Ileostomy Market

Ileostomy Market Size

The global ileostomy market size was valued at USD 1.2 billion in 2024 and is expected to exhibit growth at a CAGR of 5% from 2025 to 2034 period. The facilitators of the market include the increase in the number of patients with gastrointestinal disorders, increased advocacy programs, and the greater focus on homecare treatment and management.  

The increasing cases of colorectal cancer and other gastrointestinal disorders are leading to an increased number of surgical procedures and interventions, including ileostomies. In 2022, it was reported by the WCRF that there were 1.9 million new cases of colorectal cancer worldwide. With better surgical intervention methods and an increase in healthcare infrastructure, more surgical procedures are being performed, which has led to a surge in the need for and adoption of post-surgical care products such as ostomy bags and other supportive devices.

In addition, in developed economies, cost-effective reimbursement policies for ostomy care products have boosted patients' accessibility. The broad coverage of ostomy bags, skin barriers, and accessories by health insurance companies incentivizes patients to use these products and drives market expansion. Additionally, as the emphasis on less invasive procedures and palliative care for chronic illness continues to grow, ileostomy care products are becoming more widely used as part of patient management strategies. These products make it feasible for patients requiring long-term ostomy care to receive comfort as well as ease.

An ileostomy is termed as a surgical procedure where a section of the small intestine, typically the ileum, is brought to the abdomen's surface to create an opening, known as a stoma. The stoma allows waste material to exit the body directly into a pouch, bypassing the colon, rectum, and anus.

Ileostomy Market Trends

Technological advancements in ileostomy bags have improved patient care and comfort, offering enhanced functionality and ease of use. These improvements address both the practical needs of patients undergoing procedures and their psychological and social well-being.

• These bags are now odor-proof and leak-proof, have skin-friendly adhesives, and integrated ventilation with charcoal filters, making the patient's life a lot more comfortable and boosting their satisfaction.
  
• Furthermore, it is now possible for devices that have built-in sensors to note the level of waste fill and send notifications via phone to avoid spills. These smart devices assist the users by tracking their usage and their skin condition, which can significantly improve the management and care provided by both the patient and their doctor.
  
• This advancement allows for the easier creation of highly customized ostomy appliances to cater to specific anatomical requirements, making the fit and comfort particularly useful for complex patients.
  

Ileostomy Market Analysis

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Based on type, the market is segmented as end ileostomy and loop ileostomy. The end ileostomy segment is expected to drive business growth and expand at a CAGR of 5.2%, reaching over USD 1.5 billion by 2034.

• With the advancement in laparoscopic and robotic-assisted surgeries, end ileostomy procedures have become less invasive with an ensuing decrease in recovery time and an increase in patient acceptance.
  
• These factors have triggered the rise in the number of patients and doctors willing to perform the surgery for end ileostomies in scenarios where patients are unable to revert to their original condition.
  
• Furthermore, the innovation in stoma care products, including odorless bags, skin-friendly adhesives, and garments for women, have made the existence of an end ileostomy easier.
  

Based on product, the ileostomy market is segmented as ostomy bags and accessories. The ostomy bags segment held majority revenue share and is expected to reach around USD 1.7 billion by 2034.

• The overall market for ostomy bags is on the rise due to their importance in proper waste elimination management for postoperative patients of ileostomy, colostomy, and urostomy. They are essential post-surgery and drastically improve the quality of life of the patients.
  
• Furthermore, the rise of other disease conditions like colorectal cancer, Crohn's, ulcerative colitis, and diverticulitis makes these people more prone to ostomy surgeries and in turn increases the need for ostomy bags.
  
• Moreover, ostomy bags are crucial for waste management after an operation. Their adoption has increased due to the higher number of ileostomy and colostomy procedures being conducted. Patients with loop and end ostomies, both short and long term, depend on these products.
  

Based on application, the ileostomy market is segmented as colorectal cancer, ulcerative colitis, crohn's disease, and other applications. The colorectal cancer segment is expected to drive business growth and expand at a CAGR of 5.4%, reaching over USD 766.8 million by 2034.

• The global consumption of screening programs for colorectal cancer in developed and developing countries increases due to earlier diagnosis, resulting in higher surgical treatment rates, and subsequently ostomy needs. The likelihood of colorectal cancer increases with age, making people 50 years and older more susceptible to being diagnosed. According to WCRF International estimates, the number of new colorectal cancer cases in the United States in 2022 is estimated to be more than 160 thousand.
  
• Additionally, the presence of patient support groups and resources available for colorectal cancer survivors is increasing the acceptability of ostomy products. Post-cancer rehabilitation programs strive to adopt and incorporate ileostomy care components to foster acceptance.

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Based on end use, the ileostomy market is classified into home care settings, hospitals and specialty clinics, and ambulatory surgical centers. The home care settings segment dominated the market with a revenue share of 50.1% in 2024.

• Live-in care allows patients to receive therapies while remaining at home, and this has shown to make substantial improvements. Confident patients have been found to provide better care impressions, while online support groups are equally important for most patients.
  
