AsiaPacific Used Pickup Truck Market

Asia-Pacific Used Pickup Truck Market Size

The Asia-Pacific used pickup truck market size was valued at USD 6.2 billion in 2024 and is estimated to register a CAGR of 4.4% between 2025 and 2034.

The Certified Pre-Owned (CPO) programs implemented by large manufacturers and dealership groups are creating a new used pick-up truck experience throughout the Asia-Pacific region. These programs include inspections, warranties, and additional benefits, which create an aura of care and trustworthiness in buying pre-owned pick-ups that could only have previously been available in new vehicles.

The CPO programs create a way for consumers to easily identify that appear to be quality used options - increases confidence- and better resale values - and consumers are increasingly responsive - which makes it easier for used pick-ups in the resale market to maintain a lower level of resonance in its use worth. This has led to a growing trend for consumers to announce their preferences to buy used pick-ups - and is driving the constant demand for more used pick-up trucks.

Across the Asia-Pacific region, used pick-up trucks are essential in both professional and recreational domains. In countries like India, Thailand, Indonesia, and Australia, they play a critical role in agricultural operations, small-scale logistics, and utility services. For farmers and small business owners, used pick-ups offer a balance of power, durability, and affordability—ideal for transporting goods and hauling equipment across varied terrains. As rural economies and farming sectors expand across Southeast Asia and South Asia, demand for reliable and cost-effective second-hand pick-ups is expected to accelerate throughout the forecast period.

Asia-Pacific Used Pickup Truck Market Trends

• Subscription-based mobility services are starting to take off across the Asia-Pacific region, particularly in metro areas such as Tokyo, Seoul, Singapore and Mumbai. These flexible access models provide consumers with alternative mechanisms to use pre-owned pick-up trucks while avoiding longer-term ownership requirements such as insurance and maintenance.
  
• Ventures such as Zoomcar (India) and Hyundai’s Mocean subscription (South Korea) have rolled out vehicle subscription models that may target urban-dwelling professionals and gig workers who require utility vehicles for short-term logistics or recreational tourism. As urban congestion grows and consumer experience and convenience are prioritized over ownership, demand should grow for used-pick-up subscriptions.
  
• Customization is becoming a strong trend among used pick-up truck owners in APAC. Consumers are investing in aftermarket accessories, including lift kits, snorkels, bull bars, off-road tires, and infotainment upgrades. This personalization trend is driven by utility as well as lifestyle choices, especially in countries like Thailand, which is a regional hub for pick-up production and modification.
  
• Local markets such as Australia's 4x4 aftermarket scene and Indonesia’s off-road communities are also boosting demand for modified second-hand vehicles. This trend opens new revenue streams for aftermarket suppliers and service providers across the region.
  
• With fuel rates changing in countries like India, the Philippines, and Malaysia, used pick-up buyers are increasingly searching for vehicles with improved fuel economy and lower running costs. This has resulted in increasing demand for models with smaller displacement engines, and hybrid drivetrains. Toyota's hybrid pick-up variants, the smaller, more fuel-efficient diesel variants, are increasingly being found in the used space.
  

Asia-Pacific Used Pickup Truck Market Analysis

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Based on size, the Asia-Pacific used pickup truck market is segmented into full-size, mid-size, and compact. In 2024, the mid-size segment accounted for around USD 2.8 billion and is expected to grow significantly over the forecast time frame.

• Mid-size pick-up trucks represent an optimal mix of size, power and efficiency in the Asia-Pacific market. Mid-size pick-up trucks are favored for their maneuverability and efficiency, and as they commonly have good resale value both in urban and rural settings, they are popular in those regions.
  
• Used mid-size pick-ups are favored as they fit into a niche market in Thailand, the Philippines and in India and are frequently used for small business, light farming (under 4 T weight), and personal transport so the demand is more predictable in the second-hand market.
  
• An assortment of models of mid-size pick-ups available from multinational manufacturers, like Toyota (Hilux), Isuzu (D-Max), Mitsubishi (Triton), and Ford (Ranger), will usually offer flexibility in configurations by including a combination of engine options, drivetrain options, gearbox/transmission choices, cab length (Single, Extended or Crew) and trim level or specification.
  
• Used mid-size pick-ups meet the requirements of other users for purposes like family transport and can provide a solid workhorse depending on the demands of the buyer. The variety of mid-size pick-ups available in the used vehicle market are versatile for work and play.
  

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Based on propulsion, the Asia-Pacific used pickup truck market is divided into gasoline, diesel, hybrid, and electric. The gasoline segment held over 42% of the market share in 2024.

• In many Asia-Pacific countries, budget-conscious purchasers frequently use gasoline-fueled used pick-up trucks because of their overall lower purchase price compared to diesel or electric vehicles. This price appeal, for many, makes gasoline trucks a good choice for first time vehicle owners, small business owners, and families, which is particularly relevant in developing markets in places like India, Indonesia and the Philippines. Gasoline vehicles often have a lower purchase price, which allows purchasers to get a higher trim or package, thus maximizing their money and overall driving experience of the used pick-up truck.
  
• The widespread availability of gasoline fuel is crucial to the popularity of gasoline powered trucks. Within many rural areas of Southeast Asia and the Pacific Islands, diesel fuel sources are limited, which makes gasoline more attractive and reliable when considering operational fuel sources. The abundance of gasoline as a fuel keeps gasoline fueled used pick-ups a practical avenue for regular transportation, especially in rural/small to medium cities where fuel logistics could impact usability.
  
• Gasoline engines also offer buyers an easier maintenance and cheaper repair system, attractive attributes when cost and value are important elements for buyers. The engine architectures are relatively simple; the fewer components generally lead to a reduction of what is subject to wear and failure mode. Therefore, buyers may possibly obtain more cost - effective ownership experience.
  

Based on application, the Asia-Pacific used pickup truck market is divided into personal and commercial. The personal segment held the major market share in 2024.  

• Increased interest in outdoor and leisure activities is driving more demand for pick-up trucks as an all-round personal-use vehicle. Countries such as Australia, New Zealand, and Thailand are markets where used pick-ups are commonly used for camping, fishing, overlanding, and coastal drives.
  
• Peak interest in pick-up trucks by weekend adventurers comes in the form of practical considerations: ground clearance to take them off-road; a large cargo bed to carry bicycles, boats, camping equipment, or surfboards; and capabilities for towing trailers. With more lifestyle trends leaning toward outdoor experiences, demand for dependable and economically used pick-up trucks in the personal-use category will continue to grow in the future.
  
• A grow demographic of consumers in rural and peri-urban areas across India, Indonesia, and Vietnam need vehicles that can do both professional tasks during the week and family or leisure activities on weekends. Used pick-up trucks are valued as a vehicle type needing to be strong and utilitarian vehicles, while also having enough comfort and versatility for personal travel.
  

Based on driving, the Asia-Pacific used pickup truck market is categorized into two-wheel drive, and four-wheel drive. The two-wheel drive segment held the major market share in 2024.

• The 2WD pick-up is a preferred vehicle for household and trading purposes in many large, urbanized areas, such as Delhi, Jakarta, Bangkok and Ho Chi Minh City, where off-road capability is less relevant. The 2WD pick-up is sufficiently high off the ground and usable for urban delivery, light-load transport, and everyday transport, and better fits the practical life of small business owners, tradespeople and middle-income families.
  
• Cost of fuel and lower ownership costs are selling factors for 2WD vehicles. Compared to 4WD pick-ups, 2WD pick-ups are lighter in weight, provide better fuel economy and easier to upkeep; and therefore, provide a better ownership cost over the long-term. In countries with high fuel and urban congestion costs like Japan or South Korea, these factors alone create continued demand in the used market for 2WD pick-up trucks.
  
• Costs of ownership, at purchase and operational, are more consistent for first-time buyers or fleet operators trying to keep costs down. 2WD pick-up trucks are ideal for new owners or fleet operators because they are used by logistics companies, food vendors, agricultural transporters, and contractors requiring utility, without having the cost associated with 4WD trucks and pallets.
  

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China dominated the Asia-Pacific used pickup truck market with a major share of over 65% in 2024.

• In China, the rapid pace of urban growth, coupled with major investment in infrastructure supporting Belt and Road Initiative or domestic rural revitalization, has seen demand for utility vehicles in construction, logistics, and public services steadily rise in China. Used pick-up trucks are notably appreciated by contractors, delivery businesses, and municipalities in tier-2 and tier-3 cities, where they need to be readily mobile and affordable. Used pick-up trucks have appeal and drive repeat usage because they are affordable and can accommodate mixed road conditions.
  
• The versatility of used pick-up trucks works well with the expanding industrial and rural economies in China. Used full-size and mid-size pick-up trucks are routinely converted into light cargo-haulers, mobile tools, farm tractors, and on-site logistics. The potential to use full-size and mid-size pickups for towing, heavy payloads and construction site manoeuvres presents a dependable companion for small and mid-sized enterprise (SME) administrators with little capital.
  
• Durability and longevity are the most important considerations in evaluating value in China's market. Brands with tough engineering like Great Wall, JMC (Jiangling), Isuzu and Toyota are less damaged and can hold value because of their reliability and poor service downtime.
  

Asia-Pacific Used Pickup Truck Market Share

• The top 7 companies in the Asia-Pacific used pickup truck industry are Volvo Trucks, Ford Motor Company, Daimler Truck, Mahindra, Tata Motors, Toyota Motor Corporation, and General Motors, collectively holding a market share of around 14% in 2024.
  
• Toyota Motor Corporation is arguably the strongest participant in both the Asia-Pacific used pickup space as well as the largest player in the pickup segment due in part to its enduring Hilux model made famous for high durability, utility for diversified uses and high resale values. In several key APAC markets like Thailand, Indonesia, and the Philippines, where it recently marketed CPO programs, used Toyota pickups produced a trusting environment through warranties, inspections, and maintenance services.
  
• In South Asia, Walmart appears to have emphasized the used pickup field for both Mahindra and Tata Motor vehicles. Their commonality is the strong availability of the dealer and service networks increase the productive recirculation of former fleets and rural location vehicles in the used pickup space. Mahindra's Bolero and Scorpio pickups and Tata's Yodha and Xenon are massively used for agricultural and commercial activity and serve the rural and semi-urban price-conscience buyers better than they used to.
  
• Ford Motor Company remains strong in some Asia-Pacific markets including Australia, Thailand, and South Africa, reliant upon continued use of the Ford Ranger; is advancing its used vehicle certified programs, both enterprise and customer facing, including increased attention to in-market digital channels and inventory accessibility (i.e. virtual vehicle experience and home delivery). Ford is focused on developing its share of tech-ready mid-range buyers in the market.
  

Asia-Pacific Used Pickup Truck Market Companies

Major players operating in the Asia-Pacific used pickup truck industry include:

• Autocraft Japan
• Daimler Truck
• Dandy Truck Sales
• Ford Motor Company
• General Motors
• Mahindra
• MB Motor
• Tata Motor
• Toyota Motor
• Volvo Trucks
  

The supplier and vendor landscape in the Asia-Pacific used pickup truck market is highly diverse and evolving rapidly with the innovation of traditional dealership practices with digital platforms to satisfy your rising consumer needs. Major automotive dealership networks such as Toyota's certified pre-owned (CPO) network and Ford’s authorized used vehicle programs offer the only trusted options for buyers to purchase used pickup trucks, providing warranties and inspections which provide confidence for buyers to purchase used in the second-hand market.

Similarly, online platforms including Cars24, OLX Autos and Droom are emerging as leading market players in the region with a fully digital experience for purchasing used pickup trucks. These platforms attract younger and more digital-savvy consumers with a wealth of available vehicle histories, online-denoted prices, and home delivery services. For example, Cars24, has made huge advancements through India and Southeast Asia utilizing innovative AI-pricing tools and a fully digital instant lending approval to undermine traditional sales experiences.

Asia-Pacific Used Pickup Truck Industry News

• In March 2025, Gurugram-headquartered TrucksUp collaborated with HDFC Bank, allowing new and used truck financing accessibility. Not only did it enable a digital loan processing approach with a substantial turnaround time decrease but also created greater financial inclusion for individual drivers and small fleet owners.
  
• In March 2025, TrucksUp announced its new digital marketplace TrucksHub. TrucksHub aims to reorganize and revolutionize the used truck sector within India’s fragmented market. Upon rolling-out, TrucksHub offered Kwik Checks with pros, support with financing and end-to-end options while all trucks on the platform were verified.
  
• In August 2023, Ashok Leyland launched Re-AL, their own dedicated e-marketplace for used commercial vehicles, and their initial aim with the launch of Re-AL was to provide customers with a seamless experience that would allow them to buy or sell used trucks within its e-marketplace.  Re-AL would equip customers with an easy and transparent way to trade in their vehicles and upgrade them into new Ashok Leyland trucks or buses.
  
• In June of 2023, Daimler India Commercial Vehicles launched its first-ever, BharatBenz Certified initiative as it officially entered the pre-owned commercial vehicles market. This program is to modernize refurbished trucks and have certificates on pre-owned BharatBenz trucks to sell to customers that are high-quality, reliable vehicles with full inspection and reconditioning standards.
  

The Asia-Pacific used pickup truck market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and volume (Units) from 2021 to 2034, for the following segments:

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Market, By Size

• Compact
• Mid-size
• Full-size

Market, By Age

• Up to 3 years
• 5-10 years
• Above 10 years

Market, By Range     

• Less than 50,000
• 50,000-1,00,000 km
• Above 1,00,000 km

Market, By Powertrain

• Gasoline
• Diesel
• Electric
• Hybrid

Market, By Application

• Personal
• Commercial
  • Construction and heavy equipment
  • Agriculture and farming
  • Landscaping and outdoor services
  • Utility and municipal use

Market, By Drive

• Rear-wheel drive
• Four-wheel drive

Market, By Sales Channel

• Franchise Dealers
• Independent Dealers
• Peer-to-peer

The above information is provided for the following countries:

• China
• Japan
• India
• South Korea
• Australia
• New Zealand
• Southeast Asia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Rest of Southeast Asia