Makeup Brushes and Tools Market Size & Share 2026-2035

Makeup Brushes and Tools Market Size

The makeup brushes and tools market was estimated at USD 7.4 billion in 2025. The market is expected to grow from USD 7.9 billion in 2026 to USD 13.8 billion in 2035, at a CAGR of 6.4% according to latest report published by Global Market Insights Inc.

• Increased demand for premium professional products has significantly driven growth in the broad and ever-expanding global makeup brush and tools market. Social media has influenced consumers to buy higher quality makeup tools. As consumers bought higher quality makeup tools, social media users began to invest more in this space.
• In addition, the growth of various e-commerce platforms has also helped fuel the market because consumers now have access to a large selection of products at competitive prices. Brands have significantly grown their visibility and connected with their customers by working with influencers and launching targeted social media campaigns. All of these factors are contributing to the strong growth of the makeup brush and tools market because brands are leveraging social media to achieve a larger customer base and drive revenue growth.
  
• Increased eco-friendly and cruelty-free beauty accessories are gaining more attention due to an increased interest in personal care products. This is causing an increase in the use of eco-friendly beauty tools such as bamboo handled brushes with synthetic bristles and recyclable packaging that goes with organic skincare and cosmetics.
• The market trends are rapidly changing due to the higher focus on sustainable, ethical beauty choices, and newer materials like bio-degradable parts. Brands are changing their strategies in product development to eco-conscious solutions, which promotes the change to eco-responsible beauty products.

Makeup Brushes and Tools Market Trends

• Most of the consumers are now using synthetic brushes instead of natural hair due to ethical reasons of animal cruelty and environmental concerns. With the invention of new technologies, the quality of synthetic brushes has advanced tremendously, making them as effective as the natural ones.
  
• TikTok Shop and other social media outlets are key players in the sale of beauty products, as beauty items are sold every two seconds. Such statistics show the undeniable impact social media has on the buying decisions of consumers.
  
• An increase in the sale of makeup brushes and tools can also be attributed to Instagram and TikTok makeup tutorials. Social media is a major influencer in the life of Gen Z. In fact, the National Retail Federation study shows that 45% of Gen Z shoppers purchase beauty products after finding them on social media. These numbers prove the strong influence social media has on beauty standards as well as consumer behavior, especially regarding makeup brushes.
  
• The user experience is enhanced through technological integration in the makeup tools, such as AI-powered skincare diagnostics and virtual try-ons. This integration of technology is not only expanding the utility of the makeup tools but also enhancing their attractiveness to the consumers. Because of this, social media, and technology, particularly in offering personalized beauty solutions, are fueling the dramatic increase in the makeup brushes and tools market.
  

Makeup Brushes and Tools Market Analysis

Based on product type, the market is categorized into makeup brushes and makeup tools. The makeup brushes segment accounted for revenue of around USD 4.6 billion in 2025 and is anticipated to grow at a CAGR of 6.5% from 2026 to 2035.

• Makeup brushes segment comprises of a foundation brush, a powder brush, eyeshadow brushes, and blush brushes with a variety of different brushes to ensure every consumer makeup application needs is catered to. There is a great need for precision and versatility in the use of foundation, blending and eye brushes which drives the demand for them.
  
• There is an increase in consumer spending on professional-grade makeup tools because of the increasing popularity of at home makeup application and DIY beauty routines in the post-covid period. The more educated the consumers are getting regarding the use of high-end makeup tools, the more premium brushes and tools are required because they understand the importance of using the correct tools for achieving flawless makeup application.
  
• The demand for beauty products has significantly increased due to the visibility created by trends on TikTok and Instagram. For instance, The BK Beauty Brushes product, which was launched on TikTok Shop in September 2023 went viral and by January 2024, it was selling 2800 units in a single day with the total sales volume at 60,000 units. Consequently, BK Beauty Brushes became the best-selling products in the store.
  

Based on end use of market consists of professional and personal. The professional segment emerged as leader and held 66.4% of the total market share in 2025 and is anticipated to grow at a CAGR of 6.3% from 2026 to 2035.

• Professionals need good quality durable diversity in makeup tools to be able to perform different makeup applications on a broad clientele.
  
• The development of the beauty and fashion industry in tandem with the growing population of beauty professionals enhances the expansion of this segment.
  
• The demand for professional makeup services for special events, weddings, and in the media continue to expand and so does the professional segment. The seeking of professionals' reputation drives premium tools' seeking; therefore, the market of advanced level makeup brushes and tools is also growing.
  

Based on distribution channel, the market consists of online and offline. The offline segment emerged as leader and held 64.9% of the total market share in 2025.

• Brick-and-mortar stores allow for physical evaluation of the makeup tools, which is important as these products depend on touch and texture. Furthermore, expert consultations and personalized recommendations within specialty stores deepen these professionals' shopping experience, which fosters growth in this segment.
  
• The offline segment of the makeup brush & tools market continues to grow due to the noted preference to shop in person. Sales made in specialized beauty shops, department stores, and branded retail shops greatly contribute to the sales of this segment.
  
• There is a huge propensity among consumers to buy makeup brushes and tools from physical stores where the texture and quality of the products can be evaluated. The National Retail Federation (NRF) reports that 72% of consumers still regard stores as an integral component of their primary purchasing mode.
  

North America Makeup Brushes and Tools Market 

The U.S. dominates an overall North America market and valued at USD 1.7 billion in 2025 and is estimated to grow at a CAGR of 6.3% from 2026 to 2035.