• Additionally, receiving care from the comfort of one's home is more affordable than staying in a hospital or long-term care facility. These are the main reasons why this segment is growing in demand.
  
• Most patients prefer homecare because it is associated with comfort and convenience. In the last few years, this phenomenon where more and more people prefer home healthcare has been very evident. This is especially true with people suffering from chronic issues like colorectal cancer, ulcerative colitis, or Crohn's disease.

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U.S. ileostomy market accounted for USD 228.4 million in 2024 and is anticipated to grow at a CAGR of 3.6% between 2025 to 2034 period.

• Initial projections indicated the U.S. would be among the countries with high prevalence of colorectal cancer. For instance, the Centers for Disease Control and Prevention in 2022 registerd 52,967 cases of colorectal cancer. The higher rate of these patients when subjected to colectomy surgeries equals a higher demand for ostomy and colostomy care products.
  
• There are a good number of aged people with illnesses that require sustained ostomy, and these further increase the latter's demand.
  
• In addition, these conditions such as Crohn's disease and also ulcerative colitis are common in the U.S. and may often result in the need for an ileostomy. The growing prevalence of these conditions is one of the reasons why there is an increasing need for ostomy products.
  

U.K. ileostomy market is projected to grow remarkably in the coming years.

• There is a growing availability concerning the ostomy bags and their accessories in various customized styles meant for active people who make use of the product, which meets the needs of the britans who are compromising on convenience.
  
• Furthermore, the notable shift of focus towards the education of the patients when it comes to ostomy care. There is now better advocacy, and support from healthcare providers, online materials, and patient advocacy groups which has allowed more people to manage their ostomy care competently and with confidence at home.
  
• Moreover, the specialized rehabilitation programs designed for ostomy patients are assisting many people in coping with life after surgery which increases the demand for an uninterrupted supply of higher quality ostomy products.
  

China holds a dominant position in the Asia Pacific ileostomy market.

• Local producers are focusing on creating more affordable and better quality items that cater to the particular market, to chai, those which are can be reused and are environment friendly. Moreover, it’s becoming more common among suppliers in China and abroad to provide ostomy products directly to customers’ homes, and it’s become popular in metropolitan districts.
  
• In addition, state-supported and commercial health insurance plans are starting to cover the cost of ostomy products which broadens the coverage base.
  
• Furthermore, due to improvement in China’s healthcare system, awareness of healthcare, and the rate of diseases requiring ostomy procedures, the market for China’s ostomy products shall witness rapid growth over the coming few years.
  
• In addition, limited accessibility to the procedure in rural regions of China and societal perspective primarily focusing on negative aspects of the procedure remains a barrier, however educational programs alongside government interventions and support are working towards achieving these barriers.
  

Ileostomy Market Share

Major companies focusing on the growth of the surfaces market for ileostomy are increasing innovation, geographic reach and patient centric solutions. They are focused towards R&D of ostomy bags which are odor controlled, have skin friendly glue, and discreet appearance. Companies are increasing the reach of their products to undeveloped regions like Asia Pacific because of the growing demand. There is a movement towards focusing on collaboration with other healthcare provides as well as informational programs on osteo care. Moreover, many are providing tailor made products and other delivery aids to the patients’ homes for ease of use. But there is also a greater proportion of the industry focusing on the construction of environmentally friendly ostomy appliances.

Ileostomy Market Companies

Prominent players operating in the ileostomy industry include:

• Alcare
• B. Braun
• Coloplast
• ConvaTec Group
• Cymed Micro Skin
• Flexicare
• Hollister
• Marlen Manufacturing
• Nu-Hope Labs
• Perma-Type
• Safe n Simple
• Salts Healthcare
• Smith & Nephew
• Torbot Group
• Welland Medical
  

USPs for the top market players:

• Cutting-edged advanced adhesive technology reduces skin irritation and leaks.
  
• Global distribution channels with local care and education.
  
• Focus on niche markets with specialzied products for pediatric and elderly patients.
  

Ileostomy Industry News:

• In May 2024, Coloplast A/S strengthened its ostomy care product portfolio with three product launches including the Heylo (world's first digital leakage notification system), SenSuraMio Black and SenSura Mio Convex Soft with Flex coupling. This significant development will expand its product range and further consolidate its industry position.
  
• In June 2021, Pelican Healthcare launched its new innovative ostomy pouch range, ModaVi. The product has been developed based on feedback and insight from nurses and ostomates in the UK and Ireland. This development improved the company's sales prospects in the industry.
  

The ileostomy market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million and from 2021 – 2034 for the following segments:

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Market, By Type

• End ileostomy
• Loop ileostomy

Market, By Product

• Ostomy bags
  • Two-piece bags
  • One-piece bags 
• Accessories

Market, By Application

• Colorectal cancer
• Ulcerative colitis
• Crohn's disease
• Other applications

Market, By End Use

• Home care settings
• Hospitals and specialty clinics
• Ambulatory surgical centers

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE