North America Electric Zero Turn Mower Market

North America Electric Zero Turn Mower Market Size

The North America electric zero turn mower market was valued at USD 981.5 million in 2024 and is projected to grow at a CAGR of 5.1% between 2025 and 2034.

To mitigate climate change, the government in North America has supported the use of electric mowers to reduce carbon emissions. Also, several state and municipal authorities have imposed strict measures on the use of gas-powered equipment due to the pollution and noise emissions. This has raised demand for electric mower’s which is quieter and less emissions. For example, in California, a law was passed in California, where they plan to eliminate gas-powered vehicles by 2035, and lawnmowers will be included into that scope in 2024. The new legislation includes a ban for the sale of gas powered lawn care equipment and is expected to gradually substitute small off-road engines.

Budget-sensitive consumers, which include small landscaping businesses face barriers of paying significantly higher priced electric zero turn mowers as compared to traditional gas mowers. Surpassing this barrier seems likely as advances in technology further enhance performance and efficiency, thus yielding savings in costs and reduced environmental impact in the long run.

Increased focus on environmentally friendly landscaping equipment will continuously grow the market for electric mower’s and as a result for the US economy in the coming years. Manufacturers are already shifting their focus towards designing and producing low-cost mower’s to meet the ever-increasing demand from a wide range of consumers.

North America Electric Zero Turn Mower Market Trends

• The adoption of smart features like AI and GPS technology into electric zero turn mower machines represent growth opportunities. These mowers improve safety by having strong sensors and algorithms integrated to identify and avoid obstacles on their intended path. The mower's AI undertakes numerous strategies to avoid collisions or mishaps after an obstruction has been identified.
  
• These strategies include slowing down, changing direction, stopping, reversing motion, or sidestepping while maintaining a safe radius around the obstruction. For example, Segway launched their robotic mower called Navimow Series. This Segway Series marks a principal improvement in the technology of automating ground care and providing effortless, efficient, exact ground care.
  

Trump Administration Tariffs

• Increased manufacturing costs for electric zero-turn mowers have stemmed for the tariffs placed on imported steel, aluminum, and electronic constituents. Electric zero-turn mower manufacturers must make the undesirable decision of either absorbing the costs and reducing profit margins or passing the costs onto consumers and risking volume of sales.
  
• To offset the tariff burden, Stanley Black & Decker and other firms considered relocating the production from China to Southeast Asia or Mexico. These moves come at a cost of considerable time and capital, inviting transitional difficulties and potential lags in product supply readiness.
  
• The introduction of tariffs prompted a reevaluation of these strategies. For example, John Deere had to reconsider politically sensitive and potentially tariff-laden productions in Mexico, exemplifying the multi-faceted policies corporations grapple with due to exogenous trade factors.
  

North America Electric Zero Turn Mower Market Analysis

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Based on battery type, the North America electric zero turn mower market can be classified into lithium-ion and lead–acid. The lead–acid battery type dominated the market with USD 706.8 million in 2024.

• The manufacturing of lead-acid batteries is easier than that of lithium-ion batteries, thus they are offered at competitive prices to both consumers and suppliers, especially in economically challenging regions.
  
• Additionally, lead-acid batteries are easier to recycle, which is advantageous in places with strong eco regulations.
  

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Based on End-Use, the North America electric zero turn mower market can be classified into Golf Course centers and Playgrounds. The playgrounds segment accounted for 73.9% of the market share in 2024 due to mowers quiet operation, emissions-free performance, and versatility.

• Mowers help control the growth of weeds which, when ingested, can be harmful to children. Moreover, cutting the grass on playgrounds has a positive effect on, and helps sustain, active childhoods so that the playground remains an appealing place for children.
  

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The U.S. held the highest share in the North America electric zero turn mower market in 2024, with 842.8 million, and is expected to grow at a CAGR of 5.2% during the forecast period from 2025-2034 due to the evolving government policies that promote a reduction of carbon footprint and encourage sustainable practices.

• Canada is deemed to have the highest growth potential, predicted to expand at an astonishing CAGR of 4.6% during the forecast period. This is attributed to higher sensitivity to environmental sustainability, increased concern for air & noise pollution, and the practicality and ease of using electric mowers.
  

North America Electric Zero Turn Mower Market Share

• In 2024, market players, such as Husqvarna Group, MTD Products, Ariens Company, Briggs & Stratton Corporation, The Toro Company and Kubota Corporation, accounted for a market share of ~35-40%.
  
• Toro capitalizes on its proven innovation history by integrating HyperCell battery technology in its electric zero turn mowers, which claim all day runtime with fast charging capabilities. Toro focuses on residential and commercial markets, by integrating ProDNA engineering and MyRide suspension systems along with fleet connected features for optimization. The company also promotes eco-friendly products along with quiet operation appealing to municipalities and professional landscapers working in emissions or noise sensitive zones.
  
• For example, Toro’s flagship electric zero turn mower Z Master Revolution Series is equipped with Toro’s Hyper Cell battery system with mowing capabilities up to 8+ hours per charge. It is engineered with ProDNA, smart diagnostics, customizable deck configurations and other parametric features making it highly adaptable for commercial applications.
  
• When it comes to residential and commercial mowing, Kubota is well known for its durable electric zero turn mowers. Kubota pays attention to their customers’ needs and continues R&D capabilities to develop battery-powered zero turn mowers. This helps them design battery-powered zero turn mowers sustaining industry standards.
  
• They also designed their first electric zero turn mower, the ZE series transitioning from combustion engine powered mowers to electric zero emission devices. In addition to this Kubota is also incorporating smart technologies such as AI powered operators which will enable remote for remote control, sensor technologies and automated batterie replacement systems for better reliability.
  

North America Electric Zero Turn Mower Market Companies

Some key players in the North America electric zero turn mower industry report include:

• Ariens Company
• Bobcat Company
• Briggs & Stratton Corporation
• CRAFTSMAN
• Cub Cadet
• Deere & Company
• EcoTeq
• EGO POWER+
• Generac Power Systems, Inc.
• Greenworks Tools
• Honda Power Equipment
• Husqvarna Group
• Hustler Turf Equipment
• Kubota Corporation
• MTD Products
• RYOBI
• SCAG Power Equipment
• Swisher Inc
• The Toro Company
  

North America Electric Zero Turn Mower Industry News

• In February 2024, CRAFTSMAN launched its T4400 54-in. Gas Garden Tractor, the latest addition to its lineup of riding lawnmowers. The garden tractor is designed to provide the power and performance needed to tackle large lawns and is ideal for yards of up to 3 acres.
  
• In October 2023, Honda introduced a battery-powered electric Zero-turn Riding (ZTR) mower aimed at boosting worksite efficiencies through autonomous solutions at Equip Exposition 2023.
  
• In September 2023, John Deere debuted six commercial-grade QuikTrak Stand-On Mower models. These Q800 Series models offer compact designs that provide visibility, maneuverability, and ease of operation.
  

The North America electric zero turn mower market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) and volume (Million Units) from 2021 to 2034, for the following segments:

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Market, Battery Type

• Lithium-ion
• Lead-acid

Market, By Cutting Width

• Less than 50 inches
• 50 to 60 inches
• More than 60 inches

Market, By Battery Capacity

• Up to 18 kWh
• 18 - 25 Kwh
• 26 -35 Kwh
• More than 35 Kwh

Market, By Yard Space

• Small yard (less than 1 acre)
• Medium yard (1 to 3 acres)
• Large yard (More than 3 acres)

Market, By End Use

• Residential
• Non-Residential
  • Golf course centers
  • Playgrounds

Market, By Distribution Channels

• Direct
• Indirect

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada