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North America Electric Zero Turn Mower Market Size By Application (Residential, Non-residential, [Golf Course, Playgrounds]), COVID-19 Impact Analysis, Regional Outlook, Application Growth Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027

  • Report ID: GMI5068
  • Published Date: Jun 2021
  • Report Format: PDF

Industry Trends

North America Electric Zero Turn Mower Market size valued at USD 492.3 million in 2020 and is estimated to exhibit over 8.2% CAGR from 2021 to 2027. The market shipments are anticipated to surpass 94,842 units by 2027 growing at around 7% growth rate.

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Increasing concerns over carbon emissions from gasoline-powered lawn mowers are likely to stimulate the regional industry growth. According to the EPA, a single gas-powered lawnmower emits more than 35 kilograms of CO2 and approximately 15 kilograms of other pollutants per annum. Such trends may restrict the usage of gasoline-powered products in the market and are projected to increase the demand for electric zero turn mowers.

Increasing usage of electric zero turn mowers in public parks or playgrounds

In 2020, non-residential application segment generated more than USD 350 million revenue in North America electric zero turn mowers market owing to growing product usage in golf courses, public parks, playgrounds, etc. The product features low maintenance compared to other lawn mowers along with excellent maneuverability, making it an ideal choice for commercial mowing activities. Moreover, the government support to maintain recreation infrastructures across North America may pave way for the mowing equipment industry growth.

Playgrounds application to dominate the non-residential market

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The playgrounds application is set to capture around 95% of the non-residential electric zero turn mowers market share in North America by 2027 propelled by an increasing number of playgrounds and public parks across the region. Furthermore, the U.S has no limits on the number of parks or playgrounds across different regions. As a general rule, a U.S. city should provide at least an acre of Playgrounds/public park per 100 population coupled with another one acre of regional or city park at the outskirt of the city for recreational purposes.

Growing regulations on diesel and gasoline-powered equipment are projected to drive electric zero turn mower penetration

The North America lawn maintenance market is largely dominated by small diesel and gasoline-powered equipment that include lawnmowers, chainsaws, string trimmers, and stump grinders, among others. This gasoline-powered equipment is a source of high levels of emissions including hazardous air pollutants, carbon dioxide, and criteria pollutants.

Landscapers using these types of equipment are exposed to elevated air pollution caused by several particulate and gaseous compounds. Therefore, considering the increasing pollution from such engines, various governments have implemented emission standards for small engines. For instance, in January 2020, the EPA, the Department of Justice, and the California Air Resources Board imposed a penalty of USD 20 million on Kohler Co. over engine emissions. Strict guidelines on emission control in the lawn & gardening equipment segment are augmenting the regional market expansion.

The U.S. to hold a significant market share due to the presence of a large lawn area

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The U.S. electric zero turn mower market is predicted to generate above USD 750 million revenue by 2027. The U.S. has approximately 40% of the land area covered with grass across residential areas, propelling the need for lawn mowing equipment in the country. However, increasing focus on curbing carbon emissions from the sector may enhance the usage of electric-powered lawn mowers in the country. Increasing focus on managing turfgrass along with prospering landscaping activities in the region will drive industry development.

The electric zero turn mower industry to be highly competitive

The North America electric zero turn mower industry is consolidated with the top five manufacturers holding more than half of the market. The industry is still under development and comprises a limited number of product manufacturers. Some of the key strategic initiatives undertaken by these manufacturers include product launches, strategic partnerships, and geographical expansion.

Manufacturers are developing advanced solutions for high-performance in electric zero turn mowers to strengthen their market position. For instance, in July 2018, Greenworks launched two battery-powered zero turn radium mowers, which include the Lithium Z 82V GZ 60R and the 82V GZ 48S. The new model reflects a higher battery performance with more power output. The strategic aim of this initiative is to limit the usage of gas-powered equipment for lawn mowing. Many zero turn mower manufacturers are also focusing on offering aftermarket products to customers across the region.

Some of the key players in electric zero turn mower market in North America are Ryobi Tools, Gravely, Greenworks Commercial, EGO Power+, Mean Green Mowers, and Cub Cadet LLC.

This market research report on electric zero turn mower in North America includes in-depth coverage of the industry with estimates & forecast in terms of volume in units and revenue in USD million from 2017 to 2027 for the following segments

Market, By Application

  • Residential
  • Non-residential
    • Golf course
    • Playgrounds

The above information is provided on a regional and country basis for the following:

  • North America
    • U.S.
    • Canada
Authors: Kiran Pulidindi, Akshay Prakash

Frequently Asked Questions (FAQ) :

North America electric zero turn mower market size reached USD 492.3 million in 2020 and could grow at an 8.2% CAGR up to 2027 with more than 94,942 annual shipments.
North America electric zero turn mower industry share from non-residential applications exceeded USD 350 million in 2020 owing to wide use in public parks, playgrounds, and golf courses.
Playgrounds could capture over 95% revenue share of electric zero turn mower industry in North America by 2027 led by the increasing number of playgrounds and public parks.
The market for electric zero turn mowers in the U.S. could hit USD 750 million in annual revenue by 2027.

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Premium Report Details

  • Base Year: 2020
  • Companies covered: 6
  • Tables & Figures: 40
  • Countries covered: 2
  • Pages: 90
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