Mobile Learning Market worth over $55bn by 2026
Published Date: September 9, 2020 Authors: Preeti Wadhwani, Saloni Gankar
Mobile Learning Market size is set to exceed USD 55 billion by 2026, according to a new research report by Global Market Insights, Inc.
The mobile learning market will gain substantial traction with developments in cloud computing technologies. Mobile cloud learning is an amalgamation of mobile learning and cloud computing. Cloud technology combats the limitations of mobile learning that include low processing power and memory constraints in portable devices. It enables to store large amount of data and provide necessary infrastructure to users without the need to install, store, and update data on their devices. Mobile cloud learning is also flexible as it can be accessed through subscription. Due to large computational power, more educational resources can be accessed by learners as educational content stored in clouds is shared across different academic institutions.
Growing penetration of portable devices, such as smartphones, laptops, and tablets, will propel the mobile learning market growth. While around nine-in-ten or more users in South Korea, Israel, and the Netherlands own smartphones, ownership rates are closer to six-in-ten in other countries, such as Poland, Russia, and Greece, according to Pew Research Center. In 2020, the number of global smartphone users is projected to total 3.5 billion, marking a 9.3% increase from 2019. According to Ofcom’s annual Media Nation’s report, as of 2019, eight in ten adults have a smartphone, which they use to watch videos online.
The ongoing coronavirus (COVID-19) pandemic has positively impacted the mobile learning market as the corporate sector and educational institutions have adopted remote learning techniques for employee and student training. Several institutes launched mobile learning platforms to enable uninterrupted learning during the crisis. MOE Library is a platform set up by the Ministry of Education, UAE, to enable students and teachers to interact with and view the curriculum electronically and download e-books. The official Learning Management System (LMS) of the Ministry of Education enables students to gain access to content for learning and interact with the teachers.
Demand for portable LMS that enables offline learning on all mobile devices to support the mobile learning market expansion
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The portable LMS segment is expected to register growth of 11% in the mobile learning market through 2026. It is primarily used in the enterprise sector for employee training. Enterprises require a robust training plan comprising several strategies for the creation of training modules, managing the delivery of training, and analyzing efficiency. Managing multiple activities on different platforms is time-consuming and complicated. Portable LMS tracks, manages, and delivers sophisticated content and web-based training on an integrated platform for enterprise environments.
Corporate employees use learning resources that can be easily accessed on portable devices, propelling the demand for portable LMS market. LMS tools feature fast navigation and easy-to-use interface, thereby simplifying employee learning experience while they gain access to on-demand learning even without an internet connection. Cloud-based portable LMS tools store the content on cloud so that it can be easily updated by an authorized person. Players are launching high quality mobile LMS solutions to withstand the market competition.
Demand for service providers that aid in the optimal development and deployment of solutions
Service providers deliver engaging mobile learning experiences that are easily consumable, interactive, and available on major mobile operating systems including Blackberry, iOS, Android, and Windows. They focus on offering media-rich, cost-effective, and scalable learning solutions that can be easily distributed among target audience. Service providers also enable the conversion of existing learning content into a mobile compatible training program.
Service providers are focusing on enhancing their offerings to sustain the growing competition. NetDimensions offers a wide range of consulting and deployment services to enhance mobile learning programs. Their services include strategy consulting, instructional design, content authoring, interactive games and simulations, and legacy course conversion. Service providers are using latest technologies, such as HTML5, JS, CSS3, JQueryMobile, and proprietary coding languages, to offer game-based and simulation-based mobile learning material.
Browse key industry insights spread across 300 pages with 357 market data tables and 27 figures & charts from the report, “Mobile Learning Market Size By Solution (E-Book, Portable LMS, Mobile & Video Based Courseware, Interactive Assessments, M-Enablement), By Provider (Content, Service) By Application (Academic [K-12, Higher Education, Vocational Training], Corporate [SMBs, Large Enterprises], Government), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026” in detail along with the table of contents:
Growing internet penetration coupled with favorable government initiatives in Asia Pacific
The Asia Pacific mobile learning market is predicted to observe significant growth during the forecast period attributed to several government initiatives supporting the advancement of internet infrastructure in the region. In 2019, the South Korean government announced that it will spend around USD 4 billion on technology sectors, such as AI and 5G, in its 2020 budget. The Asia Pacific Internet Development Trust (APIDT) was established to fund the internet development initiatives in the region including improvements to critical internet infrastructure and supporting research & development in the domain.
The Asia Pacific Bureau collaborates with community members and local partners to deploy and upscale wireless mesh networks and promote internet usage in remote towns and villages. With around 800 million Chinese citizens using internet with strong fiber, broadband, and internet coverage even in several remote regions, the mobile learning market will grow rapidly in the country. In South Korea, the Ministry of Science and ICT (MSIT), in partnership with the MoE and the Ministry of Women and Family, is developing new digital learning websites for science experiments in 3D and software coding education to ensure uninterrupted education during the ongoing pandemic.
Incorporation of mobile learning by the corporate sector to provide enhanced training to remote workforce and increase flexibility
Digital learning techniques enable busy employees to undertake training online even after work hours according to their convenience. They also reduce the time spent on employee training during office hours as they can learn on their devices while travelling and filter the content as per individual requirements and knowledge. Remote staff working on fields, production facilities, or warehouses can access learning platforms on portable devices, enabling them to provide real time feedback from their workplace.
Centralized control in the learning technology enables organizations to deliver courses for a globally distributed workforce. The American Foundry Society offers the e-learning subscription program for all corporate members. The program provides online training for metal casters. Based on the advice from the Government of the UK, the Coronavirus (COVID-19) Awareness Course is a free course offered by Nimble that provides guidance to reduce the risk of spreading the virus at workplace. Companies are stressed to brief their employees on the emotional, logistical, and compliance considerations that they need to be familiar with when working from home. Nimble E-learning also released a 5-course 'Working from home essentials' pack to support the organizations.
Software enhancements to strengthen market position forms a key growth strategy amongst industry players
Prominent players operating in the mobile learning market include Adobe Inc., Microsoft Corporation, AT&T Inc., Upside Learning Solutions Pvt. Ltd., El Design Pvt. Ltd., Dell Inc., SAP SE, Cisco Systems Inc., IBM Corporation, Citrix Systems Inc., Skillsoft, and NetDimensions (Learning Technologies Group PLC).