North America Portable Generators Market

North America Portable Generators Market Size

The North America portable generators market was estimated at USD 4.6 billion in 2024. The market is expected to grow from USD 4.8 billion in 2025 to USD 7.1 billion in 2034, at a CAGR of 4.5%.

• Growing electrification of construction equipment and temporary infrastructure demand for reliable portable power units. These generators are now being integrated with on-site lighting towers in construction and disaster-response scenarios, which in turn will escalate industry outlook.
  
• Portable generators are compact, self-contained devices that provide temporary electrical power by converting mechanical energy usually generated by an internal combustion engine into electricity. Their lightweight, wheeled, or handle-equipped design makes them suitable for residential, commercial, and construction applications where grid power is unavailable or unreliable.
  
• Aging grid infrastructure in key geographies along with the need for reliable power backup during emergencies are accelerating users to invest in mobile power solutions. Increasing shifts from traditional open-frame generators toward inverter technology are fostering industry expansion.
  
• For reference, in March 2025, Johnson & Johnson announced plans to invest over USD 55 billion in U.S. based manufacturing, R&D, and technology over the next four years. This commitment marks a 25% increase compared to the prior four year period and reflects the company’s continued focus on expanding its domestic operations.
  
• Rising adoption of these units in urban and suburban areas in tandem with growing frequency of grid instability and power shutoff is augmenting demand to purchase compact, user-friendly backup power solutions. Changing behavior in people to value home infrastructure with more individuals working from home and managing home-based activities will drive the demand for generator sets.
  
• Surging integration of smart features including Bluetooth connectivity, remote start/stop, automatic diagnostics, and smartphone apps for monitoring performance and fuel levels will positively influence the business dynamics. The growing awareness about carbon footprints has led to consumer demand for cleaner energy solutions.
  
• For instance, in March 2025, Siemens committed over USD 10 billion toward expanding its U.S. manufacturing footprint, including the planned acquisition of Michigan-based software firm Altair. The company has also unveiled two advanced manufacturing facilities in Fort Worth, Texas, and Pomona, California, representing a USD 285 million investment.
  
• The North America portable generators market was valued at USD 2 billion in 2019 and grew at a CAGR of over 6% through 2024. Manufacturers are introducing low-emission generators that comply with EPA regulations, use cleaner-burning fuels integrated with solar charging capabilities will proliferate business potential.
  
• The U.S. portable generators market is gaining traction on account of widely used for outdoor concerts, festivals, and sporting events, powering lightening, audio, and temporary infrastructure. In regions with older grid systems, these units act as vital support tools during system failures or schedule outages.
  
  

North America Portable Generators Market Trends

• The rising trend in off-grid and overlanding has boosted sales of highly portable, low-noise generators, featuring enclosed frames, insulated panels, and electronic throttle controls. Consumer’s preference for size, weight, fuel versatility, and runtime are energizing purchasing scenario for portable units.
  
• The region is witnessing an increase in extreme weather events including wildfires, hurricanes, heatwaves, and winter storms. These events cause frequent power outages, especially in the U.S. prompting households to invest in portable generators as a backup power source.
  
• Moreover, the increasing intensity of frequency of weather-related disasters gained significant momentum post 2017, when the U.S. experienced and unprecedented series of catastrophic events including Hurricanes Harvey, Irma, and Maria, followed by widespread California wildfires.
  
• For citation, in January 2025, NOAA’s National Centers for Environmental Information has released its updated 2024 analysis of billion-dollar weather and climate events. Over the years, the U.S. experienced 27 separate disasters, each ensuring economic damages exceeding USD 1 billion.
  
• Grid resilience remains weak in many states, and with over 70% of power transmission infrastructure ages over 25 years, outages are expected to become more frequent. In addition, consumers and businesses are increasingly seeking portable generators to ensure emergency continuity, which will escalate product demand.
  
• Electric utilities are deploying portable power solutions at substations and service nodes as short-term load relief on solutions, which in turn fuel business outlook. These mobile units support offset demand peaks or maintain supply during maintenance, especially during summer and winter extremes.
  
