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Automation Testing Market Size By Component (Testing Type {Functional Testing, Non-functional Testing}, Services {Advisory & Consulting, Planning & Development, Support & Maintenance, Documentation & Training, Implementation, Managed}), By End-point Interface (Mobile, Web, Desktop, Cloud, Embedded Software), By Application (IT & Telecom, BFSI [Banking, Financial Services, Insurance], Manufacturing, Retail, Transportation & Logistics, Government & Public Sector, Smart Consumer Devices, Automotive, Healthcare & Medical Devices), COVID-19 Impact Analysis, Application Potential, Competitive Market Share & Forecast, 2023 – 2032

  • Report ID: GMI3110
  • Published Date: Oct 2022
  • Report Format: PDF

Is automation testing in demand?

Automation Testing Market size valued at USD 20 billion in 2022 and is anticipated to exhibit over 15% CAGR between 2023 and 2032. The rising penetration of digital media will augment business growth.

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Software testing vendors are increasingly integrating automation tools across their organizations, as open-source tools offer extensive serviceability in comparison to commercial tools. However, automation is used across digital media such as mobile devices to streamline online gaming, shopping, streaming, and digital payments. Therefore, ease of interoperability with open standards and increased flexibility as per business requirements will bolster product usage.

It is predicted that the high implementation cost of automation testing will inhibit market growth to some extent. Organizations are often unable to access advanced features of automation tools without paying subscription fees. These tools are expensive which makes it challenging for startups to integrate automation into their services. Some automation testing tools are inaccessible without licenses and the hefty fees may restrain organizations from using these tools, further impacting market dynamics.

Integration of automation technologies in automobiles to boost use of functional testing tools

The automation testing market share from the functional testing component segment is projected to depict more than 12% of the growth rate through 2032. Growing demand for cost-effective and flexible software testing applications has increased the adoption of automation testing in the automotive and transportation industries. Enterprises use functional testing to reduce their capital expenditure, manage their IT resources, and reduce the software delivery cycles.

Moreover, automation testing helps in enhancing user interface and checking for defects in products & software. These factors are encouraging companies to use AI, ML, and other technologies for codeless automation testing throughout the product development life cycle.

Need for automation testing to enhance cloud interface security

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The automation testing market revenue from the cloud endpoint interface segment is slated to exceed USD 40 billion by 2032. Cloud automation allows IT admins to expedite the delivery of infrastructure resources as per the business requirement. Additionally, this technology can be used across the software development lifecycle for network diagnostics, code testing, data security, version control, or software-defined networking (SDN) in DevOps teams. Automation testing also enhances the visibility and security of the cloud interface, contributing to the rise in product adoption.

Increased migration of digital networks to support product usage in IT & telecom applications

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The IT & telecom application segment is expected to register around 15% gains from 2023 to 2032. The ongoing migration of computer and digital networks has increased the utilization of automation in the telecom sector. Automation testing is also used for functions such as billing and roaming, to cater to the rising consumer demand for high service quality. As a result, telecom service providers and manufacturers are opting for automating telecom software testing, owing to increased buyer demand and technical capabilities.

Expansion of e-commerce facilities to increase demand for automation testing in Latin America

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Regionally speaking, the Latin America automation testing market is set to surpass USD 3 billion by 2032, on account of the growing usage of robotics, and IoT has paved the way for automation testing in the region. Warehouse automation is gaining significant traction, especially in Brazil, which is one of the largest e-commerce sectors in the region. Furthermore, the government of Brazil has issued trade and investment policies to foster private investment opportunities. With these supportive trade policies, the number of processing and production facilities is poised to expand, creating strong demand for warehouse automation testing tools in the LATAM region.

Impact of COVID-19 crisis on automation testing business

While the COVID-19 outbreak disrupted the global supply chain to a great extent, it also expedited digital transformation and bolstered workforce automation. Many industries streamlined their operations over the course of the crisis, in an effort to comply with stringent social distancing norms. Companies also began channeling human resource-related costs toward automation solutions. With enterprises showing more interest in automating their services during the pandemic, the demand for automation testing solutions is likely to increase substantially over the forthcoming years.

Innovative product launches to outline global industry expansion

Some of the major key players operating in the automation testing market include Accenture, Cognizant, IBM, TCS, Capgemini, Wipro, Tricentis, Qualitest, Eggplant, Cigniti Technologies Limited, CGI, Inc., and Atos SE. These companies are focusing on key product launches that help in driving their product portfolio and reinforcing their market position.

This market research report on automation testing services includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 to 2032, for the following segments:

Market, By Component

  • Testing type
    • Functional testing
      • System testing
      • Unit testing
      • Integration testing
      • Smoke testing
      • Regression testing
      • Others
    • Non-functional testing
      • Security testing
      • Performance testing
      • Usability testing
      • API testing
      • Compliance testing
      • Others
  • Services
    • Advisory & consulting
    • Planning & Development
    • Support & maintenance
    • Documentation & training
    • Implementation
    • Managed

Market, By End Point Interfaces

  • Mobile
  • Web
  • Desktop
  • Cloud
  • Embedded Software

Market, By Application

  • IT & Telecom
  • BFSI
  • Manufacturing
  • Retail
  • Transportation & Logistics
  • Government & Public sector
  • Smart consumer devices
  • Automotive
  • Healthcare and medical devices
  • Others

The above information is provided on a regional and country basis for the following:

North America

  • U.S.
  • Canada


  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia

Asia Pacific

  • China
  • India
  • Japan
  • South Korea
  • ANZ

Latin America

  • Brazil
  • Mexico
  • Argentina


  • South Africa
  • Israel
Authors: Preeti Wadhwani, Prasenjit Saha

Frequently Asked Questions (FAQ) :

The market size of automation testing valued at USD 20 billion in 2022 and is projected to depict over 15% CAGR from 2023 to 2032 with increased usage of software testing across various domains.
The functional testing component segment is expected to exhibit a growth rate of more than 12% between 2023 and 2032, with increased use of digital components in the transportation sector.
Latin America automation testing industry is anticipated to reach USD 3 billion by 2032 on account of the expansion of warehouse automation in e-commerce facilities in Brazil and other countries.
Some of the companies operating in the global market are Accenture, Cognizant, IBM, TCS, Capgemini, Wipro, Tricentis, Qualitest, Eggplant, and Cigniti Technologies Limited.

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 33
  • Tables & Figures: 525
  • Countries covered: 18
  • Pages: 350
  • Upcoming Report: Details can be customized to meet your information and data needs. Feel free to share your detailed research requirements via this form.

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