Antiacne Cosmetics Market

Anti-acne Cosmetics Market Size

The global anti-acne cosmetics market size was valued at USD 5.9 billion in 2023. The market is expected to grow from USD 6.2 billion in 2024 to USD 9.4 billion in 2032, at a CAGR of 5.3%.

The surging market for anti-acne cosmetics is fueled by the increased expenditure by consumers on skincare products. Consumers have become more informed regarding skincare and recognized its significance in health and well-being. The American Academy of Dermatology Association estimates indicate there are approximately 50 million Americans that suffer from acne annually, making it the most widespread skin ailment in the U.S.

Especially among adult women, a condition termed as adult acne has afflicted approximately 15%. A significant number, roughly 85%, experience at minimum minor acne issues between the ages of 12 to 24. In America, more than 6 billion dollars are spent trying to deal with acne and its effects every single year. But only 10% of the people make the effort to consult a dermatologist. The rest rely on commercially available solutions.

Increasing demand for natural and organic products is majorly boosting the growth in the global anti-acne cosmetics market. Consumers are becoming more aware of the ingredients used in their skincare products and hence are demanding products that are natural and organic in nature, as they are perceived to be safer and healthier for the skin. Growing awareness of potential side effects from synthetic ingredients has led consumers to prefer products formulated with natural ingredients, which are often seen as gentler and less irritating.

According to Ulta’s Beauty Consumer Insights survey for the year 2023, it found that 90% of Gen Z and younger millennials expect to buy into the products offered in the clean beauty category over the next few years.

Anti-acne Cosmetics Market Trends

• The global market is driven by rising cases of acne, innovative formulations, social media, demand for natural products, and self-care trends. The surging market for anti-acne cosmetics is fueled by the increased expenditure by consumers on skincare products. The American Academy of Dermatology Association estimates indicate there are approximately 50 million Americans that suffer from acne annually, making it the most widespread skin ailment in the U.S.
  
• The anti-acne mask market grows as more people do skincare at home. Masks with activated charcoal, clay, or salicylic acid target acne. Sheet masks, peel-off masks, and overnight masks gain popularity because they're convenient, effective, and budget-friendly options.
  
• Furthermore, anti-acne creams and lotions are high in demand because they are easy to use and have long lasting effects. Among the most important ingredients used in such products are benzoyl peroxide, salicylic acid, and tea tree oil. The trend is towards more natural, cruelty-free, and dermatologist-recommended products. Consumers are looking for products not only for treating acne but also hydration, soothing effects, and anti-inflammatory properties.
  

Anti-acne Cosmetics Market Analysis

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Based on the product type segment, the market is further bifurcated into masks, creams & lotions, cleansers & toners, and others. The creams & lotions segment was valued at USD 2.7 billion in 2023 and is projected to reach USD 4.3 billion by 2032.

• The cream & lotions segment is expected to sustain its leading position, forecasted to dominate throughout the forecast period. Consumers are seeking creams and lotions that do more than just treat acne. Products that have anti-aging, hydrating, and brightening properties are becoming popular.
  
• There is a growing demand for creams and lotions with natural or organic ingredients, such as tea tree oil, witch hazel, aloe vera, and green tea extract. Anti-acne products that combine anti-acne actives such as retinoids, benzoyl peroxide, or salicylic acid with soothing ingredients, such as hyaluronic acid, have been gaining market share. Products that reduce the appearance of acne while minimizing irritation are in the lead.
  

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Based on the distribution channel, the global anti-acne cosmetics market is categorized online and offline. The offline segment was valued at USD 4.4 billion in 2023 and is anticipated to grow with a CAGR of 5.2% during the forecast period.  

• The online channel is growing in anti-acne cosmetics due to convenient home shopping, and vast options. Consumers are finding acne products offered on brand websites, e-commerce sites such as Amazon, Sephora, Ulta, as well as the specialty skincare dealers. Online consumers can read up on product details, ingredients as well as opinions from other buyers, which are leading factors in whether consumers will buy products.
  
• Customer reviews and ratings are the most important factors in deciding any anti-acne product, especially for first-time buyers who want assurance of a tried-and-tested solution. Through this online channel, acne skincare brands have leverage toward the global market, especially in emerging Asia-Pacific regions where e-commerce penetration is increasing.
  

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• The U.S. dominated the North America anti-acne cosmetics market which was valued at USD 1.2 billion in 2023 and is estimated to grow at a CAGR of 5.2% from 2024 to 2032.
  
• In 2022, e-commerce beauty and personal care in the U.S. reached USD 18.6 billion. Online retail sales for personal care products in the U.S. reached USD 54 billion and took 11% share of total retail e-commerce revenue in 2021. According to present estimations, in 2023, more than 218 million people shopped online in the U.S. According to the general average of the expenditure per person, it accounts for approximately USD 5,381.
  
• Europe anti-acne cosmetics market with a market share of around 20% in 2023 and anticipated to grow with a CAGR of 5.3% from 2024 to 2032. The increase in awareness among users about dermatology, the incessant rise in the troubling acne issues, and the inclination towards more dermatologically approved skincare is making Germany as the center for anti-acne cosmetics in Europe. Its presence in premium German organic skincare brands and the high income levels have developed the beauty industry which has also aided in emplacing Germany in the market.
  
• The cases of acne in Asia-Pacific nations, including China, India, Japan, and South Korea-among the younger generation, early adults, as well as at middle age have been on the rise. The increase was attributed to many factors, from urbanization and lifestyle changes and increased stress to many others. Consequently, treatments for acne now rely more heavily on natural, herbal ingredients, which most countries favor. Organic anti-acne products' growth is trending because of its rise in demand, particularly among Indian and Chinese markets.
  

Anti-acne Cosmetics Market Share

In 2023, L’Oréal, Galderma, Unilever, Johnson & Johnson, Estée Lauder Companies Inc., and Procter & Gamble collectively held a 15% to 20% share of the global market. These companies have taken a more proactive approach in strengthening their market positions which include focusing on innovations, forming strategic partnerships, and expanding into new developing economies.

L’Oreal's expansion into premium skincare brands, such as La Roche-Posay, has been fueled by their proprietary research and development formulations and dermatological solutions.

Galderma has developed a prescription-strength focus on dermatology through its knowledge in the field and collaboration with health specialists.

Sustainability and clean beauty have become part of Unilever's acne care branding strategy as exemplified by their Simple and Vaseline products which use natural ingredients.

Neutrogena has also built its market position by developing and marketing science-based skincare supported by clinical studies and dermatologist endorsements, like Johnson & Johnson.

The Estée Ladies Companies Inc. has developed a brand focusing on luxury skincare, for anti-acne solutions, through Clinique.

With Olay and other household brands, Procter & Gamble has concentrated on dermatologist-approved anti-acne products for general consumers.

Anti-acne Cosmetics Market Companies

Major players operating in the anti-acne cosmetics industry are:

• Amorepacific Corporation
• Beiersdorf AG
• Blackbird Skincare
• Cetaphil
• Honasa Consumer Ltd.
• Johnson & Johnson
• Kao Corporation
• L'Oréal
• Mario Badescu Skin Care
• Natura &Co
• Shiseido Company, Limited
• Sunday Riley
• The Estée Lauder Companies Inc.
• Unilever
• Waldencast plc  
  

To improve the position in the market, industry leaders initiated significant strategies involved innovating products such as new dermatologist-recommended cuts and clean beauty. E-commerce and direct sales to customers increased accessibility, while digital presence was improved. Acquisitions and collaborations with dermatological research institutes helped enhance their overall credibility. Eco-friendly and cruelty-free product packaging contributed to many consumer niches, but it was the rebranding efforts that helped gain the most traction.

In May 2022, Honasa Consumer Pvt. Ltd. (HCPL), strengthened its position in the skincare market with the acquisition of Dr. Sheth's, a premium skincare brand known for its dermatologist-formulated products. Dr. Sheth's focuses on providing solutions for sensitive and acne-prone skin, leveraging clinical expertise to create effective, gentle skincare formulations. This strategic acquisition allows HCPL to broaden its product offerings, especially in the premium segment, and enhance its portfolio with products that cater to more specialized skincare needs.

Anti-acne Cosmetics Industry News

• In January 2025, COSRX launched the Alpha-Arbutin 2% Skin Discoloration Serum, a gentle, non-sticky serum designed for blemish-prone skin and hyperpigmentation. This serum promises to promote a clearer, more radiant complexion by targeting dark spots and uneven skin tone. COSRX highlights that the formula is a potent blend of active ingredients, offering a dermatologically tested solution that is safe and effective for sensitive skin.
  
• In January 2025, Eucerin, a subsidiary of Beiersdorf introduced the Radiant Tone Collection, designed to reduce dark spots across all skin tones. The collection includes five products: a cleansing gel, dual serum, daily lotion, night cream, and eye cream. Key to the effectiveness of the Radiant Tone products is Thiamidol, a patented Eucerin ingredient known for its ability to reduce skin pigmentation.
  
• In September 2024, Cetaphil launched its first line of chemical exfoliation products, designed for daily use and suitable for even the most sensitive skin. In collaboration with beauty content creator Katie Fang, Cetaphil introduces the Gentle Exfoliating collection. The new line aims to leave skin feeling softer, smoother, and more radiant with regular use, offering a gentle yet effective solution for exfoliating sensitive skin.
  

The Anti-acne cosmetics market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2018 to 2032, for the following segments:

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Market, By Product Type

• Masks
• Creams & lotions
• Cleansers & toners
• Others

Market, By End Use

• Individual use
• Spas and parlors
• Dermatological clinics
• Others

Market, By Price Range

• Low
• Medium
• High

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa