Asia Pacific Motor Starter Market

Asia Pacific Motor Starter Market Size

The Asia Pacific motor starter market was valued at USD 3.8 billion in 2024. The market is projected to grow from USD 4 billion in 2025 to USD 6.2 billion by 2034, at a CAGR of 5%, according to Global Market Insights Inc.

• Asia-Pacific economies are implementing stringent energy efficiency regulations to curb industrial energy consumption. Motor-driven systems account for a significant share of electricity use in manufacturing, prompting governments to enforce standards that encourage adoption of efficient motor starters. For instance, China’s Action Plan on Industrial Energy Efficiency targets a 13.5% reduction in energy consumption per unit of industrial output by 2025 and mandates that over 70% of new motors be energy-efficient. These measures directly stimulate demand for advanced starters that enable optimized motor control and energy savings.
  
• The region’s accelerated shift toward automation in manufacturing and process industries is a major growth driver. Automated systems require reliable motor control solutions, and motor starters are integral to ensuring operational safety and efficiency. Countries such as South Korea are investing heavily in smart manufacturing initiatives, including AI-driven autonomous production systems, which reduce energy consumption by up to 10% and increase productivity by 30%. These programs inherently boost demand for advanced motor starters compatible with automated environments.
  
• Asia-Pacific nations are increasingly integrating renewable energy sources into industrial operations. This transition requires motor starters capable of handling variable loads and supporting grid stability. For example, India’s Strategic Plan for Advancing Energy Efficiency Across Demand Sectors by 2030, under the Ministry of Power, emphasizes electrification and renewable integration in industrial processes, creating opportunities for motor starters designed for dynamic energy environments.
  
• Governmental standards across Asia-Pacific are tightening around motor efficiency. Australia and New Zealand, under the Greenhouse and Energy Minimum Standards (GEMS) Act, have adopted Minimum Energy Performance Standards (MEPS) for motors and are consulting on raising these to IE3 levels. This regulatory trajectory drives demand for motor starters that complement high-efficiency motors and comply with evolving standards.
  
• The electrification of transport and related supply chains in countries like Japan and South Korea is spurring investments in motor technologies. Japan’s Green Transformation (GX) strategy and subsidies for clean energy vehicles aim to make all new passenger vehicle sales electrified by 2035. This trend indirectly boosts demand for motor starters in automotive component manufacturing and EV-related industrial clusters.
  
• Large-scale infrastructure projects across India, Indonesia, and Southeast Asia are driving demand for pumps, compressors, and HVAC systems—all reliant on motor starters for safe and efficient operation. Government-backed programs for industrial clusters and clean energy zones in Indonesia, such as the initiative to develop clusters powered by 6.6 GW of clean energy, further amplify this demand.
  
• Asia-Pacific governments have set ambitious carbon neutrality targets—China by 2060, Japan by 2050, and India’s net-zero roadmap by 2070. These commitments necessitate widespread adoption of energy-efficient technologies, including motor starters that enable precise control and reduce energy wastage in motor-driven systems. For example, China’s industrial energy efficiency plan explicitly links motor upgrades to its carbon peaking strategy.
  

Asia Pacific Motor Starter Market Trends

• Asia-Pacific industries are rapidly embracing smart manufacturing technologies, integrating IoT and AI for real-time monitoring and predictive maintenance. This shift demands motor starters compatible with digital control systems and automation platforms. China has established over 421 national-level smart factories and 10,000 intelligent workshops under its AI Plus initiative, accelerating industrial modernization and boosting demand for intelligent motor control solutions.
  
• The automotive sector in Asia-Pacific is transitioning toward electric and hybrid vehicles, creating demand for advanced motor starters in component manufacturing and assembly lines. Indonesia’s EV sales surged to 43,188 units in 2024, supported by VAT incentives and import duty exemptions, signaling strong electrification momentum and driving motor starter adoption in EV-related industrial clusters.
  
• AI-driven automation is becoming a cornerstone of industrial operations, requiring motor starters that support precise control and diagnostics. South Korea’s AI Autonomous Manufacturing Pilot Project, backed by KRW 3.7 trillion investment, aims to cut energy consumption by 10% and defects by 50%, creating strong demand for intelligent motor control solutions across smart factories.
  
