Mens Grooming Products Market

Men’s Grooming Products Market Size

The global men’s grooming products market was estimated at USD 61.6 billion in 2025. The market is expected to grow from USD 65 billion in 2026 to USD 108 billion in 2035, at a CAGR of 5.8%, according to latest report published by Global Market Insights Inc.

• Growth of urbanization and rising disposable income levels are driving demand in the men’s grooming products market. In November2025, the United Nations Department of Economic and Social Affairs reported that cities now are home to 45% of the world’s population of 8.2billion people, up from only 20% in 1950. Increasing numbers of urban residents are adopting modern lifestyles that emphasize personal appearance and hygiene. Higher disposable income allows men to spend on premium grooming products, including skincare, haircare, and shaving solutions.
  
• Growing awareness of personal care routines is encouraging regular use of specialized products. Urban retail and e-commerce channels are making a wide range of grooming options more accessible. Exposure to media and advertising is influencing grooming habits and brand preferences. Professionals in urban settings are seeking products that deliver convenience and quality for daily use. Frequent product launches and innovative formulations are attracting attention from style-conscious consumers.
  
• Expansion of barber shops and men-focused salons is driving growth in the men’s grooming products market. Increasing numbers of specialized salons are offering tailored services such as haircuts, shaving, and skincare treatments for men. The U.S. Bureau of Labor Statistics reported that employment of barbers, hairstylists, and cosmetologists is projected to grow 5% from 2024 to 2034, faster than the average for all occupations. These establishments encourage the use of premium grooming products to enhance service quality and customer satisfaction.
  
• Salons are promoting haircare, beard care, and skincare solutions that cater specifically to male consumers. Professional stylists recommend products for at-home use, further increasing product adoption. Franchise chains and independent barbershops are investing in branded grooming products to differentiate services. Marketing efforts highlighting male grooming routines are influencing consumer preferences and awareness. Growing availability of men-focused salons is creating recurring demand for personal care products.
  
• The skincare segment in the men’s grooming products market is growing due to increasing awareness of personal care and hygiene among male consumers. Products such as moisturizers, cleansers, sunscreens, and anti-aging formulations address specific skin concerns, including dryness, oiliness, and sensitivity. Rising exposure to pollution, UV radiation, and urban lifestyles is driving demand for protective and restorative skincare solutions. Availability of products tailored to men’s skin types and easy-to-use formats enhances adoption. Expansion of retail channels, including e-commerce and specialty grooming stores, supports accessibility.
  

Men’s Grooming Products Market Trends

• Men are paying more attention to personal grooming to enhance confidence and social presence. Products like shaving creams, beard oils, and skincare items are becoming essential daily routines. Rising awareness about skin health and hygiene is driving demand for specialized grooming solutions. Consumers prefer products that offer convenience, quality, and visible results. Manufacturers are innovating with formulations targeting specific skin types and hair textures.
  
• Natural and organic grooming products are gaining traction due to health and environmental concerns. Men are seeking ingredients that are gentle on skin, free from harsh chemicals, and sustainably sourced. Skincare, haircare, and shaving products with herbal extracts or essential oils are increasingly preferred. Brands are emphasizing clean labeling and eco-friendly packaging to attract conscious consumers. Retailers are expanding product offerings in this category to meet growing demand.
  
• Consumers are showing interest in grooming products that combine multiple functions for convenience. Products like 2-in-1 shampoos, beard conditioners, and styling gels reduce the number of items needed. Busy lifestyles are encouraging men to choose solutions that save time without compromising results. Manufacturers are developing compact, easy-to-use products suitable for travel and daily routines. Packaging and marketing highlight simplicity, efficiency, and versatility.
  
• Online platforms are increasingly shaping how men purchase grooming products. E-commerce offers convenience, discreet purchasing, and access to a wider variety of brands and products. Subscription boxes and targeted online campaigns are boosting engagement with younger demographics. Manufacturers are leveraging digital marketing to promote product education, tutorials, and reviews. Retailers are optimizing logistics and delivery services to enhance customer satisfaction.
  
• Social media, influencers, and lifestyle content are influencing men’s grooming choices. Tutorials, reviews, and product recommendations create awareness and encourage trial among consumers. Younger men are especially responsive to trends showcased on Instagram, YouTube, and TikTok. Brands are collaborating with influencers to promote products and educate users on proper grooming techniques. Consumer preference is increasingly shaped by style, appearance, and professional presentation.
  

Men’s Grooming Products Market Analysis

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Based on product type, the men’s grooming products market is categorized into skincare products, haircare products, shaving products, razor & blades, and other product types. The skincare products segment accounted for revenue of around USD 19.1 billion in 2025 and is anticipated to grow at a CAGR of 6.2% from 2026 to 2035.

• The skincare products segment is dominating the market due to rising awareness of skin health. Men increasingly adopt daily skincare routines to address concerns such as acne, dryness, and aging. Urban lifestyles and higher exposure to pollution are increasing demand for protective skincare solutions. Products including cleansers, moisturizers, and sunscreens support preventive and corrective skin care needs. Formulations designed specifically for male skin improve effectiveness and user acceptance.
  
• Additionally, easy availability through retail stores and online platforms supports consistent purchasing behavior. Growing influence of social media and grooming trends further encourage skincare adoption. The focus on personal appearance and long-term skin health strengthens the segment’s market dominance.
  

Based on price range, the men’s grooming products market is categorized into low, medium, and high. The medium segment accounted for revenue of around USD 34.3 billion in 2025 and is anticipated to grow at a CAGR of 5.9% from 2026 to 2035.

• The medium price range segment holds the largest share in market due to its balance of quality and affordability. Products in this range offer effective formulations, reliable ingredients, and consistent performance suited for daily use. Consumers prefer medium-priced options as they provide better value compared to mass products without the high cost of premium brands.
  
• Wide availability across supermarkets, pharmacies, and online platforms improves accessibility and purchase frequency. Growing grooming awareness among middle-income consumers supports sustained demand. Brand trust, functional benefits, and reasonable pricing together reinforce the strong position of the medium price range segment.
  

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Based on distribution channel, men’s grooming products market consists of online and offline. The offline emerged as leader and held 66.9% of the total market share in 2025 and is anticipated to grow at a CAGR of 4.7% from 2026 to 2035.

• The offline distribution channel holds a significant share in the market due to strong consumer trust in physical retail. Supermarkets, pharmacies, and specialty stores allow buyers to evaluate product texture, fragrance, and packaging before purchase. In-store promotions and staff assistance support informed decision-making. Immediate product availability encourages impulse buying and repeats purchases.
  
• Wide retail presence in urban and semi-urban areas improves accessibility for diverse consumer groups. Established distribution networks and strong brand visibility in physical stores continue to support the dominance of offline sales channels in the market.
  

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Asia Pacific Men’s Grooming Products Market

China dominates an overall Asia Pacific market and valued at USD 4 billion in 2025 and is estimated to grow at a CAGR of 6.4% from 2026 to 2035.

• The Asia Pacific market is expanding rapidly, driven by rising urbanization and increasing disposable incomes in countries such as China, India, and Japan. Young male consumers are adopting skincare, haircare, and shaving products influenced by K-beauty trends and social media. Rising awareness of hygiene and personal care in professional and social settings encourages daily grooming routines. E-commerce platforms and modern retail channels improve accessibility to both premium and mass-market products.
  
• Growth in male-focused salons and grooming studios supports adoption of specialized treatments and products. Cultural shifts toward self-care and appearance-conscious lifestyles continue to fuel demand across the region.
  

North America Men’s Grooming Products Market

In the North America market, the U.S. is expected to experience significant and promising growth from 2026 to 2035.

• The U.S. market is driven by growing awareness of personal appearance and self-care among male consumers. Increasing demand for skincare, haircare, and shaving products reflect evolving lifestyle trends and higher disposable incomes. Professional grooming services, including barbershops and salons, influence adoption of premium and specialized products. E-commerce platforms and modern retail channels enhance accessibility to domestic and international brands.
  
• Rising interest in natural and organic formulations supports niche segments, particularly in skincare. Urban populations and younger demographics continue to seek convenient, multi-purpose grooming solutions. Marketing campaigns targeting male consumers and social media influence further drive product awareness and adoption, sustaining steady growth across the country.
  

Europe Men’s Grooming Products Market

In the Europe market, Germany held 14.7% market share in 2025 and is anticipated to grow at a CAGR of 6.2% from 2026 to 2035.

• The Europe men’s grooming products market is shaped by strong demand for premium and specialty products, particularly in countries such as Germany, France, and the UK. Consumers increasingly focus on anti-aging skincare, beard care, and styling products tailored to European hair and skin types. Urban male populations show growing preference for sustainable and environmentally friendly formulations. E-commerce and specialty retail stores facilitate access to both local and international brands.
  
• Growth in professional barbershops and grooming salons supports adoption of high-quality products for haircare, shaving, and skincare routines. Cultural emphasis on personal appearance and grooming trends in fashion-conscious cities further drives market expansion across Western Europe.
  

Middle East and Africa Men’s Grooming Products Market

In the Middle East and Africa market, UAE held a significant market share in 2025 promising growth from 2026 to 2035.

