Nordic Professional Cleaning Products Market

Nordic Professional Cleaning Products Market Size

The Nordic professional cleaning products market was estimated at USD 1.36 billion in 2024. The market is expected to grow from USD 1.43 billion in 2025 to USD 2.27 billion in 2034, at a CAGR of 5.3%.

The regulatory, environmental, technological, and social factors contribute to the growth of the Nordic professional cleaning products market. The growth of the market is embedded in the improved awareness of hygiene standards in the region.

Increased awareness has translated into a rise in the consumption of professional-grade disinfectants, sanitizers, and specialized cleaning chemicals. Organizations have continued with increased cleaning even after the easing of pandemic-related restrictions.

The Nordic Swan Ecolabel and EU Ecolabel have turned into de facto requirements for many public tenders and corporate procurement policies, creating a structural shift toward environmentally friendly formulations.

Sustainability is more than a matter of regulatory compliance but reflects deep-rooted cultural values across Nordic societies, driving premium pricing acceptance for green products and spurring innovation in biodegradable surfactants, plant-based ingredients, and concentrated formulations that reduce packaging waste and transportation emissions.

Professionalization and outsourcing in cleaning services form another important drive to growth in the Nordic market. Since the labor costs in the region remain among the highest in the world, organizations increasingly view the efficiency benefits from partnering with specialized facility management and cleaning service providers who possess expertise in optimal product selection, dosing accuracy, and staff training.

Technological innovation and digitalization are emerging as transformative drivers that will reshape the Nordic professional cleaning products market. In particular, smart dispensing systems, IoT-enabled monitoring devices, and data analytics platforms are seeing increased adoption by large institutional customers and facility management companies looking to optimize chemical usage, reduce waste, and ensure compliance with cleaning protocols.

Regulatory drivers continue to shape market growth trajectories, with ongoing compliance requirements such as the EU's Biocidal Products Regulation and REACH that favor established suppliers with technical expertise and regulatory resources.

The phase-out of certain chemical substances and restrictions on hazardous ingredients are forcing continuous product reformulation and innovation, opening opportunities for companies able to develop effective alternatives to restricted substances.

Nordic Professional Cleaning Products Market Trends

• The Nordic professional cleaning products industry is at the forefront of a revolution driven by technological innovation, evolving customer preferences, and a fundamental shift towards sustainability and transparency.
  
• Biotechnology-based cleaning solutions, one of the most striking current trends, are particularly characterized by new, enzyme-based, and probiotic cleaning products, gaining steadily greater traction among professional users throughout the region.
  
• The trend toward bio-based surfactants from feedstocks like sugar, coconut, and other agricultural sources mirrors both regulatory pressures and customer preferences for lower carbon footprint and renewable ingredient profiles.
  
• The percentage of bio-based content in cleaning products is under increasing scrutiny from Nordic customers, especially in terms of public sector procurement and large corporate facilities, with some organizations setting minimum thresholds for renewable ingredients in their purchasing criteria.
  
• Digitalization and integration of smart technologies represent the transformative trends in how professional cleaning products are dispensed, monitored, and managed.
  
• IoT-enabled dispensing systems linked to cloud-based platforms are increasingly becoming common in large facilities across Nordic countries, providing real-time monitoring of product consumption, automated reordering, and data analytics that optimize cleaning operations.
  
• Smart dispensing solutions ensure precise dilution ratios that eliminate product waste from over-dosing, while ensuring efficacy through proper concentration levels. Data from connected dispensing systems allows facility managers to track cleaning compliance, understand usage patterns, and provide documented proof of adherence to hygiene protocols.
  
• With high digital literacy and particularly sophisticated facility management practices, Nordic customers are early adopters who consider the technologies as essential tools rather than optional enhancements for operational efficiency and quality assurance.
  

Nordic Professional Cleaning Products Market Analysis

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Based on the product, the market is divided into paper & tissue products, cleaning chemicals, cleaning tools & equipment, cleaning machines, dispensing systems, waste management solutions, and others. The cleaning chemicals segment generated revenue of USD 453.5 million in 2024 and is expected to grow at a CAGR of 5.6% during the forecast period.

• Specifically, Nordic consumers are preferred to a high-end tissue product category that has struck the right balance between performance, sustainability, and user experience. Here, softness, absorbency, and strength remain critical quality parameters that justify higher price points for such a quality-conscious market.
  
• The cleaning chemicals segment represents the core of the Nordic professional cleaning products market and shows steady growth, supported by several converging factors such as regulatory evolution, sustainability imperatives, and performance innovation.
  
• Microfiber technology is leading growth trends within this segment, with microfiber cloths and mops having replaced traditional cotton and synthetic alternatives in a professional context throughout the Nordic region.
  

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Based on end use, the Nordic professional cleaning products market is segmented into HoReCa, manufacturing industry, food industry, transport/logistics, healthcare & medical facilities, and others. The HoReCa segment dominates the market with 27% share in 2024 and is expected to grow at a CAGR of 5.6% from 2025 to 2034.

• The HoReCa segment represents sizeable and dynamic, considering the rebound of Nordic tourism in countries like Iceland and Norway have especially robust visitor numbers as a result of nature tourism, northern lights experiences, and sustainable travel trends positioning the region as a premium destination for environmentally conscious travelers.
  
• The trend in equipment and machinery cleaning drives the demand for specialized industrial cleaning chemicals, including degreasers, parts washers, and maintenance solvents that remove oils, greases, cutting fluids, and industrial soils from the manufacturing equipment.
  
• Food safety regulations and hygiene standards are, therefore, the main driver behind cleaning product demand in this segment.
  

Based on distribution channel, the Nordic professional cleaning products market is segmented into direct sales and indirect sales. The indirect sales segment expected to grow at a CAGR of 5.8% from 2025 to 2034.

• Large institutional and corporate accounts are the most significant target segment for direct sales. Manufacturers set up resolute key account management teams to serve major customers including health care systems, hotel chains, retail organizations, food processors, and large manufacturing facilities.
  
• The core of the indirect channel is represented by the specialized distributors of cleaning products, with well-established companies operating in all Nordic countries offering comprehensive product portfolios that include cleaning chemicals, paper products, cleaning tools, equipment, and related supplies.
  
• Indirect channel has been especially important for small and medium-sized customers, such as independent hotels, restaurants, office buildings, and regional facility management companies that do not have the spending volume or internal resources to operate multiple direct manufacturer relationships.
  

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The Sweden led the Nordic professional cleaning products market with 38% share with USD 521 million in revenue in 2024.

• Sweden, with its large population, diversified economy, extensive service industry, and position as the economic and commercial hub of the Nordic region, comprises the largest professional cleaning products market within the region.
  
• The Swedish market is characterized by sophisticated customers, strong environmental consciousness, comprehensive regulatory frameworks, and a mature but still-growing demand for professional cleaning products across multiple sectors.
  

The Norway professional cleaning products market was valued at USD 354.7 million in 2024 and is projected to grow at a CAGR of 5.3% between 2025 and 2034.

• The hospitality and tourism industry is a major consumer of professional cleaning products in Norway, a country appealing to international tourism with its spectacular natural sights: fjords, northern lights, and outdoor recreation opportunities.
  
• Most Norwegian hotels, especially in tourist destinations such as Bergen, Oslo, Tromsø, and fjord regions, keep extremely high standards, which are appropriate for the country's premium positioning in international tourism markets.
  

The Finland professional cleaning products market was valued at USD 107.2 million in 2024 and is projected to grow at a CAGR of 4.6% between 2025 and 2034.

• Finland education sector represents a significant customer segment, with the country's renowned education system including extensive school infrastructure, universities, and vocational institutions requiring professional cleaning services and products.
  
• Finland schools' emphasis on learning environments and student wellbeing extends to cleanliness and indoor air quality, creating comprehensive cleaning programs. The decentralized Finnish education system, with municipal responsibility for basic education, creates diverse procurement approaches across different municipalities.
  

Nordic Professional Cleaning Products Market Share

• The top 5 companies in the Nordic professional cleaning products industry are i-team Global, Vikan, OrboTech Sweden, Vileda, and Unger collectively hold a share of 17% in the market.
  
• These companies continue to acquire and merge with others, expand facilities, and make various collaborations to increase their product offerings, access customer bases, and secure their market positions.
  
• Vikan is gaining market share by focusing on specialized hygiene applications, including food processing, healthcare, and pharmaceutical industries. Color-coded cleaning tool systems from the Danish company have become an industry standard for preventing cross-contamination, with its extensive product range allowing for full color-coding programs across whole facilities.
  
• Using its Swedish heritage, the deep understanding of Nordic market needs, especially in sustainability and environmental performance issues, has helped OrboTech Sweden gain market share. By being a local player, OrboTech benefits from cultural proximity, language capabilities, and alignment with Swedish and Nordic business practices and values. A greater focus on sustainable cleaning solutions, eco-certifications of products, and systems that reduce the environmental impacts of cleaning services positions the company advantageously within the environmentally conscious Nordic market.
  
• By leading in microfiber technology and flat mopping systems that have revolutionized professional floor cleaning across Nordic facilities, Vileda Professional has won increasing market share. From microfiber cloths and mops to specialized cleaning textiles, the company's broad range of microfiber products helps to answer the Nordic market's call for cleaning solutions that are efficient, sustainable, and sparing water and chemicals.
  

Nordic Professional Cleaning Products Market Companies

Major players operating in the Nordic professional cleaning products industry are:

• Essity
• i-team Global
• Karcher
• Klippans Bruk
• Knack Packaging
• Lagafors
• Metsa
• Nilfisk
• OrboTech Sweden
• Sofidel Sweden
• Trioworld
• Unger
• Vajda Papír
• Vikan
• Vileda

To improve the product and industry share key players are constantly investing in technological activities and are also entering into partnerships to provide improved and better solutions for the customers. These investments are benefiting both companies and customers as they help develop and offer solutions as per the changing technological trends and thus the customer requirements.

Essity is one of the leading global hygiene and health companies, operating in the professional cleaning products marketplace. The company has core competencies in the development and manufacturing of sustainable hygiene solutions such as tissue products, hand hygiene solutions, and cleaning supplies. Essity is committed to innovation, sustainability, and managing its environmental impact while delivering quality products. With a strong presence in the Nordic region, Essity caters to various industries such as healthcare, hospitality, and office spaces. Such an extensive product range and dedication to meeting customer expectations have helped the firm as one of the major players in the professional cleaning products market.

Karcher is a globally renowned brand for innovative cleaning technology and equipment. Karcher operates in the Nordic professional cleaning products market with an array of products, including pressure washers, floor scrubbers, vacuum cleaners, and other cleaning systems. Efficiency, durability, and user-friendly designs are highly focused on in its product offerings. It serves various industries, from commercial and industrial to residential, where specialized cleaning solutions are required. With significant importance lent to research and development, Karcher continues to introduce technologically advanced cleaning systems and strategies, further strengthening its position in the professional cleaning products marketplace.

Metsa Group is a major Finland company in the professional cleaning products market. The company produces high-quality tissue and paper products, meeting professional cleaning and hygiene needs. Metsa Group is committed to sustainability by using renewable raw materials and sustainable methods of production. Its product range includes paper towels, napkins, and other hygiene solutions meant for a number of industries like healthcare, hospitality, and office environments. Metsa’s dedication to innovation and environmental responsibility has established the company as a trusted name in the professional cleaning products market across the Nordic region.

Sofidel Sweden is a subsidiary of the Sofidel Group, which is one of the leading professional cleaning products companies. The company deals in the manufacture of tissue paper and hygiene solutions for professional use. It has also established itself as an environmentally responsible company, adopting different eco-friendly practices and materials in its various production processes. Its different product offerings range from paper towels and toilet paper to other hygiene solutions, catering to the demands of different sectors. With quality and environmental responsibilities as the prime concerns, Sofidel Sweden has acquired a decent reputation in the professional cleaning products market with customers in the Nordic region.

Nordic Professional Cleaning Products Industry News

• In November 2025, i-team Global launched the i-hygienic range of plant-based, green cleaning agents to set a new standard for non-toxic and sustainable cleaning. The advanced hygiene formulas hold non-classified status under the Globally Harmonized System (GHS) & Classification, Labelling & Packaging (CLP) regulations.
  
• In June 2025, Vileda Professional has announced the launch of its latest cleanroom innovation the MicroIntensive Duo Plus. This advanced, double-sided, single-use microfiber mop has been specially designed to meet the stringent hygiene and contamination control requirements of industries such as pharmaceuticals, biotechnology, healthcare, and high-tech manufacturing.
  
• In February 2025, Unger is redefining pure water cleaning with the launch of the HydroPower Nano Pure Water System, an advanced in nanofiltration and deionization (DI) technology. First previewed at the International Window Cleaning Association (IWCA) Conference in Las Vegas, this revolutionary system left industry professionals amazed with its power, efficiency, and ease of use.
  
• In November 2024, Nilfisk launches a series of new products for professionals and consumers that raise the standard of cleaning. Nilfisk is introduces the new Nilfisk Dryft, a micro-scrubber designed to help achieve the highest cleaning standards in small spaces.
  

The Nordic professional cleaning products market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2034, for the following segments:

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Market, By Product

• Paper & tissue products
  • Toilet paper
  • Paper towels (hand towels)
  • Napkins
  • Industrial wipers
  • Industrial Paper
  • Centre feed paper
  • Others (kitchen paper etc.)
• Cleaning chemicals
  • Detergents
  • Disinfectants
  • Floor care
  • Specialty cleaners
  • All-purpose cleaner
  • Heavy duty cleaner
  • Window cleaner
  • Machine dish wash
  • Dish soap
  • Others (sanitary cleaner etc.)
• Cleaning tools & equipment
  • Mops
  • Cloths
  • Cleaning trolleys
  • Brushes
  • Scrapers
  • Sponges
  • Others (window clean equipment etc.)
• Cleaning machines
  • Polishing machine
  • Vacuum cleaners
  • Floor machines
  • Others (carpet cleaner etc.)
• Dispensing systems
  • Soap dispensers
  • Paper dispensers
  • Others (sanitizer stations etc.)
• Waste management solutions
  • Bags
  • Sacks
  • Others (containers etc.)
• Others (hygiene etc.)  

Market, By Price

• Low
• Medium
• High

Market, By End Use

• HoReCa
• Manufacturing industry
• Food industry
• Transport/logistics
• Healthcare & medical facilities
• Others (educational institutions etc.)

Market, By Distribution Channel  

• Direct sales
• Indirect sales

The above information is provided for the following countries:

• Sweden 
• Norway
• Denmark
• Iceland
• Finland