Amusement Parks Market Size - By Type (Theme Parks, Water Parks, Adventure Parks, Zoo Parks), By Ride (Mechanical Rides, Water Rides), By Age Group, By Revenue Source, & Global Forecast 2023 - 2032

Amusement Parks Market Size

Amusement Parks Market size was valued at USD 63.9 billion in 2022 and is estimated to register a CAGR of over 5.5% between 2023 and 2032. Increasing urbanization contributes to the industry gains as more people migrate to urban areas, seeking recreational activities and entertainment options.
 

According to a report published by the World Bank in April 2023, over 50% of the population lives in urban areas. By 2045, the world's urban population will increase by 1.5 times to 6 billion. Urban dwellers, including families and young adults, often look for leisure activities within city limits. Amusement parks, with their diverse attractions and entertainment offerings, become popular destinations for city residents. As urban populations expand globally, the demand for accessible and entertaining recreational spaces within cities rises.
 

The rising interest in themed entertainment and the growing consumer demand for immersive experiences are fueling the industry. As visitors seek more than traditional rides, theme parks offer captivating environments, storytelling, and interactive elements, enhancing the overall enjoyment. For instance, in October 2023, Disney unveiled the world's first Frozen-themed Land in Hong Kong, featuring enchanting attractions such as Elsa's Ice Palace, a scenic boat journey through a winter wonderland, and a thrilling sleigh-themed roller coaster.
 

Rising operating costs pose significant challenges in the amusement park market. Expenses related to maintenance, labor, technology, and safety compliance are escalating. Additionally, investments in new attractions and maintaining high-quality standards demand substantial financial resources.
 

COVID-19 Impact

COVID-19 significantly impacted the market, causing widespread closures, attendance restrictions, and travel limitations. Lockdowns and safety concerns led to reduced visitor numbers, revenue losses, and increased operational challenges. Park closures, event cancelations, and decreased consumer spending during the pandemic created financial strain for amusement park operators.
 

Amusement Parks Market Trends

The emerging trend of technology integration into amusement parks involves the strategic incorporation of cutting-edge technologies such as Augmented Reality (AR), Virtual Reality (VR), AI, and Radio-Frequency Identification (RFID). For instance, in August 2023, Six Flags announced collaboration with Google Cloud that involves the development of generative AI tools designed to elevate visitor experiences and optimize business operations within the theme park. This innovative project aims to leverage AI to create more immersive attractions, improve operational efficiency, and enhance the overall satisfaction for Six Flags Park visitors.
 

The rising trend of digital ticketing systems and mobile apps in the industry reflects a shift toward enhanced visitor convenience and operational efficiency. Digital ticketing allows patrons to purchase and access tickets online, reducing wait times and providing a seamless entry experience. Mobile apps serve as comprehensive tools for park navigation, ride reservations, and personalized experiences, offering visitors real-time information. For instance, in October 2023, Nandankanan Zoo near Bhubaneswar introduced a WhatsApp-based ticket booking facility, simplifying the booking process for visitors. Simultaneously, these technologies empower park management with valuable data insights, enabling better crowd management, personalized marketing strategies, and improved visitor satisfaction.
 

Amusement Parks Market Analysis

Based on ride, the market is divided into mechanical rides, water rides, and others. The mechanical rides segment accounted for around 65% industry share in 2022. The mechanical rides segment is anticipated to experience substantial gains in the industry due to the increased demand for thrilling & innovative attractions. Parks are investing in cutting-edge mechanical rides, incorporating advanced engineering and creative designs to provide unique & adrenaline-pumping experiences.
 

Based on revenue source, the amusement parks market is categorized into tickets, food & beverage, merchandise, hotel & resorts, and others. The tickets segment accounted for a industry share of around 52% in 2022. The tickets segment in the industry is poised for substantial progression as parks adopt dynamic pricing models, online promotions, and diversified ticket options. With a focus on enhancing accessibility, parks are offering flexible ticket packages, seasonal discounts, and digital ticketing options. For instance, in October 2023 Disney announced a plan to introduce discounts on children's tickets at its theme parks. The shift toward online ticket sales and the implementation of technology-driven solutions contribute to increased convenience for visitors.
 

North America is experiencing growth in the amusement parks market. The region accounted for a industry share of around 36% in 2022. The North America region is poised for significant expansion in the business due to a robust economy, increased consumer spending on leisure activities, and a strong tourism industry. The region's diverse entertainment preferences and a rising demand for immersive experiences contribute to the expansion. Theme Park investments, technological innovations, and strategic partnerships. With a favorable economic climate and a culture emphasizing leisure.
 

Amusement Parks Market Share

The major players operating in the Amusement Parks industry are-

• Cedar Fair Entertainment Company
• Comcast Corporation
• Fantawild
• Fuji-Q Highland
• Hershey Entertainment and Resorts Company
• IMG Worlds of Adventure
• Merlin Entertainments (The Blackstone Group)
• OCT Limited
• SeaWorld Parks & Entertainment, Inc.
• Six Flags Entertainment Corporation.
• The Walt Disney Company
   

These companies have extensive portfolios which encompass diverse attractions, cutting-edge technologies, and immersive entertainment, attracting a broad spectrum of visitors. With strategic investments, innovative offerings, and global presence, these entities play a pivotal role in defining the landscape.
 

Amusement Parks Industry News 

• In November 2023, Six Flags Qiddiya Park in Saudi Arabia announced that it is set to unveil Falcon's Flight roller coaster, the world's tallest, fastest theme park ride. The world's tallest roller coaster, which rises to 640 feet, will open in October 2024.
   

The amusement parks market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

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By type, 2018 – 2032

• Theme parks
• Water parks
• Adventure parks
• Zoo parks

By ride, 2018 – 2032

• Mechanical rides
• Water rides
• Others

By age-group, 2018 – 2032

• Up to 18 years
• 19 to 35 years
• 36-50 years
• 51-65 years
• Above 65 years

By revenue source, 2018 – 2032

• Tickets
• Food & beverage
• Merchandise
• Hotel & resorts
• Others   

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • South Africa
  • UAE
  • Saudi Arabia