Expedition Truck Market

Expedition Truck Market Size

The global expedition truck market size was valued at USD 245.7 million in 2024 and is estimated to register a CAGR of 5.8% between 2025 and 2034.

Government tourism development initiatives and increased spending on tourism activities in North America are contributing to regional expedition truck market growth. For instance, according to the World Travel & Tourism Council (WTTC) report of February 2022, U.S. domestic travel and tourism spending is projected to reach over USD 1.1 trillion by February 2023, surpassing pre-pandemic levels by 11.3 percent.

A significant increase in tourism spending and the high adoption of expedition trucks in the region have led to the formation of several associations to safeguard manufacturers, distributors & users’ interests. The countries in North America provide favorable climatic conditions and a variety of natural & manmade tourist attractions to visit. The capability of expedition trucks to travel to remote destinations that are inaccessible via other modes of transport is encouraging the adoption of expedition trucks in this region.

A growing consumer shift toward road trips over conventional holiday packages is significantly boosting the demand for expedition trucks. According to the Camping Industry Statistics for North America 2022, annual spending on accessories, camping gear, and trip-related expenses reached USD 167 billion, reflecting a strong enthusiasm for outdoor travel. For this trips, expedition trucks are being chosen as they are mobile and do not require a power source.

In addition, better economic situations in rich countries, including higher GDP and greater incomes, are aiding growth in the market. As people want more personal and versatile trips, there will likely be a growth in using well-equipped expedition trucks in the following years.

The rising number of expedition vehicle rental service providers is boosting the modern and fully equipped expedition truck market demand. For instance, Bliss Mobil offers a rental fleet and expedition vehicle services consisting of a well-equipped Mercedes-Benz Atego 1018 4×4 with a 13-foot Unit High Bed. The company collaborated with overland travel tours and a travel company based in the Netherlands.  The overland travel company arranges Iceland Expedition, Morocco Expedition, and North Cape Expedition adventurous rental trips with good response.

Expedition Truck Market Trends

• Improving economic conditions, such as growing GDP and disposable incomes, in developed countries are positively influencing market statistics. The shifting consumer preferences from conventional holiday packages to road trips are influencing the expedition trucks market demand. For instance, according to the Bureau of Economic Analysis, disposable personal income in the U.S. increased to USD 18,818.5 billion in October 2022 from USD 18,771.6 billion in September 2022. This resulted in a positive shift toward spending on expedition trucks.
  
• According to the fact sheet of National Travel and Tourism U.S., is expected to generate USD 3 trillion in economic output by 2027. The new tourism strategy by the government focuses on promoting the United States as a premier destination grounded in the breadth and diversity of communities, fostering a sector that drives economic growth, and bolsters conservation and sustainability. These key initiatives by the government drive the demand for the expedition truck market.
  
• The high inclination for a comfortable & safe driving experience and shifting consumer preference for technologically advanced expedition trucks are creating robust growth opportunities for the market. Expedition trucks are witnessing several technological advancements to increase efficiency and reduce the overall vehicle weight for low carbon emissions. Manufacturers are also introducing innovative features in their product portfolios to differentiate their line-ups. The availability of multiple expedition truck variants with different engines including electric, diesel, and gasoline will further expand market penetration over the projected timeframe.
  
• The new expedition trucks are equipped with USB charging capabilities including Type-C fast charging technology, wireless charging pads, and 12V/24V charging ports. The availability of appliances, such as TVs, refrigerators, and microwaves, inside these vehicles is further set to strengthen market penetration over the forecast timeframe.
  

Expedition Truck Market Analysis

Based on weight, the expedition truck market is segmented into below 3.5 tonne, 3.5-7.5 tonne, and above 7.5 tonne. In 2024, the below 3.5 tonne segment accounted for around USD 120 million and is expected to grow significantly over the forecast time frame.

• The expedition truck industry is driven by the increasing off-road travel activities. Increasing focus on the development of the tourism industry is fueling the market demand. For instance, in March 2022, The U.S. government invested USD 250 million in Brand USA to promote inbound travel in key markets. The grant was made possible by the Restoring Brand USA Act, which is a significant step forward in the recovery of the U.S. travel & tourism industry, following the country's opening to international visitors.
  
