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Vitamin E Market Size By Product (Synthetic Vitamin E, Natural Vitamin E [Tocopherol, Tocotrienols]), By Application (Animal Nutrition, Human Nutrition/Dietary Supplements, Functional Food & Beverages, Cosmetics), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trend, Competitive Market Share & Forecast, 2020 – 2026

  • Report ID: GMI335
  • Published Date: Jul 2020
  • Report Format: PDF

Increasing necessity to enhance nutritional content in cosmetics, food and feed products should increase the Vitamin E industry demand.

Vitamin E market size exceeded USD 2 Billion, globally in 2019 and is estimated to grow at over 4.5% CAGR between 2020 and 2026. Growing consumer awareness regarding product benefits coupled with increasing prevalence of cardiovascular diseases owing to aging population & unhealthy diet will spur product demand.

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Vitamin E consists of vital nutrients & antioxidants that help in the improvement of blood circulation, promotes the healing of tissues, and protects against cell damage in a human body. These substances also aid in maintaining healthy eyes, skin and, immunity level resulting in the efficient functioning of all the systems. Strong outlook in pharmaceutical supplements and functional food & beverage applications for the prevention of gastrointestinal disorders will foster product demand.

Key benefits including efficient moisturization, anti-inflammatory, and antioxidant properties will drive the product demand. It acts as a potential agent to slow the progression of mild to moderate Alzheimer's disease. Vitamin E is used in numerous end-use industries including animal nutrition, human nutrition/dietary supplements, functional food & beverages, and cosmetics. Also, the growing demand for natural ingredients in cosmetic products will have a positive impact on vitamin e market growth.

Global functional food and beverage market size is poised to surpass over USD 250 billion by 2026. Changing consumer food preferences toward nutritious foods such as nuts, cereals, seeds, grains, and carbohydrates enriched edible products will promulgate the industry size. Also, the growing prevalence of lifestyle diseases including obesity, diabetes, cholesterol osteoarthritis, and other cardiovascular ailments is anticipated to increase the demand for Vitamin E products.

Companies invest in innovations to purify, improvise and evaluate their product portfolio through technological upgradations for obtaining varying stability, flowability, and dispersibility levels. Market profitability may get affected due to harmful ill effects due to irregular dosage levels and fluctuation in raw material prices. High product scope as an immunostimulant, a calorie reducer, cholesterol reducer, ferroptosis modulator, and enzyme activity regulator will fuel vitamin E market outlook.

Positive application scope of natural vitamin E in prevention of diverticular disease to boost overall market share


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Vitamin E market is bifurcated based on product as synthetic vitamin E, and natural vitamin E. Natural vitamin E is further segmented as tocopherols and tocotrienols where each exists in four different chemical forms. Green leafy vegetables, peanuts, almonds, hazelnuts, and vegetable oils including soybean and sunflower are rich sources of vitamin E. It plays a very prominent role in human & animal nutrition as it strengthens the body's natural defense against illness and prevents diverticular disease.

Natural vitamin E is involved in a wide range of metabolic processes including gene expression and cell signaling. Penetration of the ‘clean label’ movement supported by improved labeling norms has increased consumer's awareness regarding the nature of ingredients in fortified products. Moreover, consumers are progressively opting for chemical-free products that are infused with naturally sourced essential vitamins and minerals. Besides, it is increasingly utilized in a plethora of geriatric supplements with claims such as “addressing vitamin E deficiency”.

Strong growth in the global cosmetics industry to fuel the overall market statistics


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Vitamin E market is bifurcated based on application as animal nutrition, human nutrition/dietary supplements, functional food & beverages, and cosmetics. Cosmetics segment will witness high demand owing to the growing demand for beauty products and increasing consumer purchasing power. Vitamin E is majorly used in skincare and hair care products for reducing hair loss and nourishing skin due to its moisturizing and antioxidant properties.

Cosmetics revenue segment is set to witness over 5% CAGR between 2020 to 2026. Shifting consumer preference towards luxury cosmetics products due to penetration of social media, and new product launches by manufacturers will propel the segment growth. Moreover, strong demand for natural ingredients in skincare and hair care products will spur the overall industry outlook. It plays a vital role in photoprotection, for preventing UV-induced free radical damage to skin and provides anti-aging benefits.

North America Vitamin E industry growth is attributed to strong growth in feed industry and steady demand for functional food & beverages

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North America vitamin E market’s consumption will reach more than 70 kilo tons by 2026. Strong growth in the animal nutrition industry and high meat consumption will spur the regional demand. Increasing health concerns such as rising vitamin deficiency & gastrointestinal disease incidences owing to inapt food habits in the region are paving the way for product demand. Besides, rise in nutritional supplements demand accompanied by rising healthcare spending per capita are among the key factors supporting the regional market trends.

The region is characterized by a large populace with obesity and diabetes seeking for weight-loss programs and dietary supplement products. Rise in demand for functional food and beverages owing to a busy lifestyle and increased consumer spending is fueling the business expansion. Stringent government regulations towards utilization of synthetic ingredients in cosmetics and nutraceutical products will propel the penetration of naturally occurring ingredients in the region.

R&D activities and new product launches to remain prime business strategies by market players

Global Vitamin E market is competitive with key players including ADM, BASF, Royal DSM, Cargill, Isochem, COFCO Tech Bioengineering, American River Nutrition, and Beijing Gingko Group.

Companies are engaged in product launches, joint venture, partnerships, and innovations to expand their product portfolio and cater to the rising product demand in industrial, commercial, and utility sectors.

For instance, in January 2019, Royal DSM announced to create a 75/25 joint venture partnership with Nenter & Co., Inc., a Chinese vitamin E manufacturer for a cash consideration of around USD 156.05 million. The joint venture will acquire, upgrade, refurbish, and operate Nenter’s vitamin E production facilities in China. This strategy will help DSM to enhance market share in China and boost its vitamin E production capabilities.

In June 2019, Cargill opened its first innovation center in Singapore to address shifting consumer values around tastes, nutrition, and food safety needs in the Asia Pacific region. With this strategy, the company expects to create and reformulate products that better suit these changing consumer trends, increase its sales in Singapore and expand its presence in the Asia Pacific region.

The Vitamin E market research report includes in-depth coverage of the industry trends, with estimates & forecast in terms of volume (Kilo Tons) and revenue (USD Million) from 2015 to 2026, for the following segments:

By Product

  • Synthetic Vitamin E
  • Natural Vitamin E
    • Tocopherols
    • Tocotrienols

By Application

  • Animal Nutrition
  • Human Nutrition/Dietary Supplements
  • Functional Food & Beverages
  • Cosmetics

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Poland
    • Russia
    • The Netherlands
  • APAC
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Malaysia
    • Indonesia
    • Thailand
  • LATAM     
    • Brazil
    • Argentina
    • Mexico
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Turkey


Authors: Kunal Ahuja, Tushar Malkani

Frequently Asked Questions (FAQ) :

Increasing requirement for pharmaceutical supplements and strong outlook in functional food & beverage sector to prevent gastrointestinal disorders will impact product demand.
Cosmetics segment may register 5% CAGR through 2026, driven by changing consumer inclination toward luxury cosmetics products owing to social media.
Vitamin E products may gain extensive traction in North America driven by high meat consumption & expanding animal nutrition industry. North America market size may register 70 kilo tons by 2026.
Companies such as Cargill, COFCO Tech Bioengineering, Beijing Gingko Group, BASF, ADM, Royal DSM, Isochem, and American River Nutrition form a part of the competitive spectrum of this business.

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Premium Report Details

  • Base Year: 2019
  • Companies covered: 20
  • Tables & Figures: 197
  • Countries covered: 25
  • Pages: 220
  • Upcoming Report: Details can be customized to meet your information and data needs. Feel free to share your detailed research requirements via this form.

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