• The U.S. market is driven by a strong culture of beauty experimentation, heavy influencer impact, and broad consumer awareness of application techniques. Premium and professional‑grade tools perform exceptionally well as consumers prioritize performance, precision, and durability.
  

• There is also a growing demand for clean, vegan, and dermatologically safe materials aligning with a larger wellness-driven shift in beauty. Retailers and DTC brands benefit from high online penetration, with social commerce accelerating discovery and repeat purchases.
  

Europe Makeup Brushes and Tools Market 

In the European market, Germany is expected to experience significant and promising growth from 2026 to 2035.

• Europe’s market emphasizes quality craftsmanship, sustainability, and safety compliance. Consumers here typically prefer durable, eco‑conscious tools made with ethical sourcing and minimal environmental impact. Regulatory standards encourage brands to adopt cleaner materials and transparent labeling, elevating trust.
  

• European shoppers also favor sophisticated, minimalist aesthetics, allowing brands with strong design sensibilities and heritage craftsmanship to stand out. Premium and mid-range segments experience steady growth due to high beauty literacy.
  

Asia Pacific Makeup Brushes and Tools Market 

In the Asia Pacific market, the China held 30.5% market share in 2025 and is anticipated to grow at a CAGR of 6.9% from 2026 to 2035.

• The APAC region is one of the fastest-growing markets, fueled by rising disposable incomes, beauty-conscious younger demographics, and strong beauty culture across countries like South Korea and Japan.
  
• APAC consumers gravitate toward technologically advanced, multi-functional, and soft-fiber brushes that deliver a flawless, natural finish aligned with regional makeup trends. Innovations in fiber softness, ergonomic design, and skincare‑integrated tools gain high traction.
  

Middle East and Africa Makeup Brushes and Tools Market 

In the Middle East and Africa market, Saudi Arabia held 21.2% market share in 2025 promising growth from 2026 to 2035.

• The MEA market is steadily growing, supported by expanding beauty retail infrastructure, increasing social media influence, and rising interest in global beauty trends. Consumers often prefer premium and luxury makeup tools, with a focus on high-performance brushes suited to full-coverage looks popular in the region.
  
• Markets like the UAE and Saudi Arabia are particularly strong, driven by affluent shoppers and international brand penetration. Awareness around hygiene and skincare compatibility is also increasing, creating opportunities for high-quality and innovative tool offerings.
  

Makeup Brushes and Tools Market Share

• In 2025, the prominent manufacturers in market are collectively held the market share of ~25%.
• L’Oreal is taking on a more adaptive approach to product innovation. The company has shown interest in enhancing the innovation and eco-friendliness of its products to meet the demand for sustainable and high-quality tools.
  
• Shiseido is known for its heavy spending on R&D, and the new AI powered personalized beauty care solution is not an exception in customer engagement. AI capability was incorporated into Shiseido's proprietary digital system for cosmetics development and has been fully implemented since February 2024.
  
• Sephora Collection’s strategy in the Sephora makeup brushes and tools market uses the Sephora Squad program that works with influencers from different backgrounds to broaden the beauty sphere. This approach enables Sephora to promote makeup brushes and tools through influencers from different fields and backgrounds, which encourages inclusivity and sustainability in their products.
  

Makeup Brushes and Tools Market Companies

Major players operating in the industry include:

• Amway
• Avon
• Chanel
• Clarins
• Clinique
• Kiehl’s
• Lancôme
• L'Oréal
• Neutrogena
• Nuxe
• Origins
• Shiseido
• The Body Shop.
• Unilever
• Weleda
  

The Estée Lauder Companies Inc. Marketing sustainability has been the focus for the company as a means of remaining competitive in the makeup brush & tools market. In December, The Estée Lauder Companies Inc. announced the opening of a BioTech Hub in Belgium that will be dedicated to developing sustainable products.

Coty benefits from a powerful portfolio of globally recognized color‑cosmetics brands such as CoverGirl, Rimmel, Max Factor, and Sally Hansen, giving it built‑in consumer trust and immediate visibility for any makeup tool extensions.

Makeup Brushes and Tools Industry News

• In March 2025, Chanel unveiled limited-edition body oils “COCO Mademoiselle Gold” and “N°5 White Gold” featuring luxurious shimmering formulas that blend skincare with fine fragrance, illustrating Chanel’s emphasis on exclusive multisensory experiences.
  
• In 2024, Shiseido launched its “Beauty in Motion” briefing at TFWA Asia Pacific, highlighting its commitment to dynamic, science-driven skincare that melds traditional Japanese botanicals with modern biotech emphasizing active ingredients.
  

The makeup brushes and tools market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2022 to 2035, for the following segments:

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Market, By Product Type

• Makeup brushes
  • Foundation brushes
  • Concealer brushes
  • Powder brushes
  • Blush brushes
  • Eyeshadow brushes
  • Eyebrow brushes
  • Contour brushes
  • Lip brushes
  • Others (highlighting brushes, etc.)
• Makeup Tools
  • Puffs, sponges, and blenders
  • Eyelash curlers
  • Tweezers
  • Eyebrow razors, and scissors
  • Cotton pads and swab rods
  • Other tools (face rollers, gua sha tools, mirrors, etc.)

Market, By Material

• Natural
• Synthetic

Market, By Price Range

• Low
• Medium
• High

Market, By End User

• Professional
• Personal

Market, By Distribution channel

• Online
  • E-commerce
  • Company websites
• Offline
  • Specialty beauty stores
  • Department stores
  • Others (salons & spas, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia

• Latin America
  • Brazil
  • Mexico
  • Argentina

• MEA
  • Saudi Arabia
  • UAE
  • South Africa