• The Middle East and Africa market is driven by growing urban male populations and increasing disposable incomes in Gulf countries such as the UAE and Saudi Arabia. Consumers show strong demand for beard care, hair styling, and skincare products tailored to regional climates and hair types. Luxury grooming products and premium international brands are increasingly popular among affluent urban males.
  
• Barbershops and professional grooming salons play a significant role in promoting specialized products and treatments. Awareness of personal hygiene and appearance in social and professional settings supports steady market growth. Expansion of modern retail formats and e-commerce platforms enhances accessibility to both local and imported grooming products across the region.
  

Men’s Grooming Products Market Share

• In 2025, the prominent manufacturers in market are Procter & Gamble, Unilever, L’Oréal, Beiersdorf, and Reckitt Benckiser Group collectively held the market share of ~49%.
  
• Procter & Gamble leads the global men’s grooming market with a diversified portfolio including Gillette shaving systems, Old Spice deodorants and skin care offerings. The company uses heavy R&D to innovate blade technology, sensitiveskin formulations and brand campaigns. P&G’s global distribution, retail partnerships, and strong brand recognition drive market leadership.
  
• Unilever stands out with global grooming brands such as Axe, Dove Men+Care and recently acquired Dr Squatch, reinforcing its presence across deodorants, shower and hair care segments. The company emphasizes sustainability, digital engagement and broad retail reach. Its multicategory portfolio supports growth in both developed and emerging markets.
  

Men’s Grooming Products Market Companies

Major players operating in the men’s grooming products industry include:

• Beiersdorf
• Colgate-Palmolive Company
• Conair Corporation
• Coty, Inc.
• DORCO
• Edgewell Personal Care Co.
• Johnson & Johnson
• Kao Corporation
• L’Oréal
• Panasonic
• Philips
• Reckitt Benckiser Group
• Spectrum Brands Holdings
• The Procter & Gamble Company
• Unilever
  

L’Oréal leverages its expertise in skincare and beauty science to expand its men’s grooming portfolio via brands like L’Oréal Paris Men Expert and Kiehl’s. It focuses on product innovation, dermatological research and premium positioning, supported by strong global marketing and ecommerce channels.

Beiersdorf’s NIVEA Men range is a core asset in the men’s grooming category, offering shaving, skincare and body care products. The company emphasizes sciencedriven formulations, dermatologist testing and global distribution strength. Ongoing product line extensions reinforce their connection with maturity and emerging markets alike.

Reckitt Benckiser competes with strong deodorant and antiperspirant brands (e.g., those under its portfolio) and broader personal care solutions. The company combines global distribution with brand marketing to reach massmarket and selective premium segments, and it invests in sustainability communications and innovation as part of its growth strategy.

Men’s Grooming Products Machine Industry News

• In April2025, Royal Philips launched its new Philips Series 7000, i9000, and i9000 Prestige Ultra electric shaver range. The products feature AIdriven SkinIQ technology that adapts power to beard density and advanced cutting systems designed for personalized shaving comfort and precision. These premium shavers were introduced in markets including India, marking Philips’ continued expansion in advanced men’s grooming devices.
  
• In 2025, Unilever expanded its Dove Men+Care range with new wholebody deodorants and advanced odour protection products in the U.S., designed for broader male grooming use. The launch reflects Unilever’s ongoing strategy to grow its personal care portfolio, including products targeted at men’s hygiene and grooming.
  
• In 2025, Beiersdorf USA expanded the Nivea Men skincare range with new antiaging solutions tailored for male consumers aged 30 and above. This extension broadens the brand’s offerings in men’s facial care, aligning with rising interest in specialized grooming and skincare routines for men.
  
• In 2025, Edgewell Personal Care launched a subscription service for men’s shaving and skincare products, improving convenience and customer retention in the shaving category. The initiative combines product regular delivery with grooming essentials tailored to male consumers.
  

The men’s grooming products market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2022 to 2035, for the following segments:

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Market, By Product Type

• Skincare products
  • Face wash
  • Moisturizers
  • Face mask
  • Other skincare products
• Haircare products
  • Shampoo & conditioners
  • Styling products
  • Hair colorants
  • Other haircare products
• Shaving products
  • Pre shave
  • Post-shave
• Razor & blades
• Other product types

Market, By Age Group

• Upto 24 years
• 25-45 years
• Above 45 years

Market, By Price Range

• Low
• Medium
• High

Market, By Distribution Channel

• Online
  • E-commerce sites
  • Company website
• Offline
  • Supermarkets & hypermarkets
  • Specialty stores
  • Other retail stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • Saudi Arabia
  • UAE
  • South Africa