• Substantial demand for uninterrupted power supply paired with growing dependency on electronic systems for work, education, healthcare, and home security will drive industry growth. Moreover, remote work, virtual schooling, and digital infrastructure became essential in daily functions, making short-term power loss a significant inconvenience will propel the demand for these units.
  
• For illustration, in September 2023, Aggreko announced a multi-million dollar investment in a new fleet of Uninterrupted Power Supply systems. This strategic acquisition is aimed at enhancing the reliability and performance of its temporary power solutions, particularly for high-profile broadcast events.
  

North America Portable Generators Market Analysis

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• Based on product, the industry is segmented into conventional and inverter. The conventional portable generators market holds a share of 57.9% in 2024 and is expected to grow at a CAGR of over 4% through 2034. These generators remain in demand for their ability to power large appliances during prolonged outages, especially in hurricane and wildfire prone regions.
  
• Contractors, farms, and job sites are still favor these gensets for their raw power output, fuel versatility, and long runtime. Moreover, price-conscious consumers prefer conventional units owing to their affordability compared to inventors with similar power ratings.
  
• For reference, in July 2025, Google’s subsidiary Alphabet announced plans to invest USD 25 billion over the next two years to expand its data center and artificial intelligence infrastructure across key states connected to the largest electric grid in the U.S. This strategic investment supports the company’s growing AI capabilities and digital infrastructure footprint.
  
• The inverter portable generators market was valued at USD 1.9 billion in 2024. These generators offer cleaner power, quieter operation, and better fuel efficiency, making them more attractive to both residential and recreational users. This is particularly prominent among RV travelers, campers, and small business owners needing to protect sensitive electronics.
  
• Rapid growth in smart home integration where tech-savvy consumers prefer inverters for seamless compatibility with Wi-Fi routers, computers, and sensitive appliances. Stricter noise ordinances in urban areas make these units a preferred choice for city dwellers during outages.
  
• For illustration, in June 2025, the U.S. Department of the Interior has announced a USD 130 million investment in support of coal-producing regions, with funding allocated to states including Alabama, Ohio, Kentucky, and Virginia for FY 2025.
  
• Based on fuel, the industry is segmented into diesel, gasoline, and others. The gasoline portable generators market is anticipated to reach over 6.5 billion by 2034. These gensets remain the most common choice for homeowners on account of ease of access to fuel and lower upfront cost.
  
• In addition, these units are typically used for shorter-duration power needs including fridge backup, sump pumps, and outdoor tools. The industry is shifting toward smaller, lightweight gasoline models with foldable handles for easier transport and storage, which will bolster product deployment.
  
• The diesel portable generators market was valued at USD 274.9 million in 2024. The gensets are widely used in construction, oil & gas, and emergency response for their ruggedness and longer operational lifespan. Their ability to handle heavy loads makes them ideal for operating high-demand machinery on remote job sites.
  
• For instance, in April 2025, IBM unveiled plans to invest USD 150 billion in the U.S. over the next five years, reinforcing its commitment to driving economic growth and maintaining its leadership in advanced computing technologies.
  
• The diesel units are favored for their better fuel economy during extended use, especially in remote or continuous-duty applications. Utility service providers and telecom maintenance crews are adopting these units for field operations requiring reliable power is strengthening industry dynamics.
  
• The others portable generators market is projected to register at a CAGR of over 6% through 2034. Increasing consumer shift toward fuel switch based on storage, price, availability, or safety considerations will stimulate business growth. Low emission profiles along with RV owners and campers are adopting dual fuel units for maximum range and autonomy during remote trips will boost product demand.
  
• For citation, in March 2025, Hyundai Motor Group announced a major USD 21 billion investment in the U.S. scheduled from 2025 to 2028, as part of its long-term growth strategy. This investment underscores the Group’s commitment to expanding its U.S. manufacturing footprint, accelerating the development of next-generation technologies, and strengthening the nation’s energy mobility infrastructure.
  

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• Based on phase, the industry is segmented into single phase and three phase. The three phase segment dominates the market with 52.7% share in 2024 and is set to exceed USD 3.5 billion by 2034. These power solutions are essential in sectors requiring higher power density including construction, manufacturing, and telecom.
  
• Increasing use in remote infrastructure projects where heavy-duty equipment needs stable and balanced power output will fortify North America portable generators market share. Furthermore, their ability to operate large induction motors efficiently positions three phase models as crucial tools in technical trades.
  
• For illustration, in May 2025, John Deere committed to investing USD 20 billion in the U.S. over the next ten years. The long-term investment will focus on expanding manufacturing operations, enhancing workforce development, and modernizing facilities across more than a dozen states, reinforcing the company’s dedication to strengthening its U.S. industrial base.
  
• The single phase portable generators segment was valued at USD 2.2 billion in 2024. These gensets dominate household, small businesses, and light-duty construction projects. It is designed for plug-and-play use with common household devices including refrigerators, sump pumps, and lights.
  
• The single phase generators are increasingly integrated with inverter technologies and small solar arrays for clean and consistent output. Moreover, RV users, campers, tailgaters, and boaters prefer these units for their compact size and compatibility with basic electrical systems.
  

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• The U.S. dominated the portable generators market in North America with 89.1% share in 2024 and generated USD 4.1 billion in revenue. The country has faced several weather-related events including hurricanes and ice storms which are driving emergency preparedness at the household level with generators as essential household infrastructure.
  
• Surging deployment of portable units in food trucks, pop-up retail units, construction trailers, and mobile service vans in association with rapid expansion of mobile-based work will boost industry growth. Consumers are adopting these units with remote start, app monitoring, automatic CO shutoff, and digital fuel tracking capabilities will encourage product demand.
  
• For reference, in June 2025, Amazon announced plans to invest a minimum of USD 20 billion in Pennsylvania to expand its data center infrastructure, supporting the continued growth of artificial intelligence and cloud computing capabilities. The initial development will take place in Salem Township and Falls Township, identified as the first locations for future innovation campuses.
  
• The Canada portable generators market is expected to reach over USD 750 million by 2034. The country’s vast geography and remote settlements particularly in large rural provinces are heavily rely on portable generators for essential power needs, including refrigeration, water pumps, and heating will encourage business outlook.
  
• Frequent icy weather and snowstorms cause power outages across provinces where these generators are seen as critical winter survival tools in homes and public facilities will escalate industry growth. In addition, widespread cabin, camp, and off-grid applications which require these gensets for powering water heaters, lighting, and basic appliances during seasonal stays will drive product adoption.
  

North America Portable Generators Market Share

• The top 5 companies in the North America portable generators industry are Cummins, Atlas Copco, Generac Power Systems, America Honda Motor, and Yamaha Motor contributing around 40% of the market in 2024. The market is moderately fragmented with a mix of global brands and regional manufacturers competing across price, performance, and technology.
  
• Competition is driven by product innovation, fuel flexibility, and noise reduction features. Key industry players are focusing on expanding distribution through retail, e-commerce, and rental channels. Market rivalry intensifies during disaster season when demand spikes.
  
• Smaller players compete on affordability, while large firms invest in digital interfaces, low-emission engines, and hybrid capabilities to differentiate. Brand loyalty, post-sale service, and regulatory compliance also influence competitive positioning across both residential and commercial user segments.
  
• Atlas Cocpo leveraging its strong brand reputation in industrial and construction-grade equipment. The company focuses on high-performance, fuel-efficient, and low-noise portable generators, targeting commercial, rental, and heavy-duty applications. In a moderately competitive market, the company differentiates itself through durability, advanced control systems, and compliance with stringent emission norms.
  
• Generac Power Systems hold a leading position in the market especially in residential and commercial segments. The company is known for its broad product range and brand recognition. It competes on performance, reliability, and innovation, including smart home integration and inverter technology.
  
