Aesthetic Medicine Market – By Type (Surgical Procedures, Non-surgical Procedures), Product (Energy-based, Non Energy-based), Gender (Male, Female), End-use (Hospitals, Beauty Centres & Medical Spas, Dermatology Clinics) – Global Forecast (2024 – 2032)

Aesthetic Medicine Market Size

Aesthetic Medicine Market size was valued at around USD 19.2 billion in 2023 and is estimated to grow at 12% CAGR from 2024 to 2032. Aesthetic medicine, also known as cosmetic medicine, is a branch of medicine focused on enhancing a person's appearance through medical and cosmetic treatments.
 

Its primary aim is to improve cosmetic appearance through the treatment of conditions such as wrinkles, scars, excess fat, skin laxity, cellulite, unwanted hair, and skin discoloration. It encompasses a wide range of non-invasive, minimally invasive surgical instruments, and surgical procedures performed by trained medical professionals, including dermatologists, plastic surgeons, cosmetic surgeons, and other qualified practitioners.
 

The growing awareness of aesthetic procedures is significantly driving the aesthetic medicine market. As consumer knowledge increases about the benefits and effectiveness of these treatments, there's a rising demand for devices that support these procedures. For instance, in April 2023, the American Association of Plastic Surgeons held their 101st annual meeting in Chicago, demonstrating about the latest plastic surgery developments and network with other professionals in the field. As consumer knowledge increases about the benefits and effectiveness of these treatments, there's a rising demand for devices that support these procedures.
 

Furthermore, rising prevalence of obesity, increasing adoption of energy-based aesthetic devices, advancement in non-energy-based aesthetic devices, increasing facial implants, government initiatives and funding, and increasing education & awareness, are the promoting factors fostering the growth of the market.
 

Aesthetic Medicine Market Trends

The rising prevalence of obesity is a significant driver for market. Obesity is a serious health concern with increasing numbers of individuals seeking solutions for body contouring and fat reduction.
 

• According to the World Obesity Atlas, in 2023, there is an increase in the prevalence of obesity up to 2035 for adults, children, and adolescents. The report highlights that by 2035, the annual increase in adult obesity is estimated to be 1.9%, with a very high impact on national GDP and a projected 56% of adults with obesity. Additionally, the report indicates a very high annual increase in child obesity from 2020 to 2035 at 4.1%.
   
• Obesity often leads to excess fat accumulation in various areas of the body, including the abdomen, thighs, buttocks, and arms. Many individuals that struggle with obesity seek aesthetic procedures to address stubborn fat deposits and achieve a more contoured physique.
   
• It can also lead to facial volume loss or changes in facial contours. Aesthetic procedures such as dermal fillers and injectables are sought after for facial rejuvenation and restoring youthful appearance.
   
• The availability of safe, effective, and minimally invasive treatment options contributes to the growing popularity of aesthetic procedures for fat reduction among individuals with obesity, thereby escalating the growth of the market.
   

Aesthetic Medicine Market Analysis

Based on type, the market is bifurcated into non-surgical, and surgical. The non-surgical segment is estimated to account for USD 41.8 billion by the end of 2032.
 

• These procedures encompass a wide range of treatments such as injectables, laser therapy, and non-invasive body contouring, addressing various aesthetic concerns from wrinkles and volume loss to skin laxity and excess fat. Their accessibility makes them popular among a broad demographic of patients.
   
• Further, non-surgical procedures are generally more affordable than surgical interventions, making them accessible to a wider range of individuals. Consequently, many aesthetic clinics in Malaysia and Singapore offer competitive pricing and financing options, enhancing their affordability.
   
• Non-surgical procedures are increasingly sought after for preventive and maintenance purposes, helping individuals maintain a youthful appearance and address early signs of aging before they become more pronounced.
   
• Ongoing advancements in aesthetic technology continue to improve the safety and efficacy of non-surgical treatments, further driving their popularity and market growth.
   

Based on product, the aesthetic medicine market is divided into energy-based, and non energy-based products. The non energy-based segment accounted for USD 14.6 billion in 2023.
 

