India Bathroom Furniture Market

India Bathroom Furniture Market Size

The India bathroom furniture market was valued at USD 1.1 billion in 2023 and is estimated to grow at a CAGR of 5.7% during the forecast period. The Indian market for bathroom furniture is now under the influence of urbanization and increased demand for housing.

Due to immigration to cities in search of employment opportunities and better living standards, modern housing is on the rise. This has resulted in the development of modern residential buildings, apartments, and housing projects which now include well-designed and effective bathrooms. There is now an increased emphasis from developers and owners on the aesthetic appeal and functionality of these bathrooms, which is leading to higher sales of fashionable and expensive bathroom furniture. The same is occurring in smaller towns and cities, due to the governments and private investment in infrastructure and housing. The market is changing towards a demand for aesthetic or premium lifestyle and modern bathroom furnishings, such as vanities, cabinets, and modular storage. The changes in consumer behavior are shifting towards decorative pieces that are also functional in use. This is especially true with items meant for bathrooms, which are widely regarded as a retreat by most people.

Furthermore, there is a growth of the younger working population into small families and buying houses, which increases the purchasing power for sophisticated bathroom furnishing. This demographic tends to favor modern and elegant living spaces, which consequently increases the need for bathroom furniture.

Policies such as the Smart Cities Mission and Housing for All broaden the scope of this growth since they increase the supply of better homes at lower prices all over the country. The amount of competition that exists within the Indian bathroom furniture market is extensive, both from domestic and overseas markets. Such diversity causes companies all over the world to constantly seek new methods of doing business. Marketers implement vigorous marketing strategies, introduce many new products, and provide many sales. There are also seasoned rivals and novices who try to penetrate the market by providing better ideas at lower prices. Such tactics make it difficult for companies to differentiate themselves from others, resulting in the flooding of similar products in the market. The middle class of India tends to be very sensitive towards pricing and often overlooks the quality of features that premium brands possess. Due to this reason, companies are compelled to reduce their prices, which is disadvantageous to profit margins.

India Bathroom Furniture Market Trends

Most importantly, there is a shift towards more modular and space-efficient items. There is an increase in demand for bathroom furniture that satisfies aesthetic appeal and provides utility, especially with living space becoming smaller and smaller.

To save space in small bathrooms, consumers are opting for modular vanities, wall storage, and other multi-purpose customizable fixtures. This is especially true in urban settings where bathrooms tend to be small. There is also an increasing demand for modern bathroom designs which are elegant and durable, and that use modular fittings. Focus on the environment has become an important trend. There is more awareness regarding the environment among Indian consumers, which is why there is a growing demand for bathroom furniture made from sustainable materials. Brands are now starting to provide products crafted from Bamboo, reclaimed wood, and eco-friendly composites. Furthermore, consumers require furniture with greater water and energy efficiency such as low-flow fixtures and LED lighting.

India Bathroom Furniture Market Analysis

Learn more about the key segments shaping this market

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• Based on type the market is segmented into vanity units, seating units, cabinets and shelving units and others. The vanity unit segment is anticipated to have the most growth within the vanity unit segment and, as a result, is predicted to have its CAGR increase to 5.8% during the forecast period. This segment currently dominates the market, accounting for a share of 44% of the industry.
  
• The vanity units segment of the bathroom furniture market in India is developing rapidly due to the higher demand for well-designed and functional bathrooms.
  
• The modern bathroom vanity units, which contain a sink with a cabinet for cosmetics, have become a basic accessory in today's interiors because they are convenient and beautiful. They are just what the consumer wishes for. Also, in urban areas where there is not much space, there is a growing acceptance of compact and wall-hung vanity units which require additional storage but take up less floor space. There is also more and more interest in adjustable and modular vanity units which clients can change to fit their needs and the design of the bathroom.
  

Learn more about the key segments shaping this market

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• Based on application of the India bathroom furniture market it is divided into residential and commercial. The residential segment commands the most substantial portion of the market composition, having an estimate of 67.9% and poised to increase at a rate of 5.8% within the projected period. There is healthy and robust growth for the residential segment in the market attributed to the rise in requirements for modernized, appealing, and conveniently designed bathrooms in new homes.
  
• With more and more households across India undertaking home improvement and renovation exercises, bathrooms are increasingly preferred to be furnished with quality elegant utilities and fittings which serve the purpose as well as add beauty to the bathrooms. This movement is furthered by the rise in purchases of luxurious and premium houses, where bathrooms are regarded as key amenities for relaxation, aesthetics, and self-indulgence. Also, the rising nuclear family and urbanization trends are wanting smaller, more compact and efficient pieces of furniture for the bathrooms which have limited space in the homes.
  

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• India bathroom furniture market held a market of around USD 1.1 billion in 2023. Thoughtfully designed bathrooms are often perceived to be the hallmark of modern bungalows; therefore, the ultra-urban population has higher expectations for bathrooms than what has previously been available. With the growing focus on style,
  
• Indian consumers have become more practical and tend to lean towards cost-effective bathroom improvement projects. There is also a rising demand for modular compact designer bathroom furniture due to increased concern for environmental factors alongside the growing market for eco-friendly and sustainable products.
  

India Bathroom Furniture Market Share

The competition in the Indian Bathroom Furnishing market is between regional small firms and international large firms, which makes it highly fragmented. The top five companies in this industry together account for 25%-30% of the total market share. Companies in the market seek differentiation through innovation, sustainability, and customer-centric designs owing to growth of competition around the globe. These companies are also expanding their portfolios to include modular, space-saving, and modern designs to address the needs of an urbanizing population and the aspirations of present-day consumers. Such products, which are directed towards meeting the practice of sustainable development on a global scale, are also gaining more attention.

India Bathroom Furniture Market Companies

Major players operating in the India bathroom furniture industry are:

• Cera Sanitaryware
• Duravit India
• Geberit India
• Godrej Interio
• Hindustan Sanitaryware & Industries Ltd.
• Hindware Homes
• HSIL Limited
• Jaquar Group
• Johnson Bathrooms
• Kajaria Ceramics
• Kohler India
• Parryware Roca
• Roca Bathroom Products Pvt. Ltd.
• Somany Ceramics
• Vitra India
  

India Bathroom Furniture Industry News

• Kohler India, in November 2023, revealed a unique line of bathroom products integrated with IoT such as virtual mirrors and voice-controlled faucets during the Design Week in Delhi. It is entitled 'Smart Home range'.
  
• Global Bathroom Products Limited Roca expanded its capacity to create showroom furniture and respond to the increasing local market needs by opening a new factory in Gujarat, India, in September 2023.
  
• In March 2024, Jaquar Group launched the line of water-saving decor known as EcoLux, which consists of faucets and showerheads to tackle the rising urban eco concerns in India.
  

The India bathroom furniture market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD billion) from 2021 to 2032, for the following segments:

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Market, By Type

• Vanity Units
  • Single vanities
  • Double vanities
• Seating Units
  • Benches
  • Stools
• Cabinets and Shelving units
• Others (Pedestals and Consoles, etc.)

Market, By Material

• Glass
• Ceramic
• Wood
• Plastic
• Metallic
• Others (Stone, Porcelain, Etc.)

Market, By Installation

• Wall Mounted
• Free-standing
• Built-in

Market, By Application

• Residential
• Commercial

Market, By Price Range

• Low
• Medium
• High

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following country:

• Asia Pacific
  • India