with their commanding lead, as budgets consistently abide at the center of what consumers prefer when taking to the road. Rental companies are focusing on extending more economy vehicles, specifically to satisfy increased demand in emerging markets where expectations are at the forefront of affordability to the previous low-cost of living around where they came from.
   
• The executive car business segment is slowly moving upward based on the slow affluence from business travelers and premium customers who need both comforts assured, and a status signature when traveling. Rental companies are adding vehicles to fleets to include higher-grade models that display breath-taking technology, long-indulging interiors, and head-turning capabilities. This segment of the car rental business looks to move steadily upward given the populations returning to corporate travel, and who wish to indulge on their travel for a slightly premium experience.
   
• The SUV segment is experiencing huge growth with travelers who prefer the space and comfort of an SUV for versatility. Rental car companies are adding more SUV options to fleets in response to family rentals, adventure rentals and people needing extra cargo space, given consumer preferences and growing supply, the trend is projected to continue.
   
• The luxury car market is continuing to see a CAGR of 5.7% through 2034, because of high-net-worth individuals, premium business travelers, and tourists requiring a high-end experience. Rental car companies are expanding their fleets with high-end brands that incorporate advanced technology, comfort, and status image appeal. In addition, increasing short-term luxury rentals, concierge services, and seamless, digital platforms will enhance growth opportunities. This market is projected to continue growing, especially in North America, Europe, and other high-tourism areas, as demand for premium mobility rises.
   

Based on end use, the market is segmented into self-driven and chauffeur driven. The self-driven segment is expected to dominate the global car rental market due to growing consumer preference for flexibility, privacy, and control over travel.
 

• Flexible travel schedules and the desire for privacy and independence are desired by travelers. Instead of depending on drivers, customers demand their itinerary, stops and route. Self-driven rentals became more accessible because of urbanization, better road systems and app-based booking systems.
   
• The Self-driven rentals have been made easier using digital key features, GPS navigation, and smartphone applications. Clients can locate their car, make reservations instantly and take advantage of contactless pickup and drop-off. With AI-based fleet management the potential to improve availability and dynamic pricing has increased. Businesses are spending money on technology to enhance customer satisfaction, reduce operational complexities, and support ongoing expansion.
   
• In October 2024, Finalrentals added the keyless car entry and start system in mobile application, allowing users to unlock or start vehicles from their phone. This innovation significantly improved self-drive rental experience by only using contactless access and removing any physical exchange of keys between the rental company and the client. It frees up more time and reduces waiting time for the whole renting procedure.
   
• Ride hailing services are more price conscious. They attract the budget-conscious crowd and employ commercial clients. The customers get to save some money by forgoing the use of a driver while choosing when to go and where to go. On the other hand, the more time the vehicles get to spend actually being rented, they make the most money, thus reducing staffing costs for vehicle owners.
   
• The chauffeur-driven segment is growing at a CAGR of 10% through 2034, with the torising demand from corporate clients, luxury travelers and high-net-worth individuals seeking convenience, comfort and professional service. The premium offerings with the airport transfers make the travel experience more comfortable and engaging mainly in urban and high-tourism regions. This benefits from personalized service and reliability, while maintaining steady demand alongside the expanding self-drive market.
   

U.S. dominated the car rental market in North America with around 85% share in 2024 and generated USD 49.8 billion in revenue.
 

• US leads the global market, driven by its mature tourism sector, as the global leader in car rentals. The US is benefitting from a mature tourism market split along well-established rental infrastructure and sustained corporate travel. The US market has a high vexed airport/city rental branch density, excellent digital adoption, and major competitors across the continuum of rental experience in enterprise holdings, Hertz, and Avis Budget Group.
   
• Companies are investing in scalable mobility solutions. For example, in July 2025 Hertz implemented their AI based fleet management and dynamic pricing technology across multiple US airports to show fleet operators what can be achieved on a national scale to maximize vehicle utilization and provide convenience to customers.
   
• Canada shows strong growth, with a CAGR of 8.4% till 2034, because of growing tourism, urbanization, and corporate travel. Regional differences in demand, and bilingual customer representatives versus digital car rental efforts are promoting digital bookings and app-based car rental services, enabling rentals in underserved communities. Companies like Enterprise and Avis are taking advantage with a mobile app, as well as subscription rentals.
   