• Asia-Pacific governments are aggressively scaling renewable energy capacity, requiring motor starters for auxiliary systems in wind and solar projects. Japan targets a 36–38% renewable energy share by 2030, supported by FIT/FIP schemes and offshore wind initiatives, driving demand for starters in renewable-linked industrial setups and hybrid energy systems.
  
• Stricter energy efficiency standards across the region are reshaping motor starter specifications to align with high-efficiency motors. Australia is consulting on raising MEPS for three-phase motors to IE3 levels under its Energy Rating Program, influencing starter designs for compliance and performance in industrial applications.
  
• The proliferation of industrial robots in Asia-Pacific manufacturing plants necessitates motor starters that ensure smooth operation and overload protection. China produced 443,000 industrial robots in 2022, accounting for over half of global installations under its “Robot+” application plan, boosting demand for advanced motor control systems in automated production lines.
  
• Smart grid development across Asia-Pacific is driving adoption of motor starters integrated with digital monitoring and load management features. India’s National Smart Grid Mission has deployed over 40 million smart meters and is modernizing substations for real-time monitoring, creating opportunities for digitally compatible motor starters in power and utility sectors.
  
• Regional carbon neutrality targets are accelerating investments in energy-efficient technologies, including motor starters that minimize energy losses and support green manufacturing. Japan’s GX strategy and carbon neutrality pledge for 2050 prioritize electrification and energy efficiency, reinforcing demand for sustainable motor control solutions across industrial sectors.
  

Asia Pacific Motor Starter Market Analysis

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• By product type, the market comprises variable frequency drives (VFDs), hybrid starters, reversing starters, across-the-line starters, soft starters, and others. The market size reached USD 3.2 billion in 2022, USD 3.5 billion in 2023, and USD 3.8 billion in 2024. VFD-based motor starters led the segment, capturing over 30.7% share in 2024 and are projected to expand at a CAGR of 5.4% through 2034.
  
• Asia-Pacific’s rapid shift toward industrial automation and smart manufacturing is fueling demand for variable frequency drives (VFDs) in motor starter applications. VFDs enable precise speed control, essential for flexible and efficient automated systems. Their ability to integrate seamlessly with PLCs and IoT platforms makes them indispensable in modern industrial control architectures. As factories across China, India, and Southeast Asia embrace Industry 4.0, VFDs are becoming critical for optimizing energy use and ensuring operational reliability.
  
• Asia-Pacific’s strong focus on reducing energy consumption and carbon emissions is accelerating VFD adoption. Motors account for a significant share of industrial electricity, and VFDs optimize motor speed based on load, reducing energy waste and extending equipment life. Governments across Japan, South Korea, and Australia are introducing incentives and regulatory frameworks promoting energy-efficient technologies. This makes VFDs a preferred solution for retrofitting existing systems and designing new installations aligned with sustainability and compliance goals.
  
• Soft starters are increasingly used in Asia-Pacific industries requiring smooth motor acceleration, such as mining, water treatment, and HVAC. These applications often involve high inertia loads where sudden torque can damage equipment or cause instability. Soft starters minimize mechanical stress and electrical disturbances during start-up, improving process reliability and extending equipment life. With infrastructure development and resource industries expanding in India and Indonesia, demand for soft starters is expected to grow significantly in the coming years.
  
• Modern soft starters in Asia-Pacific are evolving with advanced digital interfaces and communication protocols, enabling integration with PLCs, SCADA systems, and industrial IoT platforms. Support for Modbus, Profibus, and Ethernet/IP ensures compatibility with smart factory environments. As industries in China, Japan, and South Korea move toward automation and data-driven operations, intelligent soft starters are becoming vital for both new installations and retrofit projects, offering enhanced monitoring, diagnostics, and operational efficiency for industrial processes.
  
• The across-the-line motor starter segment in Asia-Pacific was valued at USD 694 million in 2024 and is projected to grow at a CAGR of 4.1% through 2034. This growth is driven by demand in small-scale industries, agriculture, and rural infrastructure, where simplicity and cost-effectiveness are prioritized over advanced motor control features. These starters remain popular for basic applications due to their reliability, ease of installation, and minimal maintenance requirements, especially in regions with limited automation penetration.
  
