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Power Rental Market Size By Power Rating (≤ 75 kVA, > 75 kVA - 375 kVA, > 375 kVA - 750 kVA, > 750 kVA), By Fuel (Diesel, Gas), By End Use (Telecom, Data Center, Healthcare, Oil & Gas, Electric Utilities, Offshore, Manufacturing, Construction, Mining, Marine), By Application (Standby, Peak Shaving, Prime/Continuous), COVID-19 Impact Analysis, Regional Outlook, Application Potential, Competitive Market Share & Forecast, 2023 – 2032

  • Report ID: GMI1321
  • Published Date: Nov 2022
  • Report Format: PDF

Industry Statistics

Power Rental Market size exceeded USD 15 billion in 2022 and is projected to expand at more than 4% CAGR from 2023 to 2032.

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The growing burden of global warming has increased the occurrence of natural disasters such as tsunamis, windstorms, and hurricanes. These instances are the cause of most electrical outages across the world. With the rise in the number of such disasters, governments worldwide are adopting various backup power solutions, thereby raising the deployment of power rental services.

Moreover, it is expected that the increasing inclination toward renewable power generation may inhibit market growth to a certain extent. High competition from renewable energy players for power generation and cogeneration technologies may reduce the demand for power rental services. Intermittent renewable energy sources such as solar and wind energy are not ideal for backup power supply due to their operational dependency on power source availability.

Growing internet penetration to drive the deployment of > 75 - 375 kVA power rating products

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Power rental market size from the > 75 - 375 kVA power rating segment is slated to register nearly 4.5% growth rate through 2032. Growing usage of internet data via social media and e-commerce platforms is poise to support the segment growth. Increasing penetration of internet services has resurged the demand for data centers, which require a steady power supply to manage increased data traffic. In addition, businesses are increasingly integrating digitization & information technologies which also need an uninterrupted and continuous power supply.

Expansion of data center infrastructure to boost adoption of power rental solutions

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The power rental market revenue from data center end-use is slated to attain more than 4% gains till 2032. Rapid digitization along with the accelerated expansion of data center infrastructures has proliferated the demand for effective power sources. Furthermore, the rising penetration of online services across remote areas has prompted the deployment of rented power sources. Additionally, the integration of the Internet of Things (IoT), and cloud computing is encouraging enterprises to deploy alternate power sources to streamline their operations.

Industrialization to increase usage of power rental services in prime/continuous applications

The prime/continuous application is anticipated to reach around USD 9 billion valuation by 2032. Rapid industrialization and expansion of infrastructure across developing countries have increased the deployment of rented alternative power resources for prime power applications. Shifting government emphasis on increasing electrification rates has also significantly increased the usage of prime power units. This allows the reinforcement of the primary grid to integrate with renewable power sources and support intermittent power supply.

Robust data center network to stimulate industry dynamics in the Europe

Europe power rental market value is set to surpass USD 2 billion by 2032. Many European nations are focusing on building a strong digital infrastructure to cater to the growing demand for online services. For instance, Germany, Austria, the Netherlands, Portugal, Estonia, and Malta score above the EU average of the Digital Economy and Society Index (DESI) rating. This indicates that the countries are substantially progressing towards a digital economy and society. With a growing inclination towards e-governance, governments are increasingly adopting alternate power sources to maintain service flow, thereby influencing regional market growth.

Crucial acquisitions from industry players to expand competitive landscape

Some of the companies operating in the power rental market include Herc Rentals Inc., Atlas Copco AB, Caterpillar, United Rentals, Inc., Aggreko, Shenton Group, Generac Power Systems, Inc., Cummins Inc., KOHLER-SDMO, Wartsila, Ashtead Group plc., Brede Noord, Perfect Hiring Services, Al Faris Group, Modern Hiring Service, APR Energy, HIMOINSA, Sudhir Power, Wagner Equipment Co., Perennial Technologies, GMMCO Limited, Energy's and Byrne Equipment Rental.

Companies are forming strategic acquisitions to expand their business operations. For instance, in September 2021, Herc Rentals completed the acquisition of Champion Rentals, a North America-based power equipment rental supplier. This acquisition enabled Champion Rentals to become a part of Herc Rentals and cater to national as well as regional customers across the rental business.

Impact of the COVID-19 crisis on the market trends

The COVID-19 pandemic resulted in the implementation of stricter lockdowns and social distancing regulations, encouraging the adoption of a remote working model across industries. With the increasing demand for electricity across domestic settings, residential infrastructures became more reliant on alternate power sources. With the resumption of outdoor activities, there will be further demand for power from commercial structures, creating lucrative opportunities for industry expansion.

This power rental market research report includes in-depth coverage of the industry with estimates & forecast in terms of USD from 2019 to 2032, for the following segments:

Market Insights, By Power Rating

  • <75 KVA
  • 75-375 KVA
  • 375-750 KVA
  • >750 KVA

Market Insights, By Fuel

  • Diesel
  • Gas
  • Others

Market Insights, By End Use

  • Telecom
  • Data Center
  • Healthcare
  • Oil & Gas
  • Electric Utilities
  • Offshore
  • Manufacturing
  • Construction
  • Mining
  • Marine
  • Others

 Market Insights, By Application

  • Standby
  • Peak Shaving
  • Prime/Continuous

The above information has been provided for the following regions and country:

  • North America
    • U.S.
    • Canada
  • Europe
    • Russia
    • UK
    • Germany
    • France
    • Spain
    • Austria
    • Italy
  • Asia Pacific
    • China
    • Australia
    • India
    • Japan
    • South Korea
    • Indonesia
    • Malaysia
    • Thailand
    • Vietnam
    • Philippines
  • Middle East
    • Saudi Arabia
    • UAE
    • Qatar
    • Turkey
    • Iran
    • Oman
  • Africa
    • Egypt
    • Nigeria
    • Algeria
    • South Africa
    • Angola
    • Kenya
    • Mozambique
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Chile


Authors: Ankit Gupta, Shubham Chaudhary

Frequently Asked Questions (FAQ) :

The market size of power rental crossed USD 15 billion in 2022 and is expected to depict over 4% CAGR between 2023 and 2032, due to growing prevalence of natural disasters.
The data center end use segment is anticipated to register over 4% growth rate through 2032, on account of the rapid expansion of data center infrastructure.
The Europe market is projected to surpass USD 2 billion by 2032, owing to growing digital infrastructure in the region.
Atlas Copco AB, Caterpillar, United Rentals, Inc., Cummins Inc., Aggreko, Generac Power Systems, Inc., and KOHLER-SDMO are some of the companies operating in the industry.

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 23
  • Tables & Figures: 812
  • Countries covered: 36
  • Pages: 520
  • Upcoming Report: Details can be customized to meet your information and data needs. Feel free to share your detailed research requirements via this form.

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