• Companies operating in the industry are focusing on the development of expedition trucks with smaller engine components to provide increased fuel efficiency and an enhanced driving experience
  
• Favorable government policies in various countries, such as The Tourism Policy Council (TPC) in the U.S., are promoting tourism in the country, thereby contributing to this segment growth
  
• In April 2022, NTI launched an expedition truck and motorhome combined to raise money for MND research. The 3.5-tonne motorhome can be loaded and unloaded from the back of an Isuzu 44 crew cab to be used as a working truck on the weekends. The increasing demand for luxurious trucks with comfortable yet compact interiors and technologically advanced appliances including LED TVs, home theaters, and cooking tops, is propelling the requirement for trucks that weigh under 3.5 tonnes.
  

Based on the drivetrain, the expedition truck market is divided into 2WD, 4WD, and AWD. The 4WD segment held over 67% of the market share in 2024.

• The growing number of active campers is contributing to the demand for expedition trucks. 4WD improves traction in dangerous driving conditions, such as snow, ice, rocks, and other scenarios, which can make control difficult. The commercial usage of expedition trucks, such as renting them out to consumers and using them to take tourists from one destination to another, is fueling the market growth.
  
• The expanding reach and presence of various expedition truck rental groups, such as independent dealers and private fleet owners, are creating opportunities for customers to book & rent trucks either online or through stores.
  
• In December 2022, EarthCruiser, the globally recognized brand behind the world's most accomplished 4X4 expedition vehicles, is expanding the options of Commander Off-road Equipment (CORE) Vehicles, a division of EarthCruiser USA created to meet the growing demand for high-performance 4X4 chassis for commercial use. The CORE Dual-Cab Chassis is now available with CORE's tried-and-trusted proprietary, industry-tested four-wheel drive system.
  
• 2WD is preferred by consumers as it helps in climbing steep hills. Expedition trucks are typically used as temporary lodging while traveling. However, due to advantages including easily towable units, low fuel consumption, reduced maintenance & insurance costs, and depreciation value, some consumers use them as their primary residence
  

Based on class, the expedition truck market is divided into class A, class B, class C, and overland vehicle. The class A segment held the major market share in 2024.  

• Class A expedition trucks are witnessing a substantial rise in demand from consumers in the market. Experienced truck operators are increasingly focusing on Class A expedition truck offerings due to their bus-like structure and additional residential amenities.
  
• The class A Chassis segment growth is attributed to several luxurious features provided by these vehicles including multiple bathrooms, induction cooktops, large refrigerators, and entertainment systems. Class A expedition trucks also offer multiple slide-outs for increased storage and living space.
  
• With an increasing demand for customization, companies operating in the market are offering extended color options for Class A expedition trucks. Leading industry players, such as Thor Industries and Winnebago, are engaged in R&D activities to reduce the costs of these vehicles and increase their adoption in the market.
  
• Class B expedition trucks are projected to witness exponential growth over the forecast period owing to their efficiency and accessibility. As these trucks are based on automotive vans and trucks, they feature a compact design and enhanced maneuverability.
  
• Due to their unique design, owners prefer these trucks to travel across remote destinations and narrow roads. These vehicles offer better fuel efficiency compared to Class A & Class C expedition trucks and can be securely parked inside a residential garage.
  

Based on application, the expedition truck market is categorized into personal and commercial. The personal segment held the major market share in 2024.

• People who travel are looking for more unusual and engaging experiences which has caused more demand for expedition trucks. The vehicles can take you almost anywhere, provide comfort and make it possible to explore places without electricity. More and more people are opting for unique vacations which is helping the personal expedition truck market grow.
  
• More people interested in off-grid living and exploring the outdoors are choosing expedition trucks. People interested in nature, camping and traveling for long periods are attracted to the rugged features and ability to survive on their own in these vehicles. The increasing interest in minimalist and urban-free lifestyles means expedition trucks are used for exploring and recreation over a long period.
  
• As economies in North America and Europe improve and incomes rise, more individuals can invest in outstanding recreational vehicles such as expedition trucks. Being able to move money freely helps them afford higher-level, custom trucks built for long journeys. With increasing numbers of people choosing to travel often, the use of personal expedition vehicles continues to grow.
  
• Social media has made the expedition truck lifestyle well known by sharing people’s personal journeys and van life experiences. Digital nomadism is prompting more people to consider mobile living. With more jobs becoming remote, expedition trucks provide an alternative that is comfortable, adventurous and easy to live in, leading people to choose this type of personal transport.
  

North America dominated the global expedition truck market with a major share of over 25% in 2024 and U.S. leads the market in the region.

• The growing trend of adopting expedition vehicles for affordable travel to remote destinations is spurring the U.S. expedition trucks market growth. The ability of these vehicles to carry multiple passengers allows consumers to travel with their entire family.
  
• Increased technological advancements, rising per-capita incomes, and growing investments are leading to the high demand for expedition vehicles. High disposable incomes and low consumer debt have increased spending on high-end expedition trucks. According to the U.S. Bureau of Economic Analysis, the U.S. GDP increased by 2.9% in the third quarter of 2022.
  
• The strong presence of established industry players and the launch of technically advanced expedition vehicles in the U.S. pose robust market growth opportunities. Industry manufacturers are focusing on developing customized expedition vehicles to cater to the requirements of individual customers. The U.S. dominates the market share in terms of manufacturing, distribution, and exportation of expedition trucks.
  
• Major manufacturers including 27NORTH INC. and Global Expedition Vehicles, LLC have business operations and distribution networks in the U.S. This can be attributed to high product demand, a significant number of RV parks, and growing participation in recreational activities in the region. These companies are also emphasizing product portfolio expansion and strategic acquisitions.
  
• For instance, in November 2022, 27North introduced the 30A Ascender Expedition, an expedition truck equipped with cutting-edge technology. The new 30A Ascender Expedition truck from 27North is a fully loaded off-road capable adventure vehicle. It has a three-inch body lift and comprises a 1,200-watt solar charging system, a large sleeping area, a kitchen, and a dining area. It is made of the finest materials and features hand-crafted walnut cabinets, a hydronic heating system, air conditioning, and a two-burner induction cooktop.
  

The expedition truck market in Europe is expected to experience significant and promising growth from 2025 to 2034.

• Consumers are being encouraged to use alternative fuel technologies in their expedition vehicles due to high customer demand for technologically innovative & modern recreational vehicles as well as the strict Euro VI emission rules enforced by the European Union. According to these rules, a diesel vehicle cannot emit more than 80mg/km of NOx gases while a car running on petrol can emit no more than 60mg/km to comply with the Euro VI standard.
  
• Semi-autonomous vehicles with limited self-driving capability and electric recreational vehicles are also proliferating in the area. This is motivating expedition truck manufacturers to include driver assistance systems in their vehicles so that drivers can receive timely alerts & updates about any dangers or threats they may encounter on the road.
  
• The presence of several recreational industry associations in the region is expected to support market growth during the forecast period. The Caravanning Industry Association (CIVD, Germany), Uni VDL (France), and several other associations are members of the European Caravan Foundation. These members are involved in the production, sales, and supply of parts & services for the expedition truck market. These organizations represent the majority of the region's expedition truck industry and have reported a significant increase in annual unit sales over the past few years.
  

The expedition truck market in Asia Pacific is anticipated to witness lucrative growth between 2025 – 2034.

• Increasing numbers of middle class individuals in China, India and Southeast Asia are resulting in more spending on leisure activities. As people become richer, they are choosing to spend more on travel and outdoor activities. People are looking into expedition trucks as a capable and fashionable choice for exploring their own country.
  
• Governments in the APAC region are encouraging their citizens to travel domestically to boost local industries after the pandemic. In countries such as Japan, India and Australia, road-based travel promotion efforts have been instituted. Since expedition trucks support independent and safe travel, this initiative works well for them and is appreciated by many travelers.
  
• The rise of adventure tourism in Australia, New Zealand and India is leading to more demand for rough, off-road vehicles. Expedition trucks feature comfort and strong build for facing tough places. Sports Utility Vehicles are getting more popular with those who want to explore far, enjoy the outdoors or travel over different terrains.
  
• Because of global developments and online trends, more people in the APAC region are noticing and joining the trend of mobile living and overlanding. As many younger people and influencers share their travel experiences, others find themselves interested in trying that lifestyle. This change in culture is increasing the need for expedition trucks designed for extended mobile living.
  

Expedition Truck Market Share

• The top 7 companies in the expedition truck industry are EarthRoamer, Storyteller Overland, EarthCruiser, ACTION MOBIL, Unicat, Bliss Mobil, and KRUG EXPEDITION, collectively holding a market share of around 30% in 2024.
  
• EarthRoamer is a manufacturer of expedition and adventure vehicles that focuses on creating innovative, luxury & capable off-grid vehicles that allow owners to travel the world with comfort & convenience. The company’s vehicles are designed & engineered in Colorado and are hand-built by a dedicated full-time staff of craftsmen with specialized skills & experience.
  
