Retail Audience Measurement Solutions Market

Retail Audience Measurement Solutions Market Size

The global retail audience measurement solutions market size was estimated at USD 1.5 billion in 2024. The market is expected to grow from USD 1.7 billion in 2025 to USD 6.6 billion in 2034, at a CAGR of 15.9%, according to latest report published by Global Market Insights Inc.

• The accelerating digitization of brick-and-mortar retail settings is producing structural change throughout the in-store analytics ecosystem. Computer vision, sensor fusion, and AI-based retail audience measurement systems provide the ability to accurately track footfall and dwell time as well as demographics of shoppers. It enables retailers and brands to make real-time store layout and campaign and operations optimization choices and ensure data privacy breach. The trend minimizes inefficiencies in merchandising process, enhances conversion rates, and integration of omnichannel experience.
  
• For instance, as of February 2025, over 1.8 million retail stores worldwide have implemented some form of in-store analytics or audience measurement solution, with the United States and Western Europe leading adoption.
  
• Strategic investments and ecosystem collaborations have been speeded up where analytics providers, camera OEMs, and AI software companies work together to provide end-to-end solutions. Many vendors have also updated their software platforms to enable cloud-native processing, privacy preserving AI models and multi-sensor data integration. Alliances between hardware solutions and analytics software vendors - partnerships such as Quividi with Advertima and Raydiant (Sightcorp) are facilitating more rapid implementations of scalable, compliant systems in-store measurement systems.
  
• In September 2025, V-Count launched its second-generation Nano 3D+ sensor, combined with AI-based people analytics, allowing an accuracy of centimeters in footfall tracking and mapping of behavior.
  
• The continuous transition to smart retail networks and digitally connected stores is presenting new demand on audience measurement solutions. These systems are being used by retailers who operate multi-location chains especially in the fashion, grocery, and convenience market segments to simplify staffing, merchandising, and localized marketing decisions. With physical retail still recuperating and reconstructing in the post-pandemic period, the capacity to quantify and commercialize in-store crowds is turning into a competitive need.
  
• The North American, and European markets are seeing a scramble with the adoption of AI-based audience measurement instruments in retail chains. The investments in cloud and edge-based analytics are encouraged by strong data protection laws and the digital transformation programs. The retailers are working on upgrading stores, enhancing shopper data, and combining real-time audience with omnichannel marketing.
  
• Asia-Pacific is the industry that capitalizes on the retail digitalization, backed by high-density urban malls, smart retail programs created by the government, and affordable AI technologies. The demand behind large-scale installations is fueled by China and India, whereas Japan and South Korea are focused on precision analytics and reliability. The area enjoys the local manufacturing, innovation ecosystem, and increasing investment in real-time customer engagement solutions.
  

Retail Audience Measurement Solutions Market Trends

• Retailers are moving towards AI first cloud-native analytics to handle large amounts of in-store data on-the-fly. Cloud-based services provide scalable deployment and remote monitoring and the ability to integrate with the omnichannel platform, businesses can derive deeper behavioral insights, optimize operations, and improve customer experience by predictively measuring the audience.
  
• Edge AI gives audience measurement a new form through video and sensor data processing directly on devices, reducing latency and cloud reliance. This model guarantees quicker insights, expanded data protection, and efficiency of operations - which is crucial when retailers require real-time analytics in a setting with a high compliance requirement or low connectivity.
  
• Retailers are leveraging audience analytics to provide hyper-local and context-sensitive experiences, depending on demographics, dwelling time, and shopping motives. This tendency improves targeted marketing, personalization of digital signage, and optimization of in-store content, assists the brands to be more engaged, increases the rates of conversion, and customer satisfaction in various retail settings.
  
• For example, in May 2024, Milesight and Vemco Group declared technical cooperation with each other to combine milesight hi-tech IoT sensors and AI cameras with the Vemco retail analytics software. The collaboration also strives to increase accuracy of people-counting, in store audience insights and intelligent management of smart-space with real-time, cloud connected, and on-device data intelligence solutions to retail clients globally.
  

Retail Audience Measurement Solutions Market Analysis

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Based on component, the retail audience measurement solutions market is divided into hardware, software, and services. The hardware segment dominated the market, accounting for around 47% in 2024 and is expected to grow at a CAGR of more than 15.1% through 2034.

