Baby Feeding Accessories Market

Baby Feeding Accessories Market Size

The global baby feeding accessories market was valued at USD 2.6 billion in 2025. The market is expected to grow from USD 2.7 billion in 2026 to USD 4.6 billion in 2035, at a CAGR of 6.7%, according to latest report published by Global Market Insights Inc.

Eco-friendly baby feeding accessories are becoming increasingly popular with parents globally due to growing consumer interest in environmentally friendly products. In response, many governments are implementing sustainability initiatives aimed at reducing single-use plastics by encouraging manufacturers to develop products made from materials such as glass and stainless steel. As an example, Philips Avent produces glass baby bottles as an environmentally friendly alternative to plastic baby bottles.

Technology has also played a large role in shaping the baby feeding accessories industry. There is increasing demand amongst parents for smart baby feeding accessories, such as smart bottle warmers and smart formula dispensers that can be controlled via a smartphone app. Baby Brezza is one example of a brand that has developed a smart formula dispenser that can connect to a smartphone app.

Furthermore, the expansion of e-commerce platforms has greatly increased the availability of baby feeding accessories and will likely continue to drive growth in this market sector. As stated by the U.S. Census Bureau, e-commerce sales within the United States were USD 1.2 trillion in 2023, which has made it easier for parents to find the best products for their children. Additionally, subscription services for formula delivery, such as Enfamil's, are becoming more popular due to their reliability and convenience.

Due to the increasing awareness of dietary requirements, consumers are searching for products specifically formulated to help meet Baby's dietary requirements, including baby feeding accessories. Parents are looking for many different options for their babies such as organic foods, allergy-free foods, and preparation of special formula. Tommee Tippee has created a line of allergen-free baby feeding bottles specifically designed with babies who may be sensitive in mind.

The baby feeding accessory industry continues to embrace product customization and personalization. Many parents wish to purchase personalized baby bottles or utensils that have different color and/or design options and/or their baby’s name on them. Manufacturers such as MAM Baby are giving parents the ability to have a baby feeding product customized according to their personal preference. As a result, customer satisfaction will improve and manufacturers will be able to build brand loyalty.

Baby Feeding Accessories Market Trends

Changing innovation and technology transformation are important for the growth of the market.

• The growing baby feeding accessories market is being propelled by multiple drivers. Rising disposable income around the world has enabled parents to afford premium, advanced technology for baby feeding products. A good example is the introduction of the Philips Avent smart baby bottle that includes a temperature gauge to meet technology demand. Evidence of this trend can be seen in the U.S. Census Bureau stating a 4.5% increase in median household income in the U.S. in 2023.
  
• Regionally, increased birth rates have created more buyers for baby feeding products. Birth rates in 2023 were 17.4 births per 1,000 people in India per World Bank statistics. Manufacturers such as Pigeon Corporation have capitalized on this growth by developing new product lines to meet the needs of an expanding industry, such as BPA-free baby feeding bottles and sterilization products.
  
• The changing demographic of who is becoming a parent, for example, the more significant number of parents having children later in life or parents coming from dual-income households and wanting products that help make their lives easier by saving time. An example of this trend is reflected by companies like Tommee Tippee developing products like PREP machines that enable consumers to prepare formula milk in under 2 minutes.
  
• In addition, the market is witnessing a major trend towards sustainability. Parents are focusing on eco-friendly, reusable feeding accessories. Comotomo produces strong, eco-friendly silicone baby bottles, meeting the need for more sustainable products in the market.
  
• Government programs that promote child health and nutrition are changing how the market operates. Regulations in the EU regarding safety standards for baby products require manufacturers to innovate and meet safety requirements; thus, consumers are now more confident in purchasing baby feeding accessories that are safer and more dependable.
  

Baby Feeding Accessories Market Analysis

Based on product type, the baby feeding accessories industry is segmented into bottles and nipples, breastfeeding accessories, baby feeding utensils, baby formula dispensers, and others. The bottles and nipples segment accounts for revenue of around USD 1 billion in the year 2025 and is expected to reach USD 1.7 billion by 2035.

• The prenatal and breastfeeding environment is changing rapidly, with more parents choosing to work outside of the home and parents becoming more aware of the importance of infant nutrition. In 2023, about 63.6% of mothers with children aged 0-3 years will be working, according to the Bureau of Labor Statistics. As a result, the demand for supportive feeding systems has increased significantly as more parents are looking for convenient feeding systems that work with their busy lives. This also correlates with a trend toward delayed parenthood which has produced a higher disposable income, enabling parents to purchase more premium products related to feeding.
  
• To meet the needs of today's parents and help facilitate this transition to being a working parent, many manufacturers have developed innovative products. For example, Philips Avent has developed a bottle with a wide, breast-shaped nipple designed to mimic the natural breastfeeding experience, allowing a mother to easily transition between breastfeeding and bottle feeding. Dr. Brown's bottles also feature a patented anti-colic vent system to assist in decreasing any discomfort experienced by infants when they are fed.
  
• The increasing focus placed on the health of newborns has created a market demand for baby feeding and digestion aids, e.g., the use of proper bottle and nipple design. The development of innovative features such as temperature monitoring options like thermosensors and ergonomic design has contributed to increased sales of products within this category.
  
• With this in mind, as well as the growing number of parents who are interested in learning about parenting methods and products, it is evident that the baby feeding accessories product category such as bottles & nipples will continue to be the most important segment within this overall market for a long time due to the consistent support from demographic factors associated with the rise in both population growth and increased purchasing power, as well as continued product innovation.
  
• Health-conscious parents continue to drive demand for BPA-free and environmentally friendly products. Comotomo's silicone bottles are safe for infants, durable, and provide an experience similar to that of breastfeeding.
  

Based on the end-user, the baby feeding accessories market is bifurcated into residential and commercial. The residential end-use segment held the largest share, accounting for 59.4% of the market in 2025.

• There has been a positive growth in the amount of baby feeding accessory usage amongst households due to increased disposable income levels and the increased awareness of Infant Nutrition. The U.S. Census Bureau reports that the median household income increased by 4.5% from 2020 to 2023, allowing many families to purchase more premium products for their babies.
  
• Residential demand for baby feeding accessories has also been increased due to technological advancements in baby feeding accessories. For example, Philips Avent and Tommee Tippee have developed smart bottle warmers and formula dispensers, enabling parents to control and monitor their infant feeding experiences remotely through mobile applications.
  
• Convenience and efficiency are becoming increasingly important to families today when choosing products for their infants. Companies are developing baby feeding accessories from eco-friendly and sustainable materials. Manufacturers, such as Comotomo and Green Sprouts, have developed their baby bottles and feeding utensils from recyclable materials such as glass and stainless steel, along with organic silicone.
  
• These products fit very well with the shift towards greater environmentally conscious purchasing among parents in developed areas. Government initiatives to promote infant health and nutrition are contributing to the growth of the segment. The U.S. Department of Agriculture (USDA) gives money through the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) to purchase baby feeding products that increase residential demand.
  
• With more nuclear families and increasing numbers of working parents, reliance on modern feeding accessories has increased. Advanced feeding accessories such as anti-colic bottles or spill-proof sippy cups produced by companies such as Dr. Brown's and Munchkin provide parents with solutions to specific parental concerns and are appealing to this segment.
  

Based on distribution channels, the baby feeding accessories market is segmented into online and offline channels. The online channel segment held the largest share, generating a revenue of USD 1.5 billion of the market in 2025.

• The growth of eCommerce is due to new technologies, like E-commerce platforms, which provide consumers with convenient access to products at competitive prices in a variety of categories. Based on the 2023 E-commerce census report from the United States Bureau of Census that show retailing had grown to 15.1% of total Retailing.
  
