Enterprise Mobility Management Market Size By Component (Software [Mobile Device Management, Mobile Application Management, Mobile Security Management, Mobile Content Management], Service [Professional Service, Managed Service]), By Device (Smartphone, Tablets, Laptops), By Deployment Model (On-Premise, Cloud), By Application (IT & Telecom, BFSI, Retail, Healthcare, Automotive, Manufacturing), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

Industry Trends

Enterprise Mobility Management Market size exceeded USD 3.5 billion in 2019 and is estimated to grow at over 15% CAGR between 2020 and 2026. The industry is expected to undergo a dynamic transition due to the rapid penetration of employee smartphones and other personal devices in enterprise related activities. Rising competition has pressurized enterprises in cutting down the time to market through better communication between the staff and increased productivity. This has led to a rapid surge in the demand for BYOD management.
 

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Infusion of cloud technologies with BYOD is fueling the market growth

The enterprise mobility market demand is witnessing adoption of cloud computing technologies including Software-as-a-Service (SaaS) and cloud storage. These allow employees to securely access sensitive enterprise data without the need to install additional software/applications on their devices. Cloud storage also ensures that sensitive data is securely accessed only through the cloud and not stored locally on personal devices.
 

Additionally, the recent work-from-home trend across various industry verticals imposed owing to the COVID-19 outbreak has strengthened the demand for enterprise mobility tools. It has been estimated that about 85% global organizations are dependent on their employee’s personal devices during the coronavirus situation to ensure market competitiveness and business continuity.
 

Reduced device-leasing costs spurring the software segment growth in Germany

In Germany, the software component held more than 75% of the enterprise mobility management market share in 2019 and is predicted to exhibit a steady growth through 2026. The reduction in device-leasing costs for enterprises in Germany as their employees work on personal devices has accentuated the demand for enterprise mobility solutions. Mobile Device Management (MDM) is also gaining traction across the country as enterprises are increasingly adopting MDM solutions to secure crucial enterprise data on employee devices and provide streamlined access to enterprise digital resources over residential networks.
 

Ease of use and high portability is propelling the smartphone demand in Japan Market

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The smartphones segment in Japan captured around 50% of the enterprise mobility market revenues in 2019 led by shifting preference of regional enterprises toward BYOD practices on smartphones. Modern smartphones offer robust computing performance for low-resource intensive tasks and their high portability ensures that employees stay connected anywhere. In March 2020, leading Japanese corporates including Sony and Toyota had already enforced an enterprise-wide BYOD policy to streamline work-from-home.
 

Stringent data privacy regulations in Brazil expanding the on-premise enterprise mobility management market share

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In Brazil, the on-premise segment is set to attain a CAGR of around 15% through 2026 driven by the increasing concern over enterprise data security and strict compliance laws. On-premise solutions securely enable workforce mobility while ensuring that corporate data is secured and in compliance with all industry regulations. Moreover, the increasing use of data-at-rest encryption practices for on-premise data has created new market opportunities.
 

Growing initiatives for digitalization to drive the U.S. IT & telecom market revenue

In the U.S., the IT & telecom application accounted for above 30% of the enterprise mobility management market revenue share in 2019 impelled by the rising awareness of the usage of enterprise mobility tools to complement the capabilities of unified communications and collaboration systems. IT service providers in the U.S. are increasingly shifting toward mobile devices and IP-based instant messenger facilities to counter dynamic market conditions and address evolving customer requirements.
 

Telecom enterprises are also under considerable pressure to invest in future technologies, with strong emphasis on flexible workforce mobility and better customer service in a competitive market. Enterprise mobility and digital workplace practices are assisting the U.S. telecom enterprises to offer innovative value-added services.
 

Early adoption of BYOD policies spurring the market in North America

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North America enterprise mobility management market size garnered a significant portion with over 35% share in 2019. The regional market is characterized by the presence of major solution providers including IBM, Google, Cisco, Honeywell, and Oracle. However, the growing market penetration of smartphones for business activities in Canada in the wake of COVID-19 situation has accentuated the demand.
 

SMEs in North America are rapidly adopting enterprise mobility solutions to reduce the cost of device ownership and to promote flexible working culture for better team collaboration. This is another major factor contributing to the expanding market presence of enterprise mobility technologies in the region.
 

Launch of innovative solutions with enhanced features to gain a competitive edge

The global enterprise mobility management market is characterized by intensified rivalry amongst major players fueled by strategic partnerships and new product launches. For instance, in September 2019, Infosys launched the Live Enterprise Suite, a set of digital platforms to accelerate and complement enterprise mobility environments.
 

The emergence of several SMEs in the market, such as Appthority, MobileSpaces, Enterproid, and V-Key, has exerted immense strain on established players to continuously launch new products with added functionalities to maintain revenue share and profitability.
 

Some of the key players operating in the enterprise mobility management market are Accenture Plc, Apperian, Inc., AT &T, Inc., BlackBerry Ltd., Capgemini SE, Cisco Systems, Inc., Citrix Systems, Inc., Google LLC, HCL Technologies Ltd., Honeywell International, Inc., Hewlett Packard Enterprise Company (HPE), IBM Corporation, Infosys Ltd., Microsoft Corporation, MobileIron, Inc., Oracle Corporation, and VMware, Inc.
 

This enterprise mobility market research report on includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2015 to 2026 for the following segments:

Market, By Component

• Software
  • Mobile Device Management
  • Mobile Application Management
  • Mobile Security Management
  • Mobile Content Management
  • Others
• Service
  • Professional Services
  • Managed Services

Market, By Device

• Smartphones
• Tablets
• Laptops

Market, By Deployment Model

• On-premise
• Cloud

Market, By Application

• IT & Telecom
• BFSI
• Retail
• Healthcare
• Automotive
• Manufacturing
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • ANZ
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • UAE
  • Saudi Arabia