• The hardware segment leads in the retail audience measurement solutions market because physical devices are important in making the right and real-time consumer data. Close-up cameras, sensors, Wi-Fi/Bluetooth trackers, and thermal imaging devices will be necessary to track footfall, queue length, and in-store behavior. Retailers are moving towards a trend of quality, robust and scalable hardware which can merge well with software and analytics platforms to provide accurate information. The software requirement is also reinforced by the increased focus on intelligent retail spaces where at least a portion of the decisions made can rely on the correct collection of data as the foundation of AI-based decision-making.
  
• Moreover, the spread of omni-channel retailing and the emergence of experiential stores require advanced hardware products that can be used to serve a wide range of applications, including demographic profiling and optimization of planograms. It can also be integrated with edge-based AI and cloud-systems, which strengthen the position of the hardware part in the market as real-time analytics.
  
• In December 2023, V-Count announced that it has launched its new people-counting sensor, Ultima AI, with 3D active stereo vision and a target tracking that utilizes AI to achieve up to 99.9 percent counting accuracy of store visitors.
  
• The service segment in the retail audience measurement solutions market is expected to grow at a CAGR of over 18.1% due to increasing demand for installation, integration, maintenance, and analytics support. Retailers are adopting managed services and predictive insights to optimize store performance, improve customer experience, and reduce operational downtime.
  

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Based on technology, the retail audience measurement solutions market is segmented into video analytics, infrared / thermal sensing, 3D stereo vision sensors, Wi-Fi / Bluetooth tracking, AI & machine learning algorithms, and other. The video analytics segment dominates the market accounting for around 31% share in 2024, and the segment is expected to grow at a CAGR of over 16.5% from 2025 to 2034.

• The video analytics segment is the largest market share in the market of retail audience measurement solutions because it can deliver real-time customer behavior insights, foot traffic, queue management and demographic reporting. Raising the use of AI-based video analytics, retailers can optimize the layout of their stores, optimize the location of their products, and enhance their in-store interactions. The technology allows precise tracking of peak hours, dwell times and customer movement behavior to allow the retailers to make informed decisions based on the data to increase sales and operations.
  
• In addition, video analytics solutions are growing due to the rising use of smart cameras, IoT integrated sensors and cloud-based analytics platforms. The major suppliers, including Sensormatic Solutions, ShopperTrak, and Vemco, provide powerful solutions which combine machine learning, which guarantee accurate and actionable data to retailers worldwide.
  
• In February 2025, Staqu Technologies launched Jarvis GPT, a generation-AI framework based on its Jarvis video-analytics platform, aimed at retail chains, malls and stores. The solution can offer real-time footfall, demographic and behavioral data, store-layout optimization and automatic alerts that would allow retailers such as Raymond and Olive to rapidly generate actionable intelligence with customer data.
  
• The artificial intelligence and machine learning algorithms market will grow with a CAGR of more than 18.7% as retailers continue to utilize predictive analytics and real-time insights to optimize store design, personalize customer experience, and enhance operations. State-of-the-art AI capabilities allow forecasting the number of visitors on the ground, controlling queues, and the behavior of the visitors, eliminating the human factor and motivating the use of data in decision-making.
  

Based on deployment mode, the audience measurement solutions market is segmented into on-premises, cloud, and hybrid. On-premises segment dominates with around 65% share due to many retailers prefer direct control over their data and infrastructure to ensure security, compliance, and customization.

• The on-premises segment dominates the retail audience measurement solutions market, driven by retailers’ preference for direct control over sensitive customer and operational data. On-premises deployment allows businesses to integrate audience measurement solutions seamlessly with existing IT infrastructure, ensuring low-latency analytics, real-time reporting, and tailored insights. This is particularly critical for large retail chains and high-traffic stores, where immediate response to customer behavior and footfall patterns can directly influence sales and operational efficiency.
  
• Additionally, data security and compliance concerns in regions like North America and Europe further boost the adoption of on-premises solutions. Retailers benefit from complete control over system updates, customization, and maintenance, reducing dependency on third-party cloud providers while enabling scalable, long-term deployment aligned with business needs.
  
• The hybrid segment is expected to expand at a CAGR of more than 18.5% due to retailers’ growing need for flexibility and scalability in deploying audience measurement solutions. Hybrid deployments combine the advantages of on-premises and cloud systems, allowing businesses to store sensitive data locally while leveraging cloud resources for advanced analytics, remote monitoring, and real-time reporting.
  

Based on end use, the retail audience measurement solutions market is divided into supermarkets & hypermarkets, convenience stores, department stores, specialty stores, and others. The supermarkets & hypermarkets segment dominated the market. 

