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Mobile Learning Market Size By Solution (E-Book, Portable LMS, Mobile & Video Based Courseware, Interactive Assessments, M-Enablement), By Provider (Content, Service) By Application (Academic [K-12, Higher Education, Vocational Training], Corporate [SMBs, Large Enterprises], Government), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

  • Report ID: GMI4810
  • Published Date: Sep 2020
  • Report Format: PDF

Industry Trends

Mobile Learning Market size surpassed USD 20 billion in 2019 and is poised to grow at 13% CAGR between 2020 and 2026. The market growth is attributed to high penetration of mobile devices globally and availability of a wide range of cost-effective portable gadgets.

Growing smartphone ownership across several developed & developing economies will globally drive the mobile learning market expansion. Mobile learning has enabled the transition from desktop-based learning, enabling users to view content on the go. These solutions are convenient for users as they help them download lessons on devices or view them online even while traveling. A mobile optimized website or app further augments the e-learning process on devices such as smartphones or tablets.

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Availability of bandwidth, cheap data plans, and increased awareness due to government initiatives are boosting the demand for mobile learning solutions in Asia Pacific region. For instance, the Asia Pacific Information Superhighway initiative to increase the affordability and availability of internet across the region by strengthening the internet infrastructure will aid in the adoption of mobile learning. The advent of 5G will enable students to stream educational videos seamlessly. Strong internet connectivity will smoothen streaming of videos by reducing buffering time considerably. This also enables employees and students to provide real-time feedback, enhancing the interactive mobile learning process.

The ongoing coronavirus (COVID-19) pandemic will significantly fuel the demand for mobile learning solutions. With educational institutions conducting lectures online and companies resorting to remote working techniques to ensure social distancing, the mobile learning market will gain traction in near future. International organizations, such as the WHO, are also adopting the mobile learning technology to help healthcare workers. The WHO Academy’s mobile learning app developed specifically for healthcare workers offers training resources that educate them to protect themselves from the virus while treating COVID-19 patients.

Demand for sophisticated mobile & video-based courseware as it ensures enhanced learner engagement

The U.S. mobile and video-based courseware solution segment will witness 5% growth rate through 2026. Video based learning is a preferred form of content consumption on a portable device as users can easily access videos on the go. Video integrates audio-visual learning into a single tool thereby ensuring learner engagement. Users prefer video-based learning as it is easy to grasp and less time consuming compared to reading lengthy paragraphs. The trainer can demonstrate complicated tasks using illustrations, animations, or webcasts, offering more powerful and effective training compared to written instructions.

According to the Internet Innovation Alliance, the number of smartphone users in the U.S. is projected to cross 270 million by 2022. Micro learning videos can be uploaded by trainers that enable learners to understand the concept in a crisp yet efficient way. Corporate employees specifically prefer short modularized video-based content as it is less time consuming. Audio-visual learning also enables interactive learning experience, enabling mobile learning providers to improve content on their platform based on user feedback.

High demand from academic institutions to offer distant learning courses in LATAM

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The Latin America mobile learning market size was over USD 350 million in 2019. Distant learning courses enable educational institutions to offer online courses to students that are unable to physically attend the lectures either due to demographic constraints or physical disabilities.

Distance learning and online training courses have gained traction due to increasing internet penetration in the Latin America. For instance, the São Paulo State University (UNESP) offers free access to online classes with its platform UNESP Aberta. Its service is accessible through free registration and provides courses with topics such as humanity, sciences, and biology. Similarly, University of Sao Paulo offers e-Aulas USP. Within their environment, any user is free to access courses and classes that range from political science to medicine diagnostics and geophysics.

Content providers are developing high quality online learning platforms for providing enhanced training process

The content providers accounted for around 60% of the market share in 2019 and will expand at a CAGR of around 14% till 2026. The market growth can be attributed to content developers focusing on offering sophisticated learning solutions on their platform. The market players assimilate and deliver content on a wide array of topics by partnering with domain experts that aid in the content development process.

Advanced telecom infrastructure in the Europe will drive the market demand

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The Europe mobile learning market revenue is estimated to witness growth of more than 13% during the forecast timespan. The federal government of Germany has developed a framework for action with the 5G strategy for Germany that was launched in 2017, to support network expansion and development of 5G applications. Strong telecom infrastructure in several countries in Europe including France, Italy, Sweden, Austria, and Germany facilitates enhanced mobile learning experience as content can be streamed at a high speed without any lags.

Government administrations in Europe are supporting the adoption of mobile learning solutions to strengthen the education system. For instance, France Éducation is an initiative of the Ministry for Europe and Foreign Affairs and the Ministry of National Education. The website provides online education resources offered by the agencies of these two ministries.

Several market players are developing smartphone optimized learning platforms

Key market players operating in the mobile learning industry include Upside Learning Solutions Pvt. Ltd., Adobe Inc., Dell Inc., Microsoft Corporation, AT&T Inc., El Design Pvt. Ltd. Cisco Systems Inc., IBM Corporation, SAP SE, Skillsoft, Citrix Systems Inc., and NetDimensions (Learning Technologies Group PLC).

Mobile learning content providers are focusing on introducing platforms optimized for Android and iOS to gain a competitive edge in the market. Developed for Android and iOS devices including tablets and smartphones, Upside LMS, a market player of learning management system and online content library, offers a mobile training platform for users to learn on portable devices. Similarly, Coursera, an online learning platform, offers an app that can be downloaded through the App Store and Google Play. Technologies such as HTML5 support the growing market demand for mobile compatible e-learning data.

The mobile learning market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2015 to 2026 for the following segments:

Market, By Solution

  • E-book
  • Portable LMS
  • Mobile & video-based courseware
  • Interactive assessments
  • M-enablement
  • Others

Market, By Provider

  • Service provider
  • Content provider

Market, By Application

  • Academic
    • K-12
    • Higher education
    • Vocational training
  • Corporate
    • SMBs
    • Large enterprises
  • Government

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Singapore
    • Australia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Chile
    • Colombia
  • MEA
    • GCC
    • South Africa


Authors: Preeti Wadhwani, Saloni Gankar

Frequently Asked Questions (FAQ) :

Globally, industry size for mobile learning solutions was valued at USD 20 billion in 2019 and is expected to grow at over 13% CAGR through 2026, with increased affordability of data plans and higher awareness.
With educational institutions conducting lectures online and companies resorting to remote working techniques to ensure social distancing during ongoing COVID-19 pandemic, the mobile learning sector will gain traction in near future.
LATAM industry revenue was recorded at over USD 350 million in 2019, owing to higher internet penetration in the region and the use of distant learning courses for students unable to attend physically.
The Europe market share is pegged to witness around 13% CAGR till 2026 owing to robust telecom infrastructure and support from the governments for online education systems.
In the U.S., the mobile and video-based courseware segment will register nearly 5% CAGR during 2020-2026, with the demand for short audio-visual content over lengthy written paragraphs for easier understanding.
With the ability to offer sophisticated and customized learning solutions by partnering with domain experts and universities, content providers accounted for more than 60% market share in 2019.

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Premium Report Details

  • Base Year: 2019
  • Companies covered: 20
  • Tables & Figures: 384
  • Countries covered: 21
  • Pages: 300
  • Upcoming Report: Details can be customized to meet your information and data needs. Feel free to share your detailed research requirements via this form.

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