• The US market is also supported with technologies being adopted, including advanced technologies such as AI integrated pricing and telematics, and contactless/faceless bookings. Customers being digitally literate and having strong smartphone penetration and engagement with loyalty programs, North America is the center of innovation in the market, creating a benchmark for fleet optimization, customer experience, and flexible mobility solutions.
   

The market in UK is expected to experience significant and promising growth from 2025 to 2034.
 

• In 2024, Europe holds the 2nd largest share of the car rental market globally and the global CAGR is 5.9% through 2034. The growth in travel and tourism with the demand for urban mobility and corporate travel are driving growth for car rental in Europe. EU funds for smart cities, sustainable mobility and digital infrastructure are also increasing member states' adoption of app-based bookings, EV fleets and subscription models, leading to a catalyst in market.
   
• The UK is the largest market in Europe, due to robust domestic and international travel, airport rental hubs and tech-driven rental platforms. In 2024, Sixt UK add to its mobile app and subscription offerings allowing customers to flexible short- and long-term rentals through its dedicated subscription group which reinforces customer convenience and institutional partnerships in corporate travel programs.
   
• Following the UK, Germany and France are seeing strong demand from both corporate and leisure travel, the adoption of EVs, and multiple digital fleet management initiatives from their rental operators, who are focused on fleet efficiency, data-supported pricing, and booking platforms that are closer to the customer while complying with all EU emissions and mobility regulations.
   
• With the growth in tourism, urbanization, and mobility-as-a-service, Eastern and Nordic Europe are evident investment areas in rental. Countries, such as Sweden, Poland, and the Czech Republic have begun to see growth in digital rental platforms, contactless pickups and drop-offs as well as fleet diversification, these areas are pushing rental companies to grow in ways that deploy scalable tech-enabled and customer-centric propositions.
   
• Romania's car rental market continues to grow consistent with increased domestic tourism, urbanization and a rise in business travel. Growth drivers include the increasing use of digital booking and app-based platforms, car rental operators developing fleet size and services with economy and SUV categories of vehicles, the adoption of contactless pickup and returning rental cars, short-term rentals, time-based rentals and eventually EV adoption and fleets.
   

The market in India is expected to experience significant and promising growth from 2025 to 2034.
 

• Asia Pacific accounted for more than 15% of the market, and with a CAGR of about 10%, is the fastest growing region overall. The region is seeing growth from urbanization, rising tourism flows with app-based bookings becoming a more prevalent means of renting cars, and more economical and self-drive rental options being made available.
   
• China is the alpha player in the car rental marketplace in the Asia-Pacific region, thanks to a strong domestic tourism sector, growing EV adoption, and the backdrop of national government policies promoting some element of shared mobility. With rising urban demand and an expanding fleet via local operators and global players, all with integrated digital solutions, China will continue to take the lead in the rental ecosystem of the region.
   
• India and Japan follow China, with India’s growth coming from the accelerating consumer base for digital platforms, growing business travel as well middle-class demand for cheaper rentals, during an ongoing economic resurgence, while Japan focus on premium and chauffeur-driven services for international tourists and corporate travel. Both markets are moving towards EV-based rental fleet investments.
   
• Finally, Indonesia, Vietnam, and the Philippines are also contributing to regional growth through the advent of low-cost tourism, ride-hailing rental integrations, and a general uptake in consumer rentals related to professional android usage smartphones. Contactless subscriptions with flexible terms are expanding consumer four-wheels rentals, with these emerging markets rapidly evolving into a new-mobility ecosystem.
   

The market in Brazil is expected to experience significant and promising growth from 2025 to 2034.
 

• With a developed domestic tourism sector, an expanding middle-class consumer base, and government policy around EV adoption, Brazil is the strongest regional player.
   
• In April 2024, according to ABLA, at year-end 2023, Brazil's car rental market closed with a 6.41 % increase in fleet size (to 1.56 million cars and light commercial vehicles). Rentals absorbed 27.85% of new vehicle sales; up from the "normal" 20% attributed to changes in demand influenced by credit restrictions. Localiza, Movida, and Unidas continue to dominate, accounting for a combined fleet of 934,600 cars (up 5.1%) as at Q3 2023.
   
• Mexico and Colombia follow with a growing incidence of car rental consumption journeys across urban areas and airports and demand from business travel, cross border tourism, and the emergence of app-based self-drive rental. There are also partnerships between local operators and global players to develop value-rent options for both markets.
   
