North America Swimming Pool Equipment Market

North America Swimming Pool Equipment Market Size

The North America swimming pool equipment market was estimated at USD 3.7 billion in 2024. The market is expected to grow from USD 3.9 billion in 2025 to USD 5.7 billion in 2034, at a CAGR of 4.4% according to latest report published by Global Market Insights Inc.

• The North American swimming pool equipment market is experiencing substantial growth, largely driven by an increase in residential pool installation. Homeowners are spending more wisely, as pools are now synonymous with leisure, fitness, and family activities for outdoor living. This trend is particularly common in suburban markets as property sizes are larger. According to Pool & Hot Tub Alliance (PHTA), the total number of residential swimming pools in the U.S. was approximately 10.4 million in 2023 and continues to grow due to residential enhancements and renovations. Specifically, the demand for backyard renovations, a result of the pandemic, contributed to overall growth in pool installations, which remain a strong sales driver to equipment.
  
• Another influential factor in swimming pool equipment market growth is a trend toward energy-efficient and sustainable pool equipment. Consumers make buying decisions based on sustainability more frequently these days. Energy prices, along with regulatory bodies, are encouraging this trend. An example of this can be found from the U.S. Department of Energy as they have, or plan to implement, standards for all residential pool pumps to be energy efficient. Studies found that variable-speed pumps can save nearly 70% energy difference than one-speed pool pumps. The adoption of solar-assisted heating systems and energy-efficient filtration systems are also being adopted as additional examples of sustainability in the swimming pool and spa industry.
  
• Technological progress and smart automation are likewise altering the market environment. Pool owners are increasingly showing interest in smart systems that allow them to control and monitor their pool functions using mobile apps. Robotic pool cleaners, automated chemical dispensers, IoT-enabled filtration systems and a wide range of devices are becoming commonplace in contemporary pools. These technologies improve safety and maintenance in addition to enhancing convenience and operational efficiencies. The increasing interest in automation and smart innovations is engendering consumer interest in equipment upgrades, one of several products helping to drive continued growth in North America.
  

North America Swimming Pool Equipment Market Trends

The North American swimming pool equipment market is undergoing a significant transformation, driven by technological advancements, sustainability priorities, and evolving consumer lifestyles. One of the most prominent trends shaping the market is the increasing adoption of smart and automated pool systems.

• Consumers are looking for products that are convenient, efficient, and controllable in their buying decision process. With that, consumers are increasingly looking for products like pumps with app connectivity, robotic cleaning machines, automatic chemical dispensers, and integrated filtering systems. These smart products make the users’ life and experience better, while providing valuable energy efficiency and maintenance reductions. Manufacturers are responding by investing in improved Internet of Things (IoT) product offerings and artificial intelligence (AI) or machine learning (ML) enabled maintenance offerings, thereby establishing smart pools to be the future of residential and commercial product offerings in the pool space. New smart technology applications allow consumers to monitor and service their pools from remote locations, conserve energy, and manage water without manual labor. For all those reasons and more smart pools have become a litmus test for areas of the market, allowing users to differentiate their offerings and to gain market share.
  
• Furthermore, Environmental sustainability has gained prominence as a priority for consumers and regulators, which is shifting demand toward devices that minimize both energy usage and impact on the environment. Variable-speed pumps, solar heaters, and LED lighting systems are gaining traction in North America with government mandates, incentives, and consumer awareness of long-term cost savings driving interest. Companies are aligning product strategies with green building standards and offering eco-certified alternatives to satisfy the preferences of environmentally friendly buyers.
  

North America Swimming Pool Equipment Market Analysis

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Based on equipment type, the market is categorized into pumps, filters, heaters, lighting systems, cleaning equipment and others. The traditional accounted for revenue of around USD 1.4 billion in 2024 and is anticipated to grow at a CAGR of 4.3% from 2025 to 2034.

• Pumps are indispensable for water circulation, filtration, and maintaining overall pool hygiene, making them a fundamental component in both residential and commercial pool systems. Among the various types of pumps, variable-speed pumps have witnessed a significant surge in demand due to their superior energy efficiency and compliance with stringent regulatory standards, particularly those established by the U.S. Department of Energy.
  
• These pumps not only provide operational flexibility but also deliver substantial long-term cost savings, making them highly appealing to environmentally conscious consumers and commercial pool operators alike. The increasing adoption of energy-efficient technologies, coupled with the growing need for reliable water management systems, has firmly established pumps as the most dominant category in the market. Their ability to meet evolving consumer preferences and regulatory requirements ensures their continued relevance and leadership in the swimming pool equipment market.
  