• The company offers Earthroamer LTi, a self-contained, luxury off-grid robust overland vehicle. It is a fully equipped ultimate off-road camper and is its most advanced overland vehicle. The vehicle includes a vacuum-infused carbon fiber camper body, bunk side windows, increased water capacity, and lithium-ion battery bank.
  
• Bliss Mobil offers trucks with unrivalled features & benefits. The models fit all truck type and their unique features makes them different from other expedition vehicles. The Bliss Mobil units are designed & engineered for tough & high-risk conditions. The Bliss Mobil body is a strong and completely integrated system featuring a robust design unrivalled in the market.
  
• The company’s container concept offers military shelters with steel & aluminum frames, and this integrated structural frame withstands tough conditions while traveling off-road for a longer distance. It offers 23-foot units, 20-foot units, 18-foot units, 16-foot units, 15-foot units, 13-foot units, and 11-foot units. The 23-foot units are available in various layouts, which provide travelers with comfort and storage. The unit is lightweight despite its big size.
  
• Action Mobil offers custom made off-road and expedition motorhomes. The company offers users the latest innovative vehicles. It uses the best components & materials that are tried & tested by the company itself. The company offers motor homes for extreme conditions.
• Action Mobil does not economize on quality but saves on the equipment of the cabins. It offers 2 axle, 3 axle, and 4 axle motorhomes & expedition motorhomes. The company provides a Desert Challenger, which is an off-road motorhome. It features a 600 HP under the bonnet drive the colossus and is 3m wide, 4m high, and 12 m long. The Desert Challenger also has an interior furnished with oriental-style luxury.
  

Expedition Truck Market Companies

Major players operating in the expedition truck industry include:

• Action Mobil
• Bimobil
• Bliss Mobil
• EarthCruiser
• EarthRoamer
• Global Expedition Vehicles (GXV)
• Krug Expedition
• Suncamper 4x4
• Unicat
• Ziegler Adventure
  

The major players operating in the expedition truck market are EarthRoamer, Bliss Mobil, 27North Inc., Action Mobil, and All Terrain Expedition Truck Camper Trucks. The major players focus on launching new expedition vehicles to increase their market share and expand their presence. For instance, in August 2022, 27North Inc. planned to launch outdoor expedition vehicles. These expedition vehicles are built on F550 Chassis and feature a unique & durable design that will withstand an F1 tornado and a low-Caliber ballistic bullet.

The market also has the presence of innovative players including 27 North Inc., Zocama, Unicat GmbH, Global Expedition Vehicles, LLC, and KRUG Expedition GmbH. These companies emphasize offering customized expedition vehicles based on customer requirements. The market is also witnessing mergers & acquisitions. For instance, in January 2022, Storyteller Overland, a provider of RV Adventure Vans acquired Global Expedition Vehicles, LLC. Through this acquisition, Global Expedition Vehicles offered its expansive range of customized expedition vehicles to customers in North America.

Expedition Truck Industry News

• In September 2022, Krug Expedition launched Project Rhino, a camper based on a Mercedes-Benz Otego chassis, with a four-cylinder inline engine that provides up to 231 hp and torque of up to 900 Nm. The vehicle is designed for off-road adventures and features an AWD and three differential locks.
  
• In August 2022, 27North Inc. released a plan to launch outdoor expedition vehicles. These expedition vehicles are built on F550 Chassis and feature a unique & durable design that will withstand an F1 tornado and a low-caliber ballistic bullet.
  
• In June 2022, Mercedes-Benz expanded its market presence by launching the Unimog U 4023 expedition truck model in APAC. The new expedition truck is equipped with extreme off-road capabilities with a robust and lightweight design.
  
• In February 2022, Fleetwood Expedition partnered with actor Ian Powerholder. The company provided its Fleetwood RV Discovery LXE 40 as accommodation for the actor and his family to tour across the U.S. The luxury model features a spacious environment and comfortable rides.
  

The expedition truck market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and shipment (Units) from 2021 to 2034, for the following segments:

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Market, By Weight

• Below 3.5 tonne
• 3.5-7.5 tonne
• Above 7.5 tonne

Market, By Drivetrain

• 2WD
• 4WD
• AWD

Market, By Class       

• Class A
• Class B
• Class C
• Overland Vehicle

Market, By Application

• Personal
• Commercial

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Southeast Asia
• Latin America
  • Brazil
  • Argentina
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa