Wireless Audio Market Size, Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026
Report ID: GMI4504
Wireless Audio Market size is estimated to propel over the forecast timeline due to increasing requirements for mobility devices, innovations in infotainment devices, and changing consumer trends.
The wireless audio market is dynamic and rapidly growing due to rise in demand for Bluetooth or Wi-Fi-enabled microphones, sound-bars, headphones, and speakers among consumers. Moreover, high expenditure of OEMs operating in the semiconductor industry for wireless devices is bolstering market demand.
Wireless audio refers to audio systems that encompass a specific area such as a house or a room. These devices are predominantly battery-powered, Bluetooth or Wi-Fi-enabled and often both Wi-Fi & Bluetooth enabled. An audio signal originates from a source, such as a smartphone, and is wirelessly conveyed to a playback unit that houses a speaker and power amplifier. The playback unit can be controlled with its own set of buttons; however, the system is conveniently controlled at the source.
The paradigm shift from wired audio systems to wireless audio systems offers enhanced features such as improvement in audio quality, noise cancellation, and portability to consumers. Changing consumer preferences toward digital audio, noise cancellation, comfortable wearing styles, enhanced audio quality, and advantages of analog RF transmission are burgeoning wireless audio market growth.
Key market players are bringing innovation in these devices to cater to specific consumer needs. For instance, in September 2019, Plantronics, Inc. announced the next-generation of Savi wireless headsets. The device will deliver improved noise cancellation and offer several wearing styles to users. Additionally, it provides multiple device connectivity and office mobility. Stringent government regulations related to noise emissions and noise regulations are hindering market growth. Additionally, negative health effects on children and adults are restraining market growth.
Growing consumer applications equipped with these devices have opened up new avenues in the industry. The wireless audio market players are focusing on strategic product developments, which cater to specific application requirements. For instance, in January 2019, Bose announced the launch of Bose Portable Home Speaker, a compact speaker that collaborates the convenience of battery power, ease of voice control, and simplicity of Bluetooth in an innovative design. The wireless portable device delivers deeper bass and improved 360-degree sound. It works built-in with Amazon’s Alexa and Google Assistant both to access weather, playlists, news, podcasts, and smart home devices. The smart audio device is Wi-Fi & Bluetooth enabled and runs on battery power.
The commercial & special application segment held a significant wireless audio market share in 2019 due to the increasing demand for wireless infotainment devices across the automotive sector. Key market players are focusing on the provision of innovative products to the automotive sector, which will help them hold a significant market share in the industry. For instance, in April 2019, Harman International showcased its premium automotive communications solution that is designed to elevate the present in-vehicle communication environment by enabling frustration-free, clear conversations for all occupants within a vehicle.
The North America region held the largest market share in the wireless audio industry due to the presence of prominent market players, tech-savvy young generation, high disposable income, and growing use of wireless audio devices across several enterprises. The increasing spending capabilities, proliferation of smartphones, and growing inclination toward mobility devices across Asia Pacific are propelling market demand.
The market is highly fragmented and low entry cost in terms of capital is increasing the number of new entrants in the market. Some of the prominent market players operating in the wireless audio market are Sonos, Inc., Avnera Corporation, Bose Corporation, Sennheiser Electronic GmbH, DEI Holdings Inc., Harman International Inc., Vizio Inc., Koninklijke Philips N.V., Logitech International SA, Plantronics, Inc., Philips Electronics Corporation, Polk Audio, Inc., Apple Inc., Shure, Boston Acoustics, Inc., Sony Corporation, VOXX International Corporation, and Bluetooth Sig, Inc.
Market players are focusing on strategic alliances with other market players to bring innovations in products. For instance, in January 2020, Dirac, a Swedish audio technology company that specializes in digital audio optimization, announced a collaboration with NXP Semiconductors, a global semiconductor manufacturer, to integrate Dirac’s digital audio platform with NXP i.MX 8M family of chipsets. This will help OEMs to enable their devices with an immersive, adaptive, and maximized sound across their complete range of products. Additionally, these chipsets are ideally suited to a new generation of smart soundbars and speakers, which increasingly prioritizes high-quality sound. These chips have specific implementation across several applications such as automotive and home theatre receivers.
Wireless Audio Market, By Product
- Speaker system
Market by Technology
Market by Application
- Consumer & home
- Commercial & special
The above information has been provided for the following regions and countries:
- North America
- Asia Pacific
- South Korea
- Latin America
- Middle East & Africa (MEA)
- South Africa
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