• In September 2024, ride-hailing leader Uber launched a car rental feature in Mexico’s Yucatán region via a strategic collaboration with MEX Rent-A-Car. Tourists can now reserve vehicles through the Uber app, choosing from SUVs to 12-passenger vans for one- to fifteen-day trips including airport pickups. The partnership enables seamless, digital self-drive rentals, and expanding mobility options in major tourist destinations.
   
• There are some emerging growth potential numbers for Argentina, Chile, and Peru where touristic travel, car-sharing pilots, and digital mobility apps have growing demand for flexible rental models. Vendors who are economy-focused with added app-based integrations will be strategically positioned to address demand across fragmented yet potentially valuable markets.
   

The car rental market in UAE is expected to experience significant and promising growth from 2025 to 2034.
 

• MEA growth can be seen from positive tourism infrastructure, rapid adoption of smart mobility solutions, along with government investment in transportation and mobility infrastructure, particularly in the Gulf States. These developments have resulted in improved access and reliability to and from destinations, better fleet management and overall stronger consumer demand for both short- and long-term rentals, with MEA accounting for around 4% of the market share.
   
• The UAE is leading the MEA market with strong tourism demand, world-class airports, legacy projects from Expo 2020 and new opportunities to grow rental business in the region. Investments in an improved digital booking technology environment, electric vehicle rentals and an expanding luxury car fleet have facilitated its position as a dominant regional car rental service market.
   
• Saudi Arabia and South Africa are also important MEA markets, with Saudi rental growth linked to tourism expansion under Vision 2030 and South Africa benefitting from high urban mobility demand in Johannesburg and Cape Town. In both countries, demand for app-based mobility services and partnerships with local players from global mobility companies are increasing.
   
• New opportunities exist in Egypt, Morocco, and Kenya as urbanization gains traction, the middle-class travels more, and new international visitors flow into these markets. Operators providing value-based rentals, short-term leases, and mobile-first booking options can seize the opportunity in these emerging but fast-developing markets.
   

Car Rental Market Share

• The top 7 companies in the car rental industry are Enterprise Holdings, Avis Budget Group, Hertz, Localiza, Sixt, Movida and Uber Technologies, contributing around 43% of the market in 2024.
   
• Enterprise Holdings is one of the world's largest car rental companies and one of the largest car rental operators, managing the brands Total Quality Service including Enterprise Rent-A-Car, National Car Rental, and Alamo. With its vast presence in North America, Europe, and Asia, Enterprise is recognized for its diversified offerings in its business, leisure, and replacement offerings. Enterprise is digitally expanding its platforms, loyalty programs, and its fleet electrification with the demand for sustainable mobility.
   
• Avis Budget Group encompasses rental brands: Avis, Budget, and Zipcar and has positioned itself as a strong global rental player, operating in over 180 countries. Avis Budget operates in the premium and economy segments, to serve consumers needing long-term rentals, car shares and other mobility solutions and services. With a significant airport presence and global partnerships (e.g.. Ride-share partnerships) Avis Budget also enhances its ability to travel globally by sourcing local car rentals.
   
• Hertz is a well-known brand in the car rental industry operating for leisure, business and corporate renters in 150 countries. Hertz has also made headline news in the last two years for its investment in electric vehicle fleets and made a commitment to a digital-first approach for all rental services by adopting loyalty programs, ride-hailing services, e-bikes, and electric vehicle charging stations to engage younger customers and those who transact through our mobile apps.
   
• Localiza headquarters in Brazil, is the largest car rental in Latin America and is beginning to gain momentum in other parts of the world as it continues to grow. Localiza manages a fleet of over a million vehicles and provides rentals, fleet outsourcing, and rideshare partnerships with third parties. Localiza has grown by acquisition, with the most significant being the acquisition of Unidas to become the largest combined car rental operation within Brazil and adjacent markets.
   
• Sixt is a high-end German car rental organization with operations in more than 100 countries. well-known for its luxury fleet and strong European business presence, Sixt has also extended its operations to the US and Asia-Pacific with the aim of being able to capitalize on global demand. Sixt forms a solid digital-first mobility offering, providing on-demand hires, ride-hailing and on-demand subscriptions as one app-based platform. Sixt is upgrading its fleet to include electric and hybrid vehicles particularly beneficial for sustainability-driven travelers.
   
• Movida is positioning itself as a aerodynamically dynamic competitor to Localiza, and focuses on digital bookings, value-for-money rentals and fleet renewal strategies. Movida investment in sustainability utilizing low-emission vehicles and working towards efficient operating. Demand continues to rise from recovering tourism and corporate mobility, Movida expanding its footprint across LATAM.
   