• National governments are increasingly investing in establishing digital infrastructure and providing internet access through initiatives such as 'Digital India' to encourage more consumers to use E commerce and thus increases the volume of e-commerce transactions to support the increase in the number of people who visit eCommerce sites to shop on a daily basis.
  
• Leading manufacturers are implementing strategies that have been developed as a result of the movement of e-commerce. Examples of how well-known brands are leveraging e-commerce to increase revenue include. Philips Avent created and built a unique e-commerce platform that included exclusive promotions that gave consumers the opportunity to purchase Philips’s products and received personalized bundles for their purchases.
  
• Further, Tommee Tippee developed an on-line customization feature on their website that allowed parents to customize their baby bottles with their own names and designs thus providing a unique shopping experience to their customers and creating a sense of loyalty to the Tommee Tippee brand.
  
• Additionally, the rise of subscription-based services has contributed to the online channel's growth. Companies like Munchkin provide subscription plans for essential baby feeding products, ensuring parents receive regular deliveries of items such as formula and feeding bottles. This model aligns with the growing demand for convenience and reliability, further solidifying the online channel’s dominance in the market.
  

North America Baby Feeding Accessories Market

In 2025, the U.S. dominated the market growth in North America, accounting for 82.3% of the share in the region.

• The market is driven by high disposable incomes and strong awareness of infant health standards. Government-backed initiatives like the CDC’s breastfeeding promotion programs and compliance with FDA safety regulations have accelerated adoption of BPA-free bottles and advanced breast pumps. Premium brands such as Philips Avent and Medela dominate due to their integration of smart technology and ergonomic designs.
  
• Additionally, the rise in dual-income households and working mothers has increased demand for convenient feeding solutions. According to the U.S. Bureau of Labor Statistics, female labor force participation remains above 56%, fueling purchases of wearable pumps and sterilizers for on-the-go feeding. E-commerce penetration and subscription-based models further strengthen the U.S. position as the innovation hub for baby care accessories.
  

Asia Pacific Baby Feeding Accessories Market

Asia Pacific market is expected to grow at 7% during the forecast period.

• Government programs such as WHO-UNICEF Baby-Friendly Hospital Initiative (BFHI) and India’s POSHAN Abhiyaan promote breastfeeding, boosting demand for breast pumps and storage solutions. For instance, Pigeon launched GoMini Plus electric breast pump to cater to working mothers, aligning with the region’s growing female workforce -India’s female labor participation rose to 37% in 2023 per Ministry of Statistics.
  

Europe Baby Feeding Accessories Market

Europe market is expected to grow at 6.8% during the forecast period.

• The European region is driven by stringent EU safety regulations and consumer preference for sustainable products. Parents increasingly opt for glass bottles and eco-friendly feeding utensils, supported by EU directives on plastics reduction. Brands like MAM Baby and Tommee Tippee are introducing biodegradable accessories to meet these expectations.
  

Middle East and Africa Baby Feeding Accessories Market

Middle East and Africa market is expected to grow at 5.1% during the forecast period.

• MEA’s growth stems from improving healthcare infrastructure and government-led maternal health programs in GCC nations. Urbanization and rising disposable incomes in hubs like Dubai and Riyadh drive demand for premium feeding solutions. Global players such as Chicco and NUK are expanding through modern retail and online platforms, while UNICEF initiatives on child nutrition encourage adoption of safe, BPA-free feeding accessories.
  

Baby Feeding Accessories Market Shares

In 2025, the prominent manufacturers in market are Philips Avent, Pigeon Corporation, Tommee Tippee, Dr. Brown's and Medela collectively held the market share of ~45.7 %. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broad customer base, and strengthen their market position.

• Philips Avent delivers innovative baby feeding solutions with smart bottles, sterilizers, and connected breast pumps. Its portfolio integrates ergonomic design, safety compliance, and IoT-enabled apps like Pregnancy+, ensuring convenience and personalized care for modern parents.
  
• Pigeon offers a comprehensive range of baby feeding accessories, including bottles, nipples, and specialty feeders. The brand emphasizes hygiene, advanced materials, and user-friendly designs, supported by research-driven innovations for neonatal and infant care.
  
• Tommee Tippee provides intuitive feeding products such as spill-free cups, bottles, and sterilization systems. Its solutions combine vibrant designs with functional technology, focusing on ease of use, developmental support, and sustainability for growing families.
  

Baby Feeding Accessories Market Companies

Major players operating in the baby feeding accessories industry are:

• Chicco
• Comotomo
• Dr. Brown's
• Evenflo
• Goodbaby International
• Lansinoh
• MAM Baby
• Medela
• Munchkin
• Nuby
• NUK
• Philips Avent
• Pigeon
• Playtex Baby
• Tommee Tippee
  

Dr. Brown’s is known for its anti-colic bottle systems and advanced feeding accessories. The brand integrates vent technology for improved digestion and offers a full range of pacifiers, sterilizers, and formula dispensers, ensuring health-focused feeding solutions.

Medela specializes in breastfeeding accessories and wearable breast pumps designed for comfort and mobility. Its technology-driven approach includes hands-free pumping systems and breast care solutions, aligning with WHO Code compliance and maternal health standards.

Baby Feeding Accessories Industry News

• In November 2025, Philips Avent introduced a wearable hands-free electric breast pump designed for flexibility and convenience. This innovation reflects the brand’s focus on smart, time-saving solutions for modern parenting.
  
• In October 2025 Medela introduced Magic InBra and Motion InBra wearable breast pumps as part of its global campaign “With You, Every Step of the Way”. The initiative emphasizes freedom, comfort, and discretion for moms, alongside a CHF 20,000 research contribution to breastfeeding support.
  
• In July 2025 Medela announced it will discontinue feeding bottles and teats to fully align with the WHO International Code of Marketing of Breast Milk Substitutes. The company will focus on breast pumps, breast care, and specialty feeding solutions.
  
• In May 2025, Philips Avent partnered with March of Dimes to integrate maternal health content into its Pregnancy+ app. This initiative aims to improve health literacy and support better outcomes for mothers and babies across the U.S.
  
• In early 2025 Lansinoh introduced the DiscreetDuo wearable breast pump, designed for hands-free convenience and discreet pumping. This innovation reflects Lansinoh’s focus on empowering moms with flexible feeding solutions.
  

The baby feeding accessories market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) (Million Units) (from 2022 to 2035), for the following segments:

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Market, By Product Type

• Bottles and nipples
  • Plastic bottles
  • Glass bottles
  • Silicone nipples
• Breastfeeding accessories
• Baby feeding utensils
  • Baby spoons & forks
  • Baby bowls
  • Baby pacifiers
  • Plates
  • Others (cups, tray, etc.)
• Baby formula dispensers
• Others 

Market, By Material

• Metallic
• Non-Metallic
  • Plastic
  • Silicone
  • Others

Market, By Age Group

• Below 12 months
• 12 months to 3 years
• Above 3 years

Market, By Price Range

• Low (Below 50 USD)
• Medium (50 to 100 USD)
• High/Premium (Above 100 USD)

Market, By Technology

• Anti-colic & vented systems
• Smart/connected feeding accessories
• Self-sterilizing products
• Temperature monitoring & control
• Traditional products

Market, By Standards

• BPA-free certified products
• Phthalate-free certified products
• FDA food contact approved
• JPMA/baby safety alliance verified

Market, By Sustainability

• Biodegradable materials
• Recyclable products
• Organic materials
• Carbon-neutral & offset products
• Conventional products

Market, By End-Use

• Residential
• Commercial
  • Day care
  • Nursing centers
  • Others

Market, By Distribution Channel

• Online retail
  • Ecommerce
  • Company owned website
• Offline
  • Supermarket/hypermarket
  • Specialty stores
  • Other retail formats

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea

• Latin America
  • Brazil
  • Mexico
  • Argentina

• MEA
  • Saudi Arabia
  • UAE
  • South Africa