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The bras segment generated over USD 9.2 billion in 2023.

The market size for intimate lingerie was valued at USD 15.1 billion in 2023 and is expected to reach around USD 23.1 billion by 2032, growing at 5.1% CAGR through 2032.

Some of the major players in the industry include Calvin Klein, Chantelle, Fashion Nova LLC, Gap Inc., Hanesbrands Inc., Hennes & Mauritz AB, Hunkemoller International B.V., Jockey International Inc., MAS Holdings, Marks " سبنسر, PVH Corp.

The U.S. market was worth over USD 1.8 billion in 2023.