Polyvinyl Alcohol Films Market size worth over $430 million by 2026 from water soluble applications and $10 billion from polarizer applications

According to a new research report by Global Market Insights, Inc., the Polyvinyl Alcohol Films Market size is set to surpass $430 million by 2026 from water soluble applications and USD10 billion from polarizer applications. Shifting trend towards green and eco-friendly packaging materials coupled with stringent environment norms for reducing pollution levels will spur product demand.

Growing consumer demand for sustainable packaging solutions should drive polyvinyl alcohol films market on account of the product’s ability to comply with stringent packaging regulations and reduce landfilled waste. The product also finds growing adoption in laundry bags pertaining to its high convenience and easy disposability. Significant population growth and rising disposable income has resulted in improved lifestyles in emerging economies such as China, India, and Brazil which has stimulated the adoption of laundry services and should augment market growth.


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Excellent clarity of PVA films to drive adoption in polarizers

According to reports, polyvinyl alcohol films find widespread usage in liquid crystal displays (LCD) on account of its ease of manufacture, good mechanical properties, excellent alignment ability, and high transmittance. Rising adoption of LCD displays in smartphones owing to their high clarity & image quality, manufacturer efforts to adopt technological advancements such as quantum dot technology and low power consumption in comparison to cathode ray tubes should augment polyvinyl alcohol films market size. PVA films market registered a demand of over 305 million sqr. mtrs. from polarizer applications in 2019.

PVA films are widely used as raw materials for polarizer production by dyeing these films with a dichroic dye or iodine followed by orientation and crosslinking in a specific direction. LCD manufacturers are increasing their investment in LCD fabs to boost the production of polarizers. The television sector comprises a prominent share of polarizer usage as consumers exhibit greater preference for large panel displays with greater visibility.

Increasing consumer concerns regarding pollution caused by electronic equipment should boost polyvinyl alcohol films market share as the product can be recycled & expanded, with expanded PVA being an ideal raw material for medical equipment.

“As per industry forecasts, polyvinyl alcohol films market from polarizer applications is forecasted to witness a substantial growth of 5.8% by the end of 2026 as it is a raw material for liquid crystal displays (LCD)”

Browse key industry insights spread across 128 pages with 160 market data tables and 15 figures & charts from the report, “Polyvinyl Alcohol (PVA) Films Market Size By Application (Water Soluble [Detergent Packaging, Agrochemical Packaging, Laundry Bags, Embroidery], Polarizer [LCD Panels]), Regional Outlook (U.S., Germany, UK, France, Italy, Russia, China, India, Japan, Malaysia, Thailand, Australia, Indonesia, Brazil, South Africa, Saudi Arabia, UAE), Price Trend, Competitive Market Share & Forecast, 2020 – 2026” in detail along with the table of contents:


Significant expansion of detergent sector to drive PVA Films Market growth in North America

According to market analysis and trends, polyvinyl alcohol films market size surpassed USD 95 million in North America in 2019. The region is witnessing growing demand for powdered detergents from the laundry sector. Rapid urbanization and increasing disposable income of the middle class has resulted in increasing consumer preference for laundry services. The product’s high water solubility and impermeability to gases makes it an ideal raw material for detergent packaging solutions.

Rising consumer awareness regarding the importance of hygiene and health has led to growing usage of laundry detergents. North America has a well-established detergent manufacturing base owing to the presence of leading detergent manufacturers in the region such as Procter & Gamble, Ecolab, Colgate-Palmolive and Church & Dwight. Leading international detergent manufacturers are increasingly engaging in strategic initiatives to increase their market share in North America.

For instance, In August 2019, German chemical manufacturer Henkel AG & Co. KGaA announced plans to expand its liquid detergent manufacturing facility in Kentucky, U.S.

Key market participants in the polyvinyl alcohol films industry are MonoSol LLC, Nippon Gohsei, Aicello Chemicals, and Sekisui Specialty Chemicals. These market players are also involved in various strategies and initiatives including technological advancement, and mergers & acquisition in order to gain substantial market share.

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