• Uber, well known as a ride-hailing giant, has also made recent forays into the car rental space via Uber Rent and partnerships with global rental brands such as Hertz and Avis. This expansion allows users to book short-term rentals within the Uber app, adding a new layer to its mobility ecosystem. With its large customer base, digital platform, and AI algorithms, Uber's strategy to ensure car rentals are integrated into ride-hailing, deliveries, and micro-mobility is now underway.
   

Car Rental Market Companies

Major players operating in the car rental industry are:

• Advantage Rent-a-car
• Avis Budget Group
• CAR Inc.
• Enterprise Holdings
• Europcar
• Hertz
• Localiza
• Movida
• Sixt
• Uber
   
• Enterprise Holdings, Avis Budget Group and Hertz dominate the global car rental ecosystem characterized by broad airport distribution, a broad fleet offering, and active loyalty programs. Enterprise sets the tone by deploying a multi-brand strategy (Enterprise, National, Alamo) and adopting electric vehicle alternatives. Avis is a vehicle mobility first with Zipcar and connected car services. Hertz supports electric vehicle adoption with partnerships with Tesla and Polestar which position it as a leader in the sustainability set.
   
• Sixt's primary strategy is based on combining premium rentals with subscriptions and ride-hailing to further enhance it’s ONE mobility platform. Europcar has focused on corporate leasing and its partnerships with the global automotive player, Volkswagen, to increase electrical fleets. Advantage Rent-a-Car is found in a niche market, targeted toward the value-sensitive leisure and replacement rental segments and emphasizes affordability as a key to its business strategy.
   
• Localiza, Movida, and CAR Inc. are regional leaders with increasing global relevance. Localiza is the leading rental company in Latin America, which has over a million vehicles in their fleet, emphasizing digital booking and fleet outsourcing. Movida is targeting younger people wanting to rent a vehicle at a low cost through their flexible leasing and car-sharing programs. CAR Inc gives you access to ginormous marketplace of Chinese people by leveraging their integration with ride-hailing platform such as Didi and local car manufacturers, thereby capitalizing on the momentum for mobility-as-a-service in Asia-Pacific markets.
   
• Uber Technologies Inc. exemplifies a new breed of disruptive entrants. Uber is well known for ride-hailing, but they have also broadened the business into rentals with the development of Uber Rent in partnerships with Hertz and Avis, and many local operators. Uber has a unique model because it provides it services through an easy-to-use app, combines AI to personalize the service to the user's needs and gets the option of EV driving included, which gives the user a battery-less hybrid ecosystem where traditional rentals move towards an on-demand nature.
   

Car Rental Market News

• In July 2025, Avis announced its premium service, Avis First, which included curbside pick-up/drop-off at a dedicated concierge with premium vehicle access. Also, Avis entered a multi-year collaboration with Waymo that provides full end-to-end fleet management for fully autonomous ride-hailing in Dallas.
   
• In April 2025, Hertz partnered with UVeye to implement AI-powered vehicle scanning which enhanced automated inspection for its US operations and improved maintenance efficiency and damage detection.
• In July 2024, Uber debuted Uber Rent in Australia, which helps users to book rentals through the Uber app. Users are granted access to nearly 30 rental partners powered by CarTrawler, which is available in 1,700+ locations. Vehicle offerings included everyday vehicles and luxury electric vehicles.
   
• In January 2024, Sixt and Stellantis reached a strategic agreement to acquire up to 250,000 vehicles over the next few years to support Sixt's ambitious global expansion plans. The agreement focused on fleet scale, variety, and sustainability initiatives by including electric and internal combustion models. During January and June 2024 alone, 30,000 vehicles were delivered with strong early success.
   
• In January 2023, connected by previous EV collaborations, Hertz outfitted about 25,000 electric vehicles for Uber drivers across several European capitals that highlight Uber's zero-emission commitments and Hertz's expansion in EVs.
   

The car rental market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and shipments (fleet size) from 2021 to 2034, for the following segments:

Market, By Booking

• Online
• Offline

Market, By Rental Length

• Short term
• Long term

Market, By Vehicle

• Luxury cars
• Executive cars
• Economy cars
• SUVs
• MUVs

Market, By Application

• Leisure/ Tourism
• Business

Market, By End Use

• Self-driven
• Chauffeur-driven

The above information is provided for the following regions and countries:

• North America
  • US
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • South Africa
  • Saudi Arabia
  • UAE