• These products offer versatile solutions for addressing various aesthetic concerns such as wrinkles, volume loss, facial implants, and augmentation, catering to the diverse needs and preferences of patients.
   
• Further, rising botulinum toxin utilization, dermal filler, and adoption of breast implants increases the adoption rate of aesthetic procedures. For instance, according to the American Society of Plastic Surgeons (ASPS), in 2022, nearly 300,000 breast implantation procedures were performed.
   
• Positive outcomes and experiences from non-energy-based treatments lead to word-of-mouth referrals and patient loyalty. Satisfied patients share their experiences with friends and family generating increased awareness and demand for non-surgical aesthetic procedures.
   
• Moreover, these products can achieve natural-looking results by enhancing facial features, restoring lost volume, and improving overall facial harmony. Skilled practitioners can use injectables and implants to subtly enhance a patient's appearance while preserving their unique facial characteristics, leading to high patient satisfaction and repeat business.
   
• Thus, such aforementioned factors are expected to augment the segmental growth.
   

Based on gender, the aesthetic medicine market is segmented into male, and female. The female segment held a market share of 84.8% in the year 2023.
 

• Women are often more concerned about their appearance and are more likely to seek cosmetic procedures to address perceived imperfections or enhance their features. Common aesthetic concerns among women include acne, wrinkles, fine lines, uneven skin tone, sagging skin, hair removal, and excess body fat. Aesthetic treatments offer women options for addressing these concerns and achieving their desired cosmetic outcomes.
   
• Growing cases of acne in female is a significant driver for the market. For instance, according to the American Academy of Dermatology Association (AADA), in 2024, acne occurring in women is increasing, affecting up to 15 percent of total population.
   
• Many women seek aesthetic treatments before weddings, reunions, or other special events to look their best. Some treatments offer quick results with minimal downtime, making them ideal for pre-event preparation. Thus, leading to increased demand.
   
• Aesthetic treatments have become more accessible and affordable in recent years, making them increasingly popular among women of all ages and socioeconomic backgrounds. The availability of minimally invasive procedures, financing options, and promotional offers has made aesthetic treatments more accessible to a broader segment of the female population, driving market growth.
   

Based on end-use, the aesthetic medicine market is segmented into hospitals, ambulatory surgical centers, beauty centers and medical spas, dermatology clinics, and home settings. The hospitals segment held a market size of USD 6.4 billion in the year 2023.
 

• Hospitals often house advanced medical equipment, technology, and facilities that enable the provision of a wide range of aesthetic treatments and procedures. Hospitals equipped with state-of-the-art surgical suites, laser centers, and dermatology clinics can offer comprehensive aesthetic services to patients.
   
• They typically employ multidisciplinary teams of healthcare professionals, including plastic surgeons, dermatologists, cosmetic surgeons, nurses, and aestheticians, who collaborate to provide comprehensive aesthetic care. This interdisciplinary approach allows hospitals to offer a broad spectrum of aesthetic treatments tailored to individual patient needs, preferences, and medical conditions.
   
• These often attract highly skilled and experienced medical professionals specializing in aesthetic medicine. Plastic surgeons and dermatologists practicing within hospital settings are typically board-certified and possess specialized training in cosmetic procedures.
   
• Further, hospitals adhere to stringent safety and quality standards mandated by regulatory agencies and accrediting bodies. Aesthetic procedures performed in hospital settings are subject to rigorous oversight, ensuring compliance with medical guidelines.
   

U.S. aesthetic medicine market is anticipated to grow at CAGR of 11.4% during the analysis timeframe.
 

• The country has a large population with a significant demand for aesthetic procedures and treatments. Factors such as societal emphasis on physical appearance, media influence, and cultural norms contribute to a widespread desire for cosmetic enhancements among Americans.
   
• For instance, according to the American Society of Plastic Surgeons, in 2023, there were 26.2 million surgical and minimally invasive cosmetic and reconstructive procedures performed in the U.S.
   

Germany aesthetic medicine market is anticipated to witness lucrative growth between 2024 – 2032.
 

• The country has a reputation for excellence in medical education and training. German physicians, including plastic surgeons, dermatologists, and aesthetic specialists, undergo rigorous training and certification processes, ensuring a high level of clinical expertise and proficiency in aesthetic procedures.
   
• Patients trust the professionalism, skill, and qualifications of German healthcare providers, driving demand for aesthetic treatments in the country.
   

Japan aesthetic medicine market is expected to grow significantly over the years.
 

• Japan has one of the oldest populations globally, with a significant proportion of elderly individuals seeking anti-aging and rejuvenation treatments. The aging population contributes to the demand for aesthetic procedures to address age-related concerns such as wrinkles, fine lines, sagging skin, and volume loss.
   
• For instance, according to BBC, in 2023, more than 1 in 10 people in Japan are aged 80 or older. National data also shows 29.1% of the 125 million population is aged 65 or older.
   

Saudi Arabia aesthetic medicine market is anticipated to witness lucrative growth between 2024 – 2032.
 

• Saudi Arabia is home to a diverse and cosmopolitan population, including residents and expatriates from around the world. The multicultural nature of Saudi Arabia society contributes to a wide range of aesthetic preferences and demands, driving the growth of the market.
   
• Individuals from different cultural backgrounds seek aesthetic treatments to address diverse cosmetic concerns and beauty standards.
   

Aesthetic Medicine Market Share

The aesthetic medicine industry is highly competitive, marked by several players striving for market dominance. Providers offer comprehensive aesthetic products with improved efficiency and affordability. This includes advancements in design, precision, automation, and customization. Competition is driven by factors such as the quality, reliability, ease of usage along with integration capabilities with existing technologies, and compliance with regulatory standards. Strategic partnerships with companies and healthcare networks play a crucial role in market positioning.
 

Aesthetic Medicine Market Companies

Some of the eminent market participants operating in the aesthetic medicine industry include:

• Apax Partners
• Boston Scientific Corporation
• Bausch Health Companies Inc
• El.En. S.p.A.
• GC Aesthetics plc
• Huadong Medicine Co., Ltd.
• Johnson & Johnson
• Merz Pharma
• Sciton, Inc.
• SharpLight Technologies Inc.
• Sisram Medical Ltd
• Vitruvian Partners LLP
   

Aesthetic Medicine Industry News:

• In September 2023, Sciton Inc., announced the expansion of its mJOULE system to include two renowned vascular treatments, ClearV and ClearSilk. This strategic move strengthened the company's product portfolio in energy based aesthetic devices and solidified its position as a trusted leader in delivering advanced solutions to healthcare professionals.
   
• In January 2021, Merz and Candela Corporation announced a commercial collaboration to provide a comprehensive medical aesthetics portfolio to consumers worldwide. This collaboration merges the expertise of both companies, leveraging their combined resources and technologies to offer a broad range of innovative solutions for various aesthetic needs. Thus, increasing the product expansion and reach of the company.
   

The aesthetic medicine market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

Market, By Type

• Non-surgical
• Surgical

Market, By Product

• Energy-based
  • Laser-based aesthetic device
  • Radiofrequency (RF)-based aesthetic device
  • Light-based aesthetic device
  • Ultrasound aesthetic device
  • Other energy-based products
• Non Energy-based
  • Botulinum toxin
  • Dermal fillers
  • Implants
    • Facial implants
    • Breast implants
    • Other implants
  • Others non energy-based products

Market, By Gender

• Male
  • 18 years and below
  • 19-34 years
  • 35-50 years
  • 51-64 years
  • 65 years and above
• Female
  • 18 years and below
  • 19-34 years
  • 35-50 years
  • 51-64 years
  • 65 years and above

Market, By End-use

• Hospitals
• Ambulatory surgical centers
• Beauty centers and medical spas
• Dermatology clinics
• Home settings

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Malaysia
  • Singapore
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • Rest of Middle East and Africa