• Over the past 3 years, in the market, emerging players and niche brands gained ground alongside established manufacturers. The nature of the competition has shifted through technology, including inverter capabilities, dual-fuel models, remote control, low-emission engines, and compact design.
  

North America Portable Generators Market Companies

• In 2024, Cummins reported net sales of USD 34.1 billion with USD 1.5 billion allocated to research and development, underscoring its commitment to delivering innovative, efficient, and sustainable power solutions. The company continues to serve a broad range of power needs across industrial, commercial, and residential sectors, reinforcing its position as a diversified energy leader.
  
• Generac Power Systems remains a key player in the portable generators market, known for its dependable power solutions across multiple industries. For 2024, the company is projected to generate USD 4.3 billion in revenue, supported by a strong gross profit of USD 1.7 billion, reflecting its market strength and operational efficiency.
  
• Atlas Copco recorded USD 18.2 billion revenue in 2024, with steady demand in both its equipment and services segments. The company’s order intake reached USD 17.6 billion, while its operating profit rose to USD 3.9 billion, achieving a record-high operating margin of 21.6%. These figures highlight Atlas Copco’s consistent performance and strategic focus on profitability and long-term value creation.
  

Major players operating in the North America portable generators market are:

• A-iPower
• Allmand Bros
• America Honda Motor
• Atlas Copco
• Briggs & Stratton
• Caterpillar
• Champion Power Equipment
• Cummins
• Deere & Company
• DEWALT
• DuroMax Power Equipment
• Energizer
• FIRMAN Power Equipment
• Generac Power Systems
• GENMAC
• Green Power America
• HIMOINSA
• Rehlko
• Wacker Neuson
• WEN Products
• Westinghouse Electric Corporation
• Yamaha Motor
• YANMAR HOLDINGS
  

North America Portable Generators Industry News

• In October 2024, Caterpillar, in collaboration with Trimble, renewed their JV to further innovation in grade technologies. The extended agreement enhances interoperability across mixed fleets and OEM platforms, strengthening both companies’ positions in the digital construction ecosystem. Caterpillar will continue offering factory-installed and upgrade-ready systems, while Trimble expands its reach through its SITECH distribution network.
  
• In September 2024, FIRMAN Power in association with the California 300 off-road race in California, becoming the event’s official power providers. FIRMAN supplied generators to ensure uninterrupted power throughout the competition. Designed in the U.S., FIRMAN’s generators are known for their reliability and ease of use, making them well-suited for both everyday applications and demanding event.
  
• In May 2024, Champion Power Equipment introduced its new line of 3000 W LPG Dual Fuel generators equipped with heavy-duty frames and integrated lifting eyes, targeting the construction and equipment rental sectors. Designed for durability and flexibility, the generators can operate on either petrol or propane, offering users fuel efficiency and operational convenience.
  
• In March 2024, Atlas Copco expanded its portfolio with the launch of the NM Series, a new line of portable nitrogen membrane generators designed to deliver high-performance nitrogen solutions across demanding environments. The NM series introduced four models including NM 500-25, NM 2000-25, NM 1000-25, and NM 3000-25, each engineered to meet varying nitrogen output requirements.
  

The North America portable generators market research reports include in-depth coverage of the industry with estimates & forecast in terms of volume (‘000 Units) & revenue (USD Million) from 2021 to 2034, for the following segments:

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Market, By Product

• Conventional portable generator
• Inverter portable generator

Market, By Fuel & Power Rating

• Diesel
  • < 20 kW
  • 20 - 50 kW
  • > 50 - 100 kW 
• Gasoline
  • < 2 kW
  • 2 kW - 5 kW
  • 6 kW - 8 kW
  • > 8 kW - 15 kW
• Others

Market, By Phase

• Single phase
• Three phase

Market, By End Use

• Construction
• Mining
• Oil & gas
• Military
• Residential
• Marine
• Manufacturing
• Pharmaceutical
• Commercial
• Telecom
• Electric utility
• Data centers
• Others

The above information has been provided for the following countries:

• U.S.
• Canada