• The supermarkets and hypermarkets segment represent the largest market share in market because of the big store footprints, heavy human traffic and sophisticated operations that need a lot of information on the behavior of the shoppers in a more detailed manner. Such stores have the advantage of audience measurement solutions to achieve better functionality in store layout, products placement, and management of queuing that improves operational effectiveness and customer experience.
  
• Moreover, supermarkets and hypermarkets deal with various types of products, promotions, and loyalty programs, and real-time data collection and analytics are required to ensure that the targeted marketing and sales are achieved. This segment of the retailer increasingly implements AI-powered video analytics, Wi-Fi / Bluetooth tracking, and demographic profiling to enhance the process of decision-making, maximize the revenue per square foot, and stay competitive in the highly dynamic markets.
  
• Specialty stores market will have CAGR of over 18.4% due to growing use of retail audience measurement tools to learn more of customer behavior and preferences by niche customers. With a product specific tendency such as fashion, electronics, or cosmetics, these stores are dependent on in-depth shopper analytics and optimize inventory and customer-specific marketing and improve in-store experiences.
  

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US dominated the retail audience measurement solutions market in North America with around 85% share and generated USD 479.3 million in revenue in 2024.

• The U.S. market is evolving at an accelerated rate based on massive digital transformation projects by business organizations like Walmart, Target and Kroger. The influx of AI-based video analytics, computer vision systems, and cloud-based audience insights is changing the in-store operations and targeted marketing.
  
• The combination of federal and state level initiatives to support innovation in digital commerce, coupled with robust privacy laws (CCPA, CPRA), is making retailers move to compliant, though rich measurement platforms. Collaborations between technology vendors such as NielsenIQ, Microsoft Azure, and AWS Retail Cloud are driving mass deployments of real-time shopper analytics.
  
• In April 2025, Raydiant declared that it has partnered with Samsung Display Solutions to incorporate in-store audience measurement with dynamic digital signage systems to offer context-sensitive engagement based on dwell time and demographics.
  
• Canada is also expected to expand at a CAGR of approximately 15.8% with widening adoption by the supermarket chains and the convenience store operators. The Smart Retail Fund of the Programs such as Innovation, Science and Economic Development (ISED) Canada are propelling investment in AI-based customer analytics solutions by small and medium-sized retailers.
  

The retail audience measurement solutions market in Germany is expected to experience significant and promising growth from 2025-2034.

• Europe accounts for over 30% of the market in 2024 and is expected to grow at a CAGR of around 15.4% driven by increasing adoption of AI-powered retail analytics, advanced in-store technologies, and stringent consumer data regulations.
  
• Germany leads the region, supported by advanced retail automation infrastructure, early adoption of smart-store analytics, and integration with privacy-compliant audience tracking systems. Major players such as Quividi, Advertima, and Kantar are pioneering GDPR-ready, AI-enhanced customer measurement systems.
  
• Government initiatives under the EU Digital Retail Transformation Strategy and investments in omnichannel retail digitization are accelerating market penetration. Collaborations between retailers and tech startups are driving AI-based customer behavior modeling and predictive analytics.
  
• In May 2025, Advertima launched its “AI Audience Engine 3.0,” a next-gen retail analytics platform enabling real-time, anonymous audience measurement across European supermarkets and airports.
  
• The U.K. market is growing steadily due to national innovation programs like the Retail Sector Council’s Smart Data Initiative, encouraging deployment of privacy-first customer tracking and experience analytics across retail chains.
  

The retail audience measurement solutions market in China is expected to experience significant and promising growth from 2025-2034.

• Asia Pacific accounts for over 28% of the market in 2024 and is expected to grow at a CAGR of around 18.1% owing to rapid retail digitalization, high adoption of AI-powered analytics, and expansion of organized retail chains across China, India, Japan, and South Korea.
  
• China dominates the retail audience measurement solutions market because it has a well-developed digital retail ecosystem, a huge population, and an accelerated adoption of AI and data analytics in audience tracking. Alibaba, JD.com, and Tencent, which are the largest retailers scale up their investments into real-time customer behavior analysis, facial recognition, and in-store IOT to maximize consumer interaction and advertising performance. The leadership of the country is increased by the government support of digital transformation and data-driven retail.
  
• Furthermore, the expanding smart retail network of unmanned stores, interactive displays, and omnichannel marketing platforms in China is increasing the need to use an accurate audience measurement tool. Chinese analytics vendors, including Walkbase (Quividi China) and V-Count are combining AI video sensors with loyalty dockets to increase in-store data accuracy. In March 2025, Tencent Cloud collaborated with Huawei Cloud in creating low-latency audience analytics in shopping malls and convenience store chains.
  
