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North America Portable Generators Market Size By Product (Conventional Portable Generator, Inverter Portable Generator), By Fuel & Power Rating (Diesel {< 20 kW, 20 kW - 50 kW, > 50 kW - 100 kW}, Gasoline {< 2 kW, 2 kW - 5 kW, 6 kW - 8 kW, > 8 kW - 15 kW}), By Phase (Single Phase, Three Phase), By End-Use (Residential, Commercial, Construction), Industry Analysis Report, Country Outlook, Covid-19 Impact Analysis, Application Potential, Competitive Market Share & Forecast, 2022 – 2028

  • Report ID: GMI5175
  • Published Date: Jan 2022
  • Report Format: PDF

Industry Overview

North America Portable Generators Market size surpassed USD 2 billion in 2021 and the annual installation is anticipated to surpass 3.5 million units by 2028. A portable generator is an electrical equipment including generator, an engine, and other ancillaries, which produces electrical power and can be easily mobilized. These products essentially serve as an emergency home backup power source and are also deployed for recreational and construction purposes. The surging number of weather-related disasters leading to random power outages will augment the business landscape.

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Stringent environmental compliances along with shifting consumer focus toward cost reduction, utilization of cleaner sources and energy efficiency will favor the industry scenario. The growing severity & intensity of weather-related blackouts coupled with escalating reliance on backup solutions to endure daily-life operations will continue to entail the deployment of these units.

Surging dependency on power equipment to sustain day-to-day operations across a multitude of consumers will stimulate the technological deployment. Moreover, the product offers key advantages including lower price index, multi-use capacity, and high reliability, stimulating the industry potential.

Burgeoning residential & construction sector will augment the gas-powered segment of North America portable generator market

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The gasoline-powered portable generators market is estimated to grow at a rate of over 5.7% through 2028. The growing consumer preference toward units with minimal surface footprint and easier portability will sustain the dominance of small power rated gensets, predominantly the smaller power range. The ability of these systems to effectively cater to consumer power requirements, primarily across the residential establishments, will favor the product adoption. Lightweight, operational suitability, and compactness are other features accelerating the deployment of units.

The shifting consumer preferences toward mobile units with smaller surface footprint and easier portability will drive the 2 kW - 5 kW portable generators market size. The ability of these generators to cater to the consumer power requirements, majorly across residential facilities, will favor their incursion in the industry. Compactness, lightweight, and operational suitability are the prominent features encouraging the penetration of these units. Increasing infrastructural development in line with booming construction activities will further energize the industry dynamic.

Ongoing expansion of commercial establishments will propel the conventional portable generators industry

North America portable generators market from conventional segment exceeded USD 1.5 billion in 2021. These units are utilized as a prominent solution for mobile or standby power owing their scalable, flexible, and weather-independent operation. The upsurge in the continuing industrial revolution along with the booming commercial sector will propel the business statistics. Ongoing technological advancements focusing on engine modifications and noise reduction will positively impact the industry outlook.

Wide scale product utilization across construction sites will boost the North America portable generator market trends

The portable gensets are essential across the commercial sector including hospitals, shops, offices, restaurants, schools, and retail outlets to ensure continuous power supply. The gensets used at construction sites provide reliable power to various tools including air circulation fans, battery chargers, small compressors, electric concrete vibrators, circular saws, and concrete drills, stimulating the business potential.

For instance, the construction industry is one of the major contributors to the U.S. economy. Robust construction activities driven by an elevated infrastructure spending have triggered the demand for portable gensets across the region. 

North America has been hit hard by an unforeseen outbreak of the COVID- 19. The ongoing impact will result into significant decline in the overall capital expenditure across expansion & upgrade of construction and power generation activities, affecting the industry outlook. However, increasing need for emergency power backup on account of surging healthcare infrastructure development will drive the demand for portable generators.

The single-phase portable generator market will grow on account of unreliable grid infrastructure

North America portable generators market from single phase segment is anticipated to surpass USD 2.5 billion by 2028. Increasing customer awareness coupled with unreliable grid infrastructure instituted a positive industry scenario. Wide scale utilization across residential installations on account of low maintenance and operational suitability for small power range applications has significantly accelerated the adoption of these units. In addition, these gensets are deployed across industries & facilities with continuous and high energy demands.

The U.S. market is set to dominate the overall industry scenario

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 U.S. holds over 85% market share in 2021. Aging & increasing vulnerability of the grid infrastructure coupled with frequent weather-related disasters will continue to pave the way for the expansion of portable generators. Rising urbanization, surging wages, improving living standards, and growing energy consumption on account of increased automation are positively impacting the product demand.

Moreover, stringency in government directives to adopt comparatively cleaner power generation systems will favor its adoption specifically across residential establishments.

The emerging real estate investments coupled with favorable regulatory policies will fuel the portable gensets demand. The ongoing infrastructure development and industrialization will dynamically favor large-scale adoption of portable generator as a backup power source. Additionally, the proliferation of commercial, construction, and residential establishments has significantly corresponded to an increased demand for consistent power supply, favoring the business scenario.

Product innovations & acquisitions will act as a key point for market participants

The major players are leading toward digital advancements while forming merger and acquisition to meet the competition prevailing in the industry. Eminent companies operational across the North America portable generators market includes Cummins, Briggs & Stratton, Kohler Co., Generac Power Systems, Yamaha Motor, Honda Motor, Caterpillar, Atlas Copco, Honeywell International, Wacker Neuson, Deere & Company, Champion Power Equipment, DuroMax Power Equipment, FIRMAN Power Equipment, Westinghouse Electric Corporation, WEN Products, A-iPower, and Mitsubishi Heavy Industries.

North America portable generator market research report includes in-depth coverage of the industry with estimates & forecast in terms of Units and USD from 2018 to 2028, for the following segments:

By Product

  • Conventional portable generator
  • Inverter portable generator

By Fuel & Power Rating

  • Diesel
    • < 20 kW
    • 20 - 50 kW
    • > 50 - 100 kW
  • Gasoline
    • < 2 kW
    • 2 - 5 kW
    • 6 - 8 kW
    • > 8 - 15 kW
  • Hybrid

By Phase

  • Single phase
  • Three phase

By End Use

  • Residential
  • Commercial
  • Construction

The above information has been provided for the following regions and country:

  • North America
    • U.S.
    • Canada
Authors: Ankit Gupta, Shubham Chaudhary

Frequently Asked Questions (FAQ) :

North America market for portable generators crossed a valuation of $2 billion in 2021 and the yearly installation is predicted to go past 3.5 million units by 2028.
Strict environmental rules and policies, growing customer preference for cost-effective ways of producing energy, and clean energy demand are the main factors contributing to the demand for portable generators among customers in North America.
Gasoline-fueled portable generators may record a CAGR of more than 5.7% in North America industry over 2022-2028 as they help reduce carbon footprint.
The COVID-19 pandemic negatively affected North America portable generators market outlook as it resulted in a steep decline in the capital expenditure to expand and upgrade the construction and power generation activities due to the imposition of lockdowns and other restrictions.

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Premium Report Details

  • Base Year: 2021
  • Companies covered: 18
  • Tables & Figures: 189
  • Countries covered: 2
  • Pages: 185
  • Upcoming Report: Details can be customized to meet your information and data needs. Feel free to share your detailed research requirements via this form.

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