• Industrialization in emerging Asia-Pacific economies is creating strong demand for across-the-line (ATL) starters. As small and medium enterprises expand in regions with limited automation infrastructure, ATL starters offer a practical, cost-effective solution. Their simple installation, low maintenance needs, and compatibility with standard electrical systems make them ideal for businesses scaling operations without heavy capital investment. This trend is particularly evident in India, Indonesia, and Vietnam, where SMEs are driving industrial growth and infrastructure development.
  
• Hybrid starters are gaining popularity in Asia-Pacific for combining the benefits of electromechanical starters with advanced electronic control. These starters reduce energy losses during motor start-up and switching, making them ideal for industries focused on sustainability and cost optimization. With increasing energy efficiency mandates in countries like China and Australia, hybrid starters are becoming a preferred choice for applications requiring high reliability and reduced operational costs in automated and semi-automated industrial environments.
  
• Reversing starters are witnessing strong demand across Asia-Pacific process industries such as textiles, material handling, and packaging, where frequent motor direction changes are essential. These starters ensure smooth and safe reversal operations while minimizing downtime and mechanical stress. As industrial automation expands in India, Japan, and Southeast Asia, reversing starters are increasingly integrated into conveyor systems and automated production lines, offering enhanced flexibility and operational efficiency for businesses aiming to optimize throughput and reduce maintenance costs.
  

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• By voltage rating, the Asia-Pacific motor starter market is categorized into low, medium, and high voltage segments. Low-voltage starters accounted for over 71.1% share in 2024 and is projected to surpass USD 4.2 billion by 2034. Increasing emphasis on energy efficiency and operational safety is driving adoption, particularly in industries seeking scalable and cost-effective motor control solutions. This trend is reinforced by growing automation and infrastructure development across emerging economies in the region.
  
• The growing development of smart infrastructure and automated building systems across Asia-Pacific is significantly increasing demand for low-voltage motor starters. These starters are essential for HVAC systems, elevators, and lighting controls, offering reliable motor protection and smooth operation. Their compact design and digital compatibility make them ideal for modern construction projects and facility management, supporting the region’s transition toward intelligent, energy-efficient buildings and urban environments.
  
• The medium-voltage motor starter segment is witnessing strong growth in Asia-Pacific, driven by the rapid expansion of renewable energy and distributed generation systems. These starters are widely used in auxiliary components such as solar tracking motors, cooling units for battery storage, and controllers for wind turbines. As clean energy installations scale across the region, the need for reliable motor control solutions at medium voltage levels is rising to ensure operational stability and long-term performance.
  
• Asia-Pacific’s industrial networks are becoming increasingly integrated with regional power grids, creating a strong need for motor starters that ensure stable and efficient energy consumption. Medium-voltage starters play a vital role in reducing voltage fluctuations and harmonics during motor start-up, thereby enhancing grid reliability. Advanced designs featuring soft-start functionality and reactive power compensation are gaining traction as industries seek solutions that improve grid compatibility and support uninterrupted operations within evolving, energy-intensive industrial environments.
  
• The region’s ambitious renewable energy targets are accelerating demand for high-voltage motor starters in transmission and substation systems. These starters are essential for auxiliary operations in solar and wind farms, including turbine pitch control and cooling systems. As Asia-Pacific countries prioritize grid stability and system reliability to accommodate variable renewable generation, high-voltage starters are becoming critical for managing load fluctuations and ensuring efficient energy delivery across large-scale power infrastructure.
  
• High-voltage motor starters are increasingly deployed in large-scale water treatment and sewage pumping systems across Asia-Pacific, where high-capacity pumps require robust motor control. These starters ensure operational efficiency and system protection in critical fluid management processes. With growing urbanization and stricter environmental regulations, industrial water treatment facilities are expanding rapidly, creating strong demand for advanced motor starters that can handle high voltage requirements while supporting sustainability and reliability in essential infrastructure projects.
  

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• The China motor starter market was valued at USD 0.9 billion in 2022, USD 1 billion in 2023, and USD 1.1 billion in 2024. In 2024, China represented approximately 31% of the market share and is projected to witness substantial growth over the coming years, supported by industrial automation, renewable energy expansion, and infrastructure development initiatives.
  
• China’s manufacturing sector is rapidly embracing automation and AI-driven processes, creating strong demand for motor starters in robotics and conveyor systems. The government’s “AI Plus” initiative, launched in 2024, aims to integrate AI into manufacturing, resulting in 421 national-level smart factories and over 10,000 digital workshops. These upgrades require advanced motor control solutions, including starters, to ensure operational safety and efficiency.
  
• China’s renewable energy boom is a major driver for motor starter demand in auxiliary systems of wind and solar projects. In 2024, China added 373 GW of renewable capacity, bringing renewables to 56% of total installed power capacity, according to the National Energy Administration. These projects rely on motor-driven pumps and cooling systems, where starters are essential for smooth operation and grid stability.
  
• China’s production of EVs, batteries, and solar PV modules has sharply increased electricity consumption in mechanical and electrical equipment manufacturing. IEA reports that electricity demand in these sectors grew significantly between 2021 and 2024, driven by electrification and clean-tech manufacturing. This surge necessitates motor starters for safe and efficient motor operation in high-load industrial environments.
  
• India’s renewable energy sector is accelerating motor starter adoption in power generation and industrial applications. In 2024, India added 27 GW of renewable capacity, taking total non-fossil capacity to 214 GW, as per the Ministry of New and Renewable Energy. Large-scale solar and wind projects require motor starters for pumping, cooling, and transmission systems, supporting market growth.
  
• Japan’s automotive industry is increasing robot installations and EV production, boosting demand for motor starters in assembly lines and hybrid vehicles. In 2024, Japan installed 13,000 industrial robots, the highest in five years, according to the International Federation of Robotics. This automation surge, coupled with EV adoption goals for 2035, drives the need for advanced motor control solutions.
  
• South Korea’s Manufacturing Renaissance Vision and AI-driven smart factory projects are key growth drivers. In 2024, the Ministry of Trade, Industry and Energy launched 26 AI autonomous manufacturing projects, aiming to boost productivity by 30% and cut energy use by 10%. These initiatives require motor starters for robotics and automated systems, ensuring precise motor control in smart factories.
  
• Australia’s industrial energy efficiency policies encourage the use of soft starters to reduce energy consumption and extend motor life in mining and heavy industries. The Greenhouse and Energy Minimum Standards Act (GEMS) sets mandatory efficiency requirements for equipment, promoting adoption of energy-saving technologies. These regulations, updated under the National Energy Performance Strategy, support motor starter market growth in energy-intensive sectors.
  

Asia Pacific Motor Starter Market Share

• The top 5 companies across the Motor starter market include Mitsubishi Electric Corporation, Fuji Electric, CHINT Group, Schneider Electric, and Siemens, collectively contributing over 55% of the market in 2024.
  
• Mitsubishi Electric leverages its strong regional manufacturing base and advanced automation solutions to dominate the Asia-Pacific motor starter market. Its starters integrate seamlessly with factory automation systems, supporting Industry 4.0 initiatives across Japan, China, and Southeast Asia. The company’s focus on energy efficiency and smart control technologies aligns with regional sustainability goals, while its extensive service network ensures reliability and quick deployment for industrial and infrastructure projects.
  
• Fuji Electric’s competitive edge lies in its expertise in energy management and industrial automation, offering motor starters optimized for high-efficiency operations. Its solutions cater to Asia-Pacific’s growing renewable energy and manufacturing sectors, ensuring compliance with stringent safety and performance standards. Fuji Electric emphasizes compact designs and digital monitoring capabilities, making its starters ideal for space-constrained industrial environments and smart factory applications across Japan and emerging Asian economies.
  
• CHINT Group stands out in Asia-Pacific with cost-effective, reliable motor starters tailored for diverse industrial applications. Its strong presence in China and expanding footprint in Southeast Asia enable it to serve both large-scale projects and SMEs. CHINT focuses on affordability without compromising quality, offering starters that meet international standards while supporting regional electrification and automation trends. Its competitive pricing and localized support make it a preferred choice in developing markets.
  

Asia Pacific Motor Starter Market Companies

Major players operating in the Asia Pacific motor starter industry are:

• ABB
• C&S Electric Limited
• CHINT Group
• Crompton Greaves Consumer Electricals Limited
• Danfoss
• Eaton
• Emerson Electric
• Fuji Electric FA Components & Systems Co., Ltd.
• GE Vernova
• Havells India
• Kalp Controls
• Lauritz Knudsen Electrical & Automation
• LOVATO ELECTRIC
• LS ELECTRIC
• Mitsubishi Electric Corporation
• Omron Corporation
• Rockwell Automation
• Schneider Electric
• Siemens
• WEG

• C&S Electric commands a strong presence in India while exporting to more than 85 countries worldwide. Its motor starter lineup spans DOL, star-delta, and intelligent pump controllers. The Anmol series stands out with durable single-phase starters featuring SMS-based control, catering to both agricultural and industrial needs. Backed by 10 manufacturing facilities and an extensive distribution network, C&S continues to grow through innovation and region-specific solutions that meet diverse market requirements.
  
• CG Power delivers advanced soft starters such as the Emotron MSF 2.0 and TSA series, engineered for smooth motor performance and operational efficiency. With over 85 years of industry experience, CG serves global industrial and energy sectors. Its Drives & Automation division prioritizes energy-efficient motor control systems, supported by robust R&D and strategic expansions across Europe and Asia, reinforcing its leadership in automation and electrification technologies.
  
• CHINT Group is recognized as a global leader in smart energy solutions, operating in more than 140 countries. Its motor starters form part of an extensive portfolio designed to enable intelligent electrical systems. The company’s strategy emphasizes digitalization, low-carbon technologies, and smart manufacturing, positioning its products at the core of energy-efficient infrastructure and industrial automation projects worldwide. This approach strengthens CHINT’s role in driving sustainable and connected industrial ecosystems.
  

Asia Pacific Motor Starter Industry News

• In July 2025, Schneider Electric announced the full acquisition of Schneider Electric India Private Limited (SEIPL), purchasing the remaining 35% stake from Temasek for approximately USD 5.94 billion. This strategic move consolidates Schneider’s position in India, one of its fastest-growing markets, and enables greater agility in decision-making and operations. With plans to triple its manufacturing capacity and deepen its R&D footprint, Schneider aims to leverage India as a key hub for innovation and supply chain excellence across Asia-Pacific and emerging markets.
  
• In January 2025, Lovato Electric introduced the ADXT series, a new line of soft starters designed to handle demanding motor applications with greater efficiency and control. For motor starter businesses, this launch represents a significant step forward in managing high-inertia loads such as crushers, conveyors, and compressors. The ADXT series features full three-phase control, offering higher starting torque and smoother acceleration compared to traditional two-phase designs. With built-in bypass relays, adjustable current settings, and compatibility with both in-line and inside-delta configurations, these starters are engineered for flexibility and energy efficiency. Their compact design, wide voltage range, and optional communication capabilities make them well-suited for modern industrial environments seeking smarter motor control solutions.
  
• In April 2024, Rockwell Automation unveiled the FLEXLINE 3500 motor control center at Hannover Messe, expanding its portfolio of smart industrial solutions. Designed for IEC markets, this low-voltage motor control center integrates power distribution and motor control into a single, modular system. By enabling real-time diagnostics and energy-efficient operation, the FLEXLINE 3500 helps manufacturers reduce downtime, optimize energy use, and improve safety. This launch reinforces Rockwell’s commitment to digital transformation and supports smarter, more sustainable manufacturing across industries.
  

The Asia Pacific motor starter market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) and volume (Units) from 2021 to 2034, for the following segments:

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Market, By Product

• Soft Starters
• Variable Frequency Drives (VFDs)
• Across-the-Line Starters
• Reversing Starters
• Hybrid Asia Pacific Motor Starters
• Others

Market, By Protection System

• Electronic Overload Relays
• Solid-State Overload Protection
• Thermal-Magnetic Protection

Market, By Control System

• PLC
• Fieldbus

Market, By Voltage

• Low
• Medium
• High

Market, By Current

• > 9 A – 27 A
• > 27 A – 90 A
• > 90 A – 270 A
• > 270 A – 810 A
• > 810 A

Market, By Application

• Distributed Architecture
• Control Cabinet
• Hybrid Configuration

Market, By End Use

• Residential
• Commercial
• Industrial

The above information has been provided for the following countries:

• China
• Japan
• South Korea
• India
• Australia
• New Zealand
• Indonesia