• In the Asia-Pacific Retail Audience Measurement Solutions Market, India is becoming one of the fastest-growing markets because of its growing retail ecosystem and fast digitalization and growing use of AI-based analytics by key retailers. Rise in e-commerce, omnichannel retailing and mobile phone penetration are exerting pressure on data-driven insights about the consumer behavior.
  

The retail audience measurement solutions market in Brazil is expected to experience significant and promising growth from 2025-2034.

• Latin America holds around 3% of the market and is growing steadily at a CAGR of around 16.3% driven by rising retail digitalization, expansion of shopping malls, increased advertising analytics adoption, and growing investments in customer behavior tracking technologies.
  
• Brazil dominates the retail audience measurement solutions market in Latin America because Brazil has a fast-growing retail market, an initiative to digitalize their economy, and a high level of adoption of in-store analytic technologies. The most dominant retailers and FMCG brands in the country are also spending a lot of money on developing AI-based audience measurement systems to better customer interaction, store layouts, and campaign performance. This is further facilitated by the government incentives that encourage smart retail infrastructure and the use of digital technology.
  
• Furthermore, the emergence of omnichannel shopping behavior and retail media networks has increased the need to integrate and track the audience at the advanced level of performance. The local technology companies are collaborating with international analytics solutions to provide Brazilian retailers with custom, low-cost solutions to strengthen the role of Brazil in the region as the retail analytics and audience measurement innovation center.
  
• For example, in September 2025, AdMobilize revealed plans to scale its AI-based audience measurement platform to Brazil and Mexico, delivering the localized data analytics to advertisers and retailers.
  
• The Retail Audience Measurement Solutions market in Mexico is growing at a high pace due to the fast digitalization of the retail industry and growing investment in data-driven marketing and customer analytics. Large-scale retail stores are implementing AI-based audience measurement to observe the in-store behavior and enhance the effectiveness of advertising.
  

The Retail audience measurement solutions market in UAE is expected to experience significant and promising growth from 2025-2034.

• MEA holds around 2% of the market and is growing steadily at a CAGR of around 12.6% due to increasing digital transformation in the retail sector, smart city initiatives, and investments in advanced analytics. Retailers are focusing on data-driven insights to enhance consumer engagement and optimize store layouts.
  
• The UAE has been a dominant player in the MEA Retail Audience Measurement Solutions market due to the active government-driven initiatives that encourage the digital transformation and the use of smart retail on its territory. Under UAE Vision 2031, programs are in place to stimulate retailers to adopt new technology of sophisticated analytics, AI-based customer insights, and real-time audience measurement tools. The abundance of international chain stores, high-end shopping malls, and e-commerce adoption in the country also drives the rapidity of the need for solutions that can streamline the store layout, footfall, and customer interaction strategy.
  
• Moreover, joint ventures involving local tech suppliers with international analytics companies are increasing the implementation of cloud-based and AI-driven audience measurement solutions. Projects of the smart cities in Dubai and Abu Dhabi, along with the sustainable retail initiatives, are forming a new ecosystem where data-based retail operations take the first place, securing the leadership of the UAE in the region.
  
• Saudi Arabia is projected to experience the highest CAGR in the MEA Retail Audience Measurement Solutions market due to the ambitious Vision 2030, which focuses on digital transformation, smart retail, and data-based customer insights. Government spending on advanced retail infrastructure and smart city projects is creating a shift towards the use of advanced tools of measuring the audience at malls, hypermarkets, and e-commerce platforms.
  

Retail Audience Measurement Solutions Market Share

• The top 7 companies in the Retail audience measurement solutions industry are Sensormatic, ShopperTrak (Tyco), Axis Communications, RetailNext, V-Count, Advertima, and Quividi, collectively hold around 27% of the market in 2024.
  
• Sensormatic focuses on integrating advanced video analytics and IoT sensors with cloud platforms to provide real-time shopper insights. Emphasizes omnichannel solutions for traffic counting, queue management, and loss prevention, helping retailers optimize store layouts and enhance customer engagement.
  
• ShopperTrak (Tyco) leverages people-counting, queue monitoring, and traffic analytics with AI-driven insights. Its strategy includes combining historical and real-time data for predictive store operations, improving staffing efficiency, and offering subscription-based analytics services for global retail chains.
  
• Axis Communications employs networked cameras and video analytics for retail footfall and security. Strategy emphasizes scalable, IP-based solutions integrated with third-party analytics, enabling retailers to combine safety, marketing intelligence, and customer behavior tracking in one platform.
  
• RetailNext provides comprehensive omnichannel analytics by integrating video, Wi-Fi, and POS data. Its strategy prioritizes actionable insights for marketing optimization, store layout, and operational efficiency, supported by AI-driven dashboards and predictive analytics tools.
  
• V-Count focuses on modular, sensor-based people counting and visitor analytics. Strategy emphasizes cost-effective, scalable solutions for small to large retailers, combining real-time dashboards, cloud reporting, and heatmaps to optimize store performance and customer engagement.
  
• Advertima   platform uses computer vision, spatial/3D sensors and edge AI to convert physical shopping spaces into measurable, addressable audiences. Their system works by capturing anonymized shopper attributes (such as age gender segments, group constellations, dwell / screen view time) and linking these to screens or media placements in store for activation and measurement.
  
• Quividi specializes in real-time audience measurement for in-store and digital out-of-home campaigns. Strategy involves AI-driven demographic, attention, and engagement analytics to optimize content delivery, enhance marketing ROI, and enable privacy-compliant audience segmentation.
  

Retail Audience Measurement Solutions Market Companies

Major players operating in the retail audience measurement solutions industry are:

• Advertima
• Axis Communications
• Broox Technologies
• Density
• Dor Technologies
• Quividi
• RetailNext
• Sensormatic
• ShopperTrak (Tyco)
• V-Count
  
• Manufacturers and solution providers in the retail audience measurement solutions market are increasingly adopting AI-driven analytics, IoT-enabled sensors, and cloud-based platforms. These technologies enhance real-time in-store tracking, predictive customer behavior insights, and operational efficiency. Advanced data visualization and automated reporting improve decision-making, optimize store layouts, and maximize marketing ROI across multiple retail formats globally.
  
• Strategic partnerships and ecosystem collaborations are redefining industry growth. Leading technology providers, system integrators, and retail chains are joining forces to integrate edge AI, video analytics, and hybrid deployment solutions. These alliances enable seamless data interoperability, enhance customer engagement, ensure compliance with privacy regulations, and drive the transition toward smarter, omnichannel, and highly personalized retail audience measurement system.
  

Retail Audience Measurement Solutions Industry News

• In May 2025, Advertima partnered with Publicis Media Middle East to integrate its real-time audience targeting and measurement capabilities into in-store retail media campaigns. This collaboration enables advertisers to purchase physical retail media using audience segments similarly to online ads, bridging the gap between in-store shopper behavior and digital advertising while enhancing cross-channel campaign performance and measurability.
  
• In March 2025, Nielsen expanded its partnership with LiveRamp, allowing its Marketing Cloud audience segments to be directly accessible through LiveRamp’s Data Marketplace. This integration enables advertisers and publishers to seamlessly activate Nielsen’s retail, media, and demographic data for more precise, cross-channel advertising campaigns.
  
• In January 2025, Walkbase launched a millimeter-wave sensor solution at NRF 2025, providing camera-free, anonymous tracking of customer movements, dwell time, and engagement within retail spaces. This innovation ensures privacy compliance while delivering highly accurate in-store audience measurement, even in low-light or visually obstructed environments.
  
• In February 2024, Quividi introduced its Navigator Dashboards, a suite of AI-powered tools offering detailed performance analytics, benchmarking, and predictive insights for in-store and digital-out-of-home (DOOH) campaigns. These dashboards enable retailers and advertisers to optimize content and audience engagement through intuitive, shareable visualizations.
  

The retail audience measurement solutions market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($Bn), Shipment (Units) from 2021 to 2034, for the following segments:

Market, By Component

• Hardware
  • Sensors
  • Cameras
  • Network Devices
• Software
  • Analytics dashboard
  • Data visualization and AI modules
  • API integrations
• Services
  • Installation and calibration
  • Managed analytics & reporting
  • Maintenance & support

Market, By Technology

• Video Analytics
• Infrared / Thermal Sensing
• 3D Stereo Vision Sensors
• Wi-Fi / Bluetooth Tracking
• AI & Machine Learning Algorithms
• Other

Market, By Deployment Mode

• On-Premises
• Cloud
• Hybrid

Market, By End Use

• Supermarkets & Hypermarkets
• Convenience Stores
• Department Stores
• Specialty Stores
• Others

Market, By Application

• Customer Traffic & Footfall
• Queue Management
• Store Layout & Planogram Optimization
• Demographic & Behavioral Profiling
• Others

The above information is provided for the following regions and countries:

• North America
  • US
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Philippines
  • Indonesia
• Latin America
  • Brazil
  • Mexico
  • Argentina        

• MEA
  • South Africa
  • Saudi Arabia
  • UAE