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Based on pool type of North America swimming pool equipment market consists of above-ground pools and below-ground (in-ground) pools. The medium priced emerged as leader and held 76.7% of the total market share in 2024 and is anticipated to grow at a CAGR of 4.8% from 2025 to 2034.

• In-ground pools are widely perceived as a long-term investment, often associated with increased property value, luxury, and enhanced outdoor living experience. These pools require advanced systems for circulation, heating, lighting, and cleaning, which significantly boosts the demand for sophisticated equipment.
  
• Additionally, the appeal of in-ground pools is particularly strong in regions with warmer climates and suburban developments, where homeowners prioritize outdoor leisure and wellness amenities. These pools are often integrated into comprehensive outdoor living spaces, reflecting a growing consumer preference for combining functionality with aesthetics.
  

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North America Swimming Pool Equipment Market

The U.S. dominates an overall market and valued at USD 3.1 billion in 2024 and is estimated to grow at a CAGR of 4.6% from 2025 to 2034.

• The country’s long-standing culture of backyard pools, particularly in warmer states, plays a pivotal role in sustaining this dominance. These states benefit from favorable climate conditions that support year-round pool usage, making pool ownership a common feature in many households. This widespread ownership generates consistent demand for essential equipment, including pumps, filters, heaters, and cleaning systems, ensuring a steady market for manufacturers and suppliers.
  
  
• Furthermore, Canada, on the other hand, ranks as the second-largest market for swimming pool equipment in North America, with its growth fueled by rising residential pool installations and an increasing focus on wellness and outdoor living. While the country’s colder climate limits the duration of pool usage to specific seasons, provinces such as Ontario, Quebec, and British Columbia are experiencing a notable increase in demand. This growth is largely attributed to suburban expansion and higher disposable incomes, which encourage pool ownership among Canadian households.
  

North America Swimming Pool Equipment Market Share

• In 2024, the prominent manufacturers in market are Pentair, Hayward Industries, Fluidra S.A., Zodiac Pool Systems and Maytronics collectively held the market share of ~15%.
• Pentair, leveraging its extensive distribution network, excels in smart and sustainable product development. Its IntelliFlo3 variable-speed pump, equipped with patented sensor less technology, delivers industry-leading energy efficiency and smart control through a smartphone app, enabling pool owners to reduce energy costs by up to 90%. Additionally, Pentair continues to strengthen its leadership in R&D and digitalization by strategically hiring executives focused on digital and automation systems. This proactive approach ensures Pentair remains a leader in eco-friendly and connected pool solutions.
  
• Hayward solidifies its market position with the OmniLogic automation platform, which integrates seamlessly with smart home systems. This platform empowers users to remotely manage pumps, heaters, lights, and chemical systems via smartphone, voice control, or the Savant interface. Its robust cloud-based ecosystem not only enhances customer loyalty but also increases the “content per pool pad,” reflecting higher adoption rates for smart automation suites. By combining a diverse product portfolio with smart, modular systems, Hayward effectively creates high switching costs, further strengthening its competitive edge.
  

North America Swimming Pool Equipment Market Companies

Major players operating in the North America swimming pool equipment industry include:

• Blue Wave Products
• Carvin Pool Equipment
• Emaux Water Technology
• Fluidra S.A.
• Hayward Industries
• Intex Development
• Latham Pool
• Maytronics
• MIDAS Pool Products GmbH
• Pentair
• Raypak 
• SPECK Pumps
• Waterco
• Waterway Plastics
• Zodiac Pool Systems
  

Fluidra's innovation strategy focuses on energy efficiency, robotics, and IoT, supported by a portfolio of over 1,700 active patents that drive integrated and connected systems across its brands. The company’s recognition as the 2024 ENERGY STAR Partner of the Year underscores its leadership in eco-friendly technologies. Fluidra’s offerings, including Energy Star-certified pool pumps, LED lighting, gas heaters (VersaFlo), and hydraulic optimization (Versa Plumb), highlight its commitment to sustainability. This alignment with eco-conscious consumers and regulators emphasizes reduced operating costs and a lower environmental footprint.

Zodiac maintains its competitive edge by introducing advanced automated cleaners and eco-focused technologies. The MX8 Elite, featuring cyclonic scrubbing suction, and the 3010WD robotic cleaner, equipped with Vortex Vacuum, 4WD capabilities, energy efficiency, and programmable timers, exemplify Zodiac's dedication to high-performance, intelligent cleaning solutions. Furthermore, Zodiac promotes its “Core3” sustainable pool equipment and provides educational blog resources, reinforcing its position as a leader in clean energy and professional-grade functionality.

North America Swimming Pool Equipment Industry News

• In May 2025, Fluidra advanced its digital transformation strategy by acquiring Pooltrackr, a leading SaaS platform for pool and spa professionals. This acquisition enhanced Fluidra’s connected pool ecosystem by integrating critical functions such as ERP, POS, and water testing tools, aimed at improving operational efficiency and service quality. With Pooltrackr’s scalable technology and established presence in Australia and New Zealand, Fluidra positioned itself for global digital expansion.
  
• On January 27, 2025, MIDAS Pool Products successfully hosted MIDA. Workshops 2025, bringing together over 120 professionals from Germany, Austria, and Switzerland. The event focused on advanced technical training in pool technologies, with significant interest in Coverseal pool covers. This initiative underscores MIDAS’s strategic commitment to partner education, product excellence, and market readiness, reinforcing its position as a premium solutions provider and supporting its broader international growth, particularly in North America.
  
• In February 2025, Waterco launched its next-generation Dolphin Liberty cordless pool cleaners in the Australian market. Designed for pools with complex shapes and interior obstacles, these battery-powered cleaners feature advanced navigation technology, inductive click-in-place charging, and unique sun-ledge cleaning capabilities. With smart cycle customization and eco-friendly operation certified by Climate Care, the Dolphin Liberty reflects Waterco’s commitment to innovation, convenience, and sustainability in pool maintenance solutions.
  
• In 2025, Raypak introduced the Crosswind V, a vertically discharging heat pump designed with a sleek aesthetic and compact, lightweight build tailored for modern backyard installations. This launch marked a key strategic move to enhance Raypak’s premium residential heating portfolio by addressing installer efficiency and consumer convenience.
  
• In November 2024, Latham Pool made a significant impact in the North American swimming pool equipment market by launching its innovative Plunge Pool Collection, the industry’s only line offering both fiberglass and vinyl liner options. The collection features customizable options such as tanning ledges, swim-up seating, and LED lighting, reinforcing Latham’s commitment to blending design flexibility with practical solutions. Alongside the plunge pools, Latham also expanded its full-sized fiberglass pool lineup with four new models, further strengthening its extensive portfolio. This launch underscores Latham’s focus on innovation, customer-centric customization, and market leadership in premium pool solutions.
  
• In 2024, Blue Wave continued to reinforce its position through regular updates to its pool accessory lines, such as liner designs, automatic and robotic cleaners, and hybrid pool equipment, catering to evolving consumer preferences across above-ground and in-ground market segments.
  

The North America swimming pool equipment market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Equipment type

• Pumps
  • Variable speed pumps
  • Single speed pumps
  • Dual speed pumps
  • Booster pumps
• Filters
  • Sand filters
  • Cartridge filters
  • Diatomaceous earth (DE) filters
  • Advanced filtration systems
• Heaters
  • Gas heaters
  • Electric heat pumps
  • Solar heaters
  • Hybrid heating systems
• Lighting Systems
  • LED pool lights
  • Halogen lights
  • Fiber optic lighting
  • Smart lighting controls
• Cleaning Equipment
  • Robotic pool cleaners
  • Suction-side cleaners
  • Pressure-side cleaners
  • Manual cleaning equipment
• Others
  • Control systems and automation
  • Salt chlorine generators
  • Chemical feeders
  • Pool covers and safety equipment

Market, By Pool type

• Above-ground pools
• Below-ground (In-ground) pools

Market, By End Use

• Residential
  • Single-family homes
  • Multi-family residential
  • Vacation/second homes
• Commercial
  • Hotels and resorts
  • Community centres and clubs
  • Aquatic centres and water parks
  • Educational institutions

Market, By Distribution Channel

• Online
  • Direct-to-consumer e-commerce
  • Third-party online marketplaces
  • Manufacturer direct sales
• Offline
  • Specialty pool equipment stores
  • Big-box retailers
  • Pool service companies
  • Distributor networks

The above information is provided for the following